What Güral Seramik does

Güral Seramik (legal entity: Heriş Seramik ve Turizm Sanayi Anonim Şirketi) is a Turkish manufacturer of ceramic and porcelain tiles, headquartered in the Kütahya Organized Industrial Zone and operating as part of the diversified Gürallar Group. The company sells five core collections — Beton (Concrete), Doğaltaş (Natural Stone), Dekor (Decor), Mermer (Marble), and Ahşap (Wood) — across sizes ranging from 30x90 to 160x320, in surface finishes including Mat, Full Lappato, Semi Lappato, and Antislip, for both interior (İç Mekan) and exterior (Dış Mekan) applications.

The underlying technology is conventional ceramic/porcelain tile manufacturing executed at a newly built, world-class facility — the Güral 29 Ekim Seramik Fabrikası, opened October 2023 at Kütahya 1st Organized Industrial Zone with 90,550 m² of enclosed area and 472,000 m² of open area, supported by 350+ new employees and reaching full production capacity. Product differentiators include large-format marble-effect porcelain slabs (120x240 and 160x320) with bookmatch and Full Lappato finishes, dual interior/exterior usability, and a 3D virtual tour showcasing the Cersaie 2023 and Unicera 2024 booths. The group is vertically integrated via sister companies Güral Maden (raw-material mining, est. 2011) and Güral Enerji (energy supply, est. 2011), and the broader Gürallar Group includes Güral Porselen (tableware porcelain, 1989), Güral Vit (vitrified sanitary ware, 1995), and tourism properties Güral Premier Belek and Güral Premier Tekirova.

Güral Seramik's commercial model is quote-based and dealer-mediated: products are sold through 45+ authorized dealers across Turkey (no direct e-commerce, no public pricing, with a 'Teklif Al' / 'Request a Quote' CTA on the website). End customers include residential homeowners and interior designers as the primary segment, plus a secondary commercial/hospitality segment for hotels, offices, and large construction projects. Marketing is conducted via the company website and digital catalog (2026 Tile Book), international trade shows (Cersaie, Unicera), and the dealer network. Revenue is generated through one-time sales transactions; no recurring revenue or subscription model exists. The company is private and family-controlled, chaired by Nesrin Güral, with no disclosed external investment or listing.

Name

Güral Seramik

Legal name

Heriş Seramik ve Turizm Sanayi Anonim Şirketi

Website

https://guralseramik.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Güral Seramik is a Turkish ceramic and porcelain tile manufacturer, operating the new Güral 29 Ekim Seramik Fabrikası (opened 2023) in Kütahya, selling marble, concrete, natural-stone, decor, and wood-look tiles via 45+ authorized dealers to residential, commercial, and hospitality customers.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tile manufacturing
• Porcelain tile production
• Floor wall coverings
• Marble effect tiles
• Building materials

Headquarters

HQ city

Kütahya

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ceramic tile / porcelain product sales: Güral Seramik generates revenue through the manufacture and sale of ceramic and porcelain tiles to end customers via its nationwide dealer network. Products are sold in one-time transactions through authorized dealers across 45+ Turkish cities. The company operates showrooms and a quote-based sales process. The 'Teklif Al' (Get a Quote) button on the website suggests a consultative, dealer-mediated sales approach rather than direct online sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

G\u00fcrallar Seramik manufactures and sells ceramic and porcelain wall and floor tiles in five design collections — Beton (Concrete), Do\u011falta\u015f (Natural Stone), Dekor (Decor), Mermer (Marble), and Ah\u015fap (Wood) — across sizes from 30x90 to 160x320 with surface finishes including Mat, Full Lappato, Semi Lappato, and Antislip, for both indoor and outdoor applications. Sales are routed through an authorized dealer network and supported by a quote-based purchasing process via the company website.

