PACETEQ

What PACETEQ does

PACETEQ GmbH is a privately held German software company headquartered in Leinefelde-Worbis, Thuringia, founded in 2021 by Alexander Bodo (CEO) and Dominic Barth (Managing Director). The company builds an AI-powered, real-time data intelligence platform designed for the operating demands of professional motorsport, where decisions are made on pit walls at millisecond resolution. Its core product suite comprises ONE TIMING (race strategy and timing intelligence with AI-driven regulations assistant, endurance modeling, and predictive stint/tire simulation), ONE RACEHUB (a 360° cloud database unifying timing, telemetry, weather, setup sheets, and crew communications with hybrid offline/online sync), and ONE TRANSCRIPT (an AI speech-to-text engine that transcribes team radio communications in real time, with background-noise elimination and keyword search). These are complemented by Embedded Systems (on-car software and control algorithms) and Customized App/API Access services for bespoke integrations. ONE COACH extends the underlying transcription and AI-coaching architecture into grassroots football, developed in cooperation with UEFA.

The platform is built on a multi-modal AI foundation that processes structured timing data, audio (radio transcriptions), and text (regulatory and operational Q&A), and the company reports participation in the A2RL autonomous racing series. PACETEQ serves a primarily enterprise customer base of professional racing teams, series organizers, and federations across Formula 1, Formula E, FIA WEC, DTM, IMSA, NASCAR, GT championships, and emerging categories such as E1 electric powerboat racing. Revenue is generated through multi-year SaaS subscriptions (Standard and Advanced tiers differentiated by read-only vs. dedicated live-feed data access) plus separately compensated customization, consulting, and API integration services, with quote-based pricing. The go-to-market combines enterprise field sales initiated via website demo requests with channel partnerships (notably SERVUS Japan Inc. as domestic distributor and DUFAYEL & Co. as territory partner for Japan) and event-driven programs such as UEFA Champions Innovate. The company operates globally from a single German base with approximately 50 employees.

Name

PACETEQ

Legal name

PACETEQ GmbH

Website

https://paceteq.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

PACETEQ is a German software company that builds AI-powered real-time data intelligence platforms for professional motorsport teams and series, offering timing analysis, cloud-based race operations, and radio transcription, with expansion into active sports.

Ownership category

akta.pro rank

Headquarters

HQ city

Leinefelde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing (SaaS): PACETEQ provides access to application software for motorsports and professional sporting activities. Access is limited in time to the duration of the contract; there is no sale of the software. Customers pay license fees for use of the software including ONE TIMING, ONE RACEHUB, and ONE TRANSCRIPT platforms.
2. Customization Services: Additional services including customization of software to customer specifications, adaptation to specific hardware or software environments, and consulting services. These are separately compensated beyond the base software license.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

PACETEQ develops an AI-powered software platform for professional motorsport teams and active sports organizations. Its suite covers real-time timing and race intelligence, telemetry and race data management, AI-driven transcription of team radio communications, customizable apps and APIs, and embedded on-car software. The platform is sold to racing teams, series organizers, and federations in motorsport and adjacent sports such as cycling and football.

Product overview

PACETEQ offers a unified AI-powered platform for professional sports performance intelligence, beginning with motorsports. The product portfolio consists of three core products: ONE TIMING (timing and race intelligence), ONE RACEHUB (comprehensive data management platform), and ONE TRANSCRIPT (AI-driven transcription). These are complemented by CUSTOMIZED APP/API ACCESS for bespoke development and EMBEDDED SYSTEMS for on-car software solutions. ONE COACH extends the technology to active sports (football coaching). The platform is designed to capture millisecond-level data, deliver real-time insights, and unite teams through cloud-connected workflows. PACETEQ serves motorsport clients including Formula 1, Formula E, WEC, NASCAR, and DTM teams, with expansion into active sports including cycling, winter sports, sailing, and soccer.

