Gruppo Villari

What Gruppo Villari does

Gruppo Villari is a privately held, family-owned Sicilian producer and seller of citrus products, headquartered in Roccalumera (Messina) and operating through three subsidiaries: VILLARI S.R.L. (commercialization of Sicilian citrus), AGRO FRUIT S.R.L. (packaging, sorting, and wholesale of fruit and vegetable products in Alfianello, Brescia), and LA CENTRALE AGRICOLA S.R.L. (logistics and distribution at the Ortomercato di Brescia). The company was founded in 1970 and remains under family control across three generations, with no external institutional or PE/VC ownership evidenced.

Its product portfolio is anchored on Sicilian lemons and extends to oranges and mandarins, offered both as fresh produce and as processed goods: 100% natural lemon juice (1LT bottles and 90ml pouches), traditional and gourmet marmalades (including lemon variants paired with chili, rosemary, and oregano), dehydrated citrus slices, and hard citrus candies under the Perle di Lumì line. The offer is distributed across five registered sub-brands — Lumì (flagship lemon), Agrumì (citrus), Ducifinu (Interdonato lemon from Messina), Naturèbio and Naturèsole (organic lines) — and is backed by BIO/Bioswisse, IFS Food, HACCP, RINA, GlobalGAP, and FSC certifications.

The business operates a direct-to-consumer e-commerce channel at shop.gruppovillari.it (PayPal, card, bank transfer, cash on delivery) supported by Facebook, Instagram, WhatsApp Business, and the 'Vivi Limone' lifestyle magazine, alongside a wholesale/B2B channel serving hotels, restaurants, food service, and retailers through the Brescia distribution center. Revenue is generated from per-unit product sales (€1.50–€35.40) with volume SKUs (6-bottle thermopacks, 12-vasetti cases) and occasional promotional discounts; financials are not publicly disclosed.

Name

Gruppo Villari

Legal name

Gruppo Villari s.r.l.

Website

https://gruppovillari.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Villari is a third-generation Sicilian family business that produces, processes, and sells premium citrus products — primarily lemons, plus oranges and mandarins — under the Lumì, Agrumì, Ducifinu, Naturèbio, and Naturèsole brands, serving both individual consumers via its e-commerce site and wholesale buyers in the Italian food service and retail trade.

Ownership category

akta.pro rank

Product category

Specialty Citrus Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Citrus (except Orange) Groves (111320), Orange Groves (111310), Other Specialty Food Retailers (44529)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Sicilian citrus products
• Organic lemon juice
• Citrus marmalades
• Dehydrated citrus slices
• Citrus hard candies

Headquarters

HQ city

Roccalumera

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of citrus products including fresh produce, processed goods (marmalades, juices, candies, dehydrated fruits) through the company's own e-commerce platform. Revenue generated from individual product transactions with prices ranging from €1.50 to €35.40 per unit.
2. Wholesale/B2B Sales: Commercialization of Sicilian citrus products to business customers, including hotels, restaurants, food service operators, and retailers. The company offers customized proposals for business inquiries through their contact form.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gruppo Villari produces, processes, and commercializes Sicilian citrus fruits and derived food products. The portfolio spans fresh lemons, oranges, and mandarins alongside processed goods including 100% natural BIO lemon juice, traditional and gourmet citrus marmalades, dehydrated citrus slices, citrus-flavored hard candies, and mandarin-infused sea salt. Distribution is via a direct-to-consumer e-commerce platform serving Italian households and a wholesale channel supplying the food service and retail trade.

Product overview

Gruppo Villari is a family-owned Sicilian company founded in 1970 that specializes in the production, processing, and commercialization of citrus fruits and horticultural products, with particular focus on Sicilian lemons. The company operates through multiple brands: Lumì (flagship lemon brand), Agrumì (citrus products), Ducifinu (Interdonato lemon specialty), Naturèbio and Naturèsole (organic lines). The product portfolio encompasses fresh citrus (lemons, oranges, mandarins), processed products including lemon juice (bottles and pouches), citrus jams and gourmet marmalades, dehydrated citrus slices, and citrus-flavored hard candies under the Perle di Lumì line. The company serves both retail consumers through its e-commerce platform and wholesale customers through its subsidiary companies.

