HaDivadlo
HaDivadlo is a 51-year-old Czech experimental theatre in Brno, constituted as a publicly funded contributory organization under CED, staging live black-box productions for regional audiences with supplementary educational programming.
- Company typePrivate
- Founded1974
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HaDivadlo does
HaDivadlo is a Czech experimental theatre founded in 1974 and currently operating its 51st season (2025/26) from a single black-box venue in the Alfa pasáž in Brno. The organization is constituted as a contributory organization (příspěvková organizace) operating under the Centre for Experimental Theatre (CED), and is governed by an artistic collective of Justina Grecová, Jana Vaverková, and Jan Doležel — the latter joining for Season 51 in a non-hierarchical leadership model. Its core product is live theatre — a Season 51 slate built around major premieres including 'Jana z Arku' (November 21, 2025), 'Rozložíš pamětí' (February 21, 2026), and 'Pan Biedermann a žháři' (May 22, 2026), staged in a flexible black-box hall whose 3D model and technical documentation are publicly available for visiting productions.
HaDivadlo serves a regional Czech audience with additional educational outreach through the Divadelní třída CED programme. The business model is a hybrid of public institutional funding and earned revenue: the theatre draws subsidies from the Czech Ministry of Culture, the South Moravian Region, the City of Brno, and the State Culture Fund, supplemented by ticket sales (350–520 CZK), a six-show subscription product ('HaDivadlo 6x'), gift vouchers (250–1,500 CZK), venue rental (31,948 CZK + VAT/day), theatre-bar income, and merchandise. Ticketing is operated via the GoOut platform, and the theatre has accumulated five decades of recognition including multiple Czech Theatre Critics Awards, Thálie nominations, and a 2024 Magnesia Litera.
The organization has 24 employees and operates with no disclosed AI, software-platform, or technology-stack differentiation beyond standard theatre production tooling and a downloadable BIM/CAD asset for external producers. Its competitive position rests on a five-decade artistic legacy, institutional public funding, and a concentrated creative talent base rather than on technology or scale.
HaDivadlo firmographics
Firmographics- Name
- HaDivadlo
- Legal name
- Centre for Experimental Theatre, contributory organisation (CED, p.o.)
- Website
- https://hadivadlo.cz
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HaDivadlo is a 51-year-old Czech experimental theatre in Brno, constituted as a publicly funded contributory organization under CED, staging live black-box productions for regional audiences with supplementary educational programming.
- Ownership category
- akta.pro rank
HaDivadlo industry classification
Industry- Product category
- Performing Arts / Experimental Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industry
- Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)
Keywords
Where HaDivadlo is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
HaDivadlo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Ticket Sales: Direct sales of tickets to theatre performances through online platform and physical box office. Pricing varies by production (350-520 Kč) with discounts for students, seniors, and school groups.
- Subscription Packages: Voucher subscriptions for six entries to performances from the repertoire, providing recurring revenue and customer commitment
- Gift Vouchers: Sale of gift vouchers in four denominations: 250 CZK, 500 CZK, 1000 CZK, and 1500 CZK
- Space Rental: Rental of theatre hall for corporate events, lectures, discussions, birthday celebrations. All-day rental rate of 31,948 CZK + VAT. Limited availability due to intensive operational demands.
- Theatre Bar: On-site bar sales of beverages including beer, sodas, coffee, wine, and mixed drinks during performances
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tickets |
| Subscription | Multi-year contract | Subscription - HaDivadlo 6x |
| Other | Pay-as-you-go | Gift Vouchers |
| Other | Pay-as-you-go | Space Rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HaDivadlo product offering
Product offeringCore offering
HaDivadlo is an experimental theatre that produces and stages live performances, dramatic adaptations, and original authorial works at its black-box hall in Brno's Alfa passage. Beyond the core repertoire, the venue offers subscription packages (HaDivadlo 6×), gift vouchers, theatre bar service, venue rental for corporate and private events, educational programs (Divadelní třída CED), and off-program events such as dramaturgical introductions and post-show discussions.
Product overview
HaDivadlo is an experimental theatre venue operating since 1974, organized under the Centre for Experimental Theatre (CED) in Brno. The theatre operates a non-hierarchical collective leadership model (Justina Grecová, Jana Vaverková, and Jan Doležel) and presents a repertoire of experimental productions including dramatic adaptations, authorial works, and reinterpretations of classics. The core product is live theatre performances at the Alfa Passage black-box hall, supported by ancillary services including online ticketing (via GoOut platform), a theatre bar, educational programmes (Divadelní třída CED), post-show discussions, subscription packages, gift vouchers, venue rentals, and downloadable technical resources for production planning.
Differentiator
Problem solved
Functional benefit
Products and services
- HaDivadlo Theatre Productions (Season Repertory) Experimental theatre productions including dramatic adaptations, original authorial works, and reinterpretations of classics staged at the Alfa passage black-box hall in Brno. Sold via per-ticket pricing ranging from 250 to 520 CZK depending on production.
- HaDivadlo 6× Subscription
Quantifiable outcome
- Award-winning productions recognized by Czech Theatre Critics (Divadelní noviny awards)
- +1 more outcomes
Companies that use HaDivadlo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
HaDivadlo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HaDivadlo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Centre for Experimental Theatre (CED)coreHaDivadlo is a stage of the Centre for Experimental Theatre (CED), contributory organization based in Brno. CED operates multiple theatre venues and provides institutional support and funding coordination for HaDivadlo.
