Gvanim - Ben-Yaakov Insurance Agancy Ltd.

What Gvanim - Ben-Yaakov Insurance Agancy Ltd. does

Gvanim - Ben-Yaakov Insurance Agency Ltd. (ט.א.י.ש גוונים סוכנות לביטוח בע"מ) is an Israeli insurance agency founded in 1997 and headquartered in Holon, Israel. It operates as a traditional sales-led agency distributing insurance and financial products from multiple institutional providers — including The Phoenix, Harel, Clal, Meitav, Altshuler Shaham, Menora, and Migdal — under a 'One Stop Shop' model. The agency is licensed in the pension, general, and marine insurance sectors (License No. 512478751) and offers a full spectrum of personal and commercial coverage including vehicle, home, travel, life, health, pet, business, and contractor-works insurance, alongside pension funds, provident funds, study funds, and financial planning services.

The agency is small (5 employees) and operates primarily through direct distribution channels: phone, email, in-office consultation, and website inquiry forms. It maintains distribution partnerships with leading Israeli insurance groups and is a sub-brand of the Oren Mizrah Group, owned by The Phoenix. Notably, Gvanim distributes the Bfriend pet insurance product under the Oren Mizrah/Phoenix brand and routes travel insurance purchases through the digital aggregator SkyBit. The customer base spans individual consumers and families as well as enterprise clients including Eilat Port, Arkia Airlines, leading engineering companies, and prominent food and hospitality chains.

Revenue is generated through insurance agency commissions paid by institutional providers under distribution agreements. Pricing is individually tailored and quote-based with no public rate cards. Following the 2025 merger into Oren Mizrah Agency, Gvanim became an integral part of the Oren Mizrah Group, gaining institutional backing, access to group-level AI infrastructure, and broader product distribution capabilities.

Name

Gvanim - Ben-Yaakov Insurance Agancy Ltd.

Legal name

ט.א.י.ש גוונים סוכנות לביטוח (1997) בע"מ

Website

https://gvanim-ins.co.il

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Gvanim is a Holon-based Israeli insurance agency distributing personal, commercial, and pension insurance products from major institutional providers. Operating under the Oren Mizrah Group (Phoenix-owned), it serves individual consumers and enterprise clients nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance agency commissions: Gvanim operates as an insurance agency earning commissions from insurance product sales across pension, life, health, property & casualty (vehicle, home, business), and specialty insurance lines. Commissions are paid by institutional insurance providers under distribution agreements. The agency is affiliated with The Phoenix (Harel, Clal, Menora, Meitav, Altshuler Shaham, Migdal) through which it markets and distributes insurance products and receives commission payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gvanim - Ben-Yaakov Insurance Agency Ltd. is a licensed Israeli insurance agency that distributes personal, commercial, life, health, travel, and pet insurance, as well as pension, provident, and study funds, on behalf of major Israeli institutional providers. Operating as a "One Stop Shop" under the Oren Mizrah Group (owned by The Phoenix), the agency sells policies to individual consumers, families, and businesses through phone, email, in-office consultation, and website inquiry forms.

