Gymnastike

What Gymnastike does

Gymnastike operates the FloGymnastics vertical, a digital streaming and content platform that provides live gymnastics event coverage, on-demand video replays, news articles, competition results, and athlete rankings. The platform is operated as part of FloSports, Inc., a sports streaming company founded in 2006 and headquartered in the United States, and serves gymnastics enthusiasts, competitive gymnasts and their parents, and gymnastics clubs/gyms seeking comprehensive coverage of NCAA, elite, and Olympic-level competitions including USA Gymnastics national championships, U.S. Olympic trials, NCAA conference programs (SEC and Big Ten), and the NCGA Championships.

The underlying technology is the FloSports streaming platform, which provides live video streaming, on-demand content delivery, and a content management system powering the FloGymnastics vertical. Proprietary features include real-time live event streaming, a results and rankings system, and an original documentary content library (e.g., 'Beyond The Routine,' 'All-Access,' and 'Groundbreakers' series). Distribution is direct-to-consumer via the flogymnastics.com website and mobile applications on iOS and Android.

The business model is subscription-based recurring revenue, with subscribers paying for access to live event streams, on-demand content, and original programming; pricing is not publicly disclosed. The go-to-market motion is product-led growth, using exclusive live coverage and original content to drive subscription conversions, supported by content marketing, social media, and SEO. Enterprise-level content relationships — with USA Gymnastics, the U.S. Olympic and Paralympic Committee, NCAA programs, and the NCGA — supply the core content inventory that anchors the consumer subscription offering.

Name

Gymnastike

Legal name

FloSports, Inc.

Website

https://gymnastike.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Gymnastike operates FloGymnastics, a subscription-based digital streaming and content platform under FloSports that delivers live event coverage, on-demand videos, news, and rankings for gymnastics enthusiasts, athletes, parents, and clubs across NCAA, elite, and Olympic competitions.

Ownership category

akta.pro rank

Product category

Sports Streaming Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industries

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Live sports streaming
• Gymnastics video content
• Subscription streaming platform
• NCAA gymnastics coverage
• Elite competition streaming

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Subscription-based Streaming: FloGymnastics generates revenue through subscription fees for access to live event streaming, on-demand videos, exclusive content series, and competition coverage. Users can sign up and access content through the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FloGymnastics is a subscription-based digital streaming platform dedicated to gymnastics, providing live coverage of NCAA meets, USA Gymnastics national championships, Olympic trials, and elite international competitions, complemented by on-demand video replays, original documentary series, news articles, competition results, and athlete rankings. The platform serves as the official streaming partner for USA Gymnastics and covers SEC, Big Ten, and NCGA collegiate programs.

Product overview

FloGymnastics is a single, unified digital streaming platform offering gymnastics content. The platform provides live event streaming, on-demand videos, news articles, competition results, and rankings. Content includes NCAA gymnastics meets, elite competitions like USAG events, Junior Pan American Games, and World Championships, as well as athlete-focused content series and documentaries.

Differentiator

Problem solved

Functional benefit

Products and services

• FloGymnastics Streaming Platform Subscription-based digital streaming platform providing live gymnastics event coverage, on-demand video replays, news articles, competition results, and athlete rankings for gymnastics fans, athletes, and parents.
• Beyond The Routine Original Documentary Series Original documentary-style series featuring behind-the-scenes athlete profiles and interviews, including episodes focused on elite gymnasts such as Chow and Gabby Douglas, and Sam Mikulak.
• All-Access Event Coverage Series Documentary-style event coverage series providing exclusive access to gymnastics competitions such as the Jesolo event, offering viewers an inside look at elite competitions.
• Competition Results and Rankings System Results tracking and athlete rankings across gymnastics disciplines, providing structured competition outcome data and athlete standings for users.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• FloRugby: Another FloSports sport-vertical streaming sibling focused on rugby content and live event coverage. Operates with the same subscription, content, and rights framework as FloGymnastics, making it a near-clone comparable for unit economics and engagement patterns.
• BallerTV: Subscription streaming platform for club and youth sports (volleyball, basketball, cheer), directly comparable in business model — subscription access to niche live event coverage not served by mainstream broadcasters — and target audience.
• Varsity: Subscription-based streaming and content platform for cheerleading, dance, and spirit sports — a youth/competitive niche with similar federation relationships, live event coverage, and original content production to gymnastics streaming.
• FloWrestling: Sibling FloSports vertical operating an identical subscription-based niche sport streaming model for wrestling. Same parent infrastructure (live streaming, mobile apps, CMS), same product-led growth approach, and same federation rights playbook — the most direct comparable business.

Broad incumbents

• Peacock: NBCUniversal's subscription streaming platform hosting Olympic gymnastics replays and exclusive gymnastics content. Functions as an alternative destination for premium gymnastics IP with vastly larger marketing and bundling leverage.
• NBC Olympics: Official US Olympic rights holder via parent NBCUniversal, broadcasting Olympic gymnastics across linear TV and Peacock. Competes directly for the most-watched gymnastics content of each four-year cycle and is the largest single risk to FloGymnastics' Olympic inventory.
• Big Ten Network: Conference-owned network providing live coverage of Big Ten collegiate gymnastics meets including featured programs like Michigan and Iowa. Holds rights for a meaningful slice of the NCAA gymnastics calendar that FloGymnastics partially competes for.
• DAZN: Global sports subscription streaming platform offering niche and combat sports. Useful as a comparable for the broader business model of subscription-based niche sports streaming, even though DAZN does not currently focus on US collegiate gymnastics.
• ESPN+: Mainstream subscription sports streaming service that carries NCAA gymnastics and select elite competitions as part of a much broader sports portfolio. Overlaps with FloGymnastics on marquee content but Gymnastike is the specialized destination.
• SEC Network: Conference-owned network carrying SEC collegiate gymnastics featuring anchor programs like Alabama, Auburn, Georgia, and Arkansas. Comparable as a rights-holder for marquee NCAA gymnastics that competes for audience attention and rights dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gymnastike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymnastike