Halyk Market
- Company typePrivate
- Founded-
- HeadquartersAlmaty, Kazakhstan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Halyk Market firmographics
Firmographics- Name
- Halyk Market
- Legal name
- ТОО "Halyk Finservice"
- Website
- https://halykmarket.kz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Halyk Market industry classification
Industry- Product category
- Online Marketplace
- NAICS
- Sales Financing (52222)
- SIC
- Retail-Variety Stores (5331), Personal Credit Institutions (6141)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
Keywords
Where Halyk Market is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices1 record
Markets served
Halyk Market business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Marketplace Commission: Commission charged to sellers ranging from 5% to 18% depending on product category and installment term length
- Interest Income on Credit: Halyk Bank earns 22% annual interest on credit purchases (3-60 month terms), with the marketplace facilitating these transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission on sales: 5% to 18% based on category and installment term |
| Subscription | Monthly | Installment: 3-24 months, Credit: 3-60 months at 22% annual interest |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Halyk Market product offering
Product offeringCore offering
Halyk Market is a Kazakhstan B2B2C e-commerce marketplace that connects third-party sellers with consumers and enables purchases via card, installment (рассрочка over 3-24 months), or bank credit (3-60 months at 22% annual interest) processed through Halyk Bank. Access for consumers is gated by registration on the Homebank app, while sellers onboard via a dedicated B2B portal and pay commissions of 5%-18% per sale. Logistics (courier delivery, pickup points, and self-pickup from partner stores) span more than 120 cities across Kazakhstan.
Differentiator
Problem solved
Functional benefit
Products and services
- Halyk Market Consumer Marketplace Multi-seller e-commerce marketplace enabling Homebank-registered consumers in Kazakhstan to browse and buy electronics, home appliances, fashion, furniture, and home goods, with checkout supporting card, installment, or Halyk Bank credit and fulfillment via courier, pickup point, or store self-pickup.
- Installment (Рассрочка) Embedded buy-now-pay-later payment option for marketplace purchases that splits payment into 3, 6, 12, or 24 equal installments, available to Homebank-registered buyers in Kazakhstan.
- Bank Credit (Кредит) Halyk Bank-issued consumer credit for marketplace purchases, available in tenors from 3 to 60 months with a 22% annual interest rate and bank approval (typically within 1 minute) at checkout.
- B2B Seller Portal (Halyk Market for Business) Self-service business portal where Kazakhstan-registered companies and individual entrepreneurs register (5-minute onboarding), add products, manage warehouses and couriers, and receive orders across 120+ cities in exchange for a 5%-18% commission per sale.
- Marketplace Delivery and Pickup Services Order fulfillment and last-mile service combining courier delivery, pickup-point collection, and self-pickup from partner stores for marketplace orders, with free delivery above specified order values and a flat 900 KZT fee for small-item deliveries arranged by Halyk Market.
Quantifiable outcome
- Orders processed within 1 minute Bank approval time
- +1 more outcomes
Companies that use Halyk Market
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Halyk Market technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Halyk Market partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- HomebankcoreHomebank app serves as the primary consumer access point for Halyk Market, with integrated checkout for installment and credit purchases. Only Homebank-registered users can place orders.
- Mechta.kzflagshipMajor electronics and appliances retailer selling 14,000+ products on the platform. Offers 24-month installment to customers. Strategic partner demonstrating platform's scale capabilities.
- Levi's KazakhstancoreFashion brand using Halyk Market as strategic online channel. Partner values platform professionalism, modern promotion approach, and customer orientation.
- ASIA / STILLINIcoreFurniture manufacturer and retailer expanding geographic reach through marketplace. Platform helps find new sales points and represent products in different regions.
- HOFMANNcoreHousehold appliances retailer valuing platform's constant development, promotional activities, and business growth support.
- 1.kzminorElectronics retailer partner on the platform.
- BoschminorConsumer electronics brand partner on the platform.
- ColinsminorFashion brand partner on the platform.
