Grupo Rio da Prata Ecoturismo

What Grupo Rio da Prata Ecoturismo does

Grupo Rio da Prata Ecoturismo is a privately-held Brazilian ecotourism operator founded in 1995 and headquartered across Jardim and Bonito in the state of Mato Grosso do Sul. The company runs three nature-based visitor attractions — Recanto Ecológico Rio da Prata, Estância Mimosa, and Lagoa Misteriosa — serving individual leisure travelers and tourist groups seeking guided nature experiences in the Bonito corridor. Two of the three sites (Recanto Ecológico Rio da Prata and Estância Mimosa) hold RPPN status, conferring perpetual conservation protection on the underlying land and effectively removing those assets from competing commercial use.

The business operates with a lean team of approximately 11 employees and is certified under ISO 21101 (Adventure Tourism Safety) for the Recanto Ecológico and Lagoa Misteriosa sites, ISO 9001 for quality management, and Climate Positive for net-positive carbon performance. The model is direct-to-consumer: pricing is quote-based rather than list-rate, and bookings are taken via WhatsApp and the company website with no disclosed OTA dependency. The company is family/owner-operated, with no parent group, no institutional investors, and no disclosed funding rounds.

Revenue is generated per visitor per experience at premium price points typical of Brazilian ecotourism, with no B2B contracts, travel-trade anchors, or recurring enterprise accounts disclosed. Recognition includes TripAdvisor Travellers' Choice, WTTC finalist status, the Amcham ECO Award (2024), and the "O Melhor do Turismo Brasileiro" recognition (2026). There are no disclosed AI/ML, SaaS, or proprietary technology components; the underlying product is the physical natural asset, certified operational protocols, and the 30-year brand.

Name

Grupo Rio da Prata Ecoturismo

Legal name

Grupo Rio da Prata

Website

https://gruporiodaprata.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Rio da Prata Ecoturismo is a Brazilian ecotourism operator founded in 1995, running three nature attractions (Recanto Ecológico Rio da Prata, Estância Mimosa, Lagoa Misteriosa) in Jardim and Bonito, Mato Grosso do Sul, serving leisure travelers via direct WhatsApp and website bookings.

Ownership category

akta.pro rank

Product category

Ecotourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAAKAD

Scuba Diving & Freediving Centers (Training, Guided Dives)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYTHAAAIAA

Dive Centers & Scuba Training (PADI/SSI, certifications)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

SECONDARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Ecotourism tours
• Snorkeling excursions
• Waterfall trails
• Cave diving experiences
• Nature-based tourism

Headquarters

HQ city

Jardim

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ecotourism Tour Operations: Revenue generated from ticketed admission and tour fees for three main attractions: Recanto Ecológico Rio da Prata (flotation and diving), Estância Mimosa (waterfalls and natural pools), and Lagoa Misteriosa (cave diving and flotation). Pricing is quote-based with personalized packages offered via WhatsApp.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grupo Rio da Prata operates three ecotourism attractions in Bonito/Jardim, Mato Grosso do Sul — Recanto Ecológico Rio da Prata (snorkeling and scuba diving along a 2,200-meter crystal-clear river route), Estância Mimosa (hiking trails through a 10-waterfall complex with natural pools), and Lagoa Misteriosa (snorkeling and cave diving in a submerged sinkhole with 50+ meter visibility). Activities include flotation, scuba diving, horseback riding, bird watching, and regional gastronomy, with bookings handled directly via WhatsApp through quote-based custom packages.

Product overview

Grupo Rio da Prata is an ecotourism group operating three distinct attractions in Bonito and Jardim, Mato Grosso do Sul: Recanto Ecológico Rio da Prata (snorkeling and scuba diving), Estância Mimosa (waterfall trails), and Lagoa Misteriosa (cave diving). The group offers outdoor activities including snorkeling, scuba diving, waterfall trails, bird watching, and horseback riding, complemented by regional gastronomy experiences. Founded in 1995, it operates as a unified brand managing separate attraction websites and booking systems.

