häberle LABORTECHNIK GmbH+Co.KG

What häberle LABORTECHNIK GmbH+Co.KG does

häberle LABORTECHNIK GmbH+Co.KG is a privately held German specialty distributor (GmbH & Co.KG structure) headquartered in Lonsee-Ettlenschieß, Baden-Württemberg, that has supplied laboratory products for over 50 years. The company operates a B2B e-commerce storefront built on Shopware at haeberle-lab.de, serving only business customers (entrepreneurs per §14 BGB) across Germany and the broader DACH region, and claims trust from 1,500+ laboratories.

Its catalog spans four core categories — Laborbedarf (general laboratory supplies covering liquid handling, measurement, optical instruments, sample preparation, cleaning/sterilization, mixing, cleanroom, vacuum, and centrifugation/filtration), Life Science products, Chemikalien (including the HaebChem private-label line), and Chromatographie — supplemented by Haeb Bundles pre-configured packages. Featured third-party brands include VITLAB, BRAND, Eppendorf, Waring, Retsch, and Fritsch. The company maintains DIN EN ISO 9001 quality certification, offers free-catalog subscriptions, and runs multilingual flip-catalogs in eight languages.

Commercially, häberle operates a sales-led, B2B-only distribution model with a personal-account-manager layer on top of the e-commerce platform and a large logistics center supporting timely delivery. Pricing is unit-based with tiered volume discounts on selected items, €35 small-order handling fees below €100 net, and VAT-exclusive list prices. The company has no disclosed funding rounds, no subsidiaries, no M&A activity, and no public listing.

Name

häberle LABORTECHNIK GmbH+Co.KG

Legal name

häberle LABORTECHNIK GmbH & Co.KG

Website

https://haeberle-lab.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

häberle LABORTECHNIK is a privately held German B2B e-commerce distributor of laboratory equipment, consumables, chemicals, and chromatography supplies, serving 1,500+ laboratories across the DACH region for over 50 years.

Ownership category

akta.pro rank

Product category

Laboratory Equipment & Supplies

NAICS

Other Professional Equipment and Supplies Merchant Wholesalers (423490), Chemical and Allied Products Merchant Wholesalers (4246), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Laboratory equipment supplies
• Laboratory consumables
• Life science products
• Chromatography supplies
• Laboratory chemicals

Headquarters

HQ city

Lonsee-Ettlenschieß

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Online sales of laboratory equipment, consumables, chemicals, safety equipment, and accessories through their e-commerce platform haeberle-lab.de. Products include general lab supplies, liquid handling, measurement technology, optical instruments, cleaning & sterilization equipment, mixing technology, chromatography, life science products, and chemicals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

häberle LABORTECHNIK is a B2B distributor that operates an e-commerce platform (haeberle-lab.de) selling laboratory equipment, consumables, chemicals, life science products, and chromatography supplies to laboratories, pharmaceutical companies, and industrial quality management facilities. The portfolio is organized into four primary categories: Laborbedarf (general laboratory supplies), Life Science products, Chemikalien (chemicals including the private-label HaebChem line), and Chromatographie. Sales are restricted exclusively to entrepreneurs (Unternehmer per §14 BGB), legal entities under public law, and special funds under public law, with consumer sales per §13 BGB explicitly excluded.

