CNP Assicura
CNP Assicura is the Italian life insurance subsidiary of CNP Assurances, offering protection, savings, investment and pension products to individuals, families, affluent clients and corporates through a multi-partner model spanning banks, financial consultants, agents and brokers.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What CNP Assicura does
CNP Assicura (legal name: CNP Vita Assicura S.p.A.) is an Italian life insurance company (Ramo Vita) operating as the wholly-owned Italian subsidiary of French insurance group CNP Assurances. It is headquartered in Milan at via Arbe 49 and is the fifth-largest player in the Italian life insurance market following the December 2021 acquisition of Aviva's Italian life business and the October 2022 buy-out of UniCredit's remaining 49% stake (EUR 500M). Through an open multi-partner distribution model it sells life protection, savings, investment and pension products to Italian individuals, families, affluent/private banking clients and corporate clients. Distribution spans 10+ named banking partners (UniCredit, CREDEM, FinecoBank, Mediobanca Premier, ING Bank, Banca Finint, Banca di Piacenza, UniCredit Leasing), financial consultant networks, multi-mandate agents, insurance brokers, and digital self-service tools. The product portfolio is organised into four lines — Protezione Vita (term life/serious illness/disability cover such as CNP Protezione Affetti, CNP Protezione Progetti, and Long Term Care), Investimenti (savings/investment including the 2026 Gamma Duo line and CNP Multiramo Opportunità 2.0, combining Branch I separate management funds Gefin and CNP Spinnaker with Branch III unit-linked components), Pensione (Fondo Pensione Aperto CNP, CNP Top Pension, CNP Valore Integrativo PIPs, Unicredit Futuro P.I.P. CNP), and Business (CNP Business TFM, CNP Business TFR, collective TCM, and CNP Business Capitalizzazione Duo 5.0).
Revenue is generated through recurring insurance premiums, fund management fees on separate accounts and unit-linked products, and pension contributions, with pricing delivered through annual premiums, single-premium (premio unico) and recurring-premium structures; no retail pricing is publicly disclosed. Solvency capital is robust at 341.5% Solvency Cover Ratio (31/12/2025), with credit ratings of A (Fitch), A (S&P), A1 (Moody's) and an MSCI ESG rating of AAA. Marketing combines the #CNPeducation content series, the World Business Forum Milano 2026 sponsorship, branded web series (A tu per tu con CNP Assicura, Intanto Parti with Giro d'Italia 2026 debut), and Ipsos Doxa's Osservatorio Investitori research. Leadership comprises CEO Tanguy Carré, Commercial Director Paolo Fumo, and Head of Distribution Massimiliano Villa (appointed from Incontra Assicurazioni, the former UniCredit–Unipol JV).
CNP Assicura firmographics
Firmographics- Name
- CNP Assicura
- Legal name
- CNP Vita Assicura S.p.A.
- Website
- https://gruppocnp.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CNP Assicura is the Italian life insurance subsidiary of CNP Assurances, offering protection, savings, investment and pension products to individuals, families, affluent clients and corporates through a multi-partner model spanning banks, financial consultants, agents and brokers.
- Ownership category
- akta.pro rank
Where CNP Assicura is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CNP Assicura business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Life Insurance Premiums: Collection of insurance premiums from life protection, savings, investment, and pension products. Revenue generated through premium payments from policyholders for life insurance coverage, capital accumulation products, and pension plans.
- Investment Management Fees: Fees from managing separate funds (Gestioni Separate) and unit-linked products that invest policyholder premiums in various financial instruments
- Pension Fund Contributions: Revenue from open pension funds (Fondo Pensione Aperto) and individual pension plans (PIP - Piano Individuale Pensionistico) with annual contributions and management fees
- Business/Corporate Insurance: Corporate insurance products including TFM (Trattamento di Fine Mandato) and TFR (Trattamento di Fine Rapporto) management for businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Life protection products with annual premiums |
| One time/ perpetual license | Pay-as-you-go | Single premium (premio unico) products |
| Subscription | Monthly | Recurring premium (premi ricorrenti) products |
| Subscription | Annual | PIP tax-deductible contributions |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
CNP Assicura product offering
Product offeringCore offering
CNP Assicura (legal name: CNP Vita Assicura S.p.A.) is an Italian life insurance company that designs, underwrites, and distributes life protection, savings, investment, and pension insurance products. Its portfolio includes term life and serious illness coverage, multi-branch (multiramo) savings and investment policies, open pension funds, individual pension plans (PIP), and corporate solutions covering TFM, TFR, and collective temporary death insurance. The company sells exclusively through a multi-partner distribution model spanning banking groups, financial consultants, multi-mandate agents, and brokers across Italy.
Product overview
CNP Assicura is an Italian life insurance company (Ramo Vita) operating as part of the French CNP Assurances Group. Its product portfolio is organized into four main lines: (1) Protezione Vita — life protection products including CNP Protezione Affetti and CNP Protezione Progetti covering death, serious illness, and disability; (2) Investimenti — savings and investment products including the Gamma Duo line (CNP Risparmio Duo 5.0, CNP Business Capitalizzazione Duo 5.0), CNP Multiramo Opportunità 2.0, and CNP Orizzonte Risparmio, combining separate management funds (Gefin, CNP Spinnaker) with unit-linked components; (3) Pensione — pension and retirement solutions including Fondo Pensione Aperto CNP, CNP Top Pension, CNP Valore Integrativo, and Unicredit Futuro P.I.P. CNP; (4) Business — corporate coverage including CNP Business TFM, CNP Business TFR, collective TCM products for employees and executives, and Long Term Care (LTC). Distribution is multi-partner, through banking groups, financial consultants, agents, and brokers across Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- CNP Protezione Affetti Whole-life protection policy providing a constant annual capital and premium to protect loved ones in the event of premature death, with additional coverage for serious illness or disability. Targeted at individuals and families seeking financial protection.
- CNP Protezione Progetti Life protection insurance product designed to safeguard family projects and financial commitments against unforeseen events. Targeted at families and individuals.
- CNP Risparmio Duo 5.0
Quantifiable outcome
- 341.5% Solvency Cover Ratio as of 31/12/2025
- +3 more outcomes
Companies that use CNP Assicura
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
CNP Assicura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CNP Assicura partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ICÌ (Intermediari CNP Italia)coreGroup of professionals operating alongside and in synergy with CNP Assicura, established May 2026. First elective congress held in Milan during two-day Convention organized by the insurance company.
- Banca di Piacenza soc. coop. per azionicoreDistribution agreement signed April 2026 for life insurance products with a training plan for approximately 260 banking professionals, effective May 1, 2026.
- Banca Finint S.p.A.corePartnership finalized April 2026 for the development of life insurance solutions adequate to new needs arising from demographic changes, dedicated to affluent and private client segments for longevity risk management.
- AIFIn (Financial Innovation Association)minorCNP Assicura and AIFIn presented the 'Longevity Innovation' Observatory analyzing longevity needs and insurance solutions in Italy.
- World Business Forum Milano 2026minorCNP Assicura participated as Sponsor at the international event dedicated to leadership and management, first year of participation.
- UniCredit S.p.A.coreMajor banking partner distributing CNP life insurance products through UniCredit's extensive branch network in Italy. CNP Assurances restructured its shareholding in 2022, maintaining partnership while CNP Assurances took full control of CNP Vita Assicura S.p.A.
- CREDEM S.p.A. e Credem Euromobiliare Private Banking S.p.A.coreDistribution partner for life insurance products through Credem banking group and private banking division.
- FinecoBank S.p.A.minorOnline banking partner distributing CNP life insurance products.
- ING Bank N.V.minorInternational banking partner distributing CNP life insurance products in Italy.
- Mediobanca PremierminorBanking partner distributing CNP life insurance products through Mediobanca Premier network.
- Azimut Financial Insurance S.p.A.minorFinancial services partner distributing CNP life insurance products through Azimut network.
- UniCredit Leasing S.p.A.minorBanking partner specializing in leasing products, distributing CNP life insurance.
- Firstance S.r.l.minorFinancial services partner distributing CNP life insurance products.
- Vitanuova S.p.A.minorFinancial services partner distributing CNP life insurance products.
- Banca Patrimoni S.p.A.minorWealth management bank distributing CNP life insurance products.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
CNP Assicura competitors and assessment
Company assessmentDirect peers
- UnipolSai: Major Italian insurance group offering life insurance through banking and agent networks, with consolidated bancassurance operations. Competes in CNP Assicura's segments with significant domestic scale.
- Intesa Sanpaolo Vita: Italian bancassurance leader, leveraging Intesa Sanpaolo's massive branch network to distribute life, savings, and pension products. The closest direct competitor to CNP Assicura's multi-bank distribution strategy.
- AXA Italia: Italian arm of AXA, distributing life insurance, savings, and pension products through bank and broker channels. Similar product mix and partnership-led distribution approach.
- Poste Vita: Bancassurance arm of Poste Italiane, distributing life insurance through Italy's largest retail post office network. Parallels CNP Assicura's broad-reach partnership-driven model.
- Zurich Italia: Italian subsidiary of Zurich Insurance Group offering life and investment products through banking partnerships. Comparable bancassurance-led approach with global parent backing.
- Allianz Italia: Italian subsidiary of global insurer Allianz, offering life, savings, and pension products through bank and agent networks. Directly comparable product portfolio and bancassurance strategy.
- BCC Vita: Bancassurance joint venture serving Italian cooperative banks (Banche di Credito Cooperativo). Uses a similar multi-bank distribution model to CNP Assicura's open approach.
- Reale Mutua: Italian mutual insurance company with significant life insurance operations, distributed through agents and brokers. Competes in CNP Assicura's protection and savings segments with a strong domestic heritage.
- Genertellife: Life insurance and pension arm of the Generali group, distributed primarily through Italian banking partners including Banca Mediolanum. A direct bancassurance competitor with comparable product portfolio.
Broad incumbents
- Generali: Italy's largest insurance group, offering life, savings, and pension products across multiple distribution channels. A broader incumbent competing in CNP Assicura's core segments but with much larger scale and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CNP Assicura social profiles
Digital presenceCNP Assicura financial estimates
Financial estimateRevenue estimate
Valuation estimate
CNP Assicura leadership team
Management profileNumber of profiles
Profiles3 records
CNP Assicura subsidiaries and ownership
Company hierarchySubsidiaries1 record
CNP Assicura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CNP Assicura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CNP Assicura
What does CNP Assicura do?
CNP Assicura (legal name: CNP Vita Assicura S.p.A.) is an Italian life insurance company that designs, underwrites, and distributes life protection, savings, investment, and pension insurance products. Its portfolio includes term life and serious illness coverage, multi-branch (multiramo) savings and investment policies, open pension funds, individual pension plans (PIP), and corporate solutions covering TFM, TFR, and collective temporary death insurance. The company sells exclusively through a multi-partner distribution model spanning banking groups, financial consultants, multi-mandate agents, and brokers across Italy.
Is CNP Assicura a public or private company?
CNP Assicura is a private company. It is classified as corporate owned and is currently operating.
When was CNP Assicura founded?
CNP Assicura was founded in -1. It employs 101 to 250 people.
Where is CNP Assicura based?
CNP Assicura is headquartered in Milan, Italy, in the Europe region.
How does CNP Assicura make money?
Four revenue lines are on record. Life Insurance Premiums are the primary driver. The others are investment Management Fees, pension Fund Contributions and business/Corporate Insurance.
Who are CNP Assicura's main competitors?
Direct peers on record are UnipolSai, Intesa Sanpaolo Vita, AXA Italia, Poste Vita, Zurich Italia, Allianz Italia, BCC Vita, Reale Mutua and Genertellife. Generali is listed as a broad incumbent.
Does CNP Assicura have an API?
No public API is recorded for CNP Assicura.