Habitat for Humanity of Dane County

Name

Habitat for Humanity of Dane County

Legal name

Habitat for Humanity of Dane County, Inc.

Website

https://habitatdane.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Affordable housing services
• Homeownership programs
• Home repair services
• Nonprofit housing
• Financial capability education

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting homeownership programs, home repair programs, furniture bank, and financial capability programs. Donors can designate their gift to specific programs or areas of greatest need.
2. Habitat ReStore Retail Sales: Two ReStore locations sell donated furniture, appliances, building materials, and home goods at discounted prices. Proceeds directly fund home building and repair programs.
3. Corporate and Foundation Grants: Sponsorship and grant funding from corporate partners including Alliant Energy Foundation, Wells Fargo, Lowe's, and community foundations supporting specific programs and construction projects.
4. Homeowner Mortgage Payments: Partner families make monthly mortgage payments based on 28-30% of gross income. Homes are sold with low to no interest loans, with payments calculated based on affordability.
5. Vehicle Donations (Cars for Homes): Vehicle donation program accepting cars, trucks, RVs, boats, and motorcycles. Vehicles are sold through auction or to auto salvage yards, with proceeds supporting local programs.
6. Planned/Legacy Giving: Bequests, IRA Qualified Charitable Distributions, stock donations, and land donations from supporters planning long-term charitable legacies.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Habitat for Humanity of Dane County is a nonprofit housing organization that builds and sells affordable homes to low-income families through sweat equity and low- to no-interest mortgages. It supplements its core mission with a Home Repair Program for income-qualified homeowners, a Financial Capability Program providing homebuyer education, and operates two Habitat ReStore retail locations selling donated furniture, appliances, and building materials to fund housing programs.

Product overview

Habitat for Humanity of Dane County operates as a nonprofit housing organization offering a suite of programs centered on affordable homeownership. The core offering is its Homeownership Program, which builds and sells homes to low-income families through sweat equity and affordable mortgages. This is supported by a Home Repair Program providing grants for income-qualified homeowners, and a Financial Capability Program delivering homebuyer education. The Habitat ReStore (a retail thrift operation with two locations) and the ReStore Furniture Bank (serving transitional housing families via referrals) generate revenue to fund the mission. Additional programs include AmeriCorps service positions, volunteer build opportunities, international Global Village trips, and a Cars for Homes vehicle donation program. The organization has built 361 homes since 1987, served 745 families, and operates an eighth planned community (Town Hall Crossing) in Sun Prairie, WI.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeownership Program
• Home Repair Program
• Financial Capability Program
• Habitat ReStore
• Habitat ReStore Furniture Bank

Quantifiable outcome

• 745 families served since founding, with 361 homes built since 1987
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• Blackhawk ChurchcoreOthersFaith-based partner providing volunteer support and financial contributions to Habitat building projects
• Springs Window Fashions, LLCcoreOthersCorporate sponsor providing window treatments and financial support for Habitat projects
• J.H. Findorff & Son Inc.coreStrategic or Co-development PartnerConstruction partner providing volunteer labor, expertise, and financial sponsorship for Habitat builds
• American Family InsurancecoreGTM or Marketing PartnerCorporate sponsor supporting affordable housing initiatives through grants and volunteer engagement
• Associated Bank South CentralcoreStrategic or Co-development PartnerBanking partner providing financial expertise and sponsorship for homeownership programs
• UnityPoint Health - MeritercoreOthersHealthcare partner providing corporate sponsorship and support for Habitat mission
• UW HealthcoreOthersHealthcare system partner supporting affordable housing initiatives
• Ferguson Enterprises, Inc.coreOthersCorporate sponsor providing plumbing and building materials support
• United Way of Dane CountycoreStrategic or Co-development PartnerFunding partner providing grant support and community resource coordination
• Boys & Girls Club of Dane CountycoreStrategic or Co-development PartnerYouth programming partnership engaging young people in Habitat volunteer activities
• The Salvation ArmycoreStrategic or Co-development PartnerFurniture Bank partner agency providing referrals for families in transitional housing
• The Road HomecoreStrategic or Co-development PartnerFurniture Bank partner providing transitional housing services and referrals
• Sunshine PlacecoreStrategic or Co-development PartnerCommunity partner providing social services and Furniture Bank referrals
• Catalyst for ChangecoreStrategic or Co-development PartnerFurniture Bank partner agency serving families in need
• Habitat El SalvadorcoreStrategic or Co-development PartnerInternational partnership where Habitat Dane has sent 13 groups of volunteers and contributed $784,780 to support home building and financial capability programs in El Salvador since 2011
• Operation Fresh StartcoreStrategic or Co-development PartnerHomebuilding partnership providing youth training and volunteer labor for construction projects
• YWCA MadisoncoreStrategic or Co-development PartnerFurniture Bank partner agency supporting families affected by domestic violence

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rebuilding Together: National nonprofit focused on affordable home repair and rehabilitation for low-income homeowners, leveraging volunteer labor and corporate partnerships—closely aligned with Habitat Dane's Home Repair Program and volunteer-driven model.
• Mercy Housing: National affordable housing nonprofit developing and operating affordable rental and homeownership housing for low-income families. Comparable mission and target population, though typically operating at larger multifamily scale than Habitat Dane.
• Habitat for Humanity International: The global parent organization of Habitat Dane. Same mission, brand, and affiliate operating model (homeownership, home repair, ReStore retail, volunteer-driven construction), though it operates at a worldwide federation rather than single-county level.
• BRIDGE Housing: Nonprofit developer and operator of affordable housing on the West Coast and beyond. Comparable in mission (affordable housing for low-income families) and in blending development, ownership, and resident services.
• Habitat for Humanity of Chicago: Large urban Habitat affiliate running the same homeownership, repair, and ReStore model. Useful peer for understanding how the affiliate model scales and operates in denser, higher-cost housing markets.
• Habitat for Humanity of Greater Milwaukee: Another Wisconsin Habitat affiliate operating the same homeownership, home repair, and ReStore retail model in a different regional market, providing a directly comparable affiliate benchmark for Habitat Dane.

Broad incumbents

• Goodwill Industries International: Mission-driven thrift retail operator whose stores fund workforce programs—directly comparable to Habitat Dane's ReStore retail model and donor-goods logistics, though focused on workforce rather than housing outcomes.

Others

• United Way of Dane County: Local funder and community convener supporting Habitat Dane and peer nonprofits in Dane County. Not directly comparable in service delivery but is the leading community-funding counterparty for many of the same families.
• Operation Fresh Start: Madison nonprofit providing youth training and supportive housing pathways that overlap with Habitat Dane's homebuilding and partner-family missions in the same regional market, with mutual volunteer and construction collaboration.
• The Road Home: Madison-area nonprofit serving families experiencing homelessness and housing instability. Not a direct competitor, but a Furniture Bank referral partner addressing adjacent housing-insecurity needs in the same Dane County market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbW6gCLGXG4XSkPOodQcMWQ
• Facebookfacebook.com/HFHDC
• LinkedInlinkedin.com/company/habitat-of-humanity-dane-county
• Instagraminstagram.com/habitatdanecounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Dane County