Guia Mais Prático

What Guia Mais Prático does

Guia Mais Prático is a local digital business directory and advertising platform serving Itapeva-SP and 12 surrounding municipalities in the states of São Paulo and Paraná, Brazil. The company aggregates local commerce into a single mobile application — available on Google Play and the Apple App Store since 2019 — and a branded website, enabling consumers to discover local businesses across sectors and providing small and medium businesses with a centralized channel to advertise their services and reach nearby customers. The platform is free for consumers; monetization is driven entirely by selling digital advertising placements to local SMBs, with package pricing handled privately via WhatsApp, email, and phone outreach.

The underlying technology is a standard mobile app and web-based directory platform with no disclosed proprietary features, API, SDK, or artificial intelligence capabilities. Listings and advertiser onboarding are handled manually through a direct sales motion, and the company maintains an organic social presence on Facebook and Instagram to drive consumer awareness. The platform covers 13 cities including Itapeva-SP, Itaberé-SP, Itararé-SP, Capão Bonito-SP, Taquarivaí-SP, Buri-SP, Nova Campina-SP, Ribeirão Branco-SP, Avaré-SP, Itapetininga-SP, Tatuí-SP, Sorocaba-SP, and Curitiba-PR.

The business model is direct-to-consumer advertising sales to local SMBs, with the company self-positioning as the largest advertising agency in Itapeva and region. Guia Mais Prático is privately held, bootstrapped, and founder-owned, operating with a 5-person team and no institutional investors or publicly disclosed ownership structure. The go-to-market relies on a downloadable mobile app, organic SEO through its website, social media engagement, and outbound sales via WhatsApp and phone to acquire advertisers.

Name

Guia Mais Prático

Legal name

Guia Mais Prático

Website

https://guiamaispratico.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Guia Mais Prático is a local digital business directory and advertising platform serving 13 municipalities in São Paulo and Paraná, Brazil, enabling local SMBs to advertise to nearby consumers via a mobile app and website.

Ownership category

akta.pro rank

Product category

Local Business Directory & Advertising

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Local business directory
• Digital advertising platform
• Mobile business catalog
• Regional directory app
• Local commerce advertising

Headquarters

HQ city

Itapeva

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The company monetizes by selling advertising placements to local businesses within its digital catalog/app, positioning itself as the largest advertising agency in Itapeva and the surrounding region. Businesses pay to gain digital visibility and reach new customers through the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Guia Mais Prático operates a mobile and web-based local business directory covering 13 municipalities across São Paulo and Paraná states, with Itapeva as its primary market. The platform aggregates local commerce listings for free consumer discovery and monetizes by selling advertising placements to small and medium businesses seeking digital visibility and new customer acquisition in the region.

Product overview

Guia Mais Prático is a local business directory and advertising platform serving Itapeva-SP and surrounding municipalities. The core offering consists of a mobile application (available on Google Play and AppStore) that provides a comprehensive catalog of local businesses, combined with advertising services that allow businesses to increase their digital visibility and attract new customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Guia Mais Prático Mobile App A mobile application available on Google Play and App Store that serves as a comprehensive local business directory for Itapeva-SP and surrounding municipalities, allowing consumers to discover and connect with local commerce.
• Digital Advertising Services Advertising and promotional services sold to local small and medium businesses to increase their digital relevance, attract new customers, and boost sales visibility through placement within the Guia Mais Prático catalog, mobile app, and web platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Yelp: Global consumer reviews and local business directory platform with a paid SMB advertising product — comparable business model (local directory + SMB ads) at much greater scale.
• Foursquare: Location-based discovery and POI platform with SMB marketing and analytics products — adjacent to Guia Mais Prático's local-discovery and SMB-advertising offering.
• Páginas Amarelas (Telelistas): Established Brazilian directory (Yellow Pages / Telefônica) operating at national scale with both print and digital listings — a broad incumbent offering overlapping SMB advertising and discovery.
• Google Maps: Global POI and local listings platform with massive consumer mindshare and a built-in SMB advertising product (Google Business Profile / Local Services Ads) — a broad incumbent competing for the same local SMB ad dollars.

Direct peers

• GuiaMais: Brazil's largest online local business directory and search platform, offering a near-identical product (web + app directory with SMB advertising) across many cities — directly comparable business model and customer base to Guia Mais Prático.
• AcheiAqui: Brazilian local business directory focused on small and medium businesses across regional markets — directly comparable directory + SMB advertising offering.
• Solutudo: Brazilian online business directory that aggregates local commerce across multiple cities and towns, with comparable monetization through SMB listings and advertising — a direct local-directory peer.
• Apontador: Brazilian local search and business directory with maps, listings, and SMB advertising — same product category and target customer (local SMBs seeking digital visibility) as Guia Mais Prático.

Emerging players

• Catraca Livre: Brazilian local-discovery platform (originally tied to GuiaMais) covering city-level content, events and business listings — overlapping use case (local SMB visibility) with a digital-first product.

Regional players

• iFood Guia: Brazilian food-delivery platform that has expanded into a broader merchant directory for restaurants and local commerce in Brazil — competing for the same SMB advertising and discovery mindshare in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/guiamaispratico
• Instagraminstagram.com/guiamaispratico.itapeva
• LinkedInlinkedin.com/company/guia-mais-pr%C3%A1tico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guia Mais Prático