Bona Furtuna

What Bona Furtuna does

Bona Furtuna is a privately-held, founder-owned specialty food company that produces and sells premium organic Sicilian pantry products — most notably extra virgin olive oil — under the Bona Furtuna and La Furtuna Estate brands. The company operates from a single 300-hectare organic farm in Corleone, Sicily, planted with over 12,000 olive trees including the rare Biancolilla Centinara variety, and sources ancillary ingredients from a curated network of 30-35 small Sicilian farmer partners. Master Botanist Mimmo Marino and founders Steve and Agatha Luczo oversee estate operations, including an on-site mill completed in 2017 that enables closed-loop production from harvest through bottling.

The product catalog spans single-estate extra virgin olive oils, ancient-grain pasta, sauces, vinegars, pestos, sea salts, and seasonal items such as panettone and colomba, alongside curated gift sets priced up to $349.95. Individual SKUs are positioned in the $10.95-$39 premium tier. The company sells exclusively direct-to-consumer through its own e-commerce site, shipping from Sicily to a US mailing address in Jackson, Wyoming, and increasingly via subscription clubs (Olive Oil Club, Pasta Club, Taste of Italy Club) introduced in 2023 to layer recurring revenue onto the transaction base. A wholesale and corporate gifting program is also referenced, but remains underdeveloped relative to DTC.

Revenue mechanics are anchored in premium DTC pricing, media-driven demand (Oprah's Favorite Things 2022, Forbes, Food & Wine, WSJ, NYT), and stacked third-party credentials — USDA Organic, EU Organic, B Corp (2022), Climate Label Certified (2023), and 1% for the Planet (2020) — that justify price premium and support gifting and corporate channels. The company is bootstrapped, with 11-50 employees, no disclosed outside funding, and serves individual consumers (no enterprise contracts disclosed) across the United States.

Name

Bona Furtuna

Legal name

Bona Furtuna

Website

https://bonafurtuna.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bona Furtuna is a founder-owned specialty food company producing premium organic Sicilian extra virgin olive oil, pasta, sauces, and gift sets from a 300-hectare estate in Corleone, Sicily, sold direct-to-consumer via its website and subscription clubs.

Ownership category

akta.pro rank

Product category

Premium Organic Italian Olive Oil and Pantry Foods

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Fats & Oils (2070), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Olive Groves (Olives for Oil & Table) (AFAGACAG)

Keywords

• Organic olive oil
• Sicilian extra virgin olive oil
• Italian pantry products
• Ancient grain pasta
• Aged balsamic vinegar

Headquarters

HQ city

Corleone

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Product Sales: One-time purchases of olive oils, pasta, sauces, pestos, seasonings, honey, balsamic vinegar, taralli, panettone, and gift sets through company website.
2. Subscription Boxes: Recurring monthly/periodic delivery of Italian food products including Olive Oil Club, Pasta of the Month Club, and Taste of Italy Club subscription boxes. Members receive VIP benefits including exclusive offers and member-only discounts.
3. Gift Sets and Corporate Gifting: Pre-curated Italian food gift sets ranging from $85 to $349.95. Corporate gifts program mentioned on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Bona Furtuna produces and sells 100% certified organic Sicilian extra virgin olive oil and a complementary line of artisanal Italian pantry products (ancient grain pasta, pasta sauces, pestos, tapenades, aged balsamic vinegars, seasonings, honeys, taralli crackers, panettone, and curated gift sets) from its 300-hectare La Furtuna Estate in Corleone, Sicily. Production centers on cold-extracted single-estate and multi-origin extra virgin olive oils pressed within 12-24 hours of harvest using Alfa Laval technology, plus slow-dried heirloom-grain pasta made from ancient Sicilian wheat varieties. The company sells exclusively direct-to-consumer through its Shopify-powered e-commerce website, complemented by monthly subscription clubs (Olive Oil Club, Ancient Grain Pasta Club, Taste of Italy Club) and corporate gifting.

