Gruppo Morini

What Gruppo Morini does

Gruppo Morini is a privately-held Italian multi-brand automotive dealership group headquartered in San Lazzaro di Savena (Bologna), operating through multiple legal entities (GRUPPO M S.R.L., ALMA S.R.L., HONDA AUTOMOTIVE GROUP S.R.L.) with approximately 79 employees. The group operates as an authorized dealer for 12+ OEMs — including Toyota, Lexus, Nissan, Honda, Subaru, Omoda, Jaecoo, SWM, Dongfeng, Cadillac, Corvette, and XEV — across 10+ physical showrooms and authorized service workshops spanning Bologna, Modena, Imola, Ravenna, Forlì, Carpi, and Mantova in Northern Italy. Its product offering spans new vehicles, certified pre-owned (Usato Selezionato), KM 0 (nearly new), and light commercial vehicles, with powertrain coverage including petrol, diesel, hybrid, plug-in hybrid, battery electric, and hydrogen (Toyota Mirai).

The business model is anchored in multi-brand retail dealership operations with a GTM motion built on physical showrooms, an online digital storefront (vehicle search, configurator, test-drive booking), and direct sales outreach. Revenue is generated across five streams: new vehicle sales (one-time license), used and KM 0 vehicle sales, after-sales service and maintenance (professional services with spare parts logistics and replacement vehicles), financial products (financing, leasing, insurance intermediation, including Kinto long-term rental), and commercial vehicle sales. Pricing is per-vehicle with promotional offers (e.g., Toyota Aygo X Hybrid from €17,950, Lexus LBX from €29,950, Nissan Townstar EV from €11,500) and monthly subscription options via Kinto (from €219–€349 + VAT/month).

Beyond transactional sales, Gruppo Morini operates an integrated service ecosystem including authorized maintenance workshops, bodywork (carrozzeria), tire service, vehicle inspection (centro revisione), a centralized spare parts logistics center (Centro Logistico Ricambi), a vehicle registration agency (Agenzia Pratiche Auto), and OEM-aligned educational programs (Toyota WeHybrid School, Lexus Driving Academy, Nissan E-POWER Academy). Customer segments are predominantly individual retail consumers with a secondary business/fleet segment served through commercial vehicles and Kinto business leasing. Sub-brands include T Motor (Toyota/Cadillac/Corvette), Alma (Nissan), Automotive Group (Honda/Subaru), Gruppo M (Cadillac/Corvette), and The Hybrid Space (Toyota). No public listing, no external funding, and no parent company are evidenced.

Name

Gruppo Morini

Legal name

GRUPPO M S.R.L.

Website

https://gruppomorini.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Gruppo Morini is a privately-held Italian multi-brand automotive dealership group operating 10+ authorized showrooms and service centers across Emilia-Romagna and Mantova for 12+ OEMs including Toyota, Lexus, Nissan, Honda, and Subaru, serving retail and fleet customers with sales, aftersales, financing, and Kinto leasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new cars from authorized brands including Toyota, Lexus, Nissan, Honda, Subaru, Omoda, Jaecoo, SWM, Dongfeng, Cadillac, and Corvette. Revenue generated per vehicle at manufacturer list price, with promotional offers and discounts.
2. Used & KM 0 Vehicle Sales: Sale of pre-owned and nearly-new (KM 0) vehicles, including certified used cars with warranties. Revenue from trade-in evaluations and used car sales at varying margins.
3. After-Sales Service & Maintenance: Authorized workshops providing routine maintenance (tagliandi), extraordinary maintenance, electrical work (elettrauto), tire service, bodywork (carrozzeria), inspection center (centro revisione), spare parts logistics, and replacement vehicle provision.
4. Financial Products: Vehicle financing, leasing, and insurance intermediation. Partnership with Kinto (Toyota group) for long-term rental. Revenue from financial product intermediation and commissions.
5. Commercial Vehicles: Sales and service of light commercial vehicles (furgoni/vans) from Nissan, Toyota Professional (Proace, Hilux, Proace City, Proace Max), and other brands targeting business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gruppo Morini operates a multi-brand authorized car dealership group across Emilia-Romagna and Mantova in Northern Italy, selling new vehicles from Toyota, Lexus, Nissan, Honda, Subaru, Omoda, Jaecoo, SWM, Dongfeng, Cadillac, Corvette, and XEV, alongside used and KM 0 (nearly new) vehicles and light commercial vehicles. The group also provides an integrated service ecosystem including authorized maintenance and repair, vehicle financing, leasing, insurance intermediation, long-term rental via Kinto, vehicle registration, and spare parts logistics.

