The Road Home

What The Road Home does

The Road Home is a 501(c)(3) nonprofit charitable organization (Federal Tax ID 87-0212465) headquartered at 1415 S Main St, Salt Lake City, founded in 1923 as the Salt Lake chapter of the National Travelers' Aid Society and rebranded under its current name in October 2001. It operates the largest homelessness-services platform in Salt Lake County, delivering emergency shelter across four resource centers — Pamela Atkinson (300 beds, single men), Gail Miller (~200 nightly, men and women), Connie Crosby Family (~300 nightly), and the FINCH Facility (opened May 2025, capacity for 85 families/400 people) — alongside a permanent supportive housing portfolio consisting of Palmer Court (201 units), Magnolia Apartments (65 units), and Wendell Apartments (32 units). Service offerings are organized in three tiers: emergency shelter (beds, meals, showers, laundry, basic case management), supportive services (housing navigation, document recovery, employment readiness), and housing assistance (rapid re-housing, supportive housing, specialized PSH). Specialized programs include the U.S. Department of Veterans Affairs-funded SSVF program for veterans and the Medically Vulnerable People (MVP) program, the latter operated in partnership with Fourth Street Clinic to provide integrated primary and behavioral healthcare to individuals aged 60+ or with serious medical conditions. In FY2025 the organization served 7,450 individuals, delivered 691,874 housing-assistance nights and 394,783 emergency-shelter nights, and engaged 7,566 volunteers — representing a 173% increase in people housed through Housing Programs over the prior 10 years.

Funding flows from four primary streams: individual donations (one-time, recurring via the Housing Champions monthly program, and item donations) processed through PayPal, Venmo, Every.org (stock/crypto/wire/DAF), FreeWill (legacy/planned giving), and Double the Donation (employer matching); government grants and contracts at federal, state, and local levels (including the VA SSVF award); and corporate partnerships. The organization states that 88% of donations flow directly to programs and services. Go-to-market is a hybrid of direct-to-consumer service delivery (Homeless Services Line 801-990-9999, Housing Hotline 801-359-2444, walk-in access) and referral-based intake through Utah Community Action, VA, Fourth Street Clinic, and property-manager partners; community outreach is amplified through a multi-channel marketing stack (EveryAction email/CRM, social media @TheRoadHomeUT, events such as the Changing Seasons Changing Lives fall fundraiser and the Holiday Mediathon radio fundraiser). Headcount is in the 101–250 range; governance is provided by a Board of Trustees; the executive team includes Executive Director Michelle Flynn, COO Sarah Strang, CFO Klair White, CSIO Celeste Eggert, VP HR Sarah Powell, Director of Communications Sarah Nielson, and MVP Program Director Tori Smith. All services are provided free of charge to clients.

Name

The Road Home

Legal name

The Road Home

Website

https://theroadhome.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

The Road Home is a 501(c)(3) nonprofit founded in 1923 and headquartered in Salt Lake City that operates emergency shelters, supportive services, and permanent and interim housing programs for individuals, families, veterans, and medically vulnerable people experiencing homelessness in Salt Lake County.

Ownership category

akta.pro rank

Product category

Homelessness and Housing Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

Keywords

• Emergency shelter services
• Homeless services programs
• Permanent supportive housing
• Rapid rehousing assistance
• Case management services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring monetary donations from individual donors. The Housing Champions monthly giving program provides sustained funding. Donations can be made via website, PayPal, Venmo, stock, wire transfer, DAF, or crypto.
2. Employer Matching: Corporate matching gift programs where employers match employee donations to amplify impact.
3. Government Grants and Contracts: Federal, state, and local government funding to support shelter operations, housing programs, and veteran services including SSVF program in partnership with the U.S. Department of Veterans Affairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Road Home provides emergency shelter, supportive services, and housing assistance to individuals and families experiencing homelessness in Salt Lake County, Utah. Its core offering is a comprehensive continuum-of-care spanning four emergency shelter resource centers, rapid rehousing, and permanent supportive housing, complemented by case management, housing navigation, and specialized programs for veterans and medically vulnerable individuals. All services are delivered free of charge to clients and funded through donations, government grants, and partnerships.