Product overview

häberle LABORTECHNIK GmbH+Co.KG operates a comprehensive B2B e-commerce platform (built on Shopware) offering laboratory equipment, consumables, chemicals, and life science products to laboratories across Germany. The product portfolio is organized into four main categories: (1) Laborbedarf - a broad range of laboratory supplies covering general consumables, safety equipment, refrigeration/heating technology, liquid handling, measurement instruments, optical equipment/microscopes, sample preparation tools, cleaning/sterilization products, stirring/shaking/mixing equipment, cleanroom supplies, vacuum technology, and centrifugation/filtration/distillation equipment; (2) Life Science - specialized products for genomics, histology, microbiology, proteomics, cell culture, and related applications including deep-well plates and centrifuge tubes; (3) Chemikalien - laboratory chemicals and reagents including the HaebChem branded product line; and (4) Chromatographie - complete chromatography solutions spanning TLC, SPE, LC, GC, NMR/EPR, syringes, vials, caps, and syringe filters. The company also offers Haeb Bundles - pre-configured product packages. Featured brands include VITLAB (liquid handling and plastic labware), Waring (lab mixers), BRAND (pipettes and liquid handling), Eppendorf, Retsch/Fritsch (sample preparation), and various safety equipment manufacturers. With over 50 years of industry experience and more than 1,500 laboratories trusting their products, häberle positions itself as a one-stop-shop for laboratory equipment with emphasis on quality, precision, and fast delivery.

Differentiator

Problem solved

Functional benefit

Brands

• HaebChem: Private label chemical product line sold under the HaebChem brand, including the HaebChem chemical catalog.
• Haeb Bundles

Products and services

• Laborbedarf (General Laboratory Supplies)

Quantifiable outcome

• 1500+ laboratories trust their products
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• DIN ISO 9001 Certified Quality ManagementminorOthersQuality management certification ensuring consistent quality standards for products and services.
• Lab Logistics Group (LLG Partner)minorChannel Partner/ Reseller/ DistributorPartnership with Lab Logistics Group, a laboratory logistics consortium. Featured as LLG Partner in footer with badge displayed.
• Duales System Interseroh+minorOthersParticipation in dual system for packaging waste recovery and recycling (Germany's Green Dot system).

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Eppendorf: Major German manufacturer of laboratory instruments and consumables (pipettes, centrifuges) that is both a key supplier for häberle and a broader competitor via its own direct sales channels.
• Avantor (VWR): Global laboratory products and services distributor (formerly VWR). Operates at vastly larger scale across the same lab equipment, consumables, and chemicals categories that häberle serves in DACH.
• Merck (MilliporeSigma / Sigma-Aldrich): Global life science and laboratory chemicals supplier (Sigma-Aldrich / MilliporeSigma). Overlaps with häberle's chemicals and life science categories, but at enterprise scale with integrated manufacturing.
• Thermo Fisher Scientific (Fisher Scientific): Global laboratory supply channel operated by Thermo Fisher Scientific. Competes with häberle in DACH through broad catalog and exclusive manufacturer relationships, though at much larger scale and broader geographic scope.

Direct peers

• LLG - Lab Logistics Group: German lab supply consortium and B2B distributor that is both an existing partner (LLG Partner badge) and a peer operating in the same DACH laboratory supply market with multi-member consortium reach and a comparable product portfolio.
• Bernd Kraft: German specialty chemicals and laboratory reagents supplier with a strong DACH industrial and laboratory customer base. Comparable to the chemicals arm (HaebChem) of häberle's portfolio.
• Dunn Labortechnik: German B2B distributor of laboratory equipment, consumables, and chemicals based in Asbach. Closely comparable in size, product breadth, and target customer base to häberle.
• Th. Geyer: German B2B distributor of laboratory chemicals, consumables, and instruments with a strong digital catalog and similar customer segments (pharma, research, industrial QC). Direct comparable in scale and target market to häberle.
• Carl Roth: Karlsruhe-based German B2B distributor of laboratory chemicals, consumables, and equipment. Closest direct competitor to häberle with similar catalog breadth, B2B focus, and DACH customer base, including a strong private-label (Roti) chemicals line analogous to HaebChem.
• Hempel Interlab: German laboratory supplies distributor serving pharmaceutical, chemical, and research customers in DACH. Comparable in scale and assortment to häberle with similar e-commerce-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/haeberleLABORTECHNIK
• LinkedInlinkedin.com/company/haeberle-labortechnik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about häberle LABORTECHNIK GmbH+Co.KG