Habitat for Humanity Peninsula & Greater Williamsburg

What Habitat for Humanity Peninsula & Greater Williamsburg does

Habitat for Humanity Peninsula & Greater Williamsburg is a 501(c)(3) nonprofit housing organization and local affiliate of Habitat for Humanity International, founded in 1985 and headquartered at 11011 Warwick Blvd in Newport News, Virginia. It serves the Virginia Peninsula, Greater Williamsburg, and Hampton Roads — specifically the cities of Hampton, Newport News, Poquoson, and Williamsburg plus the counties of Charles City, James City, New Kent, and York — with a mission of affordable homeownership for low-to-moderate-income families who cannot qualify for traditional mortgages. The organization operates four core programs: a Homebuyer Program selling homes at no profit with zero-interest 20–30 year mortgages (payments capped at 30% of buyer income) and requiring 300 hours of sweat equity; a Home Repair Program for aging-in-place critical repairs; a Veterans Build program; and a network of three ReStore home-improvement thrift retail locations (Williamsburg, Newport News, Yorktown) plus an eStore, where 100% of profits fund home construction.

The affiliate is notable for pioneering advanced construction methods within the Habitat network, completing the first 3D-printed Habitat home in the nation in December 2021 in Williamsburg via a partnership with Alquist 3D that reduces building costs by up to 15% per square foot, and subsequently expanding 3D printing to two additional Newport News homes in October 2022. It also piloted Insulating Concrete Forms (ICF) construction at a four-home Charles City County development in November 2022. Every home is EarthCraft certified for energy efficiency, and 3D-printed homes are equipped with a Virginia Tech-developed Raspberry Pi-based monitoring system for indoor environment, security, and energy optimization. Each home costs approximately $125,000 to construct.

The business model is a hybrid of (1) ReStore retail and donation-pickup revenue (Williamsburg ReStore is the largest in Virginia at 40,000 sq ft and the 3rd most profitable among ~900 U.S. Habitat ReStores), (2) monetary donations, (3) corporate and community sponsorships underwriting "Special Builds" (Newport News Shipbuilding has sponsored 21 homes), and (4) recycled mortgage payments from the 215+ homes already in the portfolio. As of recent disclosures, the organization operates with a $5M+ budget and 26 employees under CEO Shauntrice Williams, following the 21-year tenure of Janet V. Green who grew the operating budget from $250,000 in 2003 to over $5 million today.

Name

Habitat for Humanity Peninsula & Greater Williamsburg

Legal name

Habitat for Humanity Peninsula & Greater Williamsburg

Website

https://habitatpgw.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity Peninsula & Greater Williamsburg is a Newport News, VA-based 501(c)(3) nonprofit affiliate building affordable homes for low-to-moderate-income families in the Virginia Peninsula, Greater Williamsburg, and Hampton Roads through zero-interest mortgages, a three-location ReStore retail network, and innovative 3D-printed and ICF construction methods.

Ownership category

akta.pro rank

Product category

Affordable Housing & Nonprofit Homebuilding

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Affordable housing construction
• Nonprofit homebuilding programs
• Thrift home improvement stores
• Zero-interest home mortgages
• Home repair services veterans

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. ReStore Operations: Habitat ReStores sell new and gently used furniture, appliances, home accessories, and building materials at 30-90% off retail prices. 100% of profits are used to build affordable housing.
2. Monetary Donations: Direct donations fund building materials and services that enable interest-free loans to Habitat partner families.
3. Home Sales with Affordable Mortgages: Homes are sold at no profit with zero interest 20-30 year mortgages. Payments are cycled back into the community to build more homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Habitat for Humanity Peninsula & Greater Williamsburg is a 501(c)(3) nonprofit that builds affordable homes for sale to qualified low-to-moderate-income families using zero-interest 20-30 year mortgages and a 300-hour sweat equity requirement. The organization funds operations through three ReStore home improvement retail locations (and an eStore) that resell donated furniture, appliances, and building materials at 30-90% off retail, with 100% of profits directed to home construction. Supporting programs include Home Repair, Veterans Build, and special sponsored builds using innovative 3D-printed and ICF construction methods.

Product overview

Habitat for Humanity Peninsula & Greater Williamsburg is a nonprofit housing organization offering a portfolio of programs centered on affordable homeownership. Its primary offerings include the ReStore retail operation (with three physical locations and an eStore), the core Homebuyer Program providing zero-interest mortgages to qualified families, the Home Repair Program, and Veterans Build. The affiliate also operates special sponsored builds, vehicle donation programs, and community events including the annual golf tournament and pickleball tournament. The organization is notable for pioneering innovative construction methods including 3D printed homes (via Alquist partnership) and Insulating Concrete Form (ICF) construction. The ReStore network (Newport News, Williamsburg, Yorktown) serves as the primary funding mechanism, with proceeds directly supporting all homebuilding activities.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Nonprofit home improvement stores and donation centers selling new and gently-used furniture, appliances, home accessories, and building materials at 30-90% off retail prices. 100% of profits used to build affordable Habitat homes. Three locations: Williamsburg, Newport News, and Yorktown.
• Habitat for Humanity ReStore
• Habitat for Heroes

Products and services

• Homebuyer Program Habitat's core homeownership program through which qualified low- to moderate-income families purchase homes with zero-interest 20-30 year mortgages. Homebuyers must complete 300 hours of sweat equity, financial education, and maintain good credit. Approximately 215+ homes have been built through this program across the service region.
• Home Repair Program Program helping existing low-income homeowners complete critical repairs and accessibility improvements to age safely in their homes, preventing displacement and preserving affordable housing stock in the service region.
• Veterans Build (Habitat for Heroes) Specialized program serving U.S. military veterans, providing pathways to affordable homeownership tailored to veteran families.
• Habitat ReStore Retail Operations Nonprofit home improvement retail stores and donation centers selling new and gently used furniture, appliances, home accessories, and building materials to the public at 30-90% off retail prices. Operates three physical locations (Williamsburg, Newport News, Yorktown). All proceeds fund Habitat's homebuilding mission.
• ReStore eStore Online 24/7 extension of the physical ReStore retail operations, allowing the public to shop ReStore inventory digitally at shop.restorepgw.org.
• Free ReStore Donation Pickup Service Free pickup service for gently used furniture and home items donated to ReStore locations. Donors can schedule pickups online or by phone; the ReStore Donations Ambassador manages logistics.
• Royalty Rewards Program Loyalty program for ReStore shoppers offering exclusive discounts and benefits to repeat customers.
• Special Builds (Sponsored Home Construction) Sponsored home construction projects where corporate partners, community groups, or coalitions fund and volunteer to build specific Habitat homes. Includes Rotary Club builds, Virginia Peninsula Chamber builds, Williamsburg Realtors builds, and the House That Small Business Built.
• 3D Printed Home Construction Advanced home construction using Alquist's concrete 3D printing technology, reducing building costs by up to 15% per square foot. The affiliate completed the nation's first 3D printed Habitat home in Williamsburg (2021) and expanded with additional 3D printed homes in Newport News (2022).
• Insulating Concrete Form (ICF) Construction Home construction using Insulating Concrete Forms — molds that hold freshly poured concrete and remain in place permanently to provide wall insulation. Energy efficient and disaster resistant material used for the Charles City County Pine homes.
• Donate a Vehicle Program Program accepting vehicle donations (cars, trucks, vans, RVs, boats) to generate funding for Habitat's homebuilding mission. Partnered with Habitat's national Cars for Homes program.

Quantifiable outcome

• Homes sold at no profit with zero interest mortgages paid over 20-30 years
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered minor, core and major.

• Grove Christian Outreach CenterminorGTM or Marketing Partner · 25 July 2026Partner in Sleigh Hunger: Christmas in July drive-thru food drive. Both organizations share belief that stable housing includes food security for families.
• Williamsburg House of MercyminorGTM or Marketing Partner · 25 July 2026Partner in Sleigh Hunger: Christmas in July drive-thru food drive benefiting families throughout greater Williamsburg.
• Paragon CleaningminorGTM or Marketing Partner · 1 July 2026Locally owned, woman-owned business. Throughout July 2026, 10% of every Top-to-Bottom Deep Clean booked is donated to Habitat to help local families achieve affordable homeownership.
• Newport News Housing and Redevelopment AuthoritycoreStrategic or Co-development Partner · 10 March 2026Partnership on Austin Landing four-home development. NNRHA donated land for the two 3D printed homes and has donated nearly all of the lots in Newport News where Habitat homes have been built.
• Sentara HealthcoreStrategic or Co-development Partner · 10 March 2026Development partner on Austin Landing four-home development in Newport News.
• CVP Windows & DoorsmajorStrategic or Co-development Partner · 10 March 2026Providing donated materials including windows and doors for Austin Landing homes. Supports cost reduction for affordable housing construction.
• FergusonmajorStrategic or Co-development Partner · 10 March 2026Donating plumbing supplies and all fixtures for Austin Landing homes. Has supported every local Habitat house with donated materials.
• Alquist 3DcoreTechnology or Integration3D printing construction company using concrete to print home walls, saving up to 15% per square foot in building costs. Partnered on first 3D printed Habitat home in the nation and subsequent homes in Newport News.
• Newport News ShipbuildingcoreStrategic or Co-development PartnerHas sponsored 21 Habitat homes locally. Jennifer Boykin, President of Newport News Shipbuilding, spoke at 3D home groundbreaking. NNS helped build second home in 2004 for Pearl.
• BayPort Credit UnionmajorStrategic or Co-development PartnerCo-sponsored one of the two 3D printed homes in Newport News in 2022.
• Custom Vinyl ProductsmajorStrategic or Co-development PartnerDonating custom-made windows and doors for the two 3D printed homes in Newport News.
• National Ready Mixed Concrete AssociationmajorStrategic or Co-development PartnerPartnering with Habitat for ICF construction project at The Pines at Wilcox Neck in Charles City County.
• Virginia Ready Mixed Concrete AssociationmajorStrategic or Co-development PartnerPartnering with Habitat for ICF construction project at The Pines at Wilcox Neck in Charles City County.
• Williamsburg Area Association of REALTORS (WAAR)coreStrategic or Co-development PartnerPartnered to build a Habitat house in James City County. WAAR has raised awareness, organized events and secured funding to build this house.
• Virginia Peninsula ChambercoreStrategic or Co-development PartnerSpearheading initiative to fund construction of a new Habitat house. Committed to fostering community growth and supporting local families.
• Rotary Clubs of Virginia PeninsulacoreStrategic or Co-development PartnerMultiple Rotary clubs (Hampton, Newport News, Oyster Point, Virginia Peninsula, Warwick at City Center) partnered to build a home in Newport News for a family.
• Consociate MediamajorStrategic or Co-development PartnerSpearheaded the House That Small Business Built initiative, seeding the special build in Charles City with first donation in 2022.
• Williamsburg WineryminorGTM or Marketing PartnerPartnered with Consociate Media and Habitat to release special bottle 'Weekend Plans' - a portion of each sale benefits House That Small Business Built construction.
• Virginia HousingmajorStrategic or Co-development PartnerPartner on House That Small Business Built special build project. Supports affordable housing development in the region.
• Carver Memorial Presbyterian ChurchcoreStrategic or Co-development PartnerHosted Housing Affordability Roundtable. Site of Austin Landing was formerly home to The Road Ahead Center ministry associated with the church.
• United Steelworkers of AmericamajorStrategic or Co-development PartnerCo-sponsored Pearl's home with Newport News Shipbuilding in 2003-2004, the second home they helped fund.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rebuilding Together: National nonprofit focused on critical home repairs and affordable housing preservation. Closely aligned with the affiliate's Home Repair Program (A Brush With Kindness) and shares the volunteer-driven, donor-funded model for serving low-income homeowners.
• Habitat for Humanity of South Hampton Roads: Adjacent Virginia Habitat affiliate serving the South Hampton Roads region. Operates the identical Homebuyer Program, ReStore retail model, and volunteer-driven construction approach in a geographically proximate market.
• Habitat for Humanity of Greater Charlottesville: Another Virginia-based Habitat affiliate operating the same homebuilding, ReStore, and zero-interest mortgage model. Directly comparable on programs, customer base, and volunteer-driven nonprofit structure.

Broad incumbents

• Mercy Housing: National nonprofit affordable housing developer and operator. Similar mission to deliver affordable homes with supportive services, operating at significantly larger national scale but with overlapping program structure and resident services.
• NeighborWorks America: National network of 250+ nonprofit housing counseling and development organizations. Operates the same affordable homeownership model via affiliated local nonprofits, providing comparable homebuyer education, counseling, and foreclosure prevention services.
• Habitat for Humanity International: Parent organization and global brand of the entire Habitat for Humanity network. The affiliate operates under this umbrella and shares the same zero-interest mortgage, sweat equity, and volunteer-driven homebuilding model across 1,000+ affiliates worldwide.
• Enterprise Community Partners: National nonprofit focused on affordable housing development and community investment. Comparable mission and operates a much larger scale of affordable housing development, with financing tools and development services that overlap with the affiliate's core activities.
• Local Initiatives Support Corporation (LISC): Major CDFI funding affordable housing and community development nationwide. Operates the same affordable housing mission with significantly broader capital deployment and technical assistance capabilities.

Others

• Goodwill Industries International: Nonprofit thrift retail network that funds mission programs through store proceeds. Operates a comparable donated-goods retail model (similar to ReStore) that uses retail margin to fund a social mission, though focused on workforce development rather than housing.

Emerging players

• Volunteers of America: National nonprofit operating housing programs among other human services. Overlaps in affordable housing and veteran housing programs (similar to the affiliate's Veterans Build) and shares a faith-rooted, volunteer-driven service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReStorePGW
• Instagraminstagram.com/restorepgw
• LinkedInlinkedin.com/company/habitat-for-humanity-peninsula

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity Peninsula & Greater Williamsburg