Hammersmith Apollo Limited

What Hammersmith Apollo Limited does

Hammersmith Apollo Limited operates the Eventim Apollo, a single-asset live entertainment venue at 45 Queen Caroline Street in Hammersmith, West London. Originally opened in 1932 as a cinema and entertainment venue, the site has been a prominent London concert and stage venue for decades and was rebranded to Eventim Apollo in 2013 following a naming rights agreement with Eventim, the German ticketing firm. The company's primary function is hosting live music, comedy, and theatrical performances, supplemented by corporate venue hire and curated special-event programming under the Eventim Apollo OPEN sub-brand (which includes public venue tours and charitable Spotlight events such as the H+F Spotlight for H&F Giving).

The venue is operated under the management umbrella of AEG Presents (the venue's privacy policy routes to aegpresents.co.uk), one of the largest global live entertainment operators, while all ticketing flows through Eventim as the official ticketing partner via eventim.co.uk. Revenue is generated across four streams: ticket sales (transaction fees on Eventim-processed sales), venue hire (corporate and live event rentals), premium experience packages (Lounge Pass and Premium Seat Packages under an 'Upgrade Your Night' offering), and on-site food and beverage services. Marketing is concentrated on the venue website (eventimapollo.com), an email newsletter signup, event listings, and the Eventim marketplace, with partnership activations visible from American Express (payment) and Meantime Brewing (beverage sponsor). Headcount is 20 employees, with event-day staffing likely sourced via contractors given the operational profile of a mid-large London venue.

The company's customer base is primarily consumer-facing (individual live entertainment attendees), with secondary segments in corporate event organizers and touring artists/promoters. The model is fundamentally that of a real-asset venue operator monetizing physical capacity through ticketed events, upsells, and ancillary rentals, with strategic leverage from its AEG Presents operational backing and Eventim distribution and naming partnership.

Name

Hammersmith Apollo Limited

Legal name

Eventim Apollo

Website

https://hammersmithapollo.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hammersmith Apollo Limited operates the Eventim Apollo, a mid-large live entertainment venue in Hammersmith, London, hosting concerts, comedy, and theatre under AEG Presents management with Eventim as ticketing partner. It serves live entertainment consumers via ticket sales, corporate clients through venue hire, and promoters via premium experience upsells.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Theater & Performing Arts Ticketing (HSACALAC), Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

Keywords

• Live entertainment venue
• Concert ticketing
• Venue hire
• Comedy shows
• Theatrical performances

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for live events including concerts, comedy shows, and theatrical performances. Tickets are sold through the Eventim ticketing platform as the official ticket partner.
2. Venue Hire: Revenue from renting the venue for corporate events and live event hire. The venue offers facilities for corporate hire and live event hire.
3. Premium Experiences: Revenue from premium experience packages including Lounge Pass and Premium Seat Packages that offer enhanced venue experiences.
4. Food and Beverage: On-site food and drink services available at the venue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hammersmith Apollo Limited operates the Eventim Apollo, a historic London live entertainment venue in Hammersmith hosting concerts, comedy shows, and theatrical performances. Revenue is generated primarily through ticket sales processed via the Eventim ticketing platform, supplemented by venue hire services for corporate events and live event productions, premium experience upgrades, and on-site food and beverage sales.

Product overview

Eventim Apollo operates as a single live entertainment venue offering a unified event-going experience. The core product is the venue itself, hosting concerts, comedy, and theatre performances. Upsell offerings include Lounge Pass and Premium Seat Packages for enhanced visitor experiences. Venue Hire services (Corporate Hire and Live Event Hire) allow third parties to rent the space for their own events. The Eventim Apollo OPEN sub-brand runs special curated events including venue tours and charitable Spotlight shows. All ticketing flows through the Eventim platform as the official ticket partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventim Apollo Live Entertainment Venue A historic live entertainment venue in Hammersmith, London, hosting ticketed concerts, comedy shows, and theatrical performances for individual entertainment consumers.
• Corporate Venue Hire Venue rental service for corporate events, conferences, product launches, and private functions in the Eventim Apollo's event spaces, targeting corporate event organizers.
• Live Event Venue Hire Venue rental for live event productions including concerts, comedy shows, and special events, targeting promoters and production companies.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• EventimcoreTechnology or IntegrationEventim serves as the official ticketing partner for Eventim Apollo. All ticket sales are processed through the Eventim ticketing platform (eventim.co.uk). The venue is branded as 'Eventim Apollo' indicating a naming partnership.
• Meantime BrewingminorGTM or Marketing PartnerMeantime Brewing is featured as a sponsor/partner on the venue website, with their logo displayed on the homepage. Meantime Brewing provides beverages at the venue.
• American ExpressminorGTM or Marketing PartnerAmerican Express is listed as a payment partner on the venue website, accepting American Express cards for transactions.
• AEG PresentscoreStrategic or Co-development PartnerAEG Presents is the parent/management company for Eventim Apollo. The privacy policy link redirects to aegpresents.co.uk, indicating AEG's operational involvement in venue management.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roundhouse: Iconic mid-sized London venue hosting live music, comedy, and theatre with a strong brand and ticketed programming. Comparable in scale tier, central-London catchment, and heritage-led positioning.
• OVO Arena Wembley: Mid-to-large London arena under AEG Presents operation, directly competing for the same touring artist routing. Strong peer because of the same operating company and overlapping artist-pipeline economics.
• Alexandra Palace: Historic North London venue hosting concerts, comedy, and exhibitions. Closely comparable as a heritage venue with concert-led programming, premium hospitality, and venue hire for corporate/live events.
• Royal Albert Hall: Iconic London live entertainment venue hosting concerts, comedy, and performances with premium hospitality offerings. Closely comparable in heritage, brand strength, central-London positioning, and diversified premium/tour revenue mix.
• The O2 Arena: London's flagship arena and the most direct competitor for major concert and comedy routing. Comparable live entertainment use case, UK capital-city market, and ticketed event revenue model, though at materially larger capacity (~20,000).
• SSE Arena Wembley: Major London arena hosting concerts and live entertainment at a similar scale tier. Comparable in event programming, ticketed consumer model, and venue-hire ancillary revenue.
• Brixton Academy (O2 Academy Brixton): Mid-capacity London music venue directly comparable in scale (~5,000 capacity), programming (concerts, comedy), and ticketed-event revenue model. Same competitive set for routing decisions.

Broad incumbents

• Live Nation: Global live entertