Güral Vit
Güral Vit is a Turkish sanitaryware manufacturer (founded 1995, Kütahya) producing washbasins, toilets, urinals, bathroom furniture, mixers, and shower systems using proprietary antibacterial and rimless technologies, distributed via 200+ dealers across Turkey and export markets.
- Company typePrivate
- Founded1995
- HeadquartersEskisehir
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Güral Vit does
Güral Vit is a Turkish sanitaryware manufacturer founded in 1995 and headquartered in Kütahya, Turkey, operating as part of the Gürallar Group (founded 1948). The company produces washbasins, toilets, urinals, squatting pans, bathroom furniture, mixers (taps and faucets), shower systems, and bathroom accessories. Manufacturing capacity exceeds 1.2 million pieces per year and is supported by proprietary technologies including an antibacterial silver-ion glaze claimed to prevent 99.9% of bacterial growth, rimless toilet technology, and high-pressure casting systems. Production is vertically integrated with the broader Gürallar Group, including the Gural Ceramic Factory founded in 2016.
The company distributes domestically through more than 200 authorized dealers covering all 81 Turkish provinces, supported by 7 regional offices, and exports to multiple international markets. It holds ISO 9001, TSE (Turkish), NF (French), DIN (German), and Australian Standards certifications, and has earned design recognition including the 2012 Red Dot Design Award (WC Health) and the 2019 IF Design Award (Double Deck). The firm also operates what is described as Turkey's first state-supported R&D center in the sanitaryware industry.
Güral Vit is a privately held, family-owned business under third-generation Chairman İsmet Güral, with no external funding rounds. End customers span residential renovation, new construction, and project/hospitality segments in Turkey and export markets. Revenue mechanics are based on wholesale and dealer-channel distribution rather than direct-to-consumer or subscription pricing, with no public revenue disclosure.
Güral Vit firmographics
Firmographics- Name
- Güral Vit
- Legal name
- Heriş Seramik ve Turizm Sanayi Anonim Şirketi
- Website
- https://guralvit.com.tr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Güral Vit is a Turkish sanitaryware manufacturer (founded 1995, Kütahya) producing washbasins, toilets, urinals, bathroom furniture, mixers, and shower systems using proprietary antibacterial and rimless technologies, distributed via 200+ dealers across Turkey and export markets.
- Ownership category
- akta.pro rank
Where Güral Vit is headquartered
LocationHeadquarters
- HQ city
- Eskisehir
Offices9 records
Markets served
Güral Vit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sanitaryware Products: Revenue generated from manufacturing and selling vitrified ceramic sanitary products including washbasins, toilets, bidets, urinals, bathroom accessories, mixers, shower systems, and bathroom furniture.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Güral Vit product offering
Product offeringCore offering
Güral Vit manufactures and sells vitrified ceramic sanitaryware including washbasins, toilets, urinals, squatting pans, bathroom furniture, mixers/faucets, shower systems, and bathroom accessories. The company operates a modern production facility in Kütahya with a capacity exceeding 1,200,000 pieces per annum, leveraging proprietary high-pressure casting systems, silver-ion antibacterial glaze technology, and rimless toilet designs. Its products are distributed through an extensive dealer network across all 81 Turkish provinces plus regional offices and direct export operations.
Product overview
Güral Vit is a sanitaryware manufacturer offering a comprehensive bathroom solutions portfolio consisting of vitrified products (washbasins, toilets, urinals, squatting pans in various configurations including wall-hung, back-to-wall, single-piece, and colored/decorated options), armatür (mixer taps/faucets in multiple series), banyo mobilyalari (bathroom furniture/cabinets), banyo aksesuarlari (bathroom accessories including Karizma, Venedik, Quare, Pera, Nero, Otel Serisi, and Aynalar mirrors), dus sistemleri (shower systems), and banyo takimlari (coordinated bathroom sets including Afacan, Uno, Nova, Arya, Tria, Compact, Sole, Jade, Nero, Mare, Carmina, and Engelli Serisi for disabled access). The company also offers innovative new products including WC Health (antibacterial new generation toilet, Reddot Design Award 2012), Double Deck (IF Design Award 2019 winning double-compartment washbasin), Kangaroo (rimless toilet), and Cavaletta (new generation squatting pan). Manufacturing capacity exceeds 1,200,000 main pieces per annum. The company was founded in 1995 as part of the Gürallar Group.
