GS1 Uruguay

What GS1 Uruguay does

GS1 Uruguay is the sole authorized national member organization of GS1 Global in Uruguay, operating as a non-profit headquartered in Montevideo with 21 employees. The organization issues GS1 identifiers (GTIN/GLN barcodes) and operates Rondanet, a B2B platform connecting over 1,000 companies and processing more than 380,000 electronic documents per month for product catalog and supply chain data exchange. Its service portfolio spans barcode issuance, RFID, traceability, training, verification, and out-of-stock research through the FMG studies, which have run for 22 consecutive years.

The business model combines one-time fees for barcode issuance, recurring subscriptions for Rondanet platform access, and fee-for-service work in auditing, training, and traceability projects. Revenue is generated across multiple verticals: mass consumption and retail (with named customers including TaTa and Farmashop), healthcare, transport and logistics, food, clothing, e-commerce, and micro-entrepreneurs reached through partnerships with ANDE and Programa Sembrando. The organization is currently executing a multi-year 2D code transition (2024-2027) and has integrated food label compliance into Rondanet following a 2024 DGI (tax authority) requirement that GS1 codes appear in electronic invoices.

Distribution is increasingly anchored in public-sector and institutional partnerships, including the National Development Agency (ANDE), Programa Sembrando, the Unión de Ciegos del Uruguay, the Montevideo Municipality (IMM), and the Sanitary Regulation Authority (SRA). The training and education business, combined with these distribution channels, positions GS1 Uruguay as the standards infrastructure for the country's product identification and supply chain digitization stack.

Name

GS1 Uruguay

Legal name

GS1 Uruguay

Website

https://gs1uy.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GS1 Uruguay is the exclusive national member organization of GS1 Global in Uruguay, issuing product identifiers and operating the Rondanet B2B data exchange platform for 1,000+ companies across retail, healthcare, logistics, and SMB segments.

Ownership category

akta.pro rank

Product category

Barcode and Product Identification Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Services (8741)

akta.pro primary industry

Security Audits & Compliance (ISO 27001, SOC 2, PCI DSS, HIPAA, SOX) (BPAKADAC)

akta.pro secondary industry

GxP Audits & Supplier Qualification (GMP/GCP/GLP/GDP) (HLAGAKAE)

Keywords

• Barcode identification services
• Product traceability solutions
• B2B electronic data exchange
• Retail shelf auditing
• GS1 standards implementation

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Barcode Code Sales: Sale of GS1 barcode codes (GTIN, GLN, and other identifiers) to businesses requiring product identification for retail and e-commerce
2. Rondanet B2B Platform: Electronic document interchange platform for trading partners, facilitating orders, invoices, and other B2B communications
3. Auditing and Consulting Services: Product availability studies, shelf audits, and consulting services for retailers and suppliers
4. Training and Advisory Services: Advisory and training services to help companies implement GS1 standards and improve logistics management

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GS1 Uruguay is the sole authorized national member of GS1 Global, issuing GS1-standardized barcode identifiers (GTIN/GLN) and operating the Rondanet B2B electronic document exchange platform that connects more than 1,000 trading partners across Uruguay. It also provides retail shelf-availability auditing (FMG), supply chain traceability, RFID/EPC solutions, product authenticity verification (Verified by GS1), electronic product catalogs, consulting/training, and a mobile app for visually impaired pharmaceutical users.

Product overview

GS1 Uruguay operates as the national member of the global GS1 organization, offering a portfolio of product identification, data exchange, and supply chain solutions. The core offering centers on GS1 barcodes (GTIN codes) for product identification, supported by the Rondanet B2B electronic commerce platform that handles document exchange, electronic catalogs, and receipt issuance. Additional services include retail shelf availability auditing (FMG studies), supply chain traceability, radio frequency identification, product verification (Verified by GS1), and consulting/training. The organization is transitioning toward GS1 2D codes (QR-based) as the next generation standard, scheduled for full adoption by 2027. The product portfolio functions as an integrated ecosystem where barcode identification connects with data sharing (Rondanet) and verification services.

Differentiator

Problem solved

Functional benefit

Brands

• Rondanet: Pioneering B2B electronic document exchange platform in Uruguay, operating for over 20 years as a specialized platform for trade partner information exchange.

