Half Mile Farm

What Half Mile Farm does

Half-Mile Farm is an adults-only luxury country inn located at 214 Half Mile Drive in Highlands, North Carolina, approximately five minutes from downtown in the Blue Ridge Mountains. The property operates as a single-asset hospitality business within the Old Edwards Hospitality Group portfolio, serving registered guests aged 18 and older who seek romantic getaways, wellness retreats, golf experiences, and curated mountain escapes. The accommodation portfolio spans Historic Main House rooms (Historic Deluxe King, Historic Standard Queen), Courtyard rooms with fireplaces and private balconies or porches, Woodland Luxury suites, and standalone multi-room cabins (Earnest Cabin and Captains Cabin). On-site amenities include Serenity Spa, J. Henry Farmhouse Tavern restaurant, a heated outdoor pool, year-round jacuzzi, paddleboarding and canoeing on Apple Lake, marked hiking trails, EV charging stations, and a complimentary chef-prepared breakfast with afternoon social hour.

The business derives revenue from multiple streams: accommodation rentals priced by room type, season, and length of stay; food and beverage through J. Henry Farmhouse Tavern and signed privileges at sister-property restaurants (Madison's, Four65 Woodfire Bistro, Hummingbird Lounge); spa services at Serenity Spa and The Spa at Old Edwards; eight themed vacation packages (Slip Away & Save, One- and Two-Night Golf Packages, Romantic Mountain Escape, Gear Up and Go, Babymoon, Christmas Tree, Comfort & Joy, Anniversary Celebration); add-on purchases such as flowers, wine, champagne pairings, charcuterie, and cakes ($25–$215); and gift cards redeemable across the Old Edwards portfolio. Distribution runs through the direct website (halfmilefarm.com), phone reservations (1-855-271-7246), online travel agencies, and cross-promotion with Old Edwards Inn & Spa and 200 Main Hotel. A first-night-stay deposit is collected at booking with refundable cancellation up to 14 days prior.

Technology infrastructure is standard for a boutique luxury property: real-time digital booking, Google Analytics for traffic attribution, CartStack for booking-abandonment recovery, Benchmark Email for newsletter marketing, and SiteImprove for ongoing WCAG 2.2 AA accessibility monitoring. The website is designed for GDPR and CCPA compliance. The property has earned the NC Green Travel Award as the first hospitality brand in North Carolina recognized for environmental stewardship and holds multiple US News & World Report and 2024 Travel + Leisure Top 500 placements. There are no patents, no proprietary AI systems, no venture funding, and no disclosed revenue figures; the business is privately held with no public listing.

Name

Half Mile Farm

Legal name

Half-Mile Farm

Website

https://halfmilefarm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Half-Mile Farm is an adults-only luxury country inn in Highlands, North Carolina, operating as a single property within the Old Edwards Hospitality Group portfolio. It serves couples and leisure travelers 18+ through accommodations, dining, spa, golf access, and curated vacation packages.

Ownership category

akta.pro rank

Product category

Boutique Country Inn & Resort

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Country Inns & Rural B&Bs (THAGAHAD)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury country inn
• Adults-only resort
• Mountain retreat lodging
• Spa accommodations
• Curated vacation packages

