GuiaMais

What GuiaMais does

GuiaMais is a Brazilian digital marketing agency and hyperlocal business directory operator, legally constituted as G+ Marketing Online Ltda and founded in 1993. Its core product is GuiaMais.com, a city- and category-based business search portal that the company describes as the largest of its kind in Brazil, with more than 6 million registered businesses and approximately 30 million monthly visitors (claimed by the company as over 20% of the Brazilian internet audience per comScore). The platform layers a user review and rating system, map and routing functionality, and a suite of utility micro-sites (CEP postal code, DDD area code, DDI international dialing code, Mapas) that drive organic SEO traffic into the main directory funnel.

The company's product surface is split between a self-serve SMB advertising marketplace and a direct enterprise services motion. On the marketplace side, businesses pay for tiered annual subscription plans (Bronze, Silver, Gold, Diamond) that unlock escalating points, visibility, photos, logos, coupon capabilities, free-call features, and event publishing on GuiaMais.com. On the services side, GuiaMais offers responsive website creation, Facebook page and ads management, Google sponsored links management, visual identity/logo design, and SEO services — sold primarily as add-ons to directory advertisers. Distribution combines a self-serve online portal (cadastro.guiamais.com.br) with a direct sales team targeting larger enterprise clients, complemented by content marketing through three editorial properties (Tendências, Dicas GuiaMais, PME) and an Instagram presence (@guiamaisempresas).

The revenue model is predominantly subscription-recurring advertising on GuiaMais.com, supplemented by professional services revenue, third-party display advertising, and the GuiaMais Descontos coupon platform. The customer base is horizontal, targeting more than 25,000 active micro, small, and medium enterprises across Brazil, with consumers as the indirect demand-side audience. The company holds a Google Premier Partner certification for SMEs and maintains integrations with Google Analytics, Google Maps, Google and LinkedIn SSO, and Facebook Ads. The company is currently operating under judicial recovery (recuperação judicial), indicating formal financial restructuring.

Name

GuiaMais

Legal name

G+ MARKETING ONLINE LTDA

Website

https://guiamais.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

GuiaMais is a Brazilian digital marketing agency and hyperlocal business directory operator, running GuiaMais.com with over 6 million listed businesses and 30 million monthly visitors, selling tiered subscription advertising and digital marketing services to micro, small, and medium enterprises across Brazil.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

Keywords

• Business directory listings
• Digital marketing services
• Online advertising platform
• Hyperlocal business search
• SME marketing solutions

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Online Advertising on GuiaMais.com: Revenue generated from businesses purchasing advertising placements on the GuiaMais.com portal. Businesses can choose from various plan tiers (Bronze, Silver, Gold, Diamond) with different visibility levels and features. The platform displays business listings with contact information, photos, and promotional content.
2. Digital Marketing Services: Additional revenue streams from services including responsive website creation, Facebook page creation and ads management, Google sponsored links management, logo design and visual identity creation, and SEO optimization services.
3. Third-Party Advertising: The platform displays third-party advertisements to monetize website traffic. Google Analytics is used for traffic measurement and optimization of content and advertising delivery.
4. Discount Coupon Platform: GuiaMais Descontos operates as an additional vertical providing discount coupon creation and distribution services for existing advertisers, generating additional advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GuiaMais operates GuiaMais.com, Brazil's largest hyperlocal business directory with over 6 million listed companies and approximately 30 million monthly visitors. The company sells tiered annual subscription advertising plans (Bronze, Silver, Gold, Diamond) to micro, small, and medium-sized businesses for promoted listings on the platform. In addition, GuiaMais offers professional digital marketing services including responsive website creation, Facebook page and ads management, Google sponsored links management, and visual identity and logo design.

Product overview

GuiaMais is a digital marketing agency and hyperlocal business directory platform serving micro, small, and medium enterprises across Brazil. The core product is GuiaMais.com, a business search portal with over 6 million listed companies and 30 million monthly visitors. The platform operates as a unified system where the main directory drives business discovery while supplementary tools and services enhance visibility: utility search tools (CEP, DDD, DDI, Maps), content platforms (Trends news, Dicas blog, PME blog), and advertising products (online ads, responsive websites, Facebook Ads, Google sponsored links, visual identity creation, and discount coupons). The company offers tiered subscription plans (Bronze, Prata, Ouro, Diamante) with escalating features and visibility points.

