（株）白山

What （株）白山 does

白山眼鏡店 (Hakusan Megane) is a privately held Japanese eyewear manufacturer and retailer operating exclusively under its own brands. Its lineage traces to 1883 (Ningyocho) and the current entity was incorporated in 1946 in Ueno, Tokyo; since 1975 the company has designed and produced all-original Japan-made eyeglass frames organised into four core lines — ACETATE BASIC, ACETATE TYPICAL, METAL (titanium, β-titanium, SPM, silver 925, 18K gold) and COMBINATION — plus signature models such as HANK (the 1975 first original frame, now in a 50-colour 50th anniversary edition), the legendary MAYFAIR (reissued in 2020 after being sealed since John Lennon wore it in 1979), and WINSTON (named after Lennon's middle name).

The business distributes through a tightly controlled channel: five directly operated retail stores in Japan (Ueno, Shibuya, Jiyugaoka, Kichijoji, Osaka Chayamachi) and three official friendship shops operated by independent partners in Seoul (BE INTERNATIONAL), Hong Kong (OCULAR PLUS) and Shanghai (the WAREHOUSE optic). General online sales are deliberately not offered to prevent counterfeits, a position the company reinforces with documented legal action against imitation products; limited editions such as MAYFAIR and the 2023 T.O.P collaboration model (1,104 pieces at ¥49,500) are sold exclusively through an online lottery system.

Monetisation rests on hardware sales (frames ¥14,300+ for prescription pairs up to ¥56,100 for limited editions), lens sales and processing (from ¥3,300 for non-prescription pairs), and recurring service revenue from frame repair, parts replacement and free lifetime adjustments on Hakusan originals. Customers are predominantly fashion-conscious individual consumers seeking understated Japanese craftsmanship, alongside a secondary collector segment and a musician/performer niche illustrated by named wearers such as T.O.P, John Lennon, Gentle Kubota and Atsuki Takizawa. The company is family-led, with President Masami Shiroyama at the helm, and discloses no external funding or equity structure.

Name

（株）白山

Legal name

HAKUSAN & Co, Ltd.

Website

https://hakusan-megane.co.jp

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

白山眼鏡店 (Hakusan Megane) is a Japanese heritage eyewear manufacturer producing all-original frames domestically since 1975. Products sell exclusively through five owned Japanese retail stores and three international friendship shops, targeting fashion-conscious and collector consumers.

Ownership category

akta.pro rank

Product category

Premium Eyewear (Handcrafted Japanese Eyeglass Frames)

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Handcrafted eyeglass frames
• Japan-made eyewear
• Prescription lens services
• Acetate titanium frames
• Limited edition eyewear

Headquarters

HQ city

Tokyo (Ueno)

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Eyeglass Frame Sales: Sale of proprietary original eyeglass frames manufactured in Japan. Product categories include ACETATE BASIC, ACETATE TYPICAL, METAL, and COMBINATION series. Frames sold exclusively through directly operated retail stores.
2. Lens Sales and Processing: Lens sales and processing services. Prescription and non-prescription lenses available. Lens prices start from ¥3,300 for non-prescription pairs to ¥14,300+ for basic prescription lenses.
3. Repair and Adjustment Services: Frame repair, parts replacement, and fitting/adjustment services. Free adjustments for Hakusan original frames. Parts sold separately (screws ¥165, pads ¥660).
4. Limited Edition Lottery Sales: Special limited edition models (Mayfair, T.O.P collaboration) sold exclusively via online lottery system, creating exclusivity and driving demand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hakusan Megane designs, manufactures, and sells proprietary Japan-made original eyeglass frames across four lines (ACETATE BASIC, ACETATE TYPICAL, METAL, COMBINATION) using premium materials such as acetate, titanium, SPM alloy, Silver 925, and 10K/18K gold. The company complements frame sales with in-house prescription and non-prescription lens processing plus fitting, adjustment, and repair aftercare services, and generates collector demand through limited-edition models such as the John Lennon Mayfair (reissued 2020) and T.O.P collaboration (2023) sold via online lottery.

