What Rallyhood does

Rallyhood, Inc. is a privately held Austin, Texas-based software company founded in 2011 by CEO Patti Rogers that operates an all-in-one community collaboration platform for groups, causes, and member organizations. The platform enables organizations to communicate, collaborate, share resources, manage events, collect payments, and engage members in an ad-free environment through customizable web and mobile Rally-Sites, with multi-tier hierarchy capabilities that scale from a single group to thousands of nested sub-groups. The technology stack uses a micro-services architecture with an open API for integrations and AES-256 encryption, with native integrations to Stripe for payment processing, Zoom for video conferencing, and YouTube for video sharing, plus open API connections to Salesforce and Slack.

The company's product portfolio centers on the core Rallyhood Platform, complemented by the Rallyhood Premium tier (unlimited groups, analytics, white-label branding) and feature modules including Special Events (registration, payments, reporting), Payments (dues and shared expenses via Stripe), Fundraising Pages, and an announced Online Store. Rallyhood serves primary segments of Girl Scout councils, member organizations, associations, schools and clubs, nonprofits, SMBs, faith communities, and Greek life organizations, with notable enterprise customers across multiple Girl Scout councils including Nation's Capital, Heart of Central California, River Valleys, Virginia Skyline, Eastern Missouri, Western Ohio, and South Carolina Mountains to Midlands.

Rallyhood operates a freemium go-to-market: a free basic tier drives top-of-funnel adoption, while premium subscriptions and transaction-based payment processing fees generate revenue. Enterprise field sales targets premium customers through a Request A Demo motion. The company claims hundreds of thousands of users across tens of thousands of organizations in all 50 US states. The August 2024 GSUSA Preferred Partner designation represents the most significant recent commercial milestone, formalizing a decade-long relationship with Girl Scouts of the USA.

Name

Rallyhood

Legal name

Rallyhood, Inc.

Website

https://rallyhood.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rallyhood is an Austin-based community collaboration platform founded in 2011 that provides all-in-one communication, event management, payment, and member engagement tools to volunteer-driven member organizations, with Girl Scout councils as its primary customer vertical.

Ownership category

akta.pro rank

Product category

Community Collaboration Software

NAICS

Civic and Social Organizations (8134), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Community Hosting & Membership Platforms (MPACAJAF)

akta.pro secondary industries

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ), Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

Keywords

• Community collaboration platform
• Member engagement software
• Group collaboration tools
• Event management platform
• Volunteer coordination software

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Premium Tiers: Rallyhood offers free basic tier with premium subscription upgrades. Premium includes unlimited groups, analytics, branding options, and advanced features. Business Administrators can register for Rallyhood Premium Accounts.
2. Payment Processing: Collect payments for dues, shared expenses, event registration, and donations through Stripe integration. Platform facilitates payment collection but Stripe handles the actual processing.
3. Event Registration Fees: Special Events feature allows collection of registration fees and tickets for both virtual and in-person events

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rallyhood provides an all-in-one community collaboration platform that enables groups, causes, and member organizations to communicate, collaborate, share resources, manage events, and collect payments in a single ad-free environment. The platform serves as a unified alternative to fragmented tools like email, Facebook, Eventbrite, and Google Sheets, offering customizable Rally-Sites with built-in event management, payment processing via Stripe, video conferencing via Zoom, and engagement analytics.

Product overview

Rallyhood is an all-in-one community collaboration platform designed for groups, causes, and member organizations. The core product is the Rallyhood Platform, which provides a unified environment for communication, collaboration, resource sharing, event management, and payment collection. Rallyhood Premium extends the platform with enterprise-grade features including unlimited groups, analytics, white-label branding, and advanced customization. Key features include Special Events (event registration and management), Payments (dues and expense collection via Stripe), Fundraising Pages, Video Conferencing via Zoom integration, and Rally-Sites (customizable group digital spaces). The platform is designed to eliminate fragmented tools and 'digital disorder' for purpose-driven organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Rallyhood Platform All-in-one community collaboration platform enabling groups, causes, and member organizations to communicate, collaborate, share resources, manage events, collect payments, and engage members in an ad-free environment. Available via free basic tier and quote-based Premium tier with enterprise features.

Quantifiable outcome

• Save approximately $150 per event by collecting payments in advance and avoiding no-show fees
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• Girl Scouts of the USA (GSUSA)coreStrategic or Co-development Partner · 7 August 2024GSUSA named Rallyhood a Preferred Partner for community collaboration after a thorough evaluation of the platform's capabilities, security, and reliability. Rallyhood has worked with GSUSA and Girl Scout councils for over a decade. The partnership involves collaborating with current and new councils to create a more connected and efficient community experience for Girl Scout members and volunteers.
• ZoomcoreTechnology or Integration · 9 July 2020Zoom integration allows Rallyhood users to seamlessly engage members before, during, and after virtual events. Users simply add Zoom meeting links to event details or Special Event pages. Registered members automatically receive meeting information in confirmation emails.
• Girl Scout CouncilscoreStrategic or Co-development PartnerRallyhood serves multiple Girl Scout councils including Nation's Capital, River Valleys, Virginia Skyline, Western Ohio, Eastern Missouri, Heart of Central California, and South Carolina Mountains to Midlands. These councils use Rallyhood for council-wide communication, troop management, and volunteer coordination.
• StripecoreTechnology or IntegrationStripe is Rallyhood's payment processing platform chosen for its best-in-class PCI Level 1 security tools and certifications. Stripe enables collection of payments for dues, shared expenses, event registration, and donations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mighty Networks: Mighty Networks is a direct competitor offering a community platform with courses, events, and membership tiers. It serves creators, brands, and member organizations with similar freemium + premium monetization and overlaps significantly with Rallyhood on event management, payments, and member engagement.
• Circle: Circle is a direct competitor in the community-platform space, offering branded community spaces with discussions, events, courses, and payments. It targets creators and member organizations with a similar all-in-one value proposition and a comparable modern SaaS GTM motion.
• Hivebrite: Hivebrite is a direct competitor focused on alumni networks, associations, and member-based organizations, offering member directories, events, fundraising, and communication tools. It competes head-to-head with Rallyhood in the association and member-organization verticals.
• Wild Apricot: Wild Apricot (by Personify) is a direct competitor serving small-to-mid-sized nonprofits, associations, and clubs with membership management, events, payments, and a website builder. It is highly comparable in customer base (volunteer-driven member organizations) and feature set.
• MemberPlanet: MemberPlanet is a direct competitor offering member management, communication, event registration, and payment tools for associations, schools, nonprofits, and clubs — directly overlapping Rallyhood's customer segments and core feature set.
• MemberClicks: MemberClicks is a direct competitor providing membership management software for small-staff associations and member-based organizations, with comparable event, payment, and communication capabilities targeted at the same nonprofit/association verticals.
• Geneva: Geneva is a direct competitor offering group management, communication, event hosting, and member directories for clubs, organizations, and communities. It targets a very similar use case (groups organizing outside of work) with comparable free + paid tiers.

Broad incumbents

• Slack: Slack (owned by Salesforce) is a broad incumbent in team collaboration and communication that competes for Rallyhood's internal-collaboration use cases via group messaging, channels, and an extensive integration ecosystem — though it lacks Rallyhood's purpose-built events, payments, and member-engagement tooling.
• Discord: Discord is a broad incumbent community platform with free voice, video, and messaging for groups and communities. It is increasingly used by clubs, hobby groups, and member organizations as an alternative to Rallyhood, particularly for casual or youth-driven communities.

Emerging players

• Bands: Band is an emerging player in the group/community platform space, offering ad-free group communication and collaboration for clubs, teams, and small organizations. It overlaps with Rallyhood's free-tier positioning and targets a similar SMB/community user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rallyhood
• Facebookfacebook.com/rallyhood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rallyhood