GYDA

What GYDA does

GYDA Ltd (Grow Your Digital Agency) is a UK-based specialist consultancy founded in 2017 by Robert Craven and Janusz Stabik, serving founders of independent digital agencies with annual revenues roughly between £500k and £5m. The firm is headquartered in Bath, Somerset, and operates with a small core team of 14 employees supported by a bench of senior advisors with direct agency-building, exit, and operating experience. GYDA offers three core product lines: facilitated peer-group mastermind programs in three tiers (LITE, LIVE, ELEVATE) matched to agency growth stage; strategic advisory including one-to-one consulting, fractional non-executive director and board chair services, and M&A and exit advisory; and tailored training programs delivered in-person or virtually. Supporting offerings include an Agency Diagnostic assessment tool, free tools such as the Agency Accelerator Canvas and Utilisation Calculator, a member portal, and an annual GYDA Summit.

The underlying technology is best characterised as an AI-augmented advisory platform: AI is deployed for scheduling, transcription, note-taking, research synthesis, and drafting, while senior consultants retain judgment-driven oversight. Proprietary IP includes the Three Engines Framework (Margin, People, Client) and the GYDA Index research dataset on agency benchmarks. The business model combines recurring subscription revenue from mastermind memberships with professional services revenue from advisory, consulting, and training engagements, plus events. Go-to-market is consultative and community-led: 1,000+ agencies have been supported since 2017 across 20+ countries, with a 29,000+ mailing list and a flagship eight-year partnership with Google that furnishes access to Google Premier and CSS Partners in 23 countries. The company is privately held by its founders with no external funding, reported typical client profit lift of 30%, and an NPS exceeding 9.

Name

GYDA

Legal name

GYDA Ltd

Website

https://gyda.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GYDA is a UK-based specialist consultancy serving founders of independent digital agencies with mastermind peer groups, fractional advisory and board services, and training, operating across 20+ countries since 2017.

Ownership category

akta.pro rank

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Mastermind Membership Programs: Ongoing membership fees for peer mastermind groups structured in three tiers (LITE, LIVE, ELEVATE) matched to agency stage. Provides recurring revenue with annual or multi-year commitment typical.
2. Advisory and Consulting Services: One-to-one strategic consulting, fractional NED and board chair engagements, and M&A/exit advisory. Typically structured as retainers or project-based engagements.
3. Training Programs: In-person and virtual training sessions for founders, boards, and teams. Delivered bespoke to agency needs, typically as workshops or cohort programs.
4. Events and Summits: Annual GYDA Summit and other events generating revenue through tickets and sponsorship, while also serving as community and pipeline drivers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GYDA is a specialist consultancy that helps independent digital agency founders grow their businesses through peer mastermind groups, board-level advisory, one-to-one consulting and training. Its core commercial offerings are the Mastermind program (three tiers: LITE, LIVE, ELEVATE matched to agency stage), Advisory services (fractional NED, board chair, M&A and exit advisory), and Training (in-person and virtual workshops for founders, boards and teams). Services are delivered primarily through direct, consultative engagements and distributed globally to agencies in 20+ countries.

Product overview

GYDA is a business consultancy providing peer masterminds, advisory services, and training programs for digital agency leaders. The offering consists of three core products: Mastermind (facilitated peer groups at three levels: LITE, LIVE, ELEVATE), Advisory (strategic consulting, fractional NED/board chair, and M&A/exit advisory), and Training (in-person and virtual sessions). Supporting offerings include Consulting (one-to-one support), an Agency Diagnostic tool, Events (including the annual GYDA Summit), Podcasts (interviews with industry experts), the Sunday Supplement newsletter, and a knowledge base of Answers for Agency Founders. Tools and resources include the Agency Accelerator Canvas, Agency Utilisation Calculator, and Guide to Shares and Team Incentives. The GYDA Index provides proprietary research data. Members access resources and community through the GYDA Members Hub portal.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Agency profits typically rise by 30% after working with GYDA
• +3 more outcomes

Named customers19 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• NTU Business SchoolcoreStrategic or Co-development Partner · 1 January 2023Delivering digital agency scaling programs for digital and creative agencies since 2023. Academic partnership bringing research-backed methodologies to agency growth practice.
• BCIsupportingStrategic or Co-development Partner · 1 January 2018Delivering growth programmes encompassing agency growth, sales, client services and AI adoption since 2018. Focus on operational capability building for partner network agencies.
• GooglecoreGTM or Marketing Partner · 1 January 2017Delivering global agency growth programs for Google Premier Partners and Google CSS Partners since 2017. GYDA is the program provider for Google's agency development initiatives, extending to 23 countries where Google shares GYDA with top agencies.
• CEEDAsupportingGTM or Marketing PartnerDelivered agency growth workshops to Central and Eastern Europe's top digital agencies. Extends geographic reach into CEE market through CEEDA's network.
• HURAsupportingGTM or Marketing PartnerDelivered agency growth workshops to Croatia's top 60+ communications agencies. Extends reach into Croatian market through HURA membership network.
• GRAKOMsupportingGTM or Marketing PartnerDelivered agency growth workshop to Grakom's agency members - Denmark's top creative, media and communication agencies. Extends reach into Danish market through GRAKOM membership network.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agency Mavericks: UK-based coaching and mastermind business serving creative and digital agency founders. Directly comparable to GYDA in target customer (agency owners at similar revenue stages), product format (peer masterminds plus advisory), and consultancy-style delivery.
• Smart Agency Masterclass: Online training, mastermind, and community for agency owners and leaders. Comparable to GYDA through its agency-specific peer education and growth frameworks, targeting a similar founder-led agency segment.
• Conscious Solutions: UK consultancy providing coaching, training, and peer groups for digital and creative agency founders. Directly overlaps GYDA in geography (UK), audience (agency founders), and service mix (masterminds and advisory).
• David C Baker (The Agency Coach): Pioneer of agency-focused advisory with books, workshops, and peer programs (Premos) serving agency owners worldwide. Highly comparable as a category-defining authority in the agency consulting space, with similar mastermind and positioning advisory offerings.

Broad incumbents

• Entrepreneurs' Organization (EO): Global peer network for founders of companies above $1M in revenue, with chapter-based forums, learning events, and accelerator programs. Comparable to GYDA's mastermind format and founder-focused community model, but not agency-specific.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach provides quarterly coaching and peer-table programs for entrepreneurs across industries. Comparable to GYDA's mastermind model and founder-coaching emphasis, but serves a broader audience beyond digital agencies.
• Vistage Worldwide: Large global peer advisory organization for CEOs, business owners, and executives, with monthly group meetings and one-to-one coaching. Comparable in peer-group structure and executive advisory model, but operates across all industries and is far larger.
• The Alternative Board (TAB): Peer advisory board franchise providing monthly facilitated peer boards and one-to-one business coaching for SME owners. Comparable to GYDA's fractional NED and board chair offerings, but industry-agnostic and broader in scope.
• YPO (Young Presidents' Organization): Global leadership community and peer forum for chief executives of large companies. Comparable in peer-mastermind structure and high-touch executive learning, but serves much larger enterprises than GYDA's £500k–£5M agency segment.

Emerging players

• October Creative (UK agency growth consultancy): Smaller UK consultancy offering growth programs and advisory for digital agencies. Comparable in narrow agency-specialist positioning, though at a smaller scale and with a less developed community model than GYDA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gydaco
• Facebookfacebook.com/GYDAco
• LinkedInlinkedin.com/company/gyda

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GYDA