Product overview

Gvanim - Ben-Yaakov Insurance Agency Ltd. is a comprehensive insurance agency operating as part of the Oren Mizrahi Group (owned by Phoenix). Founded in 1997, the agency offers a diverse portfolio of insurance and financial products through a one-stop-shop model. The product lineup includes personal insurance products (car, home, travel, life, health, pet insurance) and business insurance products (commercial property, contractor works, professional liability). Financial services encompass pension funds, provident funds, study funds, and financial planning. The agency is licensed in pension, general, and marine insurance sectors (License No. 512478751). In 2025, Gvanim merged with Oren Mizrahi Agency, becoming an integral part of that group.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance (ביטוח רכב) Comprehensive vehicle insurance covering mandatory third-party liability, full coverage for damage, theft, natural disasters, and third-party property damage, distributed across all major Israeli insurance providers and tailored per client.
• Home Insurance (ביטוח דירה) Property insurance covering building structure and contents against risks including theft, flooding, fire, and natural damage, including third-party liability coverage for guests and neighbors.
• Travel Insurance (ביטוח נסיעות לחו"ל) International travel insurance providing medical coverage, baggage loss, emergency evacuation, and adventure sports coverage, available through the Skybit partner platform.
• Business Insurance (ביטוח עסק) Commercial insurance policies tailored to business size and type, covering property damage, employer liability, third-party liability, and specialized coverage for various industries.
• Life Insurance (ביטוח חיים) Life insurance providing financial protection for families against death, critical illness, disability, and loss of income, offered through manager policies or private life insurance policies.
• Health Insurance (ביטוח בריאות) Private health insurance covering surgeries, transplants, medications not in the public health basket, and enabling access to private medical care and specialists in Israel and abroad.
• Pension, Savings Funds, and Provident Funds (פנסיה, קרן השתלמות וקופות גמל) Long-term pension and savings products including pension funds, study funds, and provident funds for employees and self-employed, with tax benefits and various investment tracks.
• Financial Services (שירותים פיננסיים) Financial planning services including pension advice, provident fund management, and investment guidance for retirement planning and long-term savings optimization.
• Bfriend Pet Insurance (ביטוח לכלבים וחתולים) Pet insurance for dogs and cats under 8 years old, covering veterinary expenses, surgeries, and emergency treatments, offered through the Bfriend brand from Oren Mizrah / The Phoenix.
• Contractor Works Insurance (ביטוח עבודות קבלניות) Specialized insurance for construction and contractor projects covering property damage, professional liability, employer liability, and contractor-specific risks.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• The Phoenix Excellence (הפניקס אקסלנס פנסיה וגמל)coreChannel Partner/ Reseller/ DistributorGvanim is linked via distribution agreement with The Phoenix Excellence for pension and provident fund products. The Phoenix Excellence is a major Israeli institutional provider of pension, provident fund, and gemel products. Gvanim markets these products and receives commission payments under the distribution agreement.
• Clal (כלל פנסיה וגמל)coreChannel Partner/ Reseller/ DistributorDistribution partnership with Clal for pension and provident fund products. Clal is one of Israel's largest insurance and financial groups. Gvanim is authorized to market Clal pension products under the distribution agreement.
• Meitav (מיטב גמל ופנסיה)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Meitav pension and provident fund products. Meitav is an established Israeli asset management and pension provider.
• Altshuler Shaham (אלטשולר שחם גמל ופנסיה)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Altshuler Shaham pension and provident fund products.
• Menora Mivtachim (מנורה מבטחים פנסיה וגמל)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Menora pension and provident fund products.
• Harel (הראל פנסיה וגמל)coreChannel Partner/ Reseller/ DistributorDistribution partnership for Harel pension and provident fund products. Harel is a major Israeli insurance group.
• The Phoenix (הפניקס חברה לביטוח)coreChannel Partner/ Reseller/ DistributorGvanim distributes The Phoenix insurance products including manager insurance policies (פוליסות ביטוחי מנהלים). The Phoenix is also the parent group through Oren Mizrah ownership.
• Harel Insurance (הראל חברה לביטוח)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Harel manager insurance policies and other insurance products.
• Clal Insurance (כלל חברה לביטוח)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Clal insurance products including manager insurance policies.
• Migdal (מגדל חברה לביטוח)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Migdal insurance products including manager insurance policies.
• Menora Insurance (מנורה חברה לביטוח)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Menora insurance products including manager insurance policies.
• Yelin Lapidot (ילין לפידות ניהול קופות גמל)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Yelin Lapidot study funds (קרנות השתלמות) and provident fund products.
• Migdal Pension (מגדל מקפת קרנות פנסיה וקופות גמל)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Migdal study funds and provident fund products.
• Bfriend (from Oren Mizrah / The Phoenix)minorChannel Partner/ Reseller/ DistributorBfriend is a pet insurance brand managed by Tzkhi Cordova, SVP at Oren Mizrah. Gvanim offers Bfriend pet insurance (for dogs and cats under 8 years old) as part of its product portfolio. The product is underwritten by The Phoenix. Bfriend is positioned as a convenient pet insurance solution for Gvanim's existing customer base.
• SkyBit (skybit.co.il)minorChannel Partner/ Reseller/ DistributorGvanim's travel insurance page includes a direct link to SkyBit (https://skybit.co.il/order?source=flamingo) for purchase of travel insurance. SkyBit appears to be a digital travel insurance aggregator through which Gvanim routes customers for travel insurance coverage.
• Oren Mizrah Group / The Phoenix (אורן מזרח / הפניקס)flagshipOthersGvanim merged into the Oren Mizrah Agency (part of The Phoenix group) in 2025 and is now an integral part of the group. Oren Mizrah is a network of insurance agencies owned by The Phoenix, Israel's leading insurance conglomerate. This provides Gvanim with institutional backing, access to a broad product range, and operational synergies.

Scale indicators2 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Menora Mivtachim Insurance: Israeli insurance and financial group offering P&C, life, and pension products; both a Gvanim distribution partner and a competitor through its own agency sales force.
• Migdal Insurance: Major Israeli insurer with P&C, life, health, and pension lines; Gvanim distributes Migdal products while Migdal's direct channels and captive agency network compete for the same end customers.
• Altshuler Shaham: Israeli investment and pension provider with captive distribution; competes directly with Gvanim in pension and provident fund distribution.
• Harel Insurance: One of Israel's largest insurance and financial groups; both a Gvanim distribution partner and a broad incumbent offering overlapping products (P&C, life, health, pension) directly and through its own agency network.
• Meitav Investment House: Israeli financial and pension provider that distributes pension and provident products through captive agencies; competes with Gvanim in the long-term savings segment.
• Clal Insurance: Large Israeli insurance and financial group offering the same product lines Gvanim distributes; competes both as a source of Gvanim's products and through its own retail agency footprint.
• The Phoenix Insurance Company: Parent group and largest Israeli insurance conglomerate; underwrites the products Gvanim distributes and also operates direct digital channels, competing with Gvanim's commission-based intermediation.

Emerging players

• Yelin Lapidot Investment House: Israeli investment and provident fund manager distributing study funds via Gvanim and through its own channels; competing pension/education savings partner with overlapping product set.

Direct peers

• Oren Mizrah Insurance Agency: Parent network agency under which Gvanim was absorbed in 2025; operates the same multi-line distribution model with Phoenix backing and overlapping product partners — directly comparable as a sister agency.
• Yashir Insurance Agency: Long-standing Israeli multi-line insurance agency/brokerage offering P&C, life, health, and pension products to retail and SMB clients; similar traditional agency model with similar commission-based revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GvanimTA
• LinkedInlinkedin.com/company/gvanim---ben-yaakov-insurance-agancy-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gvanim - Ben-Yaakov Insurance Agancy Ltd.