Product overview

Bona Furtuna is a premium organic Italian food brand specializing in Sicilian extra virgin olive oils and artisanal pantry products. The core product line centers on award-winning single-estate and multi-origin extra virgin olive oils sourced from native Sicilian olive varieties on La Furtuna Estate in Corleone, Sicily, supplemented by infused olive oils. The broader portfolio encompasses organic ancient grain pastas (tagliatelle, busiate, spaghetti, casarecce, mafaldine, linguine, and specialty cuttlefish ink varieties), premium aged balsamic vinegars from Modena (7, 12, and 25-year DOP varieties), organic pasta sauces (passata, marinara, puttanesca, arrabbiata), Sicilian pestos and tapenades, raw honeys and bee pollen, organic seasonings and herb blends, sea salts, taralli crackers, and seasonal panettone and colomb a cakes. The company operates subscription programs (Olive Oil Club, Taste Of Italy Club, Ancient Grain Pasta Club) and curated gift sets, all emphasizing organic certification, sustainable farming, and partnerships with small Sicilian artisans.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Blend Extra Virgin Olive Oil Award-winning organic Sicilian extra virgin olive oil blend from the Sicani Mountains, sourced from multiple farms across central-western Sicily, offered in 100ml, 500ml and 3 Liter sizes (from $12.95 to $165.00). Targeted at consumers seeking premium everyday and finishing olive oil.
• Biancolilla Centinara Extra Virgin Olive Oil Single-varietal estate extra virgin olive oil made from the rare Biancolilla Centinara olive, an endemic 1,600-year-old Sicilian variety found only on La Furtuna Estate (from $12.95 to $165.00). Targeted at premium olive oil enthusiasts and gift purchasers.
• Everyday Extra Virgin Olive Oil Versatile organic extra virgin olive oil for everyday cooking, grilling, roasting, baking, and sautéing, made from olives sourced from 30-35 small-scale organic farms in central-western Sicily (100ml $10.95, 500ml $26.95, 3 Liter $120.00). Targeted at home cooks and broad consumer use.
• Forte Extra Virgin Olive Oil Award-winning robust organic Sicilian extra virgin olive oil blend from the Sicani Mountain region, designed for fuller-flavored applications. Targeted at consumers seeking bolder-tasting olive oils.
• Riserva di Nonna Rosa Extra Virgin Olive Oil Limited-edition luxury extra virgin olive oil produced from nine olive trees over 1,500 years old on La Furtuna Estate, honoring co-founder Steve Luczo's grandmother (from $150). Targeted at luxury gift buyers and collectors of heritage Italian food.
• Infused Olive Oil Collection Curated collection of organic extra virgin olive oils infused with basil, lemon, orange, garlic, and chili pepper, available individually or as a trio/full collection. Targeted at home cooks seeking ready-flavored finishing oils.
• Aged Balsamic Vinegar of Modena Premium Italian balsamic vinegar aged in mulberry, chestnut, cherry, oak, and juniper barrels in three tiers: 7-Year IGP ($44.95), 12-Year Tradizionale DOP ($129.95) with citrus and chocolate notes, and 25-Year Tradizionale DOP ($219.95). Targeted at gourmet cooks and gift purchasers.
• Organic Ancient Grain Pasta Organic ancient grain pasta made from Sicilian heirloom wheat, slow-dried for up to 48 hours, available in shapes including tagliatelle, busiate, spaghetti, casarecce, mafaldine, linguine, and black cuttlefish ink varieties. Targeted at home cooks seeking authentic Italian pasta.
• Organic Pasta Sauce Collection Organic pasta sauces made from 100% organic heirloom tomatoes grown in Sicily without irrigation, including Original Passata (680ml $12.95, 4-Pack $43.95), Basil Marinara, Oregano Marinara, Puttanesca, and Arrabbiata Marinara with Calabrian chili. Targeted at home cooks and pasta enthusiasts.
• Sicilian Pesto and Tapenade Collection Organic Sicilian pestos and tapenades featuring almond-based recipes, including Basil Almond Pesto, Pesto Trapanese, Sweet Pepper Pesto, Wild Fennel Almond Pesto, Green Olive Tapenade, and Black Olive Tapenade. Targeted at gourmet home cooks.
• Sicilian Seasonings, Herb Blends, and Sea Salt Collection 100% organic Italian seasonings including Mamma Rose's Herb Blend, Italian Spice Kit, Wild Foraged Fennel Pollen, Organic Oregano Flowers, Cacio E Pepe Blend, Aglio E Oglio Blend, Sicilian Chili Pepper Flakes, Pure Sicilian Sea Salt and flavored sea salts (lemon, herb, garlic, basil, oregano, black truffle), plus Erbe Di Sicilia, Nepitella, Pinzimonio, and Wild Foraged Fennel Seed. Targeted at home cooks seeking authentic Sicilian seasonings.
• Sicilian Honey and Bee Products Collection Organic Italian raw honeys and bee products from Sicily, including Sicilian Lemon Blossom Honey, Sulla Honey, Wildflower Honey, Wild Pine Tree Honey, and Bee Pollen granules. Targeted at natural-food consumers and gourmet gift buyers.
• Taralli Cracker Collection Organic Italian taralli crackers made with extra virgin olive oil and ancient grain durum wheat, including EVOO, Fennel Seed, Caramelized Onion, and Calabrian Chili Pepper varieties. Targeted at snack and antipasto consumers.
• Panettone and Colomba Seasonal Cakes Traditional Italian leavened cakes made with lievito madre natural yeast and Sicilian ingredients, including Blood Orange & Olive Oil Panettone, Lemon & Cherry Panettone, Double Chocolate & Malvasia Panettone, Panettone Trio, and Easter Colomba. Targeted at holiday gift buyers and traditional Italian food enthusiasts.
• Italian Gift Sets Collection Pre-curated Italian food gift sets in 100% recyclable and recycled materials packaging, including Sicilian Summer ($85), Bee's Knees Honey ($110), Corleone ($130), Il Trio ($145), Romeo & Juliet ($180), Buone Feste ($249.95), L'Ultimo ($349.95), and additional olive oil & balsamic pairings. Targeted at personal and corporate gift buyers.
• Olive Oil Club Subscription Monthly olive oil subscription box delivering fresh-pressed Sicilian extra virgin olive oils with VIP benefits including exclusive offers and member-only discounts. Targeted at recurring olive oil consumers.
• Ancient Grain Pasta Club Subscription Pasta of the Month Club delivering Sicilian ancient grain pasta monthly at $39.95 per delivery, with VIP benefits including exclusive offers and member-only discounts. Targeted at recurring pasta consumers.
• Taste of Italy Club Subscription Italian food subscription box at $75.00 per delivery featuring Sicilian pasta, olive oil, and seasonal specialties, with VIP access and member discounts. Targeted at consumers seeking rotating Italian pantry discoveries.

