Goolwa To Wellington

Name

Goolwa To Wellington

Legal name

Goolwa to Wellington Local Action Planning Association

Website

https://gwlap.org.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental and Landcare Services

NAICS

Support Activities for Forestry (11531), Support Activities for Crop Production (1151)

SIC

Forestry (800), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Forestry, Land Use & REDD+ Programs (BPADALAF)

akta.pro secondary industry

Climate, Environment & Natural Resource Management Aid Programs (BPADABAI)

Keywords

• Landcare services
• Biodiversity restoration
• Revegetation programs
• Catchment management
• Environmental rehabilitation

Headquarters

HQ city

Strathalbyn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Government Grants and Funding: GWLAP operates primarily through government funding from Australian Government programs (National Landcare Program, 20 Million Trees, Smart Farms Grant), SA Government (Murray Futures, Landscape Boards), and NRM Levies. Revenue is project-based and non-recurring.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GWLAP delivers on-ground environmental programs for private landholders, community groups, and schools in the Goolwa to Wellington region of South Australia. Services include sustainable agriculture advice (native grass pasture establishment), citizen science soil pH testing, watercourse rehabilitation via low-flow dam devices, revegetation, weed and pest control, ecological restoration of woodlands and swamps, and youth environmental training through Green Army teams. All services are funded by government and NRM grants and delivered free to eligible participants.

Product overview

GWLAP operates as a portfolio of environmental programs rather than a unified technology product. The organization offers distinct landcare and biodiversity initiatives including: the Seeds for Success Project (native grass pasture establishment), Acid Soils Testing Blitz (citizen science soil monitoring), Flows for the Future (watercourse rehabilitation), Red Gum Woodlands restoration, Green Army Teams (youth environmental training), MEGA Murray-Darling Microbat Project (bat species monitoring), and the 20 Million Trees revegetation program. These programs collectively address sustainable agriculture, water management, bushland restoration, and community engagement across the Goolwa to Wellington region.

Differentiator

Problem solved

Functional benefit

Products and services

• Seeds for Success Project An agricultural sustainability program that teaches landholders how to establish native grass pastures through demonstration sites, field days, and technical advice on native grass identification, seed collection, treatment, storage, and pasture restoration. Targeted at rural landholders in the Eastern Mount Lofty Ranges.
• Acid Soils Testing Blitz A citizen science initiative that provides free soil pH test kits to landholders with 10+ acres in the Eastern Mount Lofty Ranges to diagnose and address soil acidity issues affecting pasture and livestock health.
• Flows for the Future Program A catchment health program that restores natural stream flows by funding the design and installation of low-flow devices on dams and watercourse diversions in the Eastern Mount Lofty Ranges.
• Red Gum Woodlands Project A three-year ecological restoration project focusing on Eucalyptus camaldulensis woodlands and other plant communities in the Finniss River Catchment, involving targeted weed control across 850 hectares of high conservation priority areas and engagement with more than 20 landowners.
• Green Army Teams Environmental youth training teams that work on local projects including woody weed control, revegetation, seed collection, water quality monitoring, bird and frog monitoring, fencing, and erosion control across public and private land.
• MEGA Murray-Darling Microbat Project A citizen science initiative that engages community members in monitoring local microbat species using ultrasonic bat detectors, with recordings analyzed by scientists to assess species diversity, conservation status, and habitat connections.
• 20 Million Trees Program A national tree-planting initiative delivered locally through multiple projects including Green Army teams, establishing key local native plant species to suppress weeds, promote ecological function, and absorb CO2 emissions.

