Haden and Custance
Haden and Custance is a New Zealand-based industrial equipment manufacturer, wholly owned by MHM Automation, that builds automated reverse packaging and product handling systems — de-palletisers, de-boxers, de-baggers and robotic cells — primarily for cheese, meat and e-commerce fulfilment customers across New Zealand and Australia.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haden and Custance does
Haden and Custance (H&C) is a New Zealand-based industrial equipment manufacturer specialising in automated reverse packaging and product handling systems — the inverse of conventional packaging automation, focused on removing packaging from product rather than placing product into packaging. The company's technology portfolio comprises 12+ purpose-built machines including 3D De-Palletisers (3DD) for random-pattern carton removal, High Speed Universal Robotic Box Cutters (HS-UBC), Mechanical and Robotic De-Boxers (DC-40-16, DDRP-MB), Mechanical and Robotic De-Baggers (DB-40-12, DBMB), Gantry and Simplified Palletisers (SimPal), Universal De-boxers, and a Tube Filling & Lidding system. Core applications centre on 20kg/40lb cheese blocks at throughputs up to 16 blocks/minute, with extensions into meat processing, e-commerce fulfilment and apple/horticulture packing.
H&C was acquired by MHM Automation in 2016 and operates today as a wholly-owned sub-brand within the MHM Automation portfolio, which is itself part of Fortifi Food Solutions. The company's revenue model combines one-time equipment sales of standalone machines with professional services revenue from full system integration (design, installation, commissioning, ongoing maintenance) into existing customer process lines. Pricing is custom, quotation-based, and tied to multi-year contracts with enterprise customers in the cheese processing (primary), meat processing, and e-commerce fulfilment verticals across New Zealand and Australia. The go-to-market is exclusively enterprise field sales through the MHM Automation direct channel, supplemented by industry case studies and trade show participation. H&C has an 11-person headcount, with product launches recorded in January 2022 across five new or refreshed product lines.
Haden and Custance firmographics
Firmographics- Name
- Haden and Custance
- Legal name
- Haden and Custance
- Website
- https://hadencustance.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haden and Custance is a New Zealand-based industrial equipment manufacturer, wholly owned by MHM Automation, that builds automated reverse packaging and product handling systems — de-palletisers, de-boxers, de-baggers and robotic cells — primarily for cheese, meat and e-commerce fulfilment customers across New Zealand and Australia.
- Ownership category
- akta.pro rank
Haden and Custance industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- End-of-Line Integration & Packaging Line Systems (IMAHAOAN)
- akta.pro secondary industry
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
Keywords
Haden and Custance business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Equipment Sales: Sale of automated reverse packaging and product handling equipment as standalone machines or as part of complete process solutions. Equipment is designed for robustness, reliability and ease of operation with excellent return on investment.
- System Integration Services: Integration of automated systems into existing process lines, including design, installation, commissioning and ongoing maintenance and support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Haden and Custance product offering
Product offeringCore offering
Haden and Custance (H&C) designs and manufactures automated reverse packaging and product handling equipment for industrial food processing operations. The company specialises in removing packaging from product (de-palletising, de-boxing, de-bagging) rather than placing product into packaging, with solutions originally developed for cheese processing and cheese conversion operations and since applied to meat processing and e-commerce fulfilment. Equipment is sold as standalone machines or as part of complete process solutions, with system integration services for embedding into existing processing lines.
Product overview
Haden & Custance (H&C) is an acquired brand under MHM Automation, recognised as a world leader in automated reverse packaging and product handling systems. The company specialises in removing packaging from product ready for further processing, as opposed to companies that focus on putting product into packaging. The H&C product portfolio includes: 3D De-Palletising (3DD) for automated carton removal from random-pattern pallets; De-Palletise, De-Carton, Re-Palletise (DDRP-40) systems for cheese blocks; High Speed Universal Robotic Box Cutter (HS-UBC) and Mechanical De-Boxer (DC-40-16) for box opening; Robotic De-Boxing Cell and Universal De-boxer for de-boxing operations; Mechanical De-Bagger (DB-40-12) and Robotic De-Bagger (DBMB) for vacuum bag removal; Gantry Palletiser and De-Palletiser, Simplified Palletising (SimPal), and Robotic Palletising System for palletising solutions; and Tube Filling & Lidding for packaging operations. All equipment can be provided as standalone machines or as part of a complete process solution, with particular expertise in integration of these automated systems into existing process lines.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D De-Palletising (3DD) Automates the removal of cartons from pallets stacked in random patterns and with multiple carton sizes. Designed for industrial food processing and material handling operations.
- High Speed Universal Robotic Box Cutter (HS-UBC) Opens boxes of varying shapes and sizes safely and efficiently with high-speed operation. Designed for industrial food processing environments.
- Mechanical De-Boxer (DC-40-16) Mechanical system that removes cardboard cartons from 20kg / 40lb blocks of cheese at a rate of 16 blocks per minute. Designed for cheese processing and conversion operations.
- De-Palletise, De-Carton, Re-Palletise (DDRP-40) Integrated system that de-palletises, de-boxes and re-palletises 40lb / 20kg cheese blocks. Designed for cheese processing and conversion operations.
