Storvreta IBK
Storvreta IBK is a Swedish non-profit floorball club founded in 1989, operating elite SSL men's and women's teams, a 550-player youth section, and the world's largest floorball tournament (Storvretacupen) across the Uppsala region, serving members, families, and corporate sponsors.
- Company typePrivate
- Founded1989
- HeadquartersStorvreta, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Storvreta IBK does
Storvreta IBK is a Swedish non-profit floorball (innebandy) sports club founded in 1989 and headquartered in Storvreta, Uppsala, Sweden. The club fields men's and women's teams in the Swedish Super League (SSL), structured junior squads (DJ17, DJ18/Dam B, HJ18/Herr B), a youth section training approximately 550 players weekly from September to March, an adaptive/para-floorball team of approximately 50 players, and runs the #GUTS youth development program grounded in four core values (Joy, Development, Well-being, Belonging). It has won 9 Swedish Championship Gold (SM-Guld) titles between 2010 and 2025. Approximately 600 matches are played per season across divisions, and 45 branded vehicles provide regional visibility in Uppsala.
The club's primary products and revenue activities include: annual membership at 400 SEK per person (with voting rights and 10% merchandise discount), tiered sponsorship packages (Huvudpartner, Officiell Partner, #GUTS Partner, Klubbpartner) with named partners including Nike, Stadium, Swedbank, Nordea, ICA Kvantum Uppsala and Byggconstruct, merchandise sales through the Supportershopen online store, a 50/50 match-day lottery, and tournament operations. Its flagship commercial asset is the Storvretacupen, which has been hosted for 28 consecutive years and is positioned as the world's largest floorball tournament, drawing approximately 13,000 players from nearly 800 teams, including roughly 70 international teams, and generating regional economic activity of 4,500 hotel nights and 27,500 meals.
The underlying technology stack consists of the Sportality platform for team management, scheduling and statistics, digital video distribution via Storvreta IBK Play and Innebandy Play, online membership registration through SportAdmin, and e-commerce via storvretaibkshop.se. No AI/ML, API, or proprietary technology assets are disclosed. Go-to-market is community-led, with the Storvretacupen, Summercamp 2026, and extensive social media presence (Facebook, Instagram, X, YouTube) serving as top-of-funnel recruitment and engagement channels for members, families, and corporate partners.
Storvreta IBK firmographics
Firmographics- Name
- Storvreta IBK
- Legal name
- Storvreta IBK
- Website
- https://storvretaibk.se
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storvreta IBK is a Swedish non-profit floorball club founded in 1989, operating elite SSL men's and women's teams, a 550-player youth section, and the world's largest floorball tournament (Storvretacupen) across the Uppsala region, serving members, families, and corporate sponsors.
- Ownership category
- akta.pro rank
Storvreta IBK industry classification
Industry- Product category
- Floorball Club / Amateur Sports Association
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Storvreta IBK is headquartered
LocationHeadquarters
- HQ city
- Storvreta
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Storvreta IBK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Fees: Annual membership fee of 400 SEK per person, granting voting rights at the association's annual meeting and 10% discount at the Storvreta Shop. Membership is valid for 1 year from payment date.
- Sponsorship and Partnerships: Multiple partnership tiers including Huvudpartner (main partners), Officiell Partner (official partners), #GUTS Partner (youth development supporters), and Klubbpartner (club partners). Partners receive brand exposure, networking opportunities, and association with the club's strong brand.
- Merchandise Sales: The Supportershopen (supporter shop) sells club merchandise including apparel and accessories. Members receive 10% discount on purchases.
- 50/50 Lottery: 50/50 lottery tickets sold during matches, with drawing occurring shortly after match conclusion. Proceeds support club operations.
- Tournament Entry Fees: Revenue from hosting the world's largest floorball tournament (Storvreta Cup) with approximately 13,000 players and 800 teams, generating significant economic activity through registrations, accommodation, and meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership at 400 SEK |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Storvreta IBK product offering
Product offeringCore offering
Storvreta IBK is a Swedish non-profit floorball (innebandy) sports club that operates elite men's and women's teams in the Swedish Super League (SSL), runs extensive youth development programs (#GUTS, Örnarna, Project Eagle), provides adaptive/para-sports teams for players with functional variations, organizes the Storvretacupen (world's largest floorball tournament), and sells annual memberships, merchandise, and Summercamp programs.
Product overview
Storvreta IBK is a floorball (innebandy) sports club offering a multi-tiered portfolio of programs and services. The club operates elite men's and women's SSL teams, runs youth development programs (#GUTS, Örnarna, Project Eagle), organizes the world's largest floorball tournament (Storvretacupen), and provides membership, merchandise, video content (Storvreta IBK Play), and annual Summercamp programs. The club has approximately 650 members with about 550 youth training weekly, and fields teams for players with disabilities.
Differentiator
Problem solved
Functional benefit
Brands
- #GUTS: Values program representing Glädje (Joy), Utveckling (Development), Trivsel (Wellbeing), and Samhörighet (Belonging) - the club's core values for youth development, Örnarna, and Projekt Eagle.
Products and services
- Medlemskap (Membership) Annual membership at 400 SEK per person providing voting rights at the association's annual meeting and 10% discount on merchandise at the Storvreta Shop. Membership is valid for 1 year from payment date and is open to all supporters of the club.
- Storvretacupen The world's largest floorball tournament organized annually by the club, attracting approximately 13,000 players from nearly 800 teams including about 70 international teams. Generates 4,500 hotel nights and 27,500 meals of local economic impact through registrations, accommodation, and meals.
- Storvretacupen Invitational An invitational tournament component of the Storvretacupen event, attracting international teams and generating visibility for the club.
- Storvreta Summercamp An annual summer camp program for youth interested in floorball (innebandy), held in collaboration with Superinvite and serving as a recruitment and player development channel.
- Storvreta IBK Shop (Supportershopen) Online merchandise store offering club apparel and fan merchandise, with 10% discount for registered club members. Operated at storvretaibkshop.se.
- 50/50 Lottery A 50/50 raffle lottery sold during SSL matches, with the drawing occurring shortly after match conclusion; proceeds support club operations.
- #GUTS Youth Program Youth development initiative supporting the club's youth operations, the Örnarna program, and Project Eagle to nurture future elite players, based on four core values: Glädje (Joy), Utveckling (Development), Trivsel (Well-being), and Samhörighet (Belonging).
Quantifiable outcome
- 9 Swedish Championship Gold medals (first 2010, latest 2025)
- +3 more outcomes
Companies that use Storvreta IBK
Customer profileSegments5 records
Ideal customer profiles4 records
Storvreta IBK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Storvreta IBK partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- CET MarinecoreCET Marine is an official #GUTS partner supporting Storvreta IBK's youth operations, Örnarna, and Project Eagle for a three-year period. CET Marine provides support to help develop future elite players.
- ByggconstructflagshipMain partner (Huvudpartner) providing sponsorship support to the club's operations
- Folkpool UppsalaflagshipMain partner providing sponsorship support to the club's operations
- Lundqvist ElflagshipMain partner providing sponsorship support to the club's operations
- NikeflagshipMain partner providing equipment and sponsorship support
- StadiumflagshipMain partner providing sports apparel and sponsorship support
- Uppsala FastighetstjänstflagshipMain partner providing sponsorship support to the club's operations
- GimobusscoreOfficial partner providing transportation services to the club
- ICA Kvantum UppsalacoreOfficial partner and #GUTS partner, providing sponsorship support to general operations and youth development
- Lindvalls KaffecoreOfficial partner providing products and sponsorship support
- Länsförsäkringar UppsalacoreOfficial partner and #GUTS partner, providing insurance services and sponsorship support to operations and youth development
- LastoplaneringcoreOfficial partner providing services and sponsorship support
- Adapt ComfortcoreOfficial partner providing products and sponsorship support
- ReturpappercentralencoreOfficial partner providing sustainability-related services and sponsorship
- Toni ReklamcoreOfficial partner providing promotional services and sponsorship support
- UpplandsenergicoreOfficial partner providing energy services and sponsorship support
- OBOScore#GUTS partner supporting youth development initiatives and operations
- Swedbankcore#GUTS partner supporting youth development initiatives and operations
- Upplands Bilforumcore#GUTS partner supporting youth development initiatives and operations
- ActicminorClub partner providing fitness and training services
- NordeaminorClub partner providing banking services and sponsorship
- Veidekke IndustriminorClub partner providing construction/industrial services and sponsorship
- ICA Supermarket StorvretaminorClub partner providing grocery services and sponsorship support
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Storvreta IBK competitors and assessment
Company assessmentBroad incumbents
- Hammarby IF: Large Swedish sports club association with a strong community-led identity, member-driven model, and multi-tier sponsorship structure analogous to Storvreta's approach.
- Djurgårdens IF: Major Swedish multi-sport association combining elite teams, large youth programs, and member-based governance, structurally comparable to Storvreta as a non-profit member-driven sports organization.
- AIK: Major Swedish multi-sport non-profit association with elite teams and large youth membership, similar in non-profit governance, member-based structure, and sponsorship tiering to Storvreta.
- Frölunda HC: Large Swedish ice hockey club operating elite and youth programs with a comparable Swedish non-profit club model, though in a much larger and more commercial sport category.
Direct peers
- IBF Falun: Swedish floorball club competing in SSL and historically a direct rival of Storvreta with multiple championship titles and a comparable elite + youth operating model.
- Linköping IBK: SSL floorball club with both men's and women's teams and youth programs, directly competing in the same league and tournament ecosystem as Storvreta.
- Dalen HF: Top-tier Swedish women's floorball club competing in SSL, comparable to Storvreta's women's team and similar in scale of women's program and youth pipeline.
- Pixbo Wallenstam IBK: Swedish floorball club with men's and women's SSL teams and a strong youth academy; comparable in structure, league participation, and youth development focus to Storvreta.
- Växjö IBK: Swedish floorball club with elite SSL presence and community-based youth operations, structurally similar to Storvreta as a regional club scaling to national competition.
- Täby FC IBK: Swedish floorball club with SSL teams and a youth development setup, comparable to Storvreta in operating a community-to-elite pipeline within a single Swedish region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storvreta IBK social profiles
Digital presenceStorvreta IBK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storvreta IBK leadership team
Management profileNumber of profiles
Profiles5 records
Storvreta IBK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storvreta IBK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storvreta IBK
What does Storvreta IBK do?
Storvreta IBK is a Swedish non-profit floorball (innebandy) sports club that operates elite men's and women's teams in the Swedish Super League (SSL), runs extensive youth development programs (#GUTS, Örnarna, Project Eagle), provides adaptive/para-sports teams for players with functional variations, organizes the Storvretacupen (world's largest floorball tournament), and sells annual memberships, merchandise, and Summercamp programs.
Is Storvreta IBK a public or private company?
Storvreta IBK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Storvreta IBK founded?
Storvreta IBK was founded in 1989. It employs 11 to 50 people.
Where is Storvreta IBK based?
Storvreta IBK is headquartered in Storvreta, Sweden, in the Europe region.
How does Storvreta IBK make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are sponsorship and Partnerships, merchandise Sales, 50/50 Lottery and tournament Entry Fees.
Who are Storvreta IBK's main competitors?
Broad incumbents on record are Hammarby IF, Djurgårdens IF, AIK and Frölunda HC. Direct peers are IBF Falun, Linköping IBK, Dalen HF, Pixbo Wallenstam IBK, Växjö IBK and Täby FC IBK.
Does Storvreta IBK have an API?
No public API is recorded for Storvreta IBK.
What industry is Storvreta IBK in?
Storvreta IBK's product category is Floorball Club / Amateur Sports Association. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711211 and its SIC code is 7997.