Quantifiable outcome

• 8288 hectares protected and enhanced; 1,899,700 native seedlings planted; 3,671 landholders engaged since 1998
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Natural Resources, SA Murray Darling BasincoreStrategic or Co-development Partner · 20 April 2020GWLAP partnered with Natural Resources SA Murray Darling Basin to deliver the Acid Soils Testing Blitz project supporting landholders in the Eastern Mount Lofty Ranges to test soil pH and address acidity issues.
• Department for Environment and WatercoreStrategic or Co-development Partner · 1 January 2017GWLAP is contracted by DEW to engage with landholders in the Flows for the Future Program since 2017, working on catchment health in the Eastern Mount Lofty Ranges.
• Nature Foundation SAcoreStrategic or Co-development Partner · 1 January 2017Partnership for habitat restoration at Watchalunga Nature Reserve, including joint volunteer planting days and fundraising for conservation work.
• WorkskilcoreChannel Partner/ Reseller/ Distributor · 1 January 2014GWLAP works with Workskil who deliver the Green Army Programme in South Australia. Teams work on local projects on public and private land delivering 20 Million Trees projects.
• South Australian MuseumcoreStrategic or Co-development PartnerPartner in MEGA Murray-Darling Microbat Project along with University of South Australia and local community groups for citizen science bat monitoring.
• Conservation Council of SAcoreStrategic or Co-development PartnerPartner in restoring Fleurieu Peninsula Swamps, producing the Fleurieu Swamps Plant ID Guide together.
• Botanic Gardens of South AustraliacoreStrategic or Co-development PartnerCollaboration on Fleurieu Swamps Plant ID Guide and seed collection for rare species like Grass Daisy (Brachyscome graminea) along Finniss River.
• Birdlife AustraliaminorStrategic or Co-development PartnerCitizen science database partner for logging bird sightings from community bird walks and monitoring activities.
• Greenfleet and Scouts SAminorStrategic or Co-development PartnerEarlier planting programs at Point Sturt through Murray-Darling Rescue project creating woodland bird habitat.
• Alexandrina CouncilcoreStrategic or Co-development PartnerPartnership for Point Sturt Landcare Reserve establishment, working with Landcare Group and Goolwa to Wellington LAP.
• Birds SAminorStrategic or Co-development PartnerCommitted $10,000 towards Tolderol Wetland Reserve for water bird habitat restoration and bird monitoring.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trees For Life: SA-based not-for-profit focused on revegetation, native plant propagation, and landholder engagement. Most directly comparable to GWLAP on activity (native seedling planting), geography (South Australia), and beneficiary base (private landholders and community groups).
• Greening Australia: National not-for-profit delivering large-scale revegetation and landscape restoration. Comparable to GWLAP through its core activity of native species planting, carbon/ecosystem-service projects, and government-funded program delivery, though operating at much greater scale.
• Greenfleet: Australian not-for-profit that plants native species for carbon offsetting and habitat restoration. Comparable through revegetation activity, native species focus, and corporate/community volunteer planting model; however, Greenfleet's primary revenue source is carbon offsetting rather than government grants.
• Nature Foundation SA: SA conservation land trust managing private nature reserves and partnering with landholders on habitat protection. GWLAP and Nature Foundation SA are documented partners at Watchalunga, and share the landholder-engagement, habitat-restoration model in the same region.

Broad incumbents

• Landcare Australia: National peak body for the Landcare movement and a major corporate/federal funding conduit. Comparable as the umbrella organization connecting GWLAP to national funding and recognition (e.g., the 2018 National Landcare Awards), though it operates nationally rather than as a regional delivery agent.
• Australian Conservation Foundation: Australia's largest environmental advocacy NFP. Comparable as a long-established environmental non-profit operating across Australia, though its focus is policy advocacy rather than on-ground landcare delivery.
• Bush Heritage Australia: National conservation NFP that acquires and manages land for biodiversity. Comparable in conservation mission and partnership-based delivery, but at much larger scale and focused on land acquisition rather than community-led restoration.

Regional players

• Trust for Nature (Victoria): Victoria-based conservation NFP that works with private landholders on conservation covenants and habitat protection. Highly comparable operating model to GWLAP (private landholder engagement, biodiversity protection, government partnerships) but in a different state and with a covenant/legal focus.
• National Trust of South Australia: SA-based heritage and conservation NFP managing natural and cultural assets. Comparable as a South Australian environmental/conservation NFP with community engagement and government partnerships, though focused more on heritage preservation than ecological restoration.
• Conservation Council of South Australia: SA's peak environmental advocacy umbrella and a documented GWLAP partner on the Fleurieu Peninsula Swamps restoration. Comparable as a regional SA environmental NFP, but focused on policy/advocacy rather than on-ground project delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goolwa-to-wellington

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goolwa To Wellington