What Hagan Ski USA does

Hagan Ski USA is the North American distribution arm of Hagan, an Austrian family-owned ski manufacturer founded in 1924 in Antiesenhofen, Austria, by the two Hager brothers. The brand specializes exclusively in ski mountaineering equipment, currently in its third generation of family ownership under Franz and Alexandra Siegesleuthner. Headquartered in Austria with a US contact office reachable at a Denver-area code number, Hagan Ski USA serves adventure/freeride, all-mountain, and performance/professional ski mountaineering segments, plus starter and junior entries, across a 5-series ski portfolio (CORE, BOOST, PURE, ULTRA, SPECIAL) priced at $899-$1,099 per pair.

The product ecosystem includes ATK-branded and HAGAN-branded touring bindings ($649-$799), proprietary Smartglue and Hybrid climbing skins ($189-$219) with proprietary heat-cleanable and hybrid-glue adhesive technologies, and consumable accessory lines (skin wax, organic liquid wax, dry climb treatment, hybrid glue cleaner, binding grease). Pre-configured bundle packages pair skis with bindings and skins across six use cases (Starter, All-Round, Freeride, Uphill Fitness, Race, Grom). The core technical differentiator is ultra-lightweight construction across the entire ski range, paired with a complete proprietary skin care and maintenance product line that creates consumable follow-on revenue per ski sold.

Hagan Ski USA operates a hybrid go-to-market combining DTC e-commerce at haganskiusa.com (with 10% first-order email signup discount and seasonal clearance sales up to 50% off), a US dealer locator network supported by 'Support Your Local Shop' messaging, athlete ambassador and Pro Deal programs, and direct phone/email sales. Distribution is complemented by community-led marketing through SkiMo race event calendars, blog content, and word-of-mouth referrals. Marketing spend is deliberately kept minimal to preserve price competitiveness, with the company positioning on product quality, heritage, and value rather than commercial promotion.

Name

Hagan Ski USA

Legal name

Hagan Ski USA

Website

https://haganskimountaineering.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Hagan Ski USA is the North American arm of Austrian family-owned ski manufacturer Hagan (founded 1924), selling ultra-lightweight touring skis, bindings, and proprietary climbing skins direct-to-consumer and through US ski shops, serving adventure, all-round, and racing ski mountaineers.

Ownership category

akta.pro rank

Product category

Alpine Touring / Ski Mountaineering Equipment

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Ski mountaineering equipment
• Alpine touring skis
• Climbing skins
• Ski touring bindings
• Backcountry skiing gear

Headquarters

HQ city

Antiesenhofen

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Ski Sales: One-time sale of alpine touring skis across multiple series (CORE, BOOST, PURE, ULTRA, SPECIAL) targeting different use cases from freeride to racing. Prices range from $899 to $1,099 per ski.
2. Binding Sales: Touring bindings sold as standalone products. Includes ATK-branded and HAGAN-branded bindings ranging from $649 to $799. Parts and accessories also available.
3. Climbing Skins: Specialized climbing skins (Smartglue and Hybrid varieties) sold at $189-$219. Complementary skin care products (waxes, cleaners, treatments) at $9.99-$31.95.
4. Skiing Equipment Accessories: Boots, poles, apparel, and binding parts/accessories. Full equipment ecosystem for ski mountaineering.
5. Complete Bundle Packages: Pre-configured ski packages combining skis, bindings, and skins at discounted bundle pricing. Starter, All-Round, Freeride, Uphill Fitness, Race, and Grom bundles.
6. Newsletter/Marketing List: Email list building with 10% first-order discount incentive. Delivers product launches, special offers, and touring tips to drive repeat purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hagan Ski USA sells complete ski mountaineering equipment, including five series of touring skis (CORE, BOOST, PURE, ULTRA, SPECIAL), ATK touring bindings, Smartglue and Hybrid climbing skins, touring boots, poles, and apparel. The company also offers six pre-configured complete bundle packages (Starter, All-Round, Freeride, Uphill Fitness, Race, Grom) that pair matched skis, bindings, and skins. Distribution is via own e-commerce (haganskiusa.com) and a network of North American retail dealers.

Product overview

Hagan Ski USA is an Austrian family-owned ski mountaineering equipment company founded in 1924, specializing exclusively in alpine ski touring products. The product portfolio centers on five touring ski series (CORE, BOOST, PURE, ULTRA, and SPECIAL) covering all skill levels from beginner to professional racing. Complementary product lines include ATK touring bindings, Smartglue and Hybrid climbing skins, touring boots, and poles. The company offers six complete bundled packages (Starter, All-Round, Freeride, Uphill Fitness, Race, and Grom) that pair skis, bindings, and skins for ready-to-ski setups. Accessory products include skin care and maintenance items such as Organic Universal Wax, Contour Skin Wax, Contour Dry Climb treatment fluid, Contour Hybrid Glue Skin Cleaner, and ATK Binding Grease. Hagan positions itself as a performance-focused brand prioritizing weight, durability, and value over aggressive marketing, with skis designed for backcountry ski mountaineering rather than resort or sidecountry use.