- GlamaminorHome and living products partner on the platform.
- TefalminorHome appliances brand partner on the platform.
- ConstellaminorPartner seller on the platform.
- MarkminorPartner seller on the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Halyk Market competitors and assessment
Company assessmentDirect peers
- MercadoLibre: Latin America's leading e-commerce and fintech platform with marketplace, payments (Mercado Pago), and consumer credit. Functionally analogous to Halyk Market as a marketplace with embedded financial services in an emerging market.
- Kaspi.kz: Kazakhstan's dominant super-app combining marketplace, payments, and banking services. The most direct competitor to Halyk Market, operating a marketplace with embedded BNPL and a considerably larger user base in the same country.
- JD.com: Major Chinese e-commerce platform with embedded finance through JD Finance/JD Pay. Comparable to Halyk Market as a marketplace with integrated BNPL and consumer credit, including direct sales and third-party seller models.
Broad incumbents
- Amazon: World's largest e-commerce platform with Amazon Pay and various credit offerings. Comparable to Halyk Market as a marketplace with embedded payment and credit services, but with global scale and a much broader financial ecosystem.
- Alibaba: Global B2B and B2C marketplace with Ant Group's embedded finance. Comparable to Halyk Market as a marketplace with embedded financial services, though operating at vastly larger scale across multiple business segments.
Regional players
- Ozon: Leading Russian e-commerce marketplace with embedded financial services (Ozon Card, installment). Comparable to Halyk Market as a marketplace with integrated BNPL, though serving a different geography.
- Wildberries: Major CIS marketplace operating across Russia, Kazakhstan, Belarus, and other countries. Comparable to Halyk Market as a general-consumer online marketplace, but operates at much larger scale and without a banking partner.
Others
- Shopify: B2B e-commerce platform enabling merchants to sell online across multiple channels. Comparable to Halyk Market's B2B seller portal and onboarding tools, though Shopify provides the broader storefront stack rather than a single marketplace.
- Klarna: Leading global BNPL provider. Comparable to Halyk Market's installment/credit offering, though Klarna is a standalone BNPL rather than a marketplace, and is increasingly embedding itself inside merchant checkout flows.
Emerging players
- Flipkart: Leading Indian marketplace with embedded finance via PhonePe and Flipkart Pay Later. Comparable to Halyk Market as a marketplace with embedded BNPL in an emerging market, though at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Halyk Market social profiles
Digital presenceHalyk Market compliance and trust
Trust signalCompliance2 records
Halyk Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halyk Market leadership team
Management profileNumber of profiles
Halyk Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halyk Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halyk Market
What does Halyk Market do?
Halyk Market is a Kazakhstan B2B2C e-commerce marketplace that connects third-party sellers with consumers and enables purchases via card, installment (рассрочка over 3-24 months), or bank credit (3-60 months at 22% annual interest) processed through Halyk Bank. Access for consumers is gated by registration on the Homebank app, while sellers onboard via a dedicated B2B portal and pay commissions of 5%-18% per sale. Logistics (courier delivery, pickup points, and self-pickup from partner stores) span more than 120 cities across Kazakhstan.
Is Halyk Market a public or private company?
Halyk Market is a private company. It is classified as corporate owned and is currently operating.
When was Halyk Market founded?
Halyk Market was founded in -1. It employs 51 to 100 people.
Where is Halyk Market based?
Halyk Market is headquartered in Almaty, Kazakhstan, in the Asia region.
How does Halyk Market make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are interest Income on Credit.
Who are Halyk Market's main competitors?
Direct peers on record are MercadoLibre, Kaspi.kz and JD.com. Broad incumbents are Amazon and Alibaba. Regional players are Ozon and Wildberries. Others are Shopify and Klarna. Flipkart is listed as an emerging player.
Does Halyk Market have an API?
No public API is recorded for Halyk Market.
What industry is Halyk Market in?
Halyk Market's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 52222 and its SIC code is 5331.