Headquarters

HQ city

Highlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Accommodation Revenue: Room rentals across multiple accommodation types including Historic Deluxe King, Historic Standard Queen, Courtyard rooms (Standard King Fireplace, Balcony King Fireplace, Superior King Balcony Fireplace, Standard King Porch), Woodland Luxury rooms, and standalone cabins (Earnest Cabin, Captains Cabin). Pricing varies by room type, season, and length of stay. Deposit of first night's stay charged at reservation.
2. Food & Beverage: J. Henry Farmhouse Tavern serves breakfast (7:30am-10am), complimentary hors d'oeuvres (5pm-6pm), bar (12pm-10pm), and bar food (12pm-8pm). Dining exclusively for registered guests. Room-signing privileges at Old Edwards Inn restaurants including Madison's Restaurant, Four65 Woodfire Bistro, Hummingbird Lounge, and Wine Garden.
3. Spa Services: Serenity Spa offers massages and therapies using botanical ingredients. Services available Tuesday-Saturday 11am-5pm. Booking recommended 24 hours in advance. Access also to The Spa at Old Edwards with room-signing privileges.
4. Vacation Packages: Curated packages including Slip Away & Save (2-night spa and dining package), Golf Packages (1-night and 2-night), Romantic Mountain Escape, Gear Up and Go hiking package, Babymoon package, Christmas Tree Package, Comfort & Joy holiday package, Anniversary Celebration package.
5. Add-On Amenities: Optional enhancements available for purchase: flower bouquets ($95-$135), private label wines ($75), champagne and chocolate pairings ($205-$215), seasonal mini loaves ($25), birthday/anniversary cakes ($35), charcuterie boards ($50), artisan cheese selections ($40), beer buckets ($44), spa amenity collections ($100).
6. Gift Cards: E-gift cards and traditional gift cards redeemable at all Old Edwards properties including Half-Mile Farm, 200 Main, Old Edwards Inn & Spa, Madison's Restaurant, Hummingbird Lounge, Rooftop Terrace, Four65 Woodfire Bistro, Old Edwards Club, Acorns, and The Spa at Old Edwards.
7. Golf Access: Guests receive access to Old Edwards Club (18-hole Tom Jackson-designed course) and GlenCove including The Saddle (12-hole par-three walking course). Golf packages include lunch at The Grill Room.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Half-Mile Farm is an adults-only (18+) private luxury country inn in Highlands, North Carolina, offering overnight accommodations in rustic-chic rooms, suites, and standalone cabins, along with on-site dining at J. Henry Farmhouse Tavern, Serenity Spa services, and access to Old Edwards Club golf. The property sells curated vacation packages (golf, romantic, babymoon, holiday, hiking) bundled with dining and spa, plus optional add-on amenities (flowers, wine, champagne, charcuterie). All amenities are exclusively reserved for registered guests.

Product overview

Half Mile Farm is an adults-only luxury country inn in Highlands, North Carolina, offering a portfolio of accommodation products including historic rooms in the Main House (Historic Deluxe King, Historic Standard Queen), courtyard rooms with fireplaces and balconies (Courtyard Standard King Fireplace, Courtyard Balcony King Fireplace, Courtyard Superior King Balcony Fireplace, Woodland Luxury King Balcony Fireplace, Courtyard Standard King Porch), and standalone cabin accommodations (Entire Earnest Cabin, Captains Cabin with multiple room options). On-site amenities include J. Henry Farmhouse Tavern restaurant, Serenity Spa with massage and botanical therapies, and various recreational activities. The property offers themed vacation packages (Slip Away & Save, Golf Packages, Romantic Mountain Escape, Babymoon, Christmas Tree Package, Comfort & Joy, Anniversary Celebration, Gear Up and Go) along with optional add-on purchases. Golf access is available at Old Edwards Club and GlenCove. The inn also hosts events including weddings and corporate retreats. Dining privileges extend to Old Edwards Inn restaurants with transportation provided. All services are exclusively for registered guests 18 and older.

Differentiator

Problem solved

Functional benefit

Brands

• J. Henry Farmhouse Tavern: On-site restaurant offering soups, salads, casual bites, handcrafted cocktails, and lake views, exclusively for hotel guests.
• Serenity Spa