Product overview

白山眼鏡店 (Hakusan Megane) is a Japanese eyewear manufacturer specializing in original eyeglass frames. Founded in 1883 and re-established in Ueno in 1946, the company began producing Japan-made original frames in 1975. Their product portfolio consists of four main frame lines: ACETATE BASIC (entry-level acetate), ACETATE TYPICAL (mid-range acetate featuring approximately 40+ models including GLAM, FOX, WEEPS, HANK, DECO), METAL (titanium, β-titanium, SPM, silver, K18 gold materials), and COMBINATION (mixed acetate-metal designs with FLIP-UP FRONT, CLIP, and Punching innovations). Notable models include the legendary MAYFAIR Model (worn by John Lennon, sealed 40 years before 2020 reissue), T.O.P collaboration (2023, 1104 limited pieces), the flagship HANK Model (1975 first original frame, 50th anniversary in 2025 with 50 colors), and WINSTON Model (named after Lennon's middle name). The company produces approximately 110 items across 550 color variations, all original designs. Products are sold through 5 directly-managed stores in Japan (Ueno, Shibuya, Jiyugaoka, Kichijoji, Osaka) and 3 official friendship shops overseas (Seoul, Hong Kong, Shanghai).

Differentiator

Problem solved

Functional benefit

Brands

• HAKUSAN MAYFAIR: Legendary eyeglass model originally designed in 1978, famously worn by John Lennon until his death in 1980. The model was sealed for 40 years and reissued in 2020-2021.
• WINSTON
• HANK

Products and services

• ACETATE BASIC Frame Line Entry-level acetate frame line featuring fundamental shapes (round, Boston, and other classic silhouettes) for fashion-conscious individual consumers seeking understated Japan-made eyewear.
• ACETATE TYPICAL Frame Line Mid-range acetate frame collection featuring approximately 40+ models (including GLAM series, FOX types, WEEPS, SCOTT, HANK, DECO, and commemorative models) in regular plastic and celluloid materials for daily premium wear.
• METAL Frame Line Metal frame collection in titanium, β-titanium, SPM (Sun Platinum alloy), Silver 925, and K18 (18K gold), including TITAN series, NYLON series, ANAAKI rimless frames, and silver one-piece frames for premium eyewear buyers.
• COMBINATION Frame Line Combination frames blending acetate and metal materials with innovative designs including FLIP-UP FRONT (flip-up front frame), CLIP series, LINDY BROW (Montgomery bridge style), and Punching series with stainless steel inserts.
• MAYFAIR Model (Signature Limited Edition) The legendary John Lennon MAYFAIR frame (originally released 1978), reissued in 2020 after being sealed for 40 years, available in Yellow, Brown, and Clear colors; sold via online lottery only and priced at ¥56,100 (tax included) for collectors and cultural-enthusiast buyers.
• T.O.P Collaboration Model Limited collaboration eyewear (1,104 pieces) co-created with K-pop artist T.O.P (Choi Seung-hyun/BIGBANG), released November 4, 2023 in three colorways (Maple/Clear, Dark Grey/Brown, Ivory/Blue) and sold exclusively via online lottery for ¥49,500 (tax included).
• HANK Model (Flagship Original) The flagship HANK model — the first original frame Hakusan created in 1975, produced continuously for 50+ years with 14 color options and gold-tone metal parts, and re-released in a 50-color commemorative edition for its 50th anniversary in 2025.
• WINSTON Model Original frame model released in 1980 and named after John Lennon's middle name Winston; reproduced in acetate and titanium versions as part of the ACETATE BASIC and METAL lines for Lennon-heritage collectors.
• DECO Model Long-selling original model originally created in December 1992, reproduced with a slightly slimmer profile and original decorative fittings; also available in celluloid (DECO 1st.) for fans of classic Japanese acetate frames.
• GLAM PROTO Model The boldest original model in the Hakusan lineup, created in May 2007 using 8mm thick acetate for a strong, statement silhouette.
• TITAN TWOPOINT Model Original 1990 metal model faithfully reproduced in titanium with a distinctive two-point bridge design, part of the METAL line for buyers preferring titanium construction.
• Silver One-Piece Frames (純銀一山) Premium one-piece frames made from Silver 925 (sterling silver) with palladium lower-rim lock parts and stainless steel screws; available in Round, Boston, and Oval shapes with or without hand-carved arabesque patterns.
• Silver × K18 One-Piece Frames (純銀×K18一山) Ultra-premium one-piece frames combining Silver 925 rims and temples with K18 (18K gold) bridges and yoloi parts, available in Round and Boston shapes for high-end buyers.
• ANAAKI Rimless Frames Original rimless frame series in titanium and β-titanium, evolved into the ANAAKI RIM variant with thin plastic rims wrapped around the lenses for a minimalist silhouette.
• DECO 1st. (Celluloid) Reissue 2022 reissue of the first edition 1992 DECO model, reproduced using celluloid material with decorative metal fittings, available only in black frame color with gold or silver fittings for collectors.
• Prescription and Non-Prescription Lens Sales & Processing In-house lens sales and processing services offering prescription and non-prescription lenses (plano clear/color from ¥3,300/pair; basic prescription from ¥14,300/pair) installed in customer-purchased or existing frames at the directly operated stores.
• Frame Repair & Adjustment Aftercare Service Frame repair, parts replacement, and fitting/adjustment services for Hakusan original frames, including free adjustments for original frames and paid replacement parts (screws ¥165; metal frame pads ¥660/pair) to support lifetime product use.