Product overview

Gruppo Morini is a multi-brand authorized car dealership operating across the Emilia-Romagna and Lombardy regions of Italy (Bologna, Modena, Imola, Ravenna, Forlì, and Mantova). The company operates as a unified dealership network selling new vehicles from multiple manufacturers (Toyota, Lexus, Nissan, Honda, Subaru, Omoda, Jaecoo, SWM, Dongfeng, Cadillac, Corvette) alongside used and KM 0 (nearly new) vehicles. The product portfolio spans passenger cars, SUVs, crossovers, and commercial vehicles with various powertrains including petrol, diesel, hybrid (full hybrid and plug-in hybrid), electric (BEV), and hydrogen fuel cell (Mirai). Beyond vehicle sales, Gruppo Morini provides an integrated ecosystem of automotive services including authorized maintenance and repair, long-term rental through Kinto, vehicle financing and leasing, insurance, vehicle registration paperwork, spare parts logistics, and replacement vehicle provision. Educational programs (Toyota WeHybrid School, Lexus Driving Academy, Nissan E-POWER Academy) support customers in understanding advanced vehicle technologies.

Differentiator

Problem solved

Functional benefit

Brands

• T Motor: Toyota and Cadillac dealership brand operated by Gruppo Morini
• Alma
• Automotive Group
• The Hybrid Space
• Gruppo M
• Usato Selezionato Gruppo Morini

