Häusermann Automobile AG

Name

Häusermann Automobile AG

Legal name

Häusermann Automobile AG

Website

https://haeusermann.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Automotive dealership
• Vehicle sales
• Auto workshop services
• Commercial fleet leasing
• Vehicle subscription

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple brands (Volvo, Zeekr, Alfa Romeo, Jeep, Fiat, Abarth) including both passenger cars and commercial vehicles.
2. Used Vehicle Sales (Occasionen): Purchase and sale of pre-owned vehicles.
3. Vehicle Leasing: Leasing arrangements for vehicles, including special promotional rates (e.g., 0.0% leasing for Jeep Avenger).
4. Service and Maintenance: Workshop services including maintenance, repairs, tire changes, air conditioning service, electrical work.
5. Bodywork and Painting: Carrosserie and painting services for vehicle damage repair.
6. Vehicle Subscription (HYRA): Volvo HYRA flexible vehicle subscription service allowing rentals from 1 day to 2 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Häusermann Automobile AG operates as a multi-brand authorized automotive dealership in the Zürich region, selling new and used vehicles from Volvo, Zeekr, Alfa Romeo, Jeep, Fiat, and Abarth. The company also provides complementary services including vehicle leasing, the Volvo HYRA flexible subscription program, full workshop maintenance and repairs, bodywork and painting, tire hotel storage, and dedicated fleet solutions for business customers.

Product overview

Häusermann Automobile AG is a Swiss automobile dealership operating as a multi-brand dealer for Volvo, Zeekr, Alfa Romeo, Jeep, Fiat, and Abarth vehicles. The company offers new and used vehicle sales, leasing, and full workshop/maintenance services across five locations in the Zurich region (Zurich, Illnau-Effretikon, Wetzikon, and previously Dübendorf). The core product portfolio consists of six vehicle brand lines spanning electric vehicles (Zeekr, Volvo EX-series, Alfa Romeo Junior Elektrik, Fiat 500e/600e, Abarth 500e), plug-in hybrids (Volvo XC/XC/V60, Alfa Romeo Tonale PHEV, Jeep Grand Cherokee 4xe), mild hybrids, and conventional combustion vehicles. Special variants like the Volvo EX30 Worker for commercial customers and the limited Jeep Avenger 4xe The North Face Edition address specific market segments. Supplementary services include vehicle leasing with promotional rates, Volvo HYRA car subscription, workshop services (tires, repairs, bodywork), and business fleet solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Volvo HYRA vehicle subscription
• Werkstatt- und Serviceangebote (Workshop and Service)
• Geschäftskunden (Business Customer Fleet Solutions)
• Leasing
• Probefahrt (Test Drive)
• Fiat 500 BEV Anhängerkupplung (Trailer Hitch)
• Volvo EX30 Worker
• Neuwagen (New Vehicle Sales)
• Gebrauchtwagen (Used Vehicles)
• Nutzfahrzeuge (Commercial Vehicles)

Quantifiable outcome

• 100 years of successful business operations celebrated in 2025
• +1 more outcomes

Named customers8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered primary and core.

• ZeekrprimaryChannel Partner/ Reseller/ Distributor · 1 January 2025Newest brand partnership announced in 2025. Häusermann is the official ZEEKR partner in Zürich. ZEEKR is described as one of the most exciting new premium electric vehicle brands in the European market, known for pioneering technology, exceptional design, high range, and redefining electric mobility driving experience.
• Volvo HYRAcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Participating dealer in Volvo's HYRA flexible vehicle subscription program. Offers Volvo Recharge Plug-in Hybrid vehicles on subscription from 1 day to 2 years. All-inclusive pricing covers taxes, basic insurance, and maintenance.
• Alfa RomeoprimaryChannel Partner/ Reseller/ Distributor · 1 January 2020Häusermann Automobile AG serves as authorized dealer for Alfa Romeo vehicles in the Zürich region. Added to portfolio in early 2020 as part of expansion beyond Volvo. Offers models including Giulia, Stelvio, Tonale, and Junior.
• JeepprimaryChannel Partner/ Reseller/ Distributor · 1 January 2020Authorized Jeep dealer since 2020. Offers full Jeep lineup including Avenger, Compass, Grand Cherokee, Renegade, and Wrangler. Hosts Jeep Offroad Day events for customer engagement.
• FiatprimaryChannel Partner/ Reseller/ Distributor · 1 January 2020Authorized Fiat dealer since 2020. Vehicle lineup includes 500 Elektro, 600 Elektro, Panda, Tipo, and commercial vehicles.
• AbarthprimaryChannel Partner/ Reseller/ Distributor · 1 January 2020Authorized Abarth dealer since 2020. Offers performance vehicles including Abarth 500e and 595/695 models.
• VolvocoreChannel Partner/ Reseller/ Distributor · 1 January 1981Long-standing partnership since 1981 as Volvo dealer. Originally Swiss importer of Volvo until 1981, then transitioned to dealer role. Full Volvo lineup including EX30, EX40, EX90, XC60, XC90, V60, and plug-in hybrids.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AMAG Group AG: Switzerland's largest automotive retail and import group, operating multi-brand dealerships and service centers nationwide. Directly comparable as a multi-brand dealer serving Swiss consumers, with overlapping brand portfolios (incl. VW/Audi/Porsche vs. Häusermann's Volvo/Stellantis/Zeekr).
• Emil Frey Group: Major Swiss multi-brand automotive retailer with extensive dealership and service network. Closest peer to Häusermann in terms of multi-brand franchised dealership model, workshop operations, and Swiss regional presence.

Others

• AutoScout24 Schweiz: Switzerland's leading online vehicle marketplace, where Häusermann lists used inventory. Comparable as a key channel for used vehicle discovery but not a direct competitor; relevant ecosystem player.

Regional players

• Garage Auto Welt von Rotz AG: Central Swiss multi-brand automotive dealer offering new/used vehicle sales, workshop services and fleet solutions. Comparable to Häusermann as a regional multi-brand family business with similar service breadth, though operating in a different geography.
• Garage Reichlin AG: Central Swiss multi-brand dealer offering Volvo and other brands with full service operations. Comparable to Häusermann as a regional multi-brand dealership competing for similar Swiss customers.

Emerging players

• CARIFY (Swiss car subscription): Swiss vehicle subscription startup offering flexible car subscriptions. Comparable to Häusermann's Volvo HYRA offering as a competing channel for flexible mobility, though CARIFY operates across multiple brands via a digital-first model.

Broad incumbents

• Hedin Mobility Group: Large European automotive retailer and distributor operating multi-brand dealerships across several countries. Comparable as a larger-scale multi-brand dealer group with similar franchised business model and EV transition exposure.
• Zeekr Europe: The premium EV OEM that Häusermann partners with in Zürich. Relevant as Häusermann's newest and most strategically important brand partner, defining a key growth lever for the dealership.
• Volvo Car Switzerland AG: The Swiss Volvo importer and brand owner. Relevant as Häusermann's primary franchisor and as the source of vehicles, parts, technical training, and the HYRA subscription program Häusermann distributes.
• Stellantis Switzerland (FCA Switzerland SA): Swiss operations of the OEM group owning Alfa Romeo, Jeep, Fiat and Abarth. Comparable as Häusermann's franchisor for four of its seven brands; relevant for understanding manufacturer strategy and dealer economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%A4usermann-automobile-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Häusermann Automobile AG