Differentiator
Problem solved
Functional benefit
Brands
- Güral Vit: Primary brand for sanitaryware products including washbasins, toilets, bathroom accessories, and bathroom furniture
Products and services
- Vitrified Sanitaryware Products Core vitrified ceramic sanitaryware including washbasins (shelf, top counter, semi-recessed, overcounter, undercounter, puzzle, single-piece), wall-hung and back-to-wall toilets, urinals, squatting pans, and colored/decorated products. Designed for residential, commercial, and hospitality bathroom installations.
- Armatür (Bathroom and Kitchen Mixers/Faucets) Bathroom and kitchen mixer taps offered in multiple series (Art, Luther, Rio, Times, Linda, Carmina, Uno, Nella, Stella, Arya, Medikal, Termostatic, Neva, Nero, Compact, Safir, and In Touch touchless). Includes medical-grade and thermostatic variants for residential and commercial use.
- Bathroom Furniture (Banyo Mobilyaları) Complete bathroom furniture/cabinet sets across series including Adria, Art, Evo, Flora, Ocean, Pera, Qube, Rem, Scala, Motto, Mikka, Matte, Neva, Neo, Nella, Verona, Beyza, Olimpic, and Ada, available in materials such as ebony, teak, black, and red finishes.
- Bathroom Accessories (Banyo Aksesuarları) Bathroom accessory series including Karizma (gold finish), Venedik (antique gold), Quare (chrome), Pera (chrome), Nero (chrome), Otel Serisi (hotel series), and Aynalar (mirrors with sensor-operated and anti-fog options). Designed for residential and hospitality projects.
- Shower Systems (Duş Sistemleri) Shower system series including Neo, Viva, Vero, Mondo, Dora, Sole (red/black/white), Point, Uno, Rem, Scala, Loft, Linda, Quare, Almira, Safir, Pera, Compact, and Carizma (black and gold) finishes for residential and commercial bathroom installations.
- Bathroom Sets (Banyo Takımları) Coordinated complete bathroom sets (Afacan children's series, Uno, Nova, Arya, Tria, Compact, Sole, Jade, Nero, Mare, Carmina, and Engelli Serisi for disabled accessibility), bundling toilets, washbasins, bidets, and accessories in matching designs.
- Kangaroo (Rimless Back-to-Wall Toilet) Rimless universal back-to-wall toilet incorporating Güral Rimless Technology for easier cleaning, positioned for residential and commercial installations as a distinctive innovation in the Turkish market.
- WC Health (Antibacterial Toilet) New-generation wall-mounted toilet combining European and Turkish toilet styles with antibacterial ceramic glaze (silver ions preventing 99.9% of bacteria reproduction) and a squatting-position design for health benefits. Award-winning design.
- Double Deck Washbasin Dual-hemisphere half monoblock washbasin with an integrated motion-sensor faucet in the lower compartment, designed for accessible foot washing, child-safe use, and disabled-user accessibility. Award-winning design.
- Cavaletta (New Generation Squatting Pan) Modern squatting pan featuring antibacterial surface technology with silver ions in the ceramic glaze, combining contemporary aesthetics with traditional squatting-position design for health benefits.
Quantifiable outcome
- 99.9% bacteria prevention through antibacterial surface technology
Companies that use Güral Vit
Customer profileSegments3 records
Ideal customer profiles2 records
Güral Vit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Güral Vit partnerships and signals
Strategic signalScale indicators3 records
Recent moves13 records
Expansion highlights4 records
Güral Vit competitors and assessment
Company assessmentBroad incumbents
- Kohler Co. American diversified kitchen and bath manufacturer offering ceramic sanitaryware, faucets, furniture, and engines across the full bathroom. Broader than Güral Vit in scope and global reach but overlapping in core ceramic and faucet products.