- Gantry Palletiser and De-Palletiser Affordable and reliable palletising and de-palletising solution, ideal for medium throughput operations. Designed for industrial food processing and materials handling.
- Robotic De-Boxing Cell (DDRP-MB) Robotic cell that de-palletises, de-boxes, re-palletises and processes multiple blocks for cheese and food processing operations.
- Robotic Palletising System Efficient and reliable stacking of boxes onto pallets in high throughput operations. Designed for industrial food processing facilities.
- Tube Filling & Lidding Robotic system that fills tubes with product and applies lids. Originally developed for apple packing but can be customised to other applications.
- Simplified Palletising (SimPal) Compact palletising and de-palletising system designed for smaller operations with lower throughput requirements.
- Universal De-boxer Removes product from boxes of varying shapes and sizes without operator intervention. Suitable for hygienic wash-down environments in food processing.
- Mechanical De-Bagger (DB-40-12) Automates the removal of vacuum bags from 20kg / 40lb blocks of cheese. Designed for cheese processing operations.
- Robotic De-Bagger (DBMB) Automates the removal of vacuum bags from multiple cheese block types and sizes. Designed for cheese processing operations.
- System Integration Services Design, installation, commissioning and ongoing maintenance and support services for integrating H&C automated reverse packaging and material handling systems into existing customer process lines. Delivered as complete process solutions for enterprise food processing customers.
Companies that use Haden and Custance
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Haden and Custance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Haden and Custance partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Haden and Custance competitors and assessment
Company assessmentBroad incumbents
- Dematic: Global intralogistics integrator offering automated palletising, de-palletising and order-fulfilment systems. Comparable as a provider of robotic de-palletising and case-handling automation for warehousing and food-processing customers.
- KUKA Robotics: Global industrial robot and automation system supplier with strong food-and-beverage palletising/handling solutions. Comparable as a broad incumbent whose robotic platforms compete with H&C's custom reverse-packaging cells.
- ABB Robotics: Major industrial robot OEM with food-grade palletising and de-palletising solutions. Comparable as a general-purpose industrial automation supplier whose portfolio overlaps with H&C's reverse-packaging robotics applications.
- Swisslog: KUKA-owned warehouse and distribution automation provider with robotic palletising/de-palletising cells. Comparable in de-palletising and palletising robotics for fulfilment centres and food processing.
- GEA Group: Large food-processing equipment supplier offering processing, packaging and handling solutions for dairy, meat and prepared foods. Comparable as a broad incumbent in food-processing machinery serving the same cheese and meat customers as H&C.
- Tetra Pak: Global food processing and packaging solutions provider for dairy, cheese and meat industries. Comparable as a broad incumbent supplying packaging equipment and integrated lines to the same cheese and dairy processors that are H&C's primary customers.
- FANUC: World-leading industrial robot manufacturer supplying palletising and material-handling cells across food and logistics. Comparable as a broad incumbent whose general-purpose robots could substitute for H&C's custom de-palletising/de-boxing systems.
Direct peers
- Wyma Solutions: Sister brand under MHM Automation (acquired 2023), providing post-harvest vegetable and fruit handling equipment (washing, drying, peeling, packaging) used in 50+ countries. Comparable as a custom industrial handling/packaging machinery brand sold into the same MHM customer set.
- BetaVac: Sister brand under MHM Automation acquired in 2004, specialising in cheese vacuum packaging systems. Highly comparable as a focused dairy/food-processing packaging machinery brand sold through the same MHM network.
- Milmeq: Sister brand under MHM Automation (acquired 2018) providing automated chilling and freezing tunnels for meat, poultry and dairy. Directly comparable as a custom-designed, integrated industrial equipment supplier in the same food-processing verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Haden and Custance social profiles
Digital presenceHaden and Custance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haden and Custance leadership team
Management profileNumber of profiles
Haden and Custance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haden and Custance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haden and Custance
What does Haden and Custance do?
Haden and Custance (H&C) designs and manufactures automated reverse packaging and product handling equipment for industrial food processing operations. The company specialises in removing packaging from product (de-palletising, de-boxing, de-bagging) rather than placing product into packaging, with solutions originally developed for cheese processing and cheese conversion operations and since applied to meat processing and e-commerce fulfilment. Equipment is sold as standalone machines or as part of complete process solutions, with system integration services for embedding into existing processing lines.
Is Haden and Custance a public or private company?
Haden and Custance is a private company. It is classified as corporate owned and is currently operating.
When was Haden and Custance founded?
Haden and Custance was founded in -1. It employs 11 to 50 people.
How does Haden and Custance make money?
Two revenue lines are on record. Industrial Equipment Sales are the primary driver. The others are system Integration Services.
Who are Haden and Custance's main competitors?
Broad incumbents on record are Dematic, KUKA Robotics, ABB Robotics, Swisslog, GEA Group, Tetra Pak and FANUC. Direct peers are Wyma Solutions, BetaVac and Milmeq.
Does Haden and Custance have an API?
No public API is recorded for Haden and Custance.
What industry is Haden and Custance in?
Haden and Custance's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAOAN, End-of-Line Integration & Packaging Line Systems, with a secondary code of IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines). Its NAICS code is 333993 and its SIC code is 3560.