Habitat Solutions BV

What Habitat Solutions BV does

Habitat Solutions BV is a privately-held Dutch e-commerce operator headquartered in Ridderkerk, Netherlands, that retails climate and wellness products under a multi-brand portfolio. The company sells across eight core categories: air purifiers and air-quality meters (anchored by its patented LightAir ionization technology via the Adem Schone Lucht sub-brand), water coolers and dispensers (via Watercooler Solutions), water filters and filter pitchers, CO2 and sodamaker systems, coffee machines with an all-in subscription bundle, scent diffusers and aromas (via Aroma Solutions), hygiene and waste-management products (via Waste Solution), and household/health products such as thermometers, blood-pressure monitors, inhalators and kitchen appliances.

Name

Habitat Solutions BV

Legal name

Habitat Solutions BV

Website

https://habitatsolutions.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Habitat Solutions BV is a Dutch e-commerce retailer selling air purifiers (using patented LightAir ionization), water coolers, water filters, coffee machines, scent diffusers, hygiene and household health products to residential consumers, SMBs, hospitality venues, and industrial buyers across the Netherlands via its own storefront, dealer network and showroom.

Ownership category

akta.pro rank

Product category

Indoor Environment & Workplace Wellness Products

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Climate Control Rentals (Heaters, Fans, Misting, AC) (HSACAFAG)

Keywords

• Air purification systems
• Water coolers dispensers
• Office coffee machines
• Scent marketing solutions
• Waste hygiene management

Headquarters

HQ city

Ridderkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Rental Services: Rental options available for air purifiers and water coolers, providing recurring rental revenue
2. Coffee Subscription Bundle: All-in coffee subscription including coffee machine, coffee, toppings, installation and service - providing recurring subscription revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Habitat Solutions BV operates a multi-brand Dutch e-commerce platform selling indoor climate and living-environment products, including LightAir-technology air purifiers, water coolers/dispensers and filters, coffee machines with a subscription bundle, commercial scent diffusers, hygiene/waste management items, and household health devices. Sales are executed direct-to-customer via its own website, supported by an appointment-only showroom in Ridderkerk and a Netherlands-wide dealer network.

Product overview

Habitat Solutions BV operates a multi-category e-commerce platform offering climate and living environment products across eight core product lines: air purifiers and air quality meters (with LightAir ionisation technology via the Adem Schone Lucht sub-brand), water coolers and dispensers (via Watercooler Solutions), water filters and filter pitchers, carbonation/CO2 products, coffee machines with an all-in subscription bundle, scent diffusers and aromas (via Aroma Solutions), hygiene and waste management products (via Waste Solution), and household health products including kitchen appliances and medical monitoring devices. The company serves home, professional, and industrial segments across offices, hospitality, healthcare, and retail markets.

Differentiator

Problem solved

Functional benefit

Brands

• Adem Schone Lucht: Next-generation air purification systems using LightAir technology for filtering and ionization of indoor spaces
• Aroma Solutions
• Watercooler Solutions
• Waste Solutions

Products and services

• Air Purifiers & Air Quality Meters Air purifiers and air quality measurement devices for home, professional, and industrial use, including ionization systems using LightAir technology.
• Water Coolers & Water Dispensers Water coolers and dispensers including plumbed-in, countertop, built-in, standing, hot water, sparkling water, and XXL capacity models for offices, homes, and hospitality.
• Water Filters & Filter Pitchers Water filter taps, filtered water cooler bottles, standalone water filters, filter pitchers, and filtered water bottles for drinking water purification.
• CO2 Cylinders & Soda Makers Carbonation cylinders, CO2 bottles, and accessories for sparkling water systems.
• Coffie Machines & All-in Coffee Subscription Bundle (Koffiebundel) Coffee machines, coffee and tea, and an all-in coffee subscription bundle (koffiebundel) including the machine, coffee, toppings, installation, and service.
• Scent Diffusers & Aromas Scent diffusers, aroma cartridges, air fresheners, and spray fragrances for commercial scent marketing applications in retail, healthcare, sports, museums, automotive, offices, hospitality, and funeral services.
• Hygiene & Waste Management Products Waste bins, ashtrays, hand dryers, face masks, and disinfection and cleaning products for hygiene management.
• Household & Health Products Household and health products including electric kettles, hot water dispensers, vacuum and sous vide machines, kitchen scales, inhalators, nebulizers, thermometers, blood pressure monitors, and personal scales.
• Adem Schone Lucht (Sub-brand) Next-generation air purification brand featuring LightAir patented technology that filters and ionises indoor spaces efficiently and cost-effectively.
• Aroma Solutions (Sub-brand) Scent marketing brand offering fragrance solutions for diverse industries including retail, healthcare, sports centers, museums, funeral, automotive, offices, and hospitality.
• Watercooler Solutions (Sub-brand) Water cooler brand offering a large assortment of high-quality water coolers at competitive prices, including plumbed-in coolers and bottle coolers with refillable water tanks.
• Waste Solution (Sub-brand) Sustainable waste bin brand offering durable indoor and outdoor waste containers with sustainability as a core value.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LongfondsminorOthersCharitable partnership where Habitat Solutions supports the Dutch Lung Foundation (Longfonds), focusing on respiratory health awareness and research

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Coolblue: Large Dutch and Benelux e-commerce retailer of home appliances and consumer electronics. Comparable regional channel and overlapping product categories (air purifiers, water coolers, coffee machines), serving the same Dutch consumer.
• Bol.com: Leading Dutch marketplace for home, kitchen, and lifestyle products. Comparable as a regional multi-category e-commerce competitor reaching the same Dutch consumer base with adjacent product lines.

Direct peers

• BRITA: Global water filtration specialist selling pitchers, taps, and under-sink filters to consumers and offices across Europe. Directly comparable to Habitat Solutions' Watercooler Solutions and water filter product lines.
• SodaStream: Global sparkling water brand selling soda makers and CO2 cylinders direct-to-consumer across Europe. Directly comparable to Habitat Solutions' 'Sodamakers, koolzuurflessen en toebehoren' category.
• BWT: European water technology company offering point-of-use filters, water coolers, and dispensers for B2B and B2C. Directly comparable to Watercooler Solutions' plumbed-in and bottled dispenser range.
• IQAir: Swiss premium air purifier and IAQ monitoring brand serving residential, commercial, and healthcare customers. Comparable high-end positioning, multi-product air purification line, and European footprint.
• Blueair: Premium air purifier specialist (now owned by Unilever) selling HEPA-based purification systems across consumer and professional segments in Europe. Directly comparable category, target customer, and premium positioning to Habitat Solutions' LightAir line.
• LightAir: Swedish developer and manufacturer of the LightAir ionization technology that Habitat Solutions distributes under the Adem Schone Lucht sub-brand. Closest comparable as the upstream technology owner competing in the same consumer/professional air purification category.

Broad incumbents

• Philips: Global incumbent in consumer health and home appliances with a sizeable air purifier line plus water and kitchen categories. Competes with Habitat Solutions across multiple product lines but as part of a much broader portfolio.
• Dyson: Premium global home appliance brand with widely-marketed air purifiers, fans, and heaters. Overlaps directly with Habitat Solutions' air purification category but operates at vastly larger scale and broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@habitatsolutions4149
• LinkedInlinkedin.com/company/habitatsolutions-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat Solutions BV