Product overview

Güral Seramik is a Turkish ceramic and porcelain tile manufacturer offering five main product collections: Beton (Concrete), Doğaltaş (Natural Stone), Dekor (Decor), Mermer (Marble), and Ahşap (Wood). The Concrete Collection features industrial and minimalist designs including Beton, Terrazzo, Essential, and Volcano series. The Natural Stone Collection includes Eban, Misha, and Smeralda series. The Marble Collection is the most extensive, featuring premium series like Marmo Venato, Milge, Calacatta variants, and large-format tiles up to 160x320. The Wood Collection offers wood-look tiles including Natural Wood and West Wood in 20x120 format. The Decor Collection provides decorative options like Flora and Mistero. Available sizes range from 30x90 to 120x240, with finishes including Mat, Full Lappato, Semi Lappato, and Antislip. Products are designed for both indoor and outdoor use across residential and commercial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Beton Koleksiyonu (Concrete Collection)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Güral PorselencoreOthersGüral Porselen is a group company that began operations in 1989. It operates in the tableware porcelain segment, complementing Güral Seramik's ceramic tile offerings under the broader Güral Group umbrella. Both brands share the Güral heritage and distribution network.
• Güral VitcoreOthersGüral Vit is a group company that began operations in 1995, specializing in vitrified ceramic sanitary ware. It shares headquarters with Güral Seramik at Kütahya Organize Sanayi Bölgesi. Website: guralvit.com.tr
• Güral Premier BelekminorOthersTourism and hospitality property operated by the Güral Group in Belek, Turkey. May serve as a showcase installation for Güral Seramik and Güral Vit products.
• Güral Premier TekirovaminorOthersTourism and hospitality property operated by the Güral Group in Tekirova, Turkey, started in 2010. May serve as a showcase installation for Güral Seramik and Güral Vit products.
• Güral EnerjiminorOthersEnergy company within the Güral Group, established in 2011. Likely provides energy supply to group manufacturing operations.
• Güral MadenminorOthersMining company within the Güral Group, established in 2011. May supply raw materials (clays, minerals) for ceramic production.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Porcelanosa: Spanish premium ceramic tile, porcelain, and bathroom surfaces manufacturer with global distribution. Comparable as a premium-positioned European incumbent whose large-format and marble-effect collections directly compete with G\u00fcral's premium offerings in international projects.
• RAK Ceramics: UAE-headquartered global ceramic and porcelain tile manufacturer with one of the world's largest tile production footprints. Comparable as a broad incumbent operating multi-segment tile portfolios across international markets with similar design-driven collections.
• Florim: Italian large-format porcelain slab manufacturer (Florim, Cedit, Casa dolce casa brands). Comparable for its leadership in 160x320-class slabs, bookmatch marble effects, and premium interior surfaces\u2014directly relevant to G\u00fcral's marble and large-format positioning.
• Marazzi Group: Italian-owned global ceramic tile leader (part of Mohawk Industries) producing porcelain and ceramic tiles including large-format slabs. Comparable as a broad incumbent offering overlapping large-format and marble-effect collections at global scale.

Direct peers

• Seranit: Turkish ceramic tile manufacturer producing porcelain floor/wall tiles in marble, wood, and stone effects. Direct domestic peer with similar size, aesthetic collections, and dealer-led distribution.
• Laminam: Italian specialist in large-format porcelain slabs (162x324) used for countertops, facades, and interior surfaces. Directly comparable as a focused competitor in the ultra-large premium slab segment that G\u00fcral is targeting with its 160x320 collections.
• Graniser Seramik: Turkish ceramic and porcelain tile producer offering a wide catalog of sizes, finishes, and design effects. Direct peer competing in the same mid-premium domestic tile segment with similar product breadth.
• Ege Seramik: Major Turkish ceramic and porcelain tile manufacturer with a broad product portfolio and nationwide dealer presence. Directly comparable in size, product mix (concrete, marble, wood-look), and Turkish market focus.
• Kale Seramik: Largest Turkish ceramic tile manufacturer, offering floor and wall porcelain/ceramic tiles across residential and commercial segments. Directly comparable as a domestic competitor serving the same Turkish dealer channel and export markets.
• VitrA (Eczac\u0131ba\u015f\u0131): Turkish building products group spanning ceramic tiles, sanitaryware, and bathroom solutions. Closely comparable as a Turkish-based manufacturer with overlapping tile collections and a multi-brand, multi-channel GTM model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guralseramik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Güral Seramik