Products and services

• Historic Deluxe King Lake or courtyard view room located on the second floor of the historic Main House, featuring heated marble bathroom floors and large windows; sleeps up to 2, accessible only by stairs.
• Historic Standard Queen Cozy Main House room with plush bedding, modern bath amenities, and serene courtyard views located above the lobby and J. Henry Farmhouse Tavern; accessible only by stairs.
• Courtyard Standard King Fireplace Courtyard room with a plush king bed, heated marble bathroom floors, cozy sitting area with stacked-stone fireplace, and private balcony.
• Courtyard Balcony King Fireplace Courtyard room featuring plush bedding, sitting area with stacked-stone fireplace, luxurious soaking tub, and private balcony with peaceful views.
• Courtyard Superior King Balcony Fireplace Luxury courtyard room with soothing soaking tub, sitting area with stacked-stone fireplace, and private balcony with serene forest views.
• Woodland Luxury King Balcony Fireplace Spacious luxury room with heated marble bathroom floors, large soaking tubs, sitting areas, wet bars, and furnished balconies overlooking tranquil forests.
• Courtyard Standard King Porch Courtyard room with plush king bed, comfortable reading chair, upgraded bath amenities with spacious shower and heated marble floors, and private porch.
• Entire Earnest Cabin Three-bedroom standalone cabin with cozy accommodations, fireplaces, soaking tubs, kitchenettes, and serene outdoor spaces; sleeps up to 6.
• Entire Captains Cabin Two-story standalone cabin for families with two bedrooms, Jacuzzi tubs, full kitchen, cozy fireplace, spacious living area, and covered porch with pond views.
• J. Henry Farmhouse Tavern On-site tavern exclusively for registered hotel guests offering soups, salads, casual bites, and handcrafted cocktails with lake views; breakfast 7:30am-10am, hors d'oeuvres 5pm-6pm, bar 12pm-10pm.
• Serenity Spa Private on-site spa exclusively for guests offering soothing massages and therapies based on botanicals from on-property gardens and around the world; open Tuesday-Saturday, 11am-5pm.
• Slip Away & Save Package Two-night package including deluxe accommodations, three-course dinner for two, bottle of sparkling wine, and two 50-minute spa treatments; available April 5 - May 21, 2026 and September 1-30, 2026, Sunday-Thursday only.
• Two-Night Golf Package Two-night package with deluxe accommodations, daily chef-prepared breakfast, complimentary social hour, one round at Old Edwards Club, all-day play at The Saddle at GlenCove, and lunch for two at The Grill Room.
• One-Night Golf Package One-night package with deluxe accommodations, one round of golf at Old Edwards Club, and lunch for two at The Grill Room; single-golfer option available.
• Romantic Mountain Escape Two-night romantic getaway including deluxe accommodations, sparkling wine and strawberries, three-course dinner for two, and two $100 spa credits for The Spa at Old Edwards.
• Gear Up and Go

Quantifiable outcome

• NC Green Travel Award - first hospitality brand in North Carolina to receive this recognition for leadership in environmental stewardship
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, minor and secondary.

• Old Edwards Hospitality GroupcoreOthersParent company and ownership group managing Half-Mile Farm along with sister properties Old Edwards Inn & Spa, 200 Main Hotel, and affiliated restaurants. Provides centralized reservation systems, marketing support, brand guidelines, and operational infrastructure. Half-Mile Farm operates as part of this luxury hospitality portfolio with shared guest privileges across all properties.
• Old Edwards Inn & SpacoreStrategic or Co-development PartnerSister luxury property in downtown Highlands offering Madison's Restaurant, Four65 Woodfire Bistro, Hummingbird Lounge, Wine Garden, The Spa at Old Edwards, and Old Edwards Club golf course. Half-Mile Farm guests receive room-signing privileges and evening shuttle transportation to Madison's Restaurant.
• 200 Main HotelminorChannel Partner/ Reseller/ DistributorSister property in Highlands offering pet-friendly accommodations (select dog-friendly rooms). Part of Old Edwards Hospitality Group portfolio with cross-promotional opportunities and shared brand standards.
• Madison's RestaurantcoreStrategic or Co-development PartnerFine dining restaurant at Old Edwards Inn offering farm-to-table cuisine. Half-Mile Farm guests receive room-signing privileges and evening shuttle service. Features elegant dining experiences including the 11th Annual Champagne Dinner featuring Pol Roger and Calvisius Caviar.
• Four65 Woodfire Bistro + BarsecondaryStrategic or Co-development PartnerRestaurant at Old Edwards Inn offering woodfire cuisine. Half-Mile Farm guests have room-signing privileges and evening transportation available.
• Old Edwards Club (Golf)coreStrategic or Co-development PartnerPrivate 18-hole Tom Jackson-designed golf course offering challenging play along the Eastern Continental Divide. Half-Mile Farm guests receive golf access and preferred tee times. Featured in golf packages.
• GlenCove (The Saddle at GlenCove)secondaryStrategic or Co-development PartnerPrivate 12-hole par-three walking course designed for all ages and skill levels. Features a putting course and short-game practice area. Included in golf packages for Half-Mile Farm guests.
• Chimney Pond Tree FarmminorOthersChristmas tree farm partner for the Christmas Tree Package offering. Provides 6-7ft tree vouchers for guests as part of the holiday package experience.
• The Highland HikerminorOthersLocal outfitter partner providing hiking guides and merchandise discounts for the Gear Up and Go package. Offers Guide to Day Hikes, Fly Fishing and Mountain Biking.
• Floressence FlowersminorOthersFlorist partner providing add-on flower arrangements including Wish You May Bouquet ($95) and Redily Romantic dozen roses ($135) for guest celebrations.
• Highlands Nature CenterminorOthersEnvironmental nonprofit receiving $1 per stay opt-out donations from Half-Mile Farm guests. Contributions total $105,350 since 2011 through guest generosity.