Differentiator

Problem solved

Functional benefit

Products and services

• Touring Skis (CORE Series) All-round touring skis designed for versatile performance across varied snow conditions and backcountry terrain, including the CORE Carbon 89 Lite and CORE FR 15 EVO models.
• Touring Skis (BOOST Series) Adventure and freeride-oriented touring skis with wider waist widths for deeper snow and steeper terrain, including the Boost 105 model.
• Touring Skis (PURE Series) Entry-level to intermediate touring skis offering accessibility for new ski mountaineers entering the sport.
• Touring Skis (ULTRA Series) High-performance and race-oriented ultra-light touring skis optimized for weight and speed, including the ULTRA 79 and ULTRA World Cup models.
• Touring Skis (SPECIAL Series) Specialized touring skis intended for specific use cases or unique terrain requirements.
• Touring Bindings ATK-branded and Hagan-branded touring bindings sold as standalone products, including the Ultra World Cup Brake, Pin Up 8 EVO, and other ATK binding models priced $649-$799, with replacement parts and accessories available separately.
• Smartglue Climbing Skins Climbing skins with proprietary Smartglue adhesive technology that allows easy attachment and removal, with various widths sized to match Hagan ski models. Priced $189-$219.
• Hybrid Climbing Skins Climbing skins combining mohair and synthetic fibers with a hybrid glue base designed for optimal grip and glide across varying conditions; adhesive can be restored with the Hagan Hybrid Glue Skin Cleaner.
• Touring Boots Ski mountaineering boots designed for backcountry touring with touring soles and climbing modes.
• Starter Bundle Complete touring ski bundle for beginner ski tourers pairing skis, bindings, and skins in the PURE series at a bundled discount.
• All-Round Bundle Complete touring ski bundle featuring the CORE 84 skis paired with bindings and skins for all-around mountain conditions at a bundled price.
• Freeride Bundle Complete touring ski bundle featuring BOOST 99 skis paired with bindings and skins for wider terrain and freeride adventures.
• Uphill Fitness Bundle Complete touring ski bundle featuring ULTRA series skis paired with bindings and skins optimized for uphill performance and fitness touring at a bundled price.
• Race Bundle Complete racing-oriented touring ski bundle for ski mountaineering competition, pairing race-ready skis with bindings and skins.
• Grom Bundle Complete touring ski bundle sized and configured for younger or smaller skiers entering the sport.
• Organic Universal Wax 50-gram organic ski wax that waterproofs touring skins, repels water, prevents icing and snow clumping, and improves glide.
• Contour Skin Wax 33-gram paraffin-based climbing skin wax that repels water, prevents icing, and improves skin glide in variable conditions.
• Contour Dry Climb Skin Treatment Fluid Solvent-free, fluorocarbon-free, biodegradable skin treatment spray that waterproofs mohair climbing skins and prevents icing in wet snow.
• Contour Hybrid Glue Skin Cleaner 300ml or 100ml spray cleaner formulated to restore adhesion on Hagan hybrid glue climbing skins by removing wax, oils, dirt, and contaminants.
• ATK Binding Grease 8-gram tube of ATK SG01 binding grease for lubrication and maintenance of ATK ski bindings.
• Touring Poles Ski touring poles designed for backcountry ski mountaineering.
• Hagan Apparel Ski touring apparel, including clothing for on-mountain use.

Quantifiable outcome

• Skis lighter than many sidecountry brands' lightest skis
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DPS Skis: Premium US-based ski manufacturer with strong backcountry/touring presence and direct-to-consumer sales model. Comparable on premium positioning, weight-focused touring skis, and similar customer demographic of dedicated backcountry skiers.
• Black Diamond Equipment: Major US-based backcountry ski equipment brand offering touring skis, bindings, and skins with strong specialty retail presence. Comparable across touring equipment categories and competitive in same North American dealer channels.
• G3: Canadian backcountry ski equipment specialist known for climbing skins and touring skis with strong North American dealer presence. Most direct peer for skin technology comparison given G3's skin expertise.
• Pomoca: Swiss climbing skin specialist producing mohair and synthetic skins for ski touring. Direct comparable on climbing skin products and a key competitor/supplier in the touring accessories category where Hagan also competes.
• Movement Skis: Swiss-made pure-play ski touring brand offering similar ultralight alpine touring skis across multiple categories. Most direct comparable to Hagan given comparable focus, pricing, and weight-focused design philosophy targeting same backcountry customer.
• Dynafit: Industry-leading ski mountaineering brand (part of Oberalp Group) with comprehensive touring ski, binding (with Low Tech/Race system), boot, and skin ecosystem. The dominant benchmark Hagan competes against in the touring-specific category.

Broad incumbents

• Fischer (Touring): Large Austrian ski manufacturer (similar heritage to Hagan) with established touring ski lines. Broad incumbent competing across touring equipment categories while serving broader Nordic and alpine skiing markets.
• Salomon (MTN Series): Major French outdoor brand (Amer Sports portfolio) with MTN touring series covering skis, bindings, and boots. Broad incumbent in same backcountry ski market while serving wider sports categories.
• Atomic (Backland Series): Large Austrian ski manufacturer (Amer Sports portfolio) whose Backland series directly competes in touring market. Comparable on touring ski product while operating much broader portfolio including resort/alpine products.

Emerging players

• ATK Bindings: Italian touring binding manufacturer whose products Hagan distributes under ATK brand. Both supplier and adjacent competitor in touring binding space—ATK offers premium bindings similar to Dynafit's Low Tech line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hagan-ski-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagan Ski USA