Habitare Home

What Habitare Home does

Habitare Home is the consumer-facing e-commerce brand of Muebles Alcañiz S.L., a privately held family business founded in 1998 and headquartered in Alcañiz, Aragón, Spain. The company sells furniture and home decor directly to residential consumers via habitarehome.es, shipping to peninsular Spain and the Balearic Islands but excluding the Canary Islands, Ceuta, and Melilla. Underlying the storefront is a Prestashop-based platform; no public API or developer integrations are offered, and the company has no disclosed AI/ML capabilities.

The catalog is organized into more than 14 named melamine-based collections (Daniela, Valentina, Roma, Nilo, Dalia, Lys, Marco, Viena, Chiara, Lena, Vera, Max, Antonella, Piero) covering living room furniture (TV compositions, sideboards, display cabinets, TV units), bedroom furniture (headboards, nightstands, dressers, bed frames, wardrobes), sofas and armchairs, dining tables and chairs, outdoor furniture, a dedicated youth/juvenil segment, and auxiliary decor. Products are manufactured in Spain from 13–30mm particle board coated with melamine, with metal hardware (hinges, guides, handles) and select tempered-glass elements (4mm doors, 5mm shelves). Each SKU is configurable across structure color, drawer color, front color, handle style, leg type, and in some cases dimensions, with customized items produced to order and excluded from standard returns. A 3-year warranty covers manufacturing defects.

The business model is direct-to-consumer one-off sales of physical goods, supplemented by express-delivery surcharges, white-glove in-home assembly service (two-person teams), and Cetelem-backed installment financing. Three delivery tiers are offered: in-home assembly, doorstep delivery, and economy curb-side pickup. Pricing spans €39 (chairs) to €1,432 (full bedroom compositions), all VAT-inclusive. Customer acquisition runs primarily through the e-commerce site, email marketing (including FLASH12 promotional codes), and social channels (Facebook, Instagram, Pinterest); no third-party retail distribution is used. The company maintains physical retail stores in Aragón in parallel with its digital channel.

Name

Habitare Home

Legal name

Muebles Alcañiz S.L.

Website

https://habitarehome.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Habitare Home is the D2C e-commerce brand of Spanish family-owned Muebles Alcañiz S.L., selling customizable, made-to-order melamine furniture and home decor to residential consumers across peninsular Spain and the Balearic Islands.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcañiz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Furniture Sales (B2C E-commerce): Habitare Home generates revenue through direct-to-consumer sales of furniture and home decor products via their e-commerce platform. Products include living room furniture (TV units, display cabinets, sideboards), bedroom furniture (nightstands, dressers, wardrobes, bed frames), dining furniture (tables, chairs), sofas, outdoor furniture, and youth bedroom furniture. The revenue model is primarily one-time purchase (one_time_license equivalent for physical goods), supplemented by occasional express delivery surcharges and assembly services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Habitare Home sells customizable melamine particle board furniture (living room, bedroom, dining, sofa, outdoor/garden, youth, and decor) directly to consumers through habitarehome.es, manufactured to order in Spain with 3-year warranties. Orders are processed online with three delivery options: curb-side, home doorstep, and in-home white-glove assembly.

Product overview

Habitare Home is an online furniture e-commerce retailer operated by Muebles Alcañiz S.L., a family-owned business with over 25 years of experience in furniture distribution. The company offers a comprehensive portfolio of customizable furniture organized into named collections (Daniela, Valentina, Roma, Nilo, Dalia, Lys, Marco, Viena, Chiara, Lena, Vera, Max, Antonella, Piero) across core product categories including living room furniture (TV compositions, sideboards, display cabinets, TV units), bedroom furniture (headboards, nightstands, dressers, chest of drawers, bed frames), sofas and armchairs, tables and chairs (dining, desk, kitchen, center tables), outdoor furniture, and decorative accessories. Products are primarily manufactured from melamine particle board in Spain with customization options for colors, handles, and legs. The company emphasizes design aesthetics, quality-to-price ratio, and offers product personalization services with 3-year warranties on most items.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room TV Compositions (Composiciones de salón TV) Modular TV-unit compositions designed for living rooms, combining storage and display elements in customizable configurations of color, handles, and legs.
• Display Cabinets (Vitrinas) Glass-fronted display cabinets for exhibiting decorative objects and collectibles in living rooms or dining rooms; available in multiple collections and finishes.
• Sideboards (Aparadores) Storage sideboards and buffets for living or dining rooms, providing concealed storage with doors and drawers, customizable in finishes and handles.
• TV Furniture (Muebles TV) TV stands and units in various widths and configurations, designed for living-room entertainment setups, with drawers and/or doors.
• Headboards (Cabeceros) and Upholstered Headboards (Cabeceros tapizados) Bedroom headboards in various styles including upholstered options, serving as focal points for bedroom décor.
• Nightstands (Mesitas de noche) Bedside tables and nightstands with drawer storage, available in multiple widths and customizable structure colors and handles.
• Dressers and Chests of Drawers (Cómodas y sinfonieres) Tall and wide drawer storage units for bedrooms, including chest of drawers and highboys with varying drawer counts.
• Bed Frames and Canapés (Canapés y camas) Bed frames with storage drawers (canapés abatibles) and complete bed solutions for bedrooms.
• Wardrobes (Armarios) Wardrobes available with sliding doors (puertas correderas) and hinged doors (puertas batientes), covering storage needs for master and secondary bedrooms.
• Mattresses, Bed Bases and Pillows (Colchones, somieres, almohadas) Mattresses (including Colchones Emma), upholstered and sommier bed bases, and pillows sold alongside bedroom furniture.
• Sofas and Armchairs (Sofás y Sillones) Sofas in 2- and 3-seater configurations, chaise longues, armchairs, recliner chairs (sillones relax), and sofa beds.
• Tables and Chairs (Mesas y Sillas) Dining tables (extendable and fixed), desks, kitchen tables, center/side tables, and accompanying chairs including gaming chairs and stools.
• Garden and Terrace Furniture (Muebles de jardín) Outdoor furniture including garden tables and chairs and complete garden sets for terraces and outdoor use.
• Youth Bedroom Furniture (Juvenil) Complete youth bedrooms including beds, bunk beds, cribs, headboards, nightstands, dressers, wardrobes, shelving, and matching study-zone desks and chairs (including gaming chairs).
• Decor and Auxiliary Items (Auxiliares y Deco) Decorative accessories including wall art (cuadros), mirrors, vases, lamps, cushions, rugs, shelving, console tables (recibidores), and shoe racks.
• Colección Daniela Coordinated furniture collection with modular living-room compositions, display cabinets (vitrinas), and extendable dining tables in customizable finishes.
• Colección Valentina Bedroom collection with nightstands, dressers, and chest of drawers in melamine particle board with leather-effect drawer interiors.
• Colección Nilo Bedroom collection with nightstands featuring high-resistance natural-wood-look boards covered with melamine.
• Colección Dalia Living-room collection including TV units, sideboards, and display cabinets in melamine with striped finish options.
• Colección Roma Living-room collection with TV units in melamine construction with LINED finish option.
• Colección Lys Living-room collection featuring display cabinets with glass doors and metallic legs, available in walnut and arena finishes.
• Colección Marco Furniture collection including display cabinets, shelving units, and TV units with artisan and polar finish options.
• Colección Viena Bedroom collection with nightstands featuring metallic guides and melamine particle board construction, customizable in multiple colors and handles.
• Colección Chiara Living-room collection with TV units in melamine construction and ebony-combination finish options.
• Colección Lena Bedroom collection featuring headboards, nightstands, wardrobes, and bed frames designed for style and functionality.
• Colección Vera Bedroom collection with customizable headboards, nightstands, storage beds, and optional LED lighting.
• Colección Piero Living-room furniture collection with elegant and functional designs in modern style and ample storage.
• Colección Max (Youth) Youth bedroom collection with nightstands and furniture designed for young people.
• Colección Antonella (Youth) Youth bedroom furniture collection designed for young people, with coordinated pieces for the children's bedroom.
• Mueble TV dos cajones y dos puertas 181 cm DALIA Individual TV unit (two drawers, two doors, 181 cm) from the Dalia collection, made of melamine particle board with 3-year warranty, customizable colors and handles. Listed price: 285 €.
• Mesita de noche dos cajones VALENTINA Two-drawer nightstand from the Valentina collection with melamine construction and leather-effect drawer interior; customizable structure/drawer colors, width (40 cm or 50 cm), handles, and legs. Listed price: 99 €.
• Vitrina DANIELA II (exprés) Floor-standing display cabinet from the Daniela collection, 177 cm high, made from thick boards covered with high-quality melamine in Polar-Artisan finish; available for express delivery in 7–15 days. LED lights not included. Listed price: 219 €.
• Mueble TV dos puertas y dos huecos 178 cm CHIARA TV unit from the Chiara collection with two side doors and two central compartments separated by a fixed shelf, 178 cm wide, in melamine. Listed price: 229 €.
• Mesita de noche tres cajones VIENA Three-drawer nightstand from the Viena collection with metallic guides; melamine particle board construction, customizable structure color (Roble, Artic, Alpin, Java, Perla, Soul Blanco) and handle options. Listed price: 129 €.
• White-Glove In-Home Assembly Delivery Service Optional premium delivery service providing a two-person team to deliver, carry into the home, and assemble mounted furniture on site, scheduled in advance by phone.
• Express Delivery Service (Envío Exprés) Faster delivery option (7–15 days) on selected in-stock express items, with optional extra-discount promo codes.

Quantifiable outcome

• 3-year warranty on all products against manufacturing defects
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miliboo: French D2C furniture e-tailer offering design-led, customizable furniture at mid-market price points. Comparable business model to Habitare's online-first, customization-friendly approach, though operating primarily in France.
• Kave Home: Spanish-origin D2C furniture and home décor brand with collections spanning living, dining, bedroom, and outdoor. Closely comparable to Habitare's product range, made-to-order philosophy, and Spanish home market focus, but with stronger international footprint.
• Sklum: Spanish online furniture and decoration retailer headquartered in Murcia, offering contemporary design furniture at accessible price points. Directly competes with Habitare in the Spanish D2C furniture market with similar value-positioning and category breadth.
• Westwing Group: European D2C home & living e-commerce retailer active across multiple countries including Spain. Directly comparable to Habitare as an online-first furniture and home décor brand serving design-conscious consumers, though at much larger scale.

Broad incumbents

• Maisons du Monde: Major European home furnishings retailer with physical stores and strong e-commerce presence across France, Spain, and other markets. Overlaps with Habitare in furniture and décor categories but operates at significantly larger scale with broader assortment.
• IKEA: Global flat-pack furniture giant with extensive Spanish retail footprint and growing e-commerce share. A broad incumbent competing across virtually all of Habitare's categories at generally lower price points.
• Wayfair: Global online home goods marketplace with millions of SKUs across furniture and décor. Operates in Spain as a broad marketplace competitor with vastly larger catalog, traffic, and marketing scale than Habitare.
• Conforama: European big-box furniture and home furnishings retailer with significant Spanish store network. Overlaps with Habitare in core furniture categories at competitive mass-market price points.

Others

• Zara Home: Spanish home and décor brand from Inditex, focused on textiles, tableware, and decorative accessories rather than core furniture. Adjacent competitor in home décor category and an aspirational pricing reference in Spanish market.
• H&M Home: Global fashion retailer's home line offering décor, textiles, and small furniture accessories. Adjacent to Habitare in Spanish home market but focused on lower-ticket home goods rather than core furniture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/habitare-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitare Home