- Geberit Group: Swiss market leader for sanitary technology (installation systems, piping, ceramics), with broader portfolio than Güral Vit. Overlaps significantly in ceramics and concealed cistern/toilet systems that Güral Vit competes against in commercial projects.
Direct peers
- Ideal Standard International: European manufacturer of ceramic sanitaryware, brassware, and bathroom solutions with strong presence in the EMEA region. Comparable to Güral Vit across full-bathroom product mix and target segments (residential, hospitality, commercial).
- Duravit: German manufacturer of ceramic sanitaryware, bathroom furniture, and wellness products. Directly competitive across categories Güral Vit supplies, with strong international presence and premium design positioning.
- Vitra (Eczacıbaşı): Turkish flagship sanitaryware brand from Eczacıbaşı Group, manufacturing ceramic toilets, washbasins, and bathroom furniture with nationwide distribution. The most directly comparable peer, sharing the same domestic Turkish market and overlapping dealer networks.
- Roca: Spanish global leader in bathroom sanitaryware with the broadest ceramic product portfolio worldwide. Head-to-head competitor with Güral Vit in both residential and hotel project channels, with much larger scale and global distribution.
- Laufen Bathrooms: Swiss premium ceramic sanitaryware manufacturer with design-led positioning and innovation focus. Directly comparable to Güral Vit on aesthetic and design differentiation strategy (Red Dot/IF-style award orientation).
- TOTO Ltd. Japanese global leader in ceramic sanitaryware known for technology-driven product innovation (e.g., washlet, rimless, antibacterial glazing). Highly comparable to Güral Vit on the antibacterial/rimless technical differentiation axis and premium positioning.
- Villeroy & Boch: German-headquartered manufacturer of premium ceramic sanitaryware (toilets, washbasins, bidets) and bathroom furniture with strong design heritage. Closest direct competitor to Güral Vit in product range, design-led positioning, and European/EMEA presence.
Emerging players
- Cersanit: Polish sanitaryware and bathroom furniture manufacturer serving Central/Eastern Europe with comparable mid-market scale. Useful comparable for a mid-sized regional ceramic sanitaryware manufacturer growing into export markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Güral Vit social profiles
Digital presenceGüral Vit compliance and trust
Trust signalCompliance5 records
Güral Vit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Güral Vit leadership team
Management profileNumber of profiles
Profiles1 record
Güral Vit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Güral Vit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Güral Vit
What does Güral Vit do?
Güral Vit manufactures and sells vitrified ceramic sanitaryware including washbasins, toilets, urinals, squatting pans, bathroom furniture, mixers/faucets, shower systems, and bathroom accessories. The company operates a modern production facility in Kütahya with a capacity exceeding 1,200,000 pieces per annum, leveraging proprietary high-pressure casting systems, silver-ion antibacterial glaze technology, and rimless toilet designs. Its products are distributed through an extensive dealer network across all 81 Turkish provinces plus regional offices and direct export operations.
Is Güral Vit a public or private company?
Güral Vit is a private company. It is classified as family owned and is currently operating.
When was Güral Vit founded?
Güral Vit was founded in 1995. It employs 101 to 250 people.
Where is Güral Vit based?
Güral Vit is headquartered in Eskisehir.
How does Güral Vit make money?
One revenue line is on record: sanitaryware Products.
Who are Güral Vit's main competitors?
Broad incumbents on record are Kohler Co. and Geberit Group. Direct peers are Ideal Standard International, Duravit, Vitra (Eczacıbaşı), Roca, Laufen Bathrooms, TOTO Ltd. and Villeroy & Boch. Cersanit is listed as an emerging player.
Does Güral Vit have an API?
No public API is recorded for Güral Vit.