Gt6 Brasil

What Gt6 Brasil does

GT6 Brasil (legal name GT6 Brasil Comércio Varejista de Produtos Diversos LTDA) is a privately held Brazilian e-commerce retailer and B2B wholesale distributor founded in 2018 and headquartered in Vargem Grande Paulista, São Paulo (CNPJ 31.556.596/0001-34). The company operates a single owned e-commerce storefront (gt6.com.br) that sells batteries, flashlights, LED lamps, automotive care products, personal hygiene items, and specialty cleaning solutions, distributed nationwide from a self-operated logistics center. Its assortment is anchored on distribution relationships with global battery brands Rayovac, Energizer, Panasonic, and Duracell, supplemented by automotive brands (STP, Grand Prix, Armor All) and personal-care lines (Halicare, Odomed).

The business runs a dual go-to-market model: a direct-to-consumer retail channel with self-serve checkout and installment, Pix, and boleto payment options, and a B2B wholesale arm targeting lojistas, retailers, and e-commerce resellers with volume pricing and Nota Fiscal invoicing. Pricing is unit-based across both channels, with Pix/boleto discounts of approximately 5%, a 5% first-purchase email coupon, and credit-card installments up to 12x. Marketing relies on the company website (SEO-optimized product listings and an educational blog), email capture, and organic social presence.

The company is founder-owned and managed, with no disclosed institutional investors, no parent company, and no public-market presence. Inputs show no funding rounds, no M&A activity, no management-team disclosures, and no revenue or headcount figures; the company is operationally active and gradually broadening its product catalog into adjacent categories such as urban mobility and packaging, but quantitative growth signals are absent from the available data.

Name

Gt6 Brasil

Legal name

GT6 BRASIL COMERCIO VAREJISTA DE PRODUTOS DIVERSOS LTDA

Website

https://gt6.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GT6 Brasil is a privately held Brazilian e-commerce retailer and B2B wholesale distributor, founded in 2018 and based in Vargem Grande Paulista, São Paulo, that sells batteries, flashlights, LED lamps, automotive care, and personal care products from brands such as Rayovac, Energizer, Panasonic, Duracell, STP, and Grand Prix to both end consumers and resellers across Brazil.

Ownership category

akta.pro rank

Product category

Battery and Consumer Goods Distribution

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413), Health and Personal Care Retailers (456)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto & Home Supply Stores (5531), Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAEAEAH

Automotive, Tools & Industrial Supplies (B2B)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

SECONDARYCRAEAEAD

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

Keywords

• Battery distribution
• Flashlight wholesale
• LED lighting retail
• Automotive care products
• Consumer goods e-commerce

Headquarters

HQ city

Vargem Grande Paulista

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Sales (E-commerce): Direct sales of batteries, flashlights, LED lamps, automotive care products, and personal hygiene items to end consumers through the gt6.com.br e-commerce platform. Revenue generated through one-time transactions with multiple payment options including installments, Pix, and boleto.
2. Wholesale/B2B Distribution: B2B sales to lojistas, retailers, and resellers throughout Brazil with wholesale pricing, volume discounts, and invoice billing for business customers seeking products for resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Gt6 Brasil distributes and sells batteries, flashlights, LED lamps, automotive care products, and personal care items to both retail consumers and B2B wholesale buyers through its e-commerce storefront gt6.com.br and an in-house distribution center. Its assortment is anchored on multi-brand battery offerings (Rayovac, Energizer, Panasonic, Duracell) supplemented by automotive (STP, Grand Prix, Armor All), personal care (Halicare, Odomed), and specialty cleaning (Revita Box Vivix) lines. B2B customers receive wholesale pricing, volume discounts, and electronic invoicing (NF-e), while B2C customers access the same catalog with installment, Pix, and boleto payment options.

Product overview

GT6 Brasil is a Brazilian e-commerce retailer and B2B distributor of consumer goods operating since 2018 from Vargem Grande Paulista, SP. The company sells a diversified mix of products primarily centered on batteries and flashlights, supplemented by LED lamps, automotive care products (Grand Prix, STP, Armor All), personal care items (Halicare, Odomed), and specialty cleaning products (Revita Box Vivix). The product portfolio features the Rayovac and Energizer brands as the core battery and flashlight offerings, alongside own-brand or distributed automotive and personal care lines. GT6 serves both the end-consumer retail market (varejo) and B2B wholesale customers (atacado) with invoicing, competitive volume pricing, and national logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Rayovac Batteries and Cells (Pilhas e Baterias Rayovac) Full Rayovac battery line including AA, AAA, 9V, zinc, alkaline, lithium, rechargeable, hearing aid, and button cell batteries sold in various pack sizes for retail and wholesale Brazilian consumers.
• Energizer Batteries (Pilhas e Baterias Energizer) Energizer battery portfolio including Max alkaline, Ultimate Lithium (AA/AAA, the "longest-lasting AA battery" per Guinness World Record citation), and rechargeable models positioned as premium high-performance options.
• Rayovac Flashlights (Lanternas Rayovac) Rayovac flashlights including Super LED rechargeable models (e.g., SM-4), metal body, hybrid USB, indestructible, hands-free, and diving designs across various lumen ratings for household, professional, and outdoor use.
• Rayovac LED Bulbs (Lâmpadas LED Rayovac) Rayovac LED bulbs in multiple wattages (4.9W, 8W, 9W) equivalent to traditional incandescent bulbs, marketed for energy efficiency and long service life.
• Automotive Care Line - Grand Prix, STP, and Armor All Automotive maintenance and care assortment including Grand Prix waxes, shampoos, and air fresheners (California Scents line), STP fuel additives, oil treatments, degreasers, tire and windshield cleaners, and Armor All interior and tire care products.
• Revita Box Vivix Glass and Bathroom Cleaner Professional-grade glass and bathroom enclosure cleaning product (200 ml bottle) developed for glass installers and end consumers to remove acid rain stains, mineral deposits, and embedded grime.
• Personal Care and Hygiene Line (Halicare / Odomed) Personal oral care assortment including Halicare tongue cleaners and antiseptic mouthwashes, and Odomed oral antiseptic rinses (e.g., Perio PRO 1L) and moisturizing gels for daily hygiene.
• B2B Wholesale Distribution Service (B2B Distribuição / Atacado) Dedicated wholesale distribution service targeting retailers, e-commerce operators, and resellers across Brazil, offering tiered pricing, electronic invoice (NF-e) issuance, and fast shipping for batteries and adjacent product categories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• RayovaccoreChannel Partner/ Reseller/ DistributorRayovac is a featured and prominently promoted brand on GT6 Brasil's platform. GT6 distributes Rayovac batteries including AA, AAA, 9V, zinc, alkaline, hearing aid batteries, and rechargeable variants. Rayovac is a leading global battery brand owned by Energizer Holdings.
• EnergizercoreChannel Partner/ Reseller/ DistributorEnergizer products are featured on GT6 Brasil including the Energizer Max alkaline line, Energizer Ultimate Lithium (longest-lasting AA battery per Guinness World Record), and rechargeable variants. GT6 promotes Energizer as a premium battery brand.
• PanasoniccoreChannel Partner/ Reseller/ DistributorPanasonic is listed as one of the major brands distributed by GT6 Brasil alongside Rayovac and Energizer. Products include Panasonic batteries for various applications.
• DuracellcoreChannel Partner/ Reseller/ DistributorDuracell is listed as one of the major battery brands distributed by GT6 Brasil. While not prominently featured in product listings, it is mentioned as part of the brand portfolio.
• STP (Automotive Products)majorChannel Partner/ Reseller/ DistributorSTP automotive treatment products are distributed through GT6 Brasil including Gas Treatment, Oil Treatment, Tire Cleaner, Windshield Cleaner, Degreaser, and Octane Booster. STP is a well-known automotive maintenance brand.
• Grand Prix (California Scents)majorChannel Partner/ Reseller/ DistributorGrand Prix air fresheners and car care products are featured on GT6 Brasil including aromatizers, diffusers, gels, and car wax. Products include the California Scents line.
• ArmorallminorChannel Partner/ Reseller/ DistributorArmorall automotive care products are available on GT6 Brasil including tire cleaner and other surface protection products.
• Odomed/HalicareminorChannel Partner/ Reseller/ DistributorOdomed and Halicare personal care products are distributed including mouthwash, tongue cleaners, and moisturizing gels for oral hygiene.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• KaBuM!: Brazilian e-commerce retailer originally focused on tech/electronics but expanding into broader consumer goods categories. Comparable to GT6's e-commerce platform serving Brazilian consumers with multi-category consumer offerings.
• Leroy Merlin Brasil: Brazilian home improvement retailer selling batteries, LED lighting, and automotive maintenance products. Overlaps with GT6's batteries, LED lamps, and automotive care categories in the Brazilian retail market.

Broad incumbents

• Magazine Luiza (Magalu): Brazilian multi-category e-commerce and retail giant with both B2B and B2C operations. Comparable to GT6's diversified consumer goods e-commerce model but at vastly larger scale across many more categories.
• Mercado Livre: Latin American marketplace where small Brazilian retailers source and resell products, and a major B2C consumer destination. Competes with GT6 for both B2C consumers and B2B reseller customers.
• Americanas: Brazilian multi-category e-commerce retailer with broad consumer goods assortment. Comparable to GT6's B2C e-commerce operation in diverse consumer products but at much larger scale.

Direct peers

• Tenda Atacado: Brazilian wholesale club chain focused on small retailers and B2B resellers. Comparable to GT6's B2B distribution to lojistas across Brazil in similar consumer goods categories.
• Assaí Atacadista: Brazilian cash-and-carry/wholesale club chain owned by GPA with nationwide reach. Directly comparable to GT6's B2B wholesale distribution model and small-retailer customer base across diverse consumer goods.
• Atacadão: Brazilian cash-and-carry wholesale club chain owned by Carrefour, serving small retailers nationwide. Comparable to GT6's B2B wholesale model with small-retailer focus and similar consumer goods assortment.
• Fort Atacadista: Brazilian wholesale club chain serving small retailers across multiple states. Comparable to GT6's B2B wholesale distribution model and small-retailer customer segment in consumer goods.
• Martins Atacadista: Major Brazilian wholesale distributor (atacadista) with nationwide distribution to small retailers and B2B customers. Direct comparable to GT6's wholesale operation given similar B2B distributor model serving lojistas across Brazil with consumer goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gt6-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gt6 Brasil