What Gym Business Manager does

Gym Business Manager is a private, Birmingham, Alabama-based software company that operates a cloud-based, all-in-one gym management platform for fitness facilities in the United States. The platform consolidates point-of-sale, automated recurring billing, credit-card surcharging, class/court scheduling, member portal, white-label member mobile app, and reporting dashboards into a single integrated system accessed via a unified login and central database. The product is purpose-built for fitness operations rather than adapted from generic retail or CRM software, with fitness-specific workflows such as automated waitlists, membership renewals, multi-department POS, and access-control integrations.

The company targets four customer segments — locally owned independent gyms, mid-sized fitness chains, full-service clubs offering aquatics, racquet sports, and spa, and hospital-owned wellness centers — through a sales-led, demo-driven go-to-market motion with no publicly disclosed pricing. Revenue is generated primarily through recurring subscription licenses for the platform, with a secondary transaction-fee stream from the surcharging module. The company's headcount is approximately 7 employees, and it claims a customer base of over 1,000 fitness businesses. Partnerships anchor key platform capabilities: Smart Health Clubs provides the SHC Icon white-label member app (deployed in 100+ facilities), while Gate Keeper, Passport, Clearent by Xplor, Camio, ConstantContact, and Textmunication supply access control, payment processing, security, marketing automation, and communications integrations.

Name

Gym Business Manager

Legal name

Gym Business Manager

Website

https://gymbusinessmanager.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gym Business Manager is a private Birmingham, Alabama-based software company that sells a cloud-based, all-in-one gym management platform (POS, billing, scheduling, member app, reporting, surcharging) to over 1,000 US fitness facilities, including independent gyms, mid-sized chains, full-service clubs, and hospital-owned wellness centers, via a sales-led demo motion on subscription pricing.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Gym Management Software Subscription: Subscription-based all-in-one gym management software providing POS, automated billing, scheduling, member app, member portal, and reporting capabilities. Pricing not publicly disclosed - consultative sales approach.
2. Integrated Surcharging: Built-in credit card surcharging feature that allows gyms to offset processing fees by passing costs to card-paying members - compliant with card brand regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gym Business Manager sells a cloud-based, all-in-one gym management software platform for fitness facilities. It bundles point of sale, automated recurring billing, class/court scheduling, a white-label member app (SHC Icon), an online member portal, real-time reporting dashboards, and built-in credit card surcharging into a single integrated system, sold as a monthly subscription via a quote-based, demo-driven sales process to independent gyms, multi-location chains, full-service clubs, and hospital-owned fitness centers.

Product overview

Gym Business Manager is an all-in-one gym management platform that consolidates POS, automated billing, member app, member portal, scheduling, reporting, and surcharging into a single integrated system. The core platform serves fitness facilities of all sizes, from locally owned gyms to hospital-owned fitness centers and mid-sized chains. Individual modules (POS, Automated Billing, Surcharging, Reporting, Member App, Member Portal, and Scheduling) function as integrated components within the unified platform rather than standalone products, all accessible through a single login and central database.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Business Manager Platform All-in-one cloud-based gym management software platform that provides POS, automated recurring billing, scheduling, a white-label member app, an online member portal, real-time reporting, built-in surcharging, and multi-location management for fitness facilities ranging from independent gyms to hospital-owned fitness centers and multi-location chains.

Quantifiable outcome

• Online sales increased by 120% for Fitness 19 using Gym Business Manager
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Smart Health ClubscoreTechnology or IntegrationPartnership provides the SHC Icon white-label member app used by Gym Business Manager customers. The app is currently deployed in more than 100 fitness facilities and includes class booking, payments, push notifications, and digital check-in. Gym Business Manager integrates with Smart Health Clubs to offer comprehensive gym management with branded member experience.
• PassportcoreTechnology or IntegrationPassport integration provides secure member access and check-ins for fitness facilities using Gym Business Manager software.
• Gate KeepercoreTechnology or IntegrationGate Keeper integration connects with Gym Business Manager's management system for fitness facility access control, mentioned as one of the integrated tools that customers can connect.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WellnessLiving: All-in-one business management platform for fitness studios, gyms, and wellness businesses with scheduling, billing, POS, member apps, and marketing automation. Directly comparable on feature breadth and target SMB-to-mid-market fitness customer.
• PushPress: Gym management software for independent fitness facilities and boutique gyms with membership billing, member apps, and performance tracking. Direct competitor for the locally owned gym segment that Gym Business Manager also serves.
• Wodify: Gym management software focused on CrossFit affiliates and functional fitness gyms with class scheduling, performance tracking, member billing, and branded apps. Direct competitor in the gym-management-software category, with stronger emphasis on performance-tracking use cases.
• ClubReady: Club management platform for fitness clubs, particularly multi-location and franchise operators, with member management, billing, scheduling, and reporting. Directly comparable to Gym Business Manager's mid-sized chain and full-service club segments.
• Mindbody: Market-leading all-in-one fitness and wellness business management software with POS, scheduling, membership billing, and a consumer marketplace. Directly comparable to Gym Business Manager on core feature set and target customer of fitness studios, gyms, and multi-location chains, though at significantly larger scale.
• RhinoFit: Gym and fitness studio management software offering member management, billing, scheduling, and a member portal. A smaller, more direct SMB-comparable peer to Gym Business Manager focused on independent gyms and martial arts schools.
• Daxko: Enterprise fitness club management software serving YMCAs, JCCs, and multi-location health clubs with member management, billing, programming, and reporting. Closely comparable to Gym Business Manager's full-service and hospital-owned fitness center positioning.
• Glofox: Gym and studio management platform offering membership management, class scheduling, branded member apps, and integrated payments. Directly competes for the same locally owned and mid-sized fitness facility customers as Gym Business Manager, with a stronger emphasis on mobile-first UX.
• Vagaro: Salon, spa, and fitness business management software with appointment scheduling, membership management, POS, and a consumer-facing marketplace. Direct competitor for fitness facilities, though Vagaro also extends to salons and spas beyond Gym Business Manager's narrower focus.
• Zen Planner: Fitness business management software for gyms, martial arts schools, and fitness studios featuring member management, billing, scheduling, and integrated payments. Directly comparable to Gym Business Manager across SMB and multi-location fitness facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gym-business-manager

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gym Business Manager