Products and services

• Código de Barras GS1 (GS1 Barcodes)

Quantifiable outcome

• 22 years of FMG (Faltantes de Mercadería en Góndola) studies helping retailers and suppliers improve product availability
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ANDE (Agencia Nacional de Desarrollo)coreStrategic or Co-development Partner · 1 January 2020Partnership between GS1 Uruguay and ANDE (National Development Agency) to provide special commercial conditions for entrepreneurs and micro/small businesses to access GS1 barcode codes, enabling them to sell in retail channels and grow their businesses.
• Programa SembrandocoreStrategic or Co-development Partner · 1 January 2020GS1 Uruguay created special commercial conditions since 2020 for entrepreneurs in the Sembrando program, offering bonuses for micro and small enterprises throughout Uruguay to obtain barcode codes, promoting digitalization and product identification.
• Unión de Ciegos del UruguayminorStrategic or Co-development PartnerCollaborative partnership with the Uruguayan Union of the Blind to develop the Virtual Label App for the pharmaceutical sector, enabling people with visual impairments to access medication information by scanning GS1 barcodes.
• IMM (Intendencia de Montevideo) - Servicio de Regulación AlimentariacoreStrategic or Co-development PartnerThe Food Regulation Service of Montevideo (SRA-IMM) granted conformity to Rondanet's food label images, confirming compliance with Decree 37.455 on electronic commercialization of food products.
• DGI (Dirección General de Impostos)coreOthersThe Uruguayan tax authority (DGI) requires incorporation of GTIN codes in electronic fiscal documents (CFEs). GS1 Uruguay facilitates this compliance by providing GTIN codes and technical support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GS1 Chile: Chilean GS1 member organization providing barcode issuance and supply chain standards services in another Southern Cone market. Operates the same core product set (GTIN codes, Rondanet-equivalent B2B platform, FMG-style shelf audits).
• GS1 Colombia: Colombian GS1 member organization delivering GTIN licensing and traceability services across Andean retail, healthcare, and food sectors. Functionally identical business model with comparable customer segments to GS1 Uruguay.
• GS1 Argentina: Sister GS1 member organization operating in neighboring Argentina with the same business model — barcode licensing, B2B data exchange, traceability services, and retail auditing. The closest functional peer because it operates in an adjacent South American market with identical GS1 standards and customer segments.
• GS1 México: Mexican GS1 member organization offering barcode licensing and supply chain visibility solutions with similar vertical coverage (retail, healthcare, logistics, food). Operates a comparable B2B platform and serves a similar role in its domestic market.
• GS1 Brasil: Brazilian GS1 member organization offering the same GTIN licensing, traceability, and B2B platform services as GS1 Uruguay but at much greater scale due to Brazil's larger economy. Direct product/segment overlap across retail, healthcare, food, and logistics verticals.

Others

• AIM Global: International industry association for automatic identification and mobility technologies (barcode, RFID, IoT). Not a direct competitor but an adjacent ecosystem player that influences the same standards and technology landscape GS1 Uruguay operates in.

Broad incumbents

• GS1 Global Office: The global coordinating body for all GS1 member organizations, setting standards (GTIN, 2D codes, EPC/RFID) that GS1 Uruguay implements locally. Functions as both parent/incumbent and ecosystem steward rather than a commercial competitor.
• GS1 US: The largest GS1 member organization globally, offering the same suite of barcode, traceability, and B2B data services at much greater scale and with deeper product investment (e.g., GTAG, Data Hub). Useful as a 'broad incumbent' benchmark rather than a direct competitor since GS1 Uruguay operates a separate national territory.

Emerging players

• TraceLink: Pharmaceutical supply chain serialization and compliance platform used by drug manufacturers and CMOs globally. Comparable to GS1 Uruguay's healthcare traceability offering, but operating as a private SaaS vendor rather than a national standards body.
• Optel Group: Canadian-headquartered track-and-trace solutions provider specializing in pharmaceutical serialization, supply chain visibility, and anti-counterfeit technology. Overlaps with GS1 Uruguay's traceability and Verified-by-GS1 service lines, especially in healthcare, but competes as an independent vendor rather than a standards issuer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gs1-uruguay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS1 Uruguay