Scale indicators4 records

Broad incumbents

• Grand Bohemian Lodge Asheville: Boutique luxury lodge in Asheville, NC, with art-driven design, spa, and upscale dining. Comparable Western NC mountain luxury positioning with curated experiential programming.
• Blackberry Farm: Legendary luxury resort in Walland, TN, with farm-to-table cuisine, spa, and outdoor activities. Sets the benchmark for Appalachian luxury experiential travel that Half-Mile Farm positions itself against in the Southeast.
• Blackberry Mountain: Sister property to Blackberry Farm focused on wellness, adventure, and active luxury in the Smoky Mountains. Comparable adult-targeted wellness retreat positioning with full-service spa and outdoor programming.
• The Inn on Biltmore Estate: Luxury inn on the Biltmore Estate in Asheville, NC, with full-service amenities, dining, and access to America's largest home. Comparable in NC luxury hospitality scale, though it serves a broader (non-adults-only) audience.

Regional players

• The Umstead Hotel and Spa: Five-star luxury hotel and spa in Cary, NC, with fine dining, art collection, and full-service wellness. Comparable luxury NC accommodations, but serves a Research Triangle urban/business-travel market rather than mountain leisure.

Direct peers

• The Swag: Adults-only luxury inn in Waynesville, NC, in the Smoky Mountains. Offers similar private, romantic, mountain-retreat positioning with chef-driven dining and curated packages — one of the closest direct competitors in NC mountain luxury lodging.
• 200 Main Hotel: Another Old Edwards Hospitality Group boutique property in Highlands, NC. Pet-friendly accommodations targeting a different slice of Highlands luxury demand while sharing the same parent brand and operational infrastructure as Half-Mile Farm.
• Greystone Inn: Historic luxury inn on Lake Toxaway, NC, with full-service dining, spa, and outdoor recreation. Comparable property type, size, and regional luxury positioning in the Western NC mountains.
• Old Edwards Inn & Spa: Sister property within Old Edwards Hospitality Group in downtown Highlands, NC. Offers luxury accommodations, Madison's Restaurant, The Spa at Old Edwards, and exclusive golf — the same guest experience ecosystem that Half-Mile Farm cross-promotes to.
• The Fearrington House: Boutique country inn in Pittsboro, NC, with a Relais & Châteaux-affiliated restaurant, gardens, and spa. Comparable luxury country inn model with similar curated-experience, fine-dining, and wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HalfMileFarm
• Facebookfacebook.com/HalfMileFarm
• Instagraminstagram.com/halfmilefarm
• LinkedInlinkedin.com/company/half-mile-farm

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Half Mile Farm