Quantifiable outcome

• HANK model has been continuously produced for over 50 years since 1975
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• T.O.P (Choi Seung-hyun)coreStrategic or Co-development Partner · 31 August 2023Collaboration with K-POP artist T.O.P to create the T.O.P model, released November 4, 2023 (T.O.P's birthday). 1,104 pieces produced. T.O.P expressed desire to wear the glasses to the moon as part of dear moon project. Joint development of original frame design based on Hakusan archive models.
• BE INTERNATIONAL (Seoul Friendship Shop)minorChannel Partner/ Reseller/ DistributorAuthorized dealer operating official Hakusan Megane friendship shop in Seoul, South Korea. Provides retail presence for Korean market.
• OCULAR PLUS (Hong Kong Friendship Shop)minorChannel Partner/ Reseller/ DistributorAuthorized dealer operating official Hakusan Megane friendship shop in Hong Kong. Provides retail presence for Hong Kong market.
• the WAREHOUSE optic (Shanghai Friendship Shop)minorChannel Partner/ Reseller/ DistributorAuthorized dealer operating official Hakusan Megane friendship shop in Shanghai, China. Provides retail presence for mainland China market.
• Optician H's Grease JazzminorGTM or Marketing PartnerCollaboration featuring jazz musicians (Gentle Kubota, Hirofumi Asaba, Atsuki Takizawa) who are Hakusan Megane wearers. Created music video 'Mack the Knife' and featured interviews. Showcases brand in musician/artistic context.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MYKITA: Berlin-based premium eyewear manufacturer with in-house production and own flagship stores worldwide. Direct comp on original design, premium materials, and own-retail control.
• ic! berlin: German design eyewear brand built around proprietary screwless hinge technology and original frame designs. Comparable premium handmade positioning with selective retail distribution.
• 999.9 (Four Nines): Tokyo-headquartered Japanese eyewear maker producing handcrafted, original-design frames with a similar "design philosophy" led approach. Direct competitor in the premium Japanese-made segment with overlapping clientele.
• Lindberg: Danish premium eyewear maker focused on handmade, modular rimless and titanium frames with no visible branding. Closest Western analog in design philosophy ("not over-designing") and direct-to-consumer premium positioning.
• Masunaga (増永眼鏡): Founded 1905 in Fukui, Japan's traditional eyewear manufacturing region. Handmade titanium and acetate frames sold globally. Most direct comp by heritage depth and Japan-made positioning.
• Kaneko Optical (金子眼鏡): Long-established Japanese handmade eyewear brand producing original cellulose-acetate and metal frames at similar premium price points. Operates own retail boutiques and shares Hakusan's Japan-made heritage narrative.
• EYEVAN: Japanese heritage eyewear brand founded 1972 with original frame designs and own retail. Pursues artist collaborations and capsule drops, mirroring Hakusan's cultural-collaboration playbook.

Broad incumbents

• JINS: Major Japanese eyewear retailer with massive store footprint and own-brand manufacturing. Different price tier but operates in the same retail and Japan-made eyewear category, defining the competitive ceiling for scale.
• Oliver Peoples: Acquired by EssilorLuxottica, American heritage-inspired premium eyewear brand sold through broader global retail. Overlaps in premium acetates and cultural positioning but at vastly larger scale via wholesale.

Emerging players

• DITA Eyewear: Los Angeles-based independent premium eyewear brand producing handmade acetate and titanium frames in Japan. Comparable through Japan-made manufacturing, limited distribution, and celebrity-driven cultural cachet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hakusan_megane
• Instagraminstagram.com/hakusan_megane_jp
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E7%99%BD%E5%B1%B1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）白山