Quantifiable outcome

• High polyphenol content ranging from 250-400 mg/kg, lab tested
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Change Climate ProjectcoreOthers · 1 January 2023Climate Label Certified through nonprofit organization. Adopts standardized carbon fee and funds projects that reduce emissions to actively implement climate solutions.
• B CorporationcoreOthers · 1 January 2022B Corp certification through B Lab. Company meets high standards of social and environmental performance, transparency, and accountability. Part of global network of companies using business as a force for good.
• Adam Sobel / MINA GroupminorGTM or Marketing Partner · 1 January 2021Award-winning chef and partner of MINA Group and New Italian CO. Oversees culinary direction for 40+ restaurants across US and Dubai. Brand ambassador promoting products and Italian food education.
• Shaye ElliottminorGTM or Marketing Partner · 1 January 2021Farmer and content creator (@shayeelliott) from Washington state. Nurtures two-acre farm and shares recipes incorporating farm flavors with community. Brand ambassador for Italian food education.
• Karen AkunowiczminorGTM or Marketing Partner · 1 January 2021Chef known for cooking at L'Avian Blu Enoteca in Modena and innovation with Italian classics. Has own olive oil collaboration (Chef's Blend: Karen Akunowicz Extra Virgin Olive Oil). Brand ambassador.
• 1% for the PlanetcoreOthers · 1 January 2020Charitable giving and environmental stewardship partnership. Formalized commitment to donate 1% of annual sales to verified environmental nonprofits. Core pillar of company foundation supporting sustainability mission.
• Small Sicilian Farmers and ArtisanscoreStrategic or Co-development Partner · 1 January 2013Partnership with 30-35 small-scale organic farms across central-western Sicily for olive sourcing, plus artisan producers from across Italy for pasta, sauces, honey, and other products. Supports local economy and jobs while maintaining quality standards.
• Alfa LavalcoreTechnology or IntegrationTechnology provider for state-of-the-art cold extraction olive oil processing system. Only system sophisticated enough to meet quality and ecological standards. Alfa Laval system enables seamless combination of modern technology with centuries-old family tradition.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Graza: Graza is a DTC extra virgin olive oil brand built around freshness, quality, and chef-driven storytelling. Competes head-to-head with Bona Furtuna for premium home cooks and the gifting cohort.
• Brightland: Brightland is a premium DTC California olive oil brand selling directly to consumers online. Direct competitor in the premium-and-beautiful olive oil category with similar brand-led marketing.
• Manicaretti Italian Food Importers: Manicaretti curates and imports artisanal Italian pantry products from small producers. Comparable in curated single-origin Italian sourcing and specialty pantry focus.
• McEvoy Ranch: McEvoy Ranch is a single-estate, organic, premium olive oil producer with DTC and select retail distribution. Highly comparable in estate-grown, organic, sustainability-certified positioning.
• Gustiamo: Gustiamo is a DTC importer of premium Italian specialty foods, with a similar sourcing-from-small-producers ethos and curated pantry assortment. Comparable model and target customer.
• O Olive Oil: O Olive Oil is a California-based premium olive oil producer with infused oils and vinegars sold DTC and in specialty retail. Closely comparable in premium-oils portfolio, infusions, and gifting focus.

Broad incumbents

• California Olive Ranch: California Olive Ranch is the largest U.S. producer of premium California extra virgin olive oil, with broad retail distribution. A larger incumbent in the same premium EVOO space but with mass-market reach.
• Colavita: Colavita is a large, established Italian olive oil and pantry brand with deep U.S. retail penetration. Overlaps with Bona Furtuna on Italian heritage and full pantry portfolio but at a more accessible price tier.
• Lucini Italia: Lucini Italia is an Italian-sourced premium olive oil and pantry brand with national retail and DTC presence. Comparable Italian provenance and premium positioning, but scaled broader distribution.
• De Cecco: De Cecco is a global Italian pasta and pantry brand with broad retail distribution. Adjacent as a competitor in Bona Furtuna's pasta and pantry categories, but at mainstream scale and price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Bona_Furtuna
• Facebookfacebook.com/bonafurtuna
• Instagraminstagram.com/bonafurtuna
• Pinterestpinterest.com/bonafurtunafarm
• Xx.com/bona_furtuna
• LinkedInlinkedin.com/company/bonafurtuna

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bona Furtuna