Differentiator

Problem solved

Functional benefit

Brands

• Recanto Ecológico Rio da Prata: Snorkeling, scuba diving, and horseback riding tours featuring crystal-clear waters and biodiversity, recognized as the most awarded tour in the Bonito region.
• Estância Mimosa Ecoturismo
• Lagoa Misteriosa

Products and services

• Recanto Ecológico Rio da Prata Ecotourism attraction offering snorkeling (flutuação) and scuba diving experiences in the crystal-clear waters of Rio Olho d'Água and Rio da Prata, located in Jardim, Mato Grosso do Sul. Features a 2,200-meter snorkeling route with diverse fish species, small groups of up to 10 visitors per expert guide, horseback riding, and bird watching. Recognized as the most awarded tour in the Bonito region (1st place Prêmio O Melhor do Turismo Brasileiro 2026, WTTC Tourism for Tomorrow finalist 2019). For nature-based leisure tourists and individual visitors.
• Estância Mimosa Ecoturismo Ecotourism destination featuring the largest waterfall complex in Bonito, with 10 waterfalls, 9 bathing stops, and natural pools of crystal-clear waters along the Rio Mimoso in the Serra da Bodoquena. Offers trail hiking with interpretation of regional fauna and flora, bird watching, horseback riding, and a regional gastronomy buffet. For nature-based leisure tourists and groups.
• Lagoa Misteriosa Submerged cave and sinkhole offering snorkeling and scuba diving experiences with 50+ meter water visibility, located in Jardim, Mato Grosso do Sul. Recognized as one of the deepest flooded caves in Brazil with unknown total depth — a diver reached 220 meters in 1998. Includes baptism dives for first-timers and advanced dives for certified divers. ISO 21101 certified. For adventure tourists, certified divers, and individual visitors.
• Minhas Fotos (Photo Delivery Service) Photo delivery add-on service allowing visitors to receive photos taken during their tours across the three attractions. Visitors obtain a code to access photos via a dedicated page, with photo assistance provided through a dedicated WhatsApp contact.

Quantifiable outcome

• Water visibility of 50+ meters at Lagoa Misteriosa
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Gruta do Lago Azul: Iconic flooded-cave visitor attraction in Bonito, MS offering guided descent and lake viewing. Direct competitor in the same catchment for nature/cave tourism visitors.
• Abismo Anhumas: Flooded cave/blue-hole attraction in Bonito, MS offering rappelling, snorkeling and scuba diving in a submerged cavern. Direct competitor for the same eco-tourist catchment and a comparable high-visibility dive experience to Lagoa Misteriosa.
• Aquário Natural Bonito: Bonito-region operator offering river snorkeling and freshwater activities. Direct competitor for the same visitor base and flotation use case as Recanto Ecológico Rio da Prata.
• Natural Habitat Adventures: Small-group, nature-focused adventure tour operator with conservation partnerships. Direct peer in the high-end, small-group ecotourism model with comparable sustainability positioning.
• Buraco das Araras: Sinkhole/sandstone-wall ecotourism and birdwatching attraction in Jardim, MS, same municipality as Lagoa Misteriosa. Direct competitor for the same nature-tourism visitor segment in the Bonito catchment.
• Boca da Onça Ecoturismo: Waterfall and trail ecotourism attraction in Bodoquena/MS (Bonito region) offering hiking, rappelling, and natural-pool bathing. Direct competitor for waterfall/hiking experiences comparable to Estância Mimosa.
• Rio Formoso Ecoturismo: Established Bonito-region operator running river snorkeling, tubing, and freshwater activities on Rio Formoso. Direct competitor for the same visitor catchment and the same 'flutuação' (snorkeling) use case as Recanto Ecológico Rio da Prata.

Broad incumbents

• Intrepid Travel: Certified B-Corp global tour operator focused on sustainable, experience-led travel across LATAM. Broad incumbent in the same ecological responsible-travel category with comparable ESG positioning.
• G Adventures: Global small-group adventure tour operator with a strong sustainability focus. Broad incumbent that could partner with or alternatively compete for the international eco-tourist segment Grupo Rio da Prata targets.
• CVC Brasil: Brazil's largest travel and tourism operator, offering packaged tours across Brazil including Bonito. Broad incumbent that resells and absorbs demand for attractions like Grupo Rio da Prata's without specializing in their niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-rio-da-prata-ecoturismo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Rio da Prata Ecoturismo