What Gusto does

Gusto Solutions SAS is a French connected-refrigeration startup founded in 2020 by Nicolas Descamps during the COVID-19 lockdowns, as canteens closed and caterers lost access to their end clients. The company designs, assembles, and supports a hardware-software platform that lets caterers and restaurateurs sell fresh prepared meals 24/7 from unattended, IoT-connected fridges placed on the premises of corporate host companies. Its hardware portfolio spans four models — Green (€2,699 HT, 387L), Green XL (€3,199 HT, 614L), Scale (€3,799 HT, 387L, integrated scales), and Scale XL (€4,299 HT, 614L) — each equipped with a 15-inch touchscreen, 4G/Wi-Fi connectivity, and integrated payment terminals accepting bank cards and dematerialised meal vouchers.

The software layer is delivered through two monthly subscriptions: Essentiel at €89/month/machine (sales dashboard, product management, NF525 fiscal compliance, spare-parts support) and Pro at €199/month/machine (real-time temperature monitoring, commercial operations and corporate subsidies, customizable screen, accounting export with VAT breakdown, reduced card fees of 0.39%–0.55%). Inventory in Scale and Scale XL units is tracked automatically via integrated weighing scales rather than RFID, allowing real-time stock detection and pre-stockout alerts. The management platform runs on Google Cloud Platform within the EU for GDPR compliance; payment processing is handled by Stripe (cards and SEPA) and FIPOS (monetic transactions on the machines).

Gusto operates a two-sided B2B distribution model: caterers purchase the hardware and subscription, then place machines free-of-charge in 9 out of 10 cases at corporate host companies. Revenue is generated from hardware sales (one-time, €2,699–€4,299 HT), recurring monthly subscriptions (€89 or €199 per machine), and transaction-fee share from payment processing. The company does not disclose external funding, has a registered share capital of €14,706, and operates across France and Belgium with 150+ active vending spaces. Named host-company references include Decathlon, Veolia, Siemens, Sopra, and Atos.

Name

Gusto

Legal name

GUSTO SOLUTIONS

Website

https://gustosolutions.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Gusto Solutions is a French startup that sells connected refrigerators and IoT management software to caterers and restaurateurs, enabling 24/7 autonomous sales of fresh meals at corporate host sites across France and Belgium.

Ownership category

akta.pro rank

Product category

Connected Refrigeration Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Connected refrigeration
• Smart vending fridges
• Catering automation
• Unattended retail
• Food service technology

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Connected Refrigerator Sales: One-time hardware sales of connected refrigerator units (Green, Green XL, Scale, Scale XL models) to caterers and restaurateurs. Prices range from €2,699 to €4,299 HT. This is a capital expenditure for customers who own the equipment.
2. Monthly Subscription (Platform & Services): Recurring monthly subscription fees for access to the management platform, software updates, support, spare parts, and compliance services. Two tiers: Essentiel at €89/month and Pro at €199/month per machine. Billed monthly without long-term commitment.
3. Payment Processing Fees: Transaction fees on card payments processed through the machines, ranging from 0.39% to 0.99% depending on subscription tier. These fees are charged by FIPOS, with Gusto receiving commercial remuneration as part of their agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gusto Solutions designs, manufactures and sells connected refrigerator units equipped with integrated payment terminals, smart weighing scales and IoT connectivity, primarily for caterers and restaurateurs. The fridges enable operators to sell fresh prepared meals 24/7 without on-site staff, with a companion cloud platform handling inventory, temperature monitoring, sales analytics and remote machine management.

Product overview

Gusto Solutions offers a smart connected fridge platform for caterers and restaurateurs to sell fresh meals 24/7 without staff on-site. The hardware portfolio consists of four fridge models — Green, Green XL, Scale, and Scale XL — spanning two product lines: the self-service trust-based Green series (unlimited product references, 387–614L capacity) and the intelligent Scale series with integrated weighing scales for automatic stock detection (10–20 references, 387–614L). Both series feature 15-inch touchscreens, 4G/WiFi connectivity, and accept card and dematerialized restaurant ticket payments. The software layer comprises two subscription tiers — Essentiel (€89/month) for core management dashboard, product handling, support, and NF525 compliance, and Pro (€199/month) adding real-time temperature monitoring, commercial operations, customizable screens, accounting export, VAT ventilation, and reduced transaction fees. The management platform enables remote revenue analysis, inventory optimization, and customer loyalty management. Machines are sold as a one-time purchase (€2,699–€4,299 HT) with no leasing or hidden costs.