Differentiator

Problem solved

Functional benefit

Brands

• ONE TIMING: High-performance timing and race intelligence software for motorsport teams, providing real-time data visualization, stint prediction, and strategic analysis capabilities.
• ONE RACEHUB
• ONE TRANSCRIPT
• ONE COACH

Products and services

• ONE TIMING
• ONE RACEHUB
• ONE TRANSCRIPT
• CUSTOMIZED APP
• API ACCESS
• EMBEDDED SYSTEMS
• ONE COACH

Quantifiable outcome

• Algarve Pro Racing won IMSA Strategy Award at Watkins Glen 2025 using ONE TIMING after recovering from two laps down to challenge for victory
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UEFA (Union of European Football Associations)coreStrategic or Co-development Partner · 1 January 2026PACETEQ was selected as one of four startups for UEFA Champions Innovate 2026 program, working directly alongside UEFA's Grassroots team and the Hungarian Football Federation. The partnership focuses on deploying ONE COACH app for grassroots football coaching communication analysis, grounded in UEFA's own coaching methodology and manuals.
• Hungarian Football FederationminorStrategic or Co-development Partner · 1 January 2026Partnered with PACETEQ and UEFA for the Champions Innovate 2026 program, providing on-site sessions and feedback from grassroots coaches in Hungary to shape the development of ONE COACH app.
• SERVUS Japan Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2025SERVUS Japan Inc., led by CEO Kazuhiro Ikeda and based in Tokyo, serves as PACETEQ's domestic distributor for the Japanese motorsport market. This partnership enables PACETEQ to introduce its suite of software solutions (ONE TIMING, ONE RACEHUB, ONE TRANSCRIPT) to racing teams and series throughout Japan, with localized support and technical capabilities.
• DUFAYEL & Co. Ltd.coreStrategic or Co-development Partner · 1 January 2025London-based management consultancy firm specializing in automotive and motorsport, founded by Naoki Tokunaga. DUFAYEL & Co. was appointed as territory partner for Japan and instrumental in establishing the partnership framework between PACETEQ and SERVUS Japan. Continues to support strategic development of PACETEQ's presence in Japanese motorsport industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Catapult Sports: Public-listed sports performance analytics SaaS serving elite teams across football, rugby, basketball, motorsport and more. Comparable as a B2B SaaS platform selling AI-driven athlete and team intelligence to professional sports organizations, with a much broader sport vertical footprint than PACETEQ.
• Tata Consultancy Services (F1 Timing): TCS is the long-standing Formula 1 technology and timing partner, delivering real-time race data, analytics, and broadcast graphics. Comparable as a motorsport data/analytics incumbent operating at the highest tier of the same customer ecosystem PACETEQ serves.
• Stats Perform: Sports data and AI analytics provider supplying real-time data, predictive models, and content to leagues, broadcasters, and betting operators. Comparable as a sports-data/AI platform serving professional leagues and teams across multiple sports.
• Marelli (Motorsport): Global automotive/motorsport electronics and embedded software supplier offering ECUs, data acquisition, and vehicle intelligence to racing series. Comparable to PACETEQ's Embedded Systems as an established motorsport electronics and software vendor serving top-tier racing.
• Genius Sports: Sports data, technology, and media company providing real-time data feeds, AI-powered analytics, and broadcast solutions to sports leagues and federations. Comparable to PACETEQ's data-and-AI-for-elite-sports positioning across multiple verticals.

Direct peers

• Hudl: Video and performance analytics platform for team sports (football, basketball, soccer) at professional, collegiate, and grassroots levels. Comparable to PACETEQ's ONE COACH push into grassroots football coaching, with similar AI-driven feedback and cloud-based delivery model.
• Veo Technologies: AI-powered football video capture and analytics platform used by clubs and federations worldwide. Comparable to PACETEQ's ONE COACH as an AI-driven sports coaching/feedback product targeting the same grassroots-to-professional football market.
• Cosworth: Motorsport electronics, data acquisition, and embedded systems supplier for professional racing series including Formula E, IndyCar, and WEC. Comparable to PACETEQ's Embedded Systems product line as a motorsport technology vendor with deep vehicle integration.
• Spalk: Sports broadcasting software specializing in AI-powered live commentary, transcription, and graphics integration for live sports streams. Comparable to ONE TRANSCRIPT as a real-time audio transcription and broadcast enhancement product for professional sports.
• Second Spectrum: AI-driven sports tracking and analytics platform for professional leagues (NBA, NFL, EPL) using computer vision and real-time data. Comparable to PACETEQ as a real-time AI sports analytics platform selling into elite professional teams and leagues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACETEQ