Habitat for Humanity of South Central New Jersey

What Habitat for Humanity of South Central New Jersey does

Habitat for Humanity of South Central New Jersey is a 501(c)(3) nonprofit housing organization founded in 1986 (with one source citing 1987) and headquartered in Maple Shade, New Jersey. Following its January 2024 merger with Camden County Habitat for Humanity, the affiliate serves 113 municipalities across Atlantic, Burlington, Camden, Mercer, and parts of Middlesex Counties, providing affordable homeownership opportunities, critical home repairs, and weatherization services to low- and moderate-income families. The organization's programmatic output in fiscal year 2025 included 10 new homes, more than 70 home repairs, and direct services impacting approximately 280 individuals.

The organization's core products are zero-interest and reduced-rate mortgages for qualifying low-income homebuyers, sweat-equity partnership housing construction, and critical home repair services for existing low-income homeowners. Underlying operations rely on a volunteer-labor and donated-materials construction model, supplemented by a partnership with PHNX Modular Construction for modular building methods. The organization runs one or more ReStore retail locations (home-furnishings thrift stores) that generate earned revenue and serve as donation intake channels. Corporate partners providing funding, materials, or volunteer capacity include Bloomberg, Wells Fargo, Freedom Mortgage, Benebone, and PHNX Modular Construction.

The business model is a hybrid nonprofit funding stack: (1) individual and corporate donations, including multi-year sponsorships from named corporate partners; (2) government and foundation grants such as the pursued USDA Home Preservation Grant; (3) ReStore earned retail revenue (>$2M cumulative raised for mission, $828K in 2018 alone); and (4) recycled mortgage payments from program alumni. There are 28 employees organization-wide, with the affiliate currently transitioning through a CEO change as Lori Leonard retires in July 2025 after 15 years leading the organization.

Name

Habitat for Humanity of South Central New Jersey

Legal name

Habitat for Humanity of South Central New Jersey Inc.

Website

https://habitatscnj.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of South Central New Jersey is a 501(c)(3) nonprofit that builds affordable homes, performs critical repairs, and operates ReStore thrift retail for low- and moderate-income families across 113 municipalities in five New Jersey counties.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Affordable housing construction
• Home repair programs
• Neighborhood revitalization
• Thrift retail stores
• Homebuyer education

Headquarters

HQ city

Maple Shade

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. ReStore Revenue: Home improvement thrift stores selling donated furniture, appliances, building materials at discounted prices. Revenue supports affordable housing mission. Raised more than $2 million for mission in Atlantic, Burlington, Camden and Mercer Counties.
2. Vehicle Donation Program: Cars for Homes car donation program accepts vehicles (cars, trucks, RVs, boats, motorcycles) whether running or not. Net proceeds from vehicle sales support local families.
3. Financial Donations: Tax-deductible donations from individuals, corporations, and foundations supporting homeownership and home repair programs. United Way Donor Choice designation available.
4. Monthly Giving Program: Habitat Key Supporters monthly giving program provides consistent, reliable funding through automatic monthly donations from dedicated supporters.
5. Round Up for Change: Spare change donation program where purchases on linked credit cards round up to the next dollar, with accumulated change donated monthly.
6. Legacy Gifts: Planned giving through wills, trusts, beneficiary designations, retirement funds, life insurance policies, savings bonds, CDs, and donor-advised funds. Legacy Society membership for planned givers.
7. Corporate Sponsorships: Sponsorship tiers for build events including Full House Sponsors, Welcome Home Team, Community Builders, Brick Layers, Hope Sponsors, Front Door Sponsors, and Toolkit Team. Includes marketing benefits and construction site recognition.
8. Event Fundraising: Annual events including Building Hope Luncheon/Happy Hour, Home in One Golf Outing, Casino Night, Run for Shelter 5K, Rock the Block neighborhood events, and Take a Veteran to Lunch.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Habitat for Humanity of South Central New Jersey is a 501(c)(3) nonprofit that builds and sells no-profit affordable homes to low-to-moderate income families through an income-based mortgage (payments capped at 30% of household income) requiring sweat equity and financial education completion. The organization also delivers a Neighborhood Revitalization / Home Repairs Program providing critical repairs and aging-in-place modifications to existing low-income homeowners, operates four Habitat ReStore home improvement thrift retail stores funding the mission, and provides the Almost Home financial education curriculum alongside the Veterans Build specialized initiative.

Product overview

Habitat for Humanity of South Central New Jersey is a nonprofit affordable housing organization that offers a suite of programs focused on homeownership, home repair, and community development. Its core offerings include the Affordable Homeownership Program (providing income-based mortgages and sweat-equity homes), the Neighborhood Revitalization/Home Repairs Program (critical repairs and accessibility modifications), and the Habitat ReStore thrift retail operation (generating mission revenue from donated building materials). Supporting services include the Almost Home financial education program, Veterans Build initiative, and multiple donation mechanisms (financial donations, car donations, monthly giving, legacy/planned gifts, and Round Up for Change). The portfolio is unified by a shared mission of building strength, stability, and self-reliance through affordable housing — there is no modular software product or platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Homeownership Program The Affordable Homeownership Program sells no-profit Habitat-built homes to low-to-moderate income families using an income-based mortgage capped at 30% of household income. Qualified applicants must demonstrate housing need, ability to pay, and willingness to partner, then complete sweat equity hours and the 10-class Almost Home financial education curriculum before closing on the home.
• Neighborhood Revitalization / Home Repairs Program The Neighborhood Revitalization / Home Repairs Program provides critical repairs, accessibility modifications, and aging-in-place improvements to existing low-income homeowners in Atlantic, Burlington, Camden, Mercer, and Cranbury/Plainsboro of Middlesex Counties. Repairs include roofs, plumbing, heating/cooling, and accessibility adaptations delivered through direct intake at [email protected] and supported by a USDA Rural Development Home Preservation Grant.
• Habitat ReStore Habitat ReStore is a home improvement thrift retail operation with four physical locations selling donated new and gently used furniture, appliances, building materials, and housewares at below-retail prices. Revenue generated supports Habitat SCNJ's affordable housing mission, and the operation diverts usable materials from landfills. ReStore also accepts residential donation pickups for a $25 flat fee across the service area.
• Almost Home Program (Financial Education Classes) The Almost Home Program is a financial education curriculum of 10 classes preparing prospective homebuyers who do not yet qualify for the Affordable Homeownership Program for sustainable homeownership. Covering budgeting, credit, fair housing, and home-buying fundamentals, the curriculum is delivered in partnership with multiple banks, mortgage companies, insurance providers, NJ Citizen Action, and Operation Hope (a HUD-approved housing counseling provider), and leads to a HUD-approved homebuyer education certificate.
• Veterans Build Veterans Build is a specialized initiative providing affordable homeownership and home repair services to active-duty military members and veterans and their families. The program integrates volunteer engagement, employment pathways, and annual recognition events such as Take a Veteran to Lunch held with the Burlington Lodge #32 of Free and Accepted Masons on Veterans Day.
• Cars for Homes (Vehicle Donation Program) Cars for Homes is a vehicle donation program that accepts cars, trucks, boats, motorcycles, and RVs whether running or not, providing free towing and processing through partner Advanced Remarketing Services. Net proceeds from vehicle sales support Habitat SCNJ's affordable housing mission for local families.
• Habitat ReStore Residential Donation Pickup Service The ReStore Residential Donation Pickup Service is a self-scheduled home collection offering for donated furniture, appliances, and building materials across the five-county service area, with a $25 flat fee per pickup that covers labor, gas, and truck maintenance. Donations feed the four ReStore retail locations and may qualify for free towing under the Cars for Homes vehicle donation program.

Quantifiable outcome

• 374 families have achieved homeownership through the affordable homeownership program
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core and minor.

• BloombergcoreGTM or Marketing PartnerFull House Sponsor providing significant financial support for home construction projects. Recognized as top-tier sponsor in building affordable homes.
• BenebonecoreStrategic or Co-development PartnerFull House Sponsor celebrating 10 years of operations. Has built multiple homes with Habitat SCNJ (3+ homes) in Mercer County. Sponsors Rock the Block events and community revitalization efforts. Employees volunteer on build sites from across the country.
• Wells FargocoreGTM or Marketing PartnerWelcome Home Team sponsor with extensive volunteer engagement through Welcome Home initiative. Sponsors Rock the Block events in Atlantic City and Camden. Provided CDBG funding for Bordentown development.
• HolmanminorGTM or Marketing PartnerCommunity Builder sponsor providing financial support and/or volunteer engagement for affordable housing projects.
• Bank of AmericaminorGTM or Marketing PartnerCommunity Builder sponsor supporting Habitat's affordable homeownership mission through financial contributions.
• Cenlar FSBminorGTM or Marketing PartnerBrick Layer sponsor. Employees participated in International Women's Day build event helping Habitat SCNJ build homes for local women.
• Freedom MortgagecoreStrategic or Co-development PartnerHope Sponsor and Women's Build partner. 2025 Corporate Philanthropy Award recipient. Volunteers at build events and provides financial support for homeownership programs.
• United WaycoreGTM or Marketing PartnerWelcome Home Team sponsor. United Way Donor Choice designation 1077 allows donors to direct workplace giving to Habitat SCNJ.
• PHNX Development PartnerscoreStrategic or Co-development PartnerPlatinum sponsor for Home in One Golf Outing and valued partner providing innovative modular homes for affordable housing. Supporter of 2025 Building Hope Luncheon.
• PHNX Modular ConstructioncoreStrategic or Co-development PartnerModular construction partner for Bordentown 10-home development. Provided materials and expertise for efficient home construction.
• Cherry Hill TownshipcoreStrategic or Co-development PartnerDonated property and adjacent land plus CDBG funding for rehabilitation of Cherry Hill home dedication project. Collaborative partnership enabling aging property transformation.
• Michaels CorporationcoreStrategic or Co-development PartnerDonated materials and labor for complete renovation of Camden home, including adjacent unit. Co-hosted Rock the Block event with Habitat SCNJ.
• Bordentown TownshipcoreStrategic or Co-development PartnerPartner in 10-home Bordentown development project. Collaborative partnership for affordable housing in the community.
• OceanFirst BankminorGTM or Marketing PartnerBrick Layer sponsor. Contributes to annual golf outing sponsorship.
• State FarmminorGTM or Marketing PartnerBrick Layer sponsor supporting Habitat's mission. Volunteers at Rock the Block events.
• Prosperity Home MortgagecoreStrategic or Co-development Partner2025 Rock the Block sponsor in Willingboro with 85+ volunteers completing 16 home repairs. Presenting sponsor for Run for Shelter 5K. Full service mortgage banker supporting homeownership.
• ConairminorGTM or Marketing PartnerAce Sponsor for 2024 Casino Night fundraising event.
• TD BankminorGTM or Marketing PartnerJack Sponsor for Casino Night. Financial support for fundraising events.
• Beneficial BankminorGTM or Marketing PartnerFront Door Sponsor providing financial support for affordable housing programs.
• WSFS BankminorGTM or Marketing PartnerFront Door Sponsor supporting Habitat's mission.
• SoneparminorGTM or Marketing PartnerFront Door Sponsor and Toolkit Team sponsor providing electrical supplies and support.
• First Presbyterian Church in Hamilton SquarecoreStrategic or Co-development PartnerFaith-based partner organizing Unity Build volunteer events. Mobilizes congregation for hands-on service days building Habitat homes.
• Ducktown CDCminorStrategic or Co-development PartnerCommunity development partner hosting Rock the Block neighborhood revitalization event in Atlantic City Ducktown neighborhood.
• Burlington Lodge #32 of Free and Accepted MasonsminorStrategic or Co-development PartnerFraternal organization partner collaborating on annual Take a Veteran to Lunch event honoring Veterans Day.
• PNC BankminorStrategic or Co-development PartnerFinancial education partner presenting Renting vs. Homeownership classes in Almost Home Program.
• Chase BankminorStrategic or Co-development PartnerFinancial education partner presenting Managing Debt class in Almost Home Program.
• TD BankminorStrategic or Co-development PartnerFinancial education partner presenting Credit Awareness class in Almost Home Program.
• NJ Citizen ActionminorStrategic or Co-development PartnerHousing education partner presenting Fair Housing and Avoiding Predatory Lending class.
• Columbia BankminorStrategic or Co-development PartnerFinancial education partner presenting Becoming a Homeowner class.
• Ocean First BankminorStrategic or Co-development PartnerFinancial education partner presenting Understanding Your Closing Disclosure class.
• Fulton Mortgage CompanycoreStrategic or Co-development PartnerFinancial education partner hosting in-person First Time Homebuyer class and presenting Homeowner Seminar. Provided venue for classes.
• Goosehead InsuranceminorStrategic or Co-development PartnerFinancial education partner presenting Homeowner's Insurance class.
• Operation HopecoreStrategic or Co-development PartnerHUD-approved housing counseling provider presenting First Time Homebuyer class leading to certificate of completion.
• Advanced Remarketing ServicesminorImplementation/ SI/ Consulting PartnerVehicle donation processing partner handling car donation paperwork and title transfer for Cars for Homes program.
• The Legacy ClubminorGTM or Marketing PartnerGolf venue for Home in One Golf Outing events in Cherry Hill.
• Stretch ZoneminorGTM or Marketing PartnerWellness partner providing complimentary stretching tent at golf outing.
• Ascent Aeronautical AcademyminorGTM or Marketing PartnerPartner providing helicopter for 50/50 Ball Drop at golf outing event.
• Stateside VodkaminorGTM or Marketing PartnerBeverage sponsor at golf outing event.
• Surfside DrinkminorGTM or Marketing PartnerBeverage sponsor at golf outing event.
• Fine Gold EntertainmentminorGTM or Marketing PartnerGolf outing sponsor providing entertainment/hole activity.
• Let's RoamminorGTM or Marketing PartnerGolf outing sponsor providing scavenger hunt activities.
• Tracer GolfminorGTM or Marketing PartnerRaffle/auction donor for golf outing.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Local Initiatives Support Corporation (LISC): Community development financial institution providing capital and programming for affordable housing and community development across the U.S. Operates a New Jersey office and overlaps with Habitat SCNJ's neighborhood revitalization mandate.
• Habitat for Humanity International: The global umbrella organization of which Habitat SCNJ is an independent affiliate. Operates the worldwide Habitat brand, advocacy, and affiliate coordination, overlapping on the affordable homeownership mission at scale.
• NeighborWorks America: National network of community development nonprofits providing affordable housing, financial counseling, and community revitalization — closely aligned with Habitat SCNJ's community-led GTM and homebuyer education programs.
• Volunteers of America: National nonprofit operating housing and supportive services — including programs for veterans and low-income families — that overlap directly with Habitat SCNJ's Veterans Build and homeownership missions.
• Enterprise Community Partners: Major national nonprofit developer and investor in affordable housing operating across multiple states. Broader portfolio than Habitat SCNJ but addresses the same core affordable housing crisis through development and community-building.

Direct peers

• Rebuilding Together: National nonprofit focused on home repair and revitalization for low-income homeowners — directly comparable to Habitat SCNJ's Neighborhood Revitalization program, with a similar volunteer-driven, no-cost-to-beneficiary model.
• Habitat for Humanity Philadelphia: Sister Habitat affiliate serving the adjacent Philadelphia metro area with the same homeownership, repair, and ReStore model. Closest geographic and operational peer to Habitat SCNJ.
• National Housing Trust: Nonprofit owner-developer of affordable rental and for-sale housing. Similar affordable housing mission and federal/state grant funding model, with overlapping government program exposure.
• Habitat for Humanity New York City: Habitat affiliate serving the NYC market with affordable homeownership, ReStore, and volunteer build programs. A sister affiliate operating the same direct-to-consumer model with similar GTM.
• The Michaels Organization: New Jersey-headquartered affordable and market-rate housing developer and owner. A partner-level donor for Habitat SCNJ but competes as a developer/operator within the same affordable housing space across the NJ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/habitatscnj
• LinkedInlinkedin.com/company/habitatscnj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of South Central New Jersey