Girl Scouts of NE Kansas & NW Missouri

What Girl Scouts of NE Kansas & NW Missouri does

Girl Scouts of Northeast Kansas and Northwest Missouri is a regional 501(c)(3) nonprofit council chartered by Girl Scouts of the USA, operating as one of 111 councils in the national federation. The council delivers the full Girl Scout leadership program — badge curriculum, troop meetings, camping, STEM and entrepreneurship programming, and community service projects — to girls across 47 counties spanning northeast Kansas and northwest Missouri, anchored by the Kansas City metropolitan area. Headquartered in Overland Park, Kansas, the council employs approximately 95 staff who support a network of volunteer-led troops, manage camp properties, and run council-wide program operations.

The council's core product is the annual Cookie Program, the largest girl-led entrepreneurship fundraiser in the United States, supplemented by the Fall Product Program (nuts, candies, magazines). Underlying technology infrastructure includes the GSUSA-managed Digital Cookie platform for online sales, Rallyhood for troop and member community engagement, Stripe for payment processing, Doubleknot for event registration, Wufoo for forms, gsLearn for volunteer and member training, and Microsoft 365, Zoom, and Dropbox as productivity layers. The technology stack is predominantly procured SaaS rather than bespoke development.

The business model combines four revenue streams: (1) Cookie Program net revenue (after baker costs paid to Little Brownie Bakers or ABC Bakers), (2) Fall Product Program net revenue, (3) philanthropic contributions from individuals, corporations, and foundations, and (4) membership dues. Pricing is set nationally by GSUSA for membership dues and is effectively market-set for cookies. Go-to-market is grassroots: volunteer troop leaders recruit girl members, who in turn drive cookie and fall product sales through booth sales, door-to-door, and digital channels. Customer segments are members (girl participants and their families), adult volunteers, and institutional donors.

Name

Girl Scouts of NE Kansas & NW Missouri

Legal name

Girl Scouts of NE Kansas & NW Missouri

Website

https://gsksmo.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Girl Scouts of NE Kansas & NW Missouri is a 501(c)(3) regional council delivering the national Girl Scout leadership program across 47 counties. It funds operations through the annual Cookie Program, Fall Product sales, donations, and membership dues, supported by 95 staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others

Revenue model

1. Cookie Program Sales: Girl Scout Cookie Program is the primary revenue generator. Girls ages 5-18 sell cookies through Digital Cookie platform, door-to-door sales, and cookie booths. Proceeds stay local to fund troop activities, council programs including STEM, outdoor, life skills, and entrepreneurship programs. Cookie sales run December through March annually.
2. Fall Product Program: Fall Product Program offering magazine subscriptions, nut and candy products through vendors Ashdon Farms, Trophy Nut, and M2 Media Group. Provides another fundraising opportunity for troops outside cookie season.
3. Donations: Individual donations through online giving, mail-in donations, and Daisy’s Circle monthly giving program. Planned giving options also available. Donations support the Opportunity Fund for financial assistance.
4. Membership Dues: Annual membership dues for Girl Scouts of the USA. Preregistration for upcoming membership year occurs in spring. Lifetime membership available for adults 18+ who complete Girl Scout Promise and Law and pay one-time fee.
5. Troop Dues and Money Earning: Individual troops may charge dues. Troops conduct council-approved money-earning activities. All funds must be used for Girl Scouting purposes and administered through troop bank accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

No source-backed core offering description was provided in the input material.

Product overview

Girl Scouts of NE Kansas & NW Missouri operates as a council within Girl Scouts of the USA, delivering the Girl Scout Leadership Experience through a comprehensive portfolio of programs and services. The core offering consists of age-specific programming across six grade levels (Daisies through Ambassadors), supplemented by the Cookie Program and Fall Product Program for entrepreneurial skill development. The badge and award system provides skill-building opportunities, culminating in Bronze, Silver, and Gold Highest Awards. The council supports programming through Rallyhood (digital community platform), Digital Cookie (online cookie sales), and extensive volunteer training resources. Additional offerings include camp and outdoor programs, travel opportunities, and financial assistance through scholarships and the Opportunity Fund.

Differentiator

Problem solved

Functional benefit

Products and services

• No source-backed product or service identified in the input material. No source-backed product or service description was provided in the input material.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Girl Scouts of the USAcoreStrategic or Co-development PartnerNational parent organization that owns Girl Scout intellectual property, trademarks, and brand identity. GSUSA provides program frameworks, training resources, Safety Activity Checkpoints, and operates the national convention every three years. Council operates under license from GSUSA.
• Little Brownie BakerscoreTechnology or IntegrationOne of two commercial bakers licensed by Girl Scouts of the USA to produce Girl Scout Cookies. Provides cookie manufacturing and distribution for the cookie program.
• ABC BakerscoreTechnology or IntegrationOne of two commercial bakers licensed by Girl Scouts of the USA to produce Girl Scout Cookies. Provides cookie manufacturing and distribution for the cookie program.
• RallyhoodcoreTechnology or IntegrationDigital community platform provider that serves as the primary digital hub for the Girl Scout community. Platform includes event calendars, program materials, council announcements, discussion threads, RSVP management, surveys, photo storage, and payment processing. GSKSMO covers platform costs for community members.
• Overland Park Regional Medical CenterminorOthersMedical center that presented the 'Great Save' award to Carolyn Hodges for performing life-saving CPR, recognizing the importance of CPR training.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Scouting America (formerly Boy Scouts of America): National co-ed youth organization offering badge-based programming, camping, and leadership advancement. Comparable because of overlapping badge/camping program structure and competition for the same youth and parent time across the KC region and 47-county footprint.
• Camp Fire (formerly Camp Fire USA): National youth development nonprofit founded in 1910, historically a sibling to Girl Scouts and Boy Scouts, providing camp and youth leadership programming. Comparable as a long-standing, co-ed, badge and camp-based youth-development peer.
• 4-H (National 4-H Council / Kansas 4-H / Missouri 4-H): National youth development organization operating through land-grant university extensions including K-State Research and Extension and University of Missouri Extension. Comparable because it delivers badge-style programming, STEM, and leadership development for K-12 youth across the same two-state region.

Direct peers

• Girl Scouts of Eastern Missouri: Adjacent regional Girl Scout council operating in eastern Missouri and southern Illinois. Directly comparable because it delivers the same GSUSA programs, cookie program, camp properties, and volunteer-driven model in a neighboring geography to GSKSMO.
• Boys & Girls Clubs of Greater Kansas City: Local youth-development nonprofit serving the same Kansas City metropolitan area with after-school programming, leadership development, and youth enrichment for K-12 ages. Comparable as a community-led, youth development nonprofit competing for the same girl member and volunteer families.
• Girl Scouts of Kansas Heartland: Another Kansas-based Girl Scout council serving central, western, and south-central Kansas. Comparable because it operates the same GSUSA programs, cookie product mix, and council structure across a multi-county Kansas geography, overlapping with GSKSMO's donor and volunteer pool.
• Big Brothers Big Sisters of Kansas City: Local chapter of a national youth-mentoring nonprofit serving the same KC metro region. Comparable as a volunteer-driven, mentored youth-development nonprofit competing for donor dollars and corporate partnerships in NE Kansas / NW Missouri.

Others

• Kansas City Community Gardens / Operation Breakthrough: Long-running KC youth and family services nonprofit providing early childhood through teen programming. Comparable as a regional nonprofit competing for foundation and corporate giving within the same donor market GSKSMO cultivates.

Regional players

• Police Athletic League of Kansas City: Local youth-development organization focused on athletics, mentorship, and after-school programming in the KC metro. Comparable for its mission-aligned youth programming competing for the same youth activities and donor dollars.
• YWCA of Greater Kansas City: Regional youth and family services nonprofit serving the KC metro with after-school programs, leadership curricula, and girls-focused programming. Comparable for youth development and girl-focused leadership offerings in the same metropolitan footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gsksmo
• Facebookfacebook.com/gsksmo
• LinkedInlinkedin.com/company/gsksmo
• Instagraminstagram.com/gsksmo
• Pinterestpinterest.com/gprograms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of NE Kansas & NW Missouri