Differentiator

Problem solved

Functional benefit

Brands

• Lumì: Brand featuring Sicilian lemon products including juices, jams, dehydrated slices, and candies.
• Agrumì
• Ducifinu
• Naturèbio
• Naturèsole

Products and services

• Limoni Siciliani (Fresh Sicilian Lemons) Fresh Sicilian lemons, the company's primary product focus, sourced from local growers and marketed under the quality brand. Sold via e-commerce and wholesale channels.
• Arance Siciliane (Fresh Sicilian Oranges) Fresh Sicilian oranges marketed under the Agrumì quality brand, sold to consumers and wholesale customers.
• Mandarini Siciliani (Fresh Sicilian Mandarins) Fresh Sicilian tangerines/mandarins sold to consumers and wholesale buyers.
• Succo di limone Lumì BIO 100% naturale 100% natural lemon juice obtained by direct pressing of fresh Sicilian biological lemons, certified organic, without added sugars, additives, or colorants. Available as a 1LT bottle or a thermopack of 6 bottles.
• Succo di limone Lumì BIO 100% naturale Pouch 90ml 100% natural Sicilian organic lemon juice in a portable 90ml pouch, suitable for single-serve use in foodservice and on-the-go consumption.
• Marmellate Tradizionali Lumì/Agrumì Traditional Sicilian citrus marmalades in 310gr jars, including BIO lemon (Lumì) and BIO orange (Agrumì) varieties, sweetened with raw cane sugar and free of pectin, gelling agents, and preservatives.
• Marmellate Gourmet Lumì Gourmet marmalades pairing Sicilian lemons with distinctive ingredients (chili, rosemary, oregano) in 120gr jars, with no pectin, gelling agents, or preservatives.
• Marmellata di Mandarini BIO Agrumì Marmalade made exclusively from high-quality Sicilian mandarins and raw cane sugar in a 310gr jar, with no added pectin, gelling agents, or artificial preservatives.
• Caramelle Perle di Lumì Hard citrus candies made with genuine Sicilian citrus juice, rich in Vitamin C, naturally gluten-free, with light effervescence. Available in bocca di lupo (600gr), doypack (100gr), and bulk 2kg formats in lemon, orange, and mandarin flavors.
• Fette disidratate di limone BIO Lumì Dehydrated lemon slices made from 100% biological Sicilian lemons in a compact 20gr doypack, without added sugars, additives, or chemical preservatives; intended for drinks, desserts, tea, and infusions.
• Fette disidratate di arance BIO Agrumì Dehydrated organic Sicilian orange slices in a 20gr doypack, sold under the Agrumì brand.
• Fior di Sale al Mandarino Lumì Sea salt infused with Sicilian mandarin, positioned as a specialty culinary ingredient.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barilla: World's largest pasta company and a major Italian packaged food incumbent with brands spanning pasta, sauces, and bakery. Represents the broader incumbent competitive context Gruppo Villari faces in Italian retail and food service, although it does not directly compete in premium citrus preserves.
• Alicoop (Almaverde Bio): Italian organic food consortium and brand licensing platform that aggregates organic producers for nationwide distribution. Materially relevant to Gruppo Villari as a potential distribution vehicle for its Naturèbio organic line into mainstream Italian retail channels.
• Pastificio Lucio Garofalo: Established Italian pasta manufacturer with branded retail SKUs and international distribution. Operates in the same broader Italian specialty packaged food category as Gruppo Villari but at much larger scale and with a different core product, illustrating the incumbent competitive set Gruppo Villari would face on shelf space.

Direct peers

• Rigoni di Asiago: Italian organic food brand best known for Fiordifrutta fruit spreads, Nocciolata hazelnut spreads, and Dolcedì honeys. Comparable to Gruppo Villari on the organic fruit spread/preserve category, multi-channel distribution, and BIO-certification-led premium positioning, though at significantly larger scale.
• Agrimontana: Italian manufacturer of gourmet preserves, jams, candied fruits, and chestnut-based specialties. Directly comparable to Gruppo Villari on the marmalade/preserve manufacturing side, with similar positioning in the premium Italian pantry channel and HORECA distribution.
• Bona Furtuna: Sicilian premium food producer specializing in olive oil, heirloom tomatoes, and ancient grains with direct-to-consumer and wholesale distribution. Highly comparable to Gruppo Villari's model of a vertically integrated Sicilian specialty food house selling authentic regional products online and to specialty retailers.
• Fattoria La Vialla: Tuscan biodynamic farm-direct producer of organic pasta, sauces, preserves, wines, and olive oils sold primarily DTC with a strong catalog/content marketing engine. Comparable to Gruppo Villari in its organic certification, farm-to-table authenticity narrative, content-led DTC strategy, and Italian HORECA-adjacent premium positioning.

Regional players

• Sabatino Tartufi: Sicily/US-based specialty food company focused on truffle products and Italian gourmet pantry items, sold DTC and through specialty retail. Comparable to Gruppo Villari on the Sicilian heritage, premium pantry positioning, and international specialty distribution, though focused on a different ingredient.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gruppovillari
• Instagraminstagram.com/gruppovillari?igshid=NzZlODBkYWE4Ng==
• LinkedInlinkedin.com/company/gruppovillari

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Villari