Differentiator

Problem solved

Functional benefit

Products and services

• GuiaMais.com Online Business Directory The core product is the GuiaMais.com online directory platform, a hyperlocal business search portal where users find companies, services, and contact information by location and category. It hosts over 6 million listed businesses and approximately 30 million monthly visitors, with user-generated reviews and ratings. Businesses purchase advertising placements (Bronze, Silver, Gold, Diamond tiers) to gain enhanced visibility.
• Online Advertising on GuiaMais.com Subscription-based advertising product allowing businesses to promote their services and products to the GuiaMais.com audience. Available in tiered plans (Bronze 2,000 points, Silver 4,000 points, and higher tiers) that determine listing visibility, contact information display, photos, logos, and additional features.
• CEP Search (Postal Code Lookup) Standalone utility tool for searching Brazilian postal codes (CEP) and addresses, available at cep.guiamais.com.br. Drives organic search traffic into the GuiaMais platform.
• DDD Search (Phone Area Code Lookup) Standalone utility tool for searching Brazilian phone area codes (DDD) by city, available at ddd.guiamais.com.br. Supports the platform's organic traffic acquisition strategy.
• DDI Search (International Dialing Code Lookup) Standalone utility tool for searching international dialing codes (DDI) by country, available at ddi.guiamais.com.br. Supports the platform's organic traffic acquisition strategy.
• GuiaMais Maps Map and route guidance service integrated with Google Maps for finding and navigating to business locations, available at mapas.guiamais.com.br.
• GuiaMais Descontos (Discount Coupon Platform) Discount coupon creation and distribution platform available to GuiaMais advertisers, allowing businesses to publish promotional coupons for their products and services to drive additional customer engagement.
• Responsive Website Creation (Site Responsivo) Professional website creation service that builds responsive websites accessible across desktops, smartphones, and tablets, offered to Brazilian businesses as part of GuiaMais digital marketing solutions.
• Google Sponsored Links Management Management of Google AdWords/sponsored links campaigns to drive search traffic and visibility for businesses, delivered through GuiaMais's Google Premier Partner relationship.
• Facebook Pages and Ads Management Creation and management of Facebook business pages and Facebook Ads campaigns as part of GuiaMais's social media marketing solutions for SMEs.
• Visual Identity and Logo Creation Logo and visual identity design service helping businesses establish brand presence, available through the GuiaMais Silver tier and higher subscription plans.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner relationship enabling GuiaMais to offer Google Ads management services, sponsored links, and search engine marketing solutions to Brazilian businesses. The partnership provides access to Google's advertising platform and certifications for managing SME marketing campaigns.
• Google MapscoreTechnology or IntegrationMap and routing integration enabling location-based business searches and 'how to get there' directions for users finding establishments through the GuiaMais directory.
• Facebook (Meta)coreTechnology or IntegrationSocial media integration and advertising partnership enabling businesses to create Facebook pages and manage Facebook Ads through GuiaMais marketing services.
• InstagramminorGTM or Marketing PartnerSocial media platform for business advertising and marketing services offered through GuiaMais to help SMEs build their social media presence.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yelp: Global review-based business directory monetizing SMB listings through subscription and advertising plans. Closest direct analog to GuiaMais.com's model of paid tiered listings and consumer discovery by location and category.
• Foursquare: Location-based discovery and business listing platform with consumer apps and SMB advertising products. Comparable to GuiaMais in combining consumer discovery with SMB marketing monetization, though globally oriented.
• TripAdvisor: Review-driven business directory monetized through paid placements and sponsored listings to merchants, primarily in hospitality. Highly comparable directory-plus-ads business model applied to a different vertical.

Broad incumbents

• Google Business Profile: Free SMB listing and discovery product embedded in Google Maps and Google Search. The dominant incumbent that GuiaMais integrates with (via Google Maps and Google Ads) but also competes against for SME attention and marketing budgets.
• Meta (Facebook/Instagram) Business Tools: Facebook Pages and Ads offering free business listings and ad management that GuiaMais resells to PMEs. A broader incumbent with overlapping SMB marketing products and integrated social ad inventory.
• Bing Places: Microsoft's free SMB listing platform integrated with Bing Maps and search. A broader incumbent offering local business discovery services that compete for SME marketing attention alongside GuiaMais.

Regional players

• Apontador: Brazilian local business directory historically competing with GuiaMais in the same domestic market with similar listing and advertising model. Most directly comparable Brazilian peer.
• Telelistas: Brazilian telephone and business directory site offering local business search and contact lookup. Operates in the same hyperlocal SMB discovery category within Brazil, overlapping with GuiaMais's CEP/DDD/DDI utility services and directory listings.
• Páginas Amarillas (Páginas Amarillas CAS): Latin American print and digital directory brand historically affiliated with broader directory groups. Comparable business model of monetizing SMB listings through tiered advertising in the region.

Emerging players

• iFood: Dominant Brazilian food delivery and restaurant discovery marketplace. Indirectly comparable as a Brazilian consumer-discovery platform monetizing SMB relationships, though focused on a single vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/guiamaisempresas
• Xx.com/guiamais
• Facebookfacebook.com/guiamais

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GuiaMais