Hagunda IF

What Hagunda IF does

Hagunda IF is a Swedish nonprofit multi-sport club (idrottsförening) based in Vänge, Uppsala, founded on May 24, 1960 through the merger of Vänge GoIK, Skogstibble AIF, and Ålands SK. The club operates three sections: floorball (innebandy) as the primary competitive activity, athletics (friidrott), and a newer table tennis (bordtennis) section. Its women's floorball team earned promotion to Allsvenskan Norra for the 2025/2026 season, and the men's team has been engaged in SSL qualification playoffs, placing the club among the more ambitious community-level floorball programs in the region.

The club serves approximately 500 active members across youth, adult, and veteran age groups, supported by a small paid staff of seven and a broader volunteer base. Physical assets include outdoor fields and a club house (Klubbstugan) with an on-site supporters' pub used for matchday catering. Administration runs on the SportAdmin platform, the standard Swedish club management system, with no proprietary technology or AI capabilities. Revenue is generated through a mix of membership fees, supporting memberships, ticket sales, catering, camp fees (including FloorballCamp), event fees (Backyard Ultra Vänge, Vängeloppet), and a municipality-approved supporter lottery (Supporterlotteriet) priced at 100 SEK per month. The go-to-market is purely community-driven: local recruitment, matchday attendance, and grassroots sponsorship.

The business model is a classic Swedish amateur sports nonprofit, dependent on volunteer labor and small recurring contributions rather than commercial monetization. There is no venture funding, no equity, and no external investor base; financial sustainability hinges on member participation, lottery uptake, and event revenue. Expansion efforts — the new table tennis section, the FloorballCamp, mass-participation events, and senior-team promotions — are funded organically from these channels rather than from external capital.

Name

Hagunda IF

Legal name

Hagunda Idrottsförening

Website

https://hagundaif.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Swedish nonprofit multi-sport club founded in 1960 in Vänge, Uppsala, operating floorball, athletics, and table tennis sections with 500+ active members under a volunteer-driven, membership-funded model.

Ownership category

akta.pro rank

Product category

Community Amateur Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Intramural Sports & Recreational Leagues (EDALAIAC)

Keywords

• Amateur sports club
• Floorball association
• Athletics training
• Table tennis club
• Community sports membership

Headquarters

HQ city

Vänge

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Membership fees: Annual membership fees for club participation across all sections
2. Support member subscriptions: Annual support member memberships that provide financial support to the club with monthly lottery prizes as benefit
3. Supporter lottery: Monthly lottery (Supporterlotteriet) where shares cost 100 kr per month, with monthly drawings. Approved by Uppsala Kommun.
4. Match ticket sales: Ticket sales for senior matches through Tickster platform
5. Match day catering: Buffet and food sales during home matches at IFU Arena
6. Floorball Camp fees: Summer camps for children born 2012-2020 run by junior team players

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hagunda IF is a community sports association that organizes and delivers amateur participation in floorball, athletics, table tennis, and boxercise, alongside internal tournaments. It sells annual memberships and per-section participation to local individuals and families in the Uppsala region, with operations run by volunteer section leaders.

Product overview

Hagunda IF is a multi-sport club based in Vänge, Uppsala, Sweden, founded in 1960. The club operates a platform model offering diverse sports and recreational activities: the core sport is floorball (innebandy) with teams across all age groups from youth to senior levels competing in various divisions; the athletics (friidrott) section trains in Vänge; and a newer table tennis (bordtennis) section trains at Ramsta Sporthall. Additional offerings include Boxercise fitness classes and recreational floorball for adults (HIF lirarna). The club organizes several signature events including Hagundacupen (annual floorball tournament), Vängeloppet (cross-country running), Backyard Ultra Vänge (ultramarathon), and a terrain running series. Revenue-generation activities include supporting memberships, a supporter lottery (approved by Uppsala Municipality), and ticket sales for senior matches.

Differentiator

Problem solved

Functional benefit

Brands

• Hagunda FloorballCamp: Summer camp for floorball for children born 2012-2020, run by players from junior teams at IFU Arena and Vänge Sporthall.

Products and services

• Floorball section membership and participation
• Athletics section membership and participation Annual membership and participation in Hagunda IF's athletics (friidrott) section, covering track and field training and competition for age-grouped members in Vänge/Uppsala.
• Table tennis section membership and participation Annual membership and participation in Hagunda IF's table tennis section, with organized play available to members of various age groups in Vänge/Uppsala.
• Boxercise section participation Group fitness/boxing-based training sessions delivered as part of Hagunda IF's program portfolio, available to members in the Vänge/Uppsala area.
• Club tournaments and events Internal and section-organized tournaments and events hosted by Hagunda IF for its members across the club's disciplines.