Product overview

The Road Home is a private nonprofit social services agency offering a comprehensive suite of homelessness assistance programs in Salt Lake County. The organization operates a multi-tiered service model consisting of Emergency Shelter Services (providing immediate refuge at four resource centers), Housing Assistance Programs (Rapid Rehousing and Supportive Housing), and Specialized Programs (Veterans Services, Medically Vulnerable People Program, and Housing Navigation). The core housing programs are supported by donor engagement initiatives including the Housing Champions monthly giving program, item donations, and volunteer programs. The organization also operates four housing facilities (Palmer Court, Magnolia, Wendell Apartments, and FINCH) providing over 400 units of permanent supportive and interim housing. Fundraising events include the annual Changing Seasons, Changing Lives fundraiser and Holiday Mediathon.

Differentiator

Problem solved

Functional benefit

Brands

• Housing Champions: Monthly giving program where donors provide critical funding to help vulnerable individuals find permanent and stable housing.
• Medically Vulnerable People (MVP) Program

Products and services

• Emergency Shelter Services 24/7 emergency shelter providing beds, meals, showers, clothing, laundry, and basic necessities to single men, single women, and families with children across multiple resource center locations in Salt Lake County.
• Rapid Rehousing Short-term rental assistance program helping people who are currently homeless move quickly into housing, including deposit assistance, prorated rent, up to 12 months rent support, and connections to case management and community resources.
• Supportive Housing Long-term affordable housing program for individuals and families who have experienced chronic homelessness, with ongoing case management, on-site services, and supportive resources to improve health and stability.
• Housing Navigation Services Specialized services helping individuals and families find safe, affordable homes, including housing history review, personalized housing search, barrier identification, program navigation, and application support.
• Veterans Services (SSVF) Supportive Services for Veteran Families program in partnership with the U.S. Department of Veterans Affairs, helping Veterans experiencing homelessness find and maintain stable housing through outreach, housing navigation, and ongoing case management.
• Medically Vulnerable People (MVP) Program Interim housing and care for individuals experiencing homelessness who are at least 60 years old or have serious underlying medical conditions, providing recuperative care and integrated primary/behavioral health services in collaboration with Fourth Street Clinic.
• Housing-Focused Case Management Case management assistance to shelter guests in obtaining documents, training, and supplies needed to qualify for housing, transition back into the workforce, remain employed, and function in the community.
• Pamela Atkinson Resource Center 300-bed emergency shelter for single men, providing beds, meals, showers, clothing, laundry, and case management to help guests create housing plans; open 24 hours year-round.
• Gail Miller Resource Center Emergency shelter serving up to 200 men and women nightly with beds, meals, showers, and connections to resources for finding stable housing; open year-round.
• Connie Crosby Family Resource Center Emergency shelter serving up to 300 people nightly, including families with children, with onsite case management and community partners for comprehensive support services.
• Palmer Court Apartments 201-unit permanent supportive housing complex (a converted Holiday Inn), serving families and individuals with a history of chronic homelessness with on-site services including Early HeadStart and behavioral health supports.
• Magnolia Apartments 65-unit permanent supportive housing complex for people who had experienced long-term homelessness, with intensive case management and 24/7 property management.
• Wendell Apartments 32-unit permanent supportive housing complex for tenants with a history of chronic homelessness.
• FINCH (Family Interim Non-Congregate Housing) Facility Interim housing facility providing private rooms for up to 85 families (400 people), with common areas, dining, case management, and support services to help families find permanent housing.
• Housing Champions (Monthly Giving Program) Monthly giving program where donors provide recurring financial support to help vulnerable individuals find permanent and stable housing.
• Legacy/Planned Giving Estate planning options including charitable remainder trusts, charitable lead trusts, gifts of real property, and beneficiary designations for IRAs, 401(k)s, and life insurance.

Quantifiable outcome

• 1,550+ people in housing on any given night
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shelter the HomelesscoreStrategic or Co-development Partner · 1 January 2007Partnership to purchase and operate a former Holiday Inn hotel, transforming it into Palmer Court permanent supportive housing with 201 units for individuals experiencing chronic homelessness.
• Volunteers of America, UtahminorStrategic or Co-development Partner · 1 January 1994Cooperation since 1994 to operate Candy Cane Corner holiday store providing holiday gift items for families served at each agency during the holiday season.
• Fourth Street CliniccoreStrategic or Co-development PartnerCollaborative partnership for the MVP (Medically Vulnerable People) program providing medical staff to ensure guest access to integrated healthcare including primary care and behavioral health services.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerPartnership to operate the Supportive Services for Veteran Families (SSVF) program helping Veterans experiencing homelessness find and maintain stable housing in Salt Lake County.
• Utah Community ActioncoreChannel Partner/ Reseller/ DistributorReferral partnership for housing assistance programs; individuals and families must be currently homeless and receiving services through local shelter to access The Road Home's programs.
• Property Managers and LandlordscoreChannel Partner/ Reseller/ DistributorProperty management partnerships essential to providing housing opportunities for individuals, families, and Veterans. Includes deposit assistance, prorated rent, up to 12 months rent support, and supportive case management.
• Community OrganizationsminorChannel Partner/ Reseller/ DistributorPartnership with various community organizations to provide resources including job development, public benefits, substance use and mental health treatment, childcare services, and more.

Scale indicators10 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Camillus House: Miami-based nonprofit providing emergency shelter, supportive housing, and comprehensive services for people experiencing homelessness — closely comparable integrated emergency-housing-plus-services operating model.
• Family Promise: National nonprofit network focused specifically on preventing and ending family homelessness — closely comparable to The Road Home's family-focused programs (Connie Crosby Center, FINCH, rapid rehousing for families).
• PATH (People Assisting the Homeless): Los Angeles nonprofit operating interim housing, permanent supportive housing, and employment programs for people experiencing homelessness — directly comparable multi-tier service model and similar client focus.
• Catholic Community Services of Utah: Regional nonprofit providing emergency shelter, refugee resettlement, and housing services across Utah — directly comparable to The Road Home on emergency shelter and case management for vulnerable populations in the same state.
• Shelter the Homeless: Utah nonprofit focused on operating shelters and transitional housing facilities; co-developed the Palmer Court permanent supportive housing complex with The Road Home and shares the same client population.
• Skid Row Housing Trust: Los Angeles nonprofit developing and operating permanent supportive housing for individuals experiencing chronic homelessness — directly comparable on the permanent supportive housing real estate model (Palmer Court, Magnolia, Wendell).
• Pine Street Inn: Boston-based nonprofit operating one of the largest emergency shelter and permanent supportive housing programs in New England — closely mirrors The Road Home's combined emergency shelter + supportive housing service model.
• Volunteers of America, Utah: A long-standing Salt Lake City-area nonprofit delivering housing, emergency services, and recovery programs — already a co-operator of the Candy Cane Corner holiday store with The Road Home and serving overlapping homeless and low-income populations.
• Coalition for the Homeless (NYC): New York-based nonprofit providing shelter, housing, and advocacy for homeless individuals and families — directly comparable in providing emergency shelter plus permanent housing solutions alongside advocacy and case management.

Broad incumbents

• Salvation Army: Global nonprofit operating emergency shelters, transitional housing, and supportive services across hundreds of U.S. cities — a broader incumbent serving overlapping client populations with comparable emergency shelter and housing programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theroadhomeut
• Facebookfacebook.com/theroadhomeut
• LinkedInlinkedin.com/company/the-road-home
• Instagraminstagram.com/theroadhomeut

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Road Home