Products and services

• New Toyota Vehicles
• New Lexus Vehicles
• New Nissan Vehicles
• New Honda Vehicles
• New Subaru Vehicles
• New Omoda and Jaecoo Vehicles
• New SWM Vehicles
• New Dongfeng Vehicles
• New Cadillac and Corvette Vehicles
• XEV Electric Vehicles
• Used Vehicles (Usato Selezionato)
• KM 0 Vehicles (Nearly New)
• Commercial Vehicles
• Kinto Long-Term Rental
• Vehicle Financing
• Vehicle Leasing
• Insurance Services
• Maintenance and Repair Services
• Vehicle Registration Agency (Agenzia Pratiche Auto)
• Spare Parts Center (Centro Logistico Ricambi)
• Replacement Vehicle Service (Auto Sostitutiva)
• Used Car Purchase Service (Valutiamo il tuo usato)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ DistributorGruppo Morini is an official authorized dealer for Toyota vehicles, including the full passenger car lineup (Aygo X, bZ4X, C-HR, Corolla, RAV4, Yaris, Yaris Cross, etc.) and Toyota Professional commercial vehicles (Hilux, Proace, Proace City, Proace Max). The group operates multiple Toyota-branded showrooms (T Motor) across its territory and provides authorized aftersales service.
• LexuscoreChannel Partner/ Reseller/ DistributorOfficial Lexus dealer operating dedicated Lexus Bologna and Lexus Modena showrooms. Offers the full Lexus model range including LBX, NX, UX, and ES.
• NissancoreChannel Partner/ Reseller/ DistributorAuthorized Nissan dealer (Alma brand) operating showrooms across Bologna, Modena, Imola, San Lazzaro di Savena, and Forlì. Offers the full Nissan range including Juke, Qashqai, X-Trail, Leaf, Ariya, and commercial vehicles (Townstar, Interstar).
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer (Automotive Group brand) operating showrooms across Bologna, Modena, Imola, Ravenna (Fornace Zarattini), and Forlì. Offers Honda passenger and crossover vehicles including HR-V, CR-V, ZR-V, and Civic.
• SubarucoreChannel Partner/ Reseller/ DistributorAuthorized Subaru dealer with a newly opened showroom in San Lazzaro di Savena (Bologna) and additional Automotive Group locations. Offers Subaru models including Crosstrek, Forester, Outback, and the new electric UNCHARTED.
• Omoda & JaecoominorChannel Partner/ Reseller/ DistributorGruppo Morini is the official dealer for Omoda and Jaecoo brands (Chery Group) with a dedicated showroom at Via Zanardi 41, Bologna, and a dedicated website (omodajaecoo.gruppomorini.it).
• SWMminorChannel Partner/ Reseller/ DistributorOfficial SWM (Shenwan Motor) dealer at Via Emilia 292, San Lazzaro di Savena, Bologna. Chinese brand offering affordable SUV models.
• DongfengminorChannel Partner/ Reseller/ DistributorOfficial Dongfeng dealer operating from Via Emilia 295, San Lazzaro di Savena, Bologna. Chinese automotive brand offering a range of vehicles.
• Cadillac & CorvetteminorChannel Partner/ Reseller/ DistributorGruppo M (part of Gruppo Morini) is the authorized dealer for Cadillac and Corvette at Via Emilia 295, San Lazzaro di Savena, Bologna. Also handles Camaro models.
• XEVminorChannel Partner/ Reseller/ DistributorOfficial XEV dealer with locations in Bologna (Via Emilia 292), Ravenna (Via Della Merenda 26), and Forlì (Via Ravegnana 422). XEV specializes in electric micro-cars.
• Kinto (Toyota Financial Services)coreChannel Partner/ Reseller/ DistributorKinto, the Toyota Group's mobility/financial services brand, provides long-term rental and leasing products through Gruppo Morini. The group operates dedicated Kinto service points for vehicle leasing, with offerings like Kinto One (business leasing) and Toyota Easy Move (financing).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gruppo Bonaldi: Italian multi-brand automotive dealer group with authorized franchises for Toyota, Lexus, and other premium brands, operating across Northern Italy with both passenger and commercial vehicle sales. Comparable in multi-brand authorized dealer model and geographic focus on affluent Northern Italian markets.
• Cavauto Group: Italian multi-brand authorized dealer group operating Toyota, Lexus, and other franchises across Emilia-Romagna with showroom, service, and parts operations. Comparable full-service dealership model in overlapping territory.
• Gruppo Fimauto: Emilia-Romagna-based multi-brand automotive dealer group operating authorized franchises for Toyota, Lexus, Nissan, Honda, and other OEMs across the same regional footprint. Closest direct comparable given overlapping territory, brand portfolio, and full-service dealership model.
• Gruppo Faraone: Italian multi-brand automotive dealer group with multi-location authorized franchises including Toyota and Lexus across Northern/Central Italy. Comparable multi-brand authorized dealer model and integrated aftersales offering.
• Righi Auto: Emilia-Romagna (Modena/Reggio Emilia) based multi-brand authorized dealer offering Toyota, Lexus, and other brands with full-service sales and aftersales. Direct geographic and brand-portfolio overlap with Gruppo Morini.
• La Meridiana: Italian multi-brand authorized dealer group operating passenger and commercial vehicle franchises for multiple OEMs across Northern and Central Italy. Comparable as a regional multi-brand dealer with sales and aftersales integration.

Broad incumbents

• Brands & Parts (Renault Italian dealer network): OEM-direct authorized dealer network for Renault/Dacia in Italy operating through multi-brand and single-brand franchisees. Comparable in authorized dealer economics, though focused on a different OEM family (European vs Japanese).
• Gruppo Intergea: One of the largest Italian automotive dealer groups, operating multi-brand authorized franchises across Northern and Central Italy. Comparable as a large-format multi-brand dealer but at materially greater scale, with broader geographic coverage and OEM portfolio.

Regional players

• Emiliana Auto: Emilia-Romagna-based multi-brand dealer group operating in the same regional territory as Gruppo Morini with authorized franchises for several Japanese and European OEMs. Comparable regional dealer business model and customer base.

Others

• Kinto Italia: Toyota Group's Italian mobility/subscription brand for long-term rental and leasing. Comparable as the upstream mobility partner whose products Gruppo Morini distributes; also a partial competitor for end-customer subscription offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gruppomorini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Morini