Quantifiable outcome

• 500+ active members
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• HjärtebarnsfondencoreStrategic or Co-development PartnerCharitable partnership for annual Hjärtebarnsmatchen (heart children charity match). Hjärtebarnsfonden in Uppsala attends matches and receives fundraising through entrance fees and sponsor contributions. The club hosts this match annually to support children with congenital heart defects.
• BOJABminorOthersCompany that donated money to Hjärtebarnsfonden during the heart children charity match.
• SkrotcentralenminorOthersCompany that donated money to Hjärtebarnsfonden during the heart children charity match.
• XL-Bygg ÅkersbergaminorOthersCompany that donated money to Hjärtebarnsfonden during the heart children charity match.
• Assemblin CleanroomminorOthersCompany that donated money to Hjärtebarnsfonden during the heart children charity match.
• Östermalms snickeriminorOthersCompany that donated money to Hjärtebarnsfonden during the heart children charity match.
• HemrexminorOthersCompany that donated money to Hjärtebarnsfonden during the heart children charity match.
• ICA Maxi Stenhagen UppsalaminorChannel Partner/ Reseller/ DistributorSponsor visible on club website and materials. Provides supporter benefits including cake prizes for monthly supporter lottery winners.
• UnihocminorChannel Partner/ Reseller/ DistributorEquipment sponsor whose products are featured in charity match prize drawings.
• KlubbhusetminorChannel Partner/ Reseller/ DistributorOnline merchandise store partner for club merchandise and apparel.
• AdidasminorChannel Partner/ Reseller/ DistributorEquipment sponsor visible on club website.
• Kabelgruppen UppsalaminorChannel Partner/ Reseller/ DistributorLocal sponsor visible on club website.
• Vänge RestaurangminorChannel Partner/ Reseller/ DistributorLocal restaurant sponsor visible on club website.
• Uppsala KommunminorOthersLocal government body that approved the club's supporter lottery (Supporterlotteriet).

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Storvreta IBK: Storvreta IBK is a top-tier SSL floorball club based in Uppsala, the same region as Hagunda IF. Junior coach Kristofer Gallon won SM gold with Storvreta IBK in SSL, making it a direct competitor for talent and a natural regional benchmark.
• Sirius IBK: Sirius IBK is an Uppsala-based floorball club competing in Allsvenskan (men's tier) and SSL. It directly competes with Hagunda IF for the same player pool and finished just two points ahead of Hagunda in the 2024/25 Allsvenskan standings.
• Järfälla Bele (JB): Järfälla Bele is a Stockholm-area floorball club that played Hagunda IF in the 2024/25 Allsvenskan season. Same league, same competitive tier, comparable size and structure.
• IBK Lund: IBK Lund is a Swedish floorball club that finished 3rd in Allsvenskan and is Hagunda IF's opponent in the 2025/26 SSL qualification playoff series. Direct on-court competitor in the same league tier.
• IBF Hedemora: IBF Hedemora is a Swedish floorball club from which Hagunda IF's Dam Div. 2 head coach Roland Rosenblad's moderklubb (home club) is. Comparable divisional club in the Swedish floorball pyramid.
• Sala IBK: Sala IBK is a Swedish floorball club where Hagunda IF's DJ18 head coach Nina Bergström previously played. Direct competitive overlap in regional and divisional floorball, particularly in junior/women's categories.
• FBC Lerum: FBC Lerum is a Swedish floorball club competing in Allsvenskan that played Hagunda IF in the 2024/25 season finale. They compete in the same league and division for players, sponsors, and spectators.
• Sundsvall IBF: Sundsvall IBF is a Swedish floorball club that finished just two points ahead of Hagunda in the 2024/25 Allsvenskan standings. Direct league competitor in the same tier.

Broad incumbents

• Svenska Innebandyförbundet (Swedish Floorball Federation): The Swedish Floorball Federation is the national governing body under which Hagunda IF competes. While not a direct competitor, it sets the league structure, rules, and promotion pathways that define Hagunda IF's competitive environment.

Regional players

• Uppsala Fotboll / Upsala IF: Upsala IF is a multi-sport club in the broader Uppsala region. Compares to Hagunda IF as a community-based amateur sports organization competing for the same local membership pool and sponsorship base in Uppsala County.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights8 records

Customer concentration

• Instagraminstagram.com/hagundaif_f09_10
• LinkedInlinkedin.com/company/hagunda-if

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagunda IF