- Alfa pasáž (Alpha Passage)coreAlfa pasáž arcade is the physical home of HaDivadlo, providing the venue location in central Brno. HaDivadlo has been based there for twenty years.
- GoOutmajorOnline ticketing platform for ticket sales distribution. HaDivadlo uses GoOut for online ticket purchasing and subscription management.
- A2 MagazinemajorMain media partner providing editorial coverage and promotion of theatre productions.
- Host MagazinemajorLiterary monthly serving as main media partner for HaDivadlo productions.
- KAM v BrněmajorBrno culture guide as main media partner promoting cultural events and theatre programming.
- Perform CzechminorOrganization supporting Czech performing arts promotion and international cooperation.
- Café KaprálminorPartner of Pan Biedermann and žháři production; café located near theatre venue.
- Husárová Florist (Květinářství Huszarova)minorOfficial flower supplier for HaDivadlo events and premieres.
- Goz GardenminorSponsor providing financial or in-kind support for theatre productions.
- Nest BrnominorInterior design sponsor supporting HaDivadlo.
- Mendel University (MENDELU)minorUniversity collaboration including FRRMS (Faculty of Regional Development and International Studies).
- Janáček Academy of Music and Performing Arts (JAMU)minorPerforming arts academy in Brno; NFJK (Janáček's Friends Club) supported by JAMU provides patronage support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HaDivadlo competitors and assessment
Company assessmentDirect peers
- Divadlo Husa na provázku: Experimental theatre also based in Brno, Czech Republic, with a comparable artistic profile (ensemble-based dramaturgy, text improvisation, alternative staging). Closest direct peer due to shared city and overlapping experimental positioning.
- Divadlo Archa: Prague venue focused on contemporary performing arts, international collaborations, and experimental programming. Comparable in alternative-scene positioning and emphasis on progressive dramaturgy.
- Dejvické divadlo: Prague-based Czech contemporary drama theatre known for progressive staging and ensemble work. Comparable in artistic direction and target audience (educated, urban, experimental-drama patrons).
- Complicité: London-based internationally touring experimental theatre company with strong ensemble and collective creation approach. Comparable for collective-style dramaturgy and progressive staging.
- Studio Hrdinů: Prague independent theatre company staging contemporary and experimental drama with a similar ensemble-driven approach and target audience profile.
- Divadlo Na zábradlí: Historic Prague theatre with a tradition of contemporary Czech drama and experimental staging. Comparable in target audience and repertoire-driven operating model.
- Théâtre du Soleil: Paris-based experimental theatre operating under a cooperative/collective management model. Highly relevant for its collective leadership structure, similar to HaDivadlo's Season 51 model.
Regional players
- Divadlo Bolka Polívky: Brno-based theatre offering drama and comedy programming. Regional peer serving overlapping Brno audiences, with a different (more comedic/mainstream) artistic profile.
Broad incumbents
- Schaubühne Berlin: Internationally renowned German theatre known for contemporary stagings, ensemble repertoire, and auteur directors. Comparable in experimental-dramaturgy positioning at a larger institutional scale.
- Národní divadlo Brno: National theatre institution in Brno operating drama, opera, and ballet. Larger and more established portfolio player that shares the same city and competes for the same municipal cultural funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HaDivadlo social profiles
Digital presenceHaDivadlo financial estimates
Financial estimateRevenue estimate
Valuation estimate
HaDivadlo leadership team
Management profileNumber of profiles
Profiles3 records
HaDivadlo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HaDivadlo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HaDivadlo
What does HaDivadlo do?
HaDivadlo is an experimental theatre that produces and stages live performances, dramatic adaptations, and original authorial works at its black-box hall in Brno's Alfa passage. Beyond the core repertoire, the venue offers subscription packages (HaDivadlo 6×), gift vouchers, theatre bar service, venue rental for corporate and private events, educational programs (Divadelní třída CED), and off-program events such as dramaturgical introductions and post-show discussions.
Is HaDivadlo a public or private company?
HaDivadlo is a private company. It is classified as state government owned and is currently operating.
When was HaDivadlo founded?
HaDivadlo was founded in 1974. It employs 11 to 50 people.
Where is HaDivadlo based?
HaDivadlo is headquartered in Brno, Czechia, in the Europe region.
How does HaDivadlo make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are subscription Packages, gift Vouchers, space Rental and theatre Bar.
Who are HaDivadlo's main competitors?
Direct peers on record are Divadlo Husa na provázku, Divadlo Archa, Dejvické divadlo, Complicité, Studio Hrdinů, Divadlo Na zábradlí and Théâtre du Soleil. Divadlo Bolka Polívky is listed as a regional player. Broad incumbents are Schaubühne Berlin and Národní divadlo Brno.
Does HaDivadlo have an API?
No public API is recorded for HaDivadlo.
What industry is HaDivadlo in?
HaDivadlo's product category is Performing Arts / Experimental Theatre. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGALAK, Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility). Its NAICS code is 71111 and its SIC code is 7990.