Differentiator

Problem solved

Functional benefit

Brands

• Green: Entry-level connected fridge model with self-service approach and unlimited product references. Priced from €2,699 HT.
• Green XL
• Scale
• Scale XL

Products and services

• Green Entry-level connected refrigerator (387L) with a self-service trust-based model. Supports unlimited product references, 15-inch touchscreen, 4G/WiFi connectivity, and accepts card and dematerialized restaurant ticket payments. Designed for caterers starting out with connected refrigeration.
• Green XL Larger variant of the Green model with 614L net capacity for high-volume locations. Shares the same self-service trust-based model with unlimited product references, 15-inch touchscreen, 4G/WiFi, and card/restaurant ticket payment support. Energy class B, temperature range -1 to +10°C.
• Scale Intelligent connected refrigerator (387L) with integrated weighing scales that automatically detect taken products, track stock in real time, and alert before stockout. Supports 10–15 product references. Net capacity 387L, 15-inch touchscreen, 4G/WiFi, card and restaurant ticket payment. Temperature range +2 to +10°C.
• Scale XL Full-size intelligent fridge combining 614L capacity with integrated weighing technology. Supports 10–20 product references, real-time stock detection and alerts, card and restaurant ticket payment. Energy class B, temperature range -1 to +10°C, 15-inch touchscreen, 4G/WiFi connectivity.

Quantifiable outcome

• 99.5% uptime guaranteed 24/7
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Stripe Payments Europe LimitedcoreTechnology or IntegrationStripe handles credit card payment processing and SEPA direct debit transactions for the connected refrigerators. Located in Dublin, Ireland, Stripe processes all card payments made by end consumers at the vending machines.
• FIPOScoreTechnology or IntegrationFIPOS processes monetic transactions on the vending machines. They handle payment terminal operations and charge transaction fees to operators. Gusto receives commercial remuneration through their partnership agreement with FIPOS.
• Google Cloud PlatformcoreTechnology or IntegrationGCP hosts all Gusto Solutions data and platform services on servers located within the European Union. Data hosting ensures GDPR compliance and secure data storage for customer and transaction information.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elior Group: Elior is a major French and international contract catering and food services company operating across corporate, education, and healthcare segments. Its strong French footprint and corporate client base make it both Gusto's natural potential customer base and its most credible in-house competitive threat in the home market.
• Frilixa: Frilixa is a European manufacturer of professional refrigerated display and storage equipment for food retail and hospitality. It is a regional commercial refrigeration incumbent whose product category overlaps with Gusto's hardware offering, particularly for supermarket and convenience-format operators.
• 365 Retail Markets: 365 Retail Markets is a US-headquartered provider of micro-market, vending, and self-checkout technology for workplaces and hospitality. While larger and US-focused, it competes in the same connected unattended-retail category and represents a credible scale competitor if Gusto expands internationally.
• Compass Group: Compass Group is the world's largest contract food service company, operating across corporate, healthcare, education, and sports venues globally. Its scale and direct relationships with corporate hosts represent both the largest addressable customer base for Gusto and the most capable competitor for in-house connected-retail development.
• Hoshizaki: Hoshizaki is a leading global manufacturer of commercial refrigeration, ice, and food service equipment. As a broad commercial refrigeration incumbent, it represents the type of established industrial player that could enter Gusto's connected-fridge category with greater capital and manufacturing scale.
• Sodexo: Sodexo is one of the world's largest contract food service and facilities management companies, serving thousands of corporate workplaces globally. As both a potential customer of Gusto-style solutions and a potential in-house developer of competing connected-fridge platforms, Sodexo is a critical strategic incumbent to monitor.

Others

• Api Restauration: Api Restauration is one of France's largest contract caterers, serving corporate, education, and healthcare clients. As both a prospective large-volume customer of Gusto's connected fridges and a potential in-house developer of unattended retail solutions, Api sits at the intersection of customer and competitive peer.

Direct peers

• Ivy: Ivy (formerly Corner) is a Belgian-headquartered smart-fridge company that places connected refrigerators in offices across Europe for fresh-meal distribution. It is the most direct geographic and product peer to Gusto, operating the same connected-fridge-for-caterer model with similar payment integrations and recurring revenue streams.
• Vita Mojo: Vita Mojo is a UK-based smart vending and food-service platform providing connected retail hardware, payment, and inventory software to operators and venues. It competes with Gusto in the unattended fresh-food retail space, although it serves a broader set of venues including stadiums and universities beyond corporate offices.
• Foodji: Foodji is a German smart food-vending company that operates connected fridges stocked by local food partners in corporate locations. It is a direct competitor in the European unattended workplace food retail category, with comparable hardware-plus-platform economics and similar catering partner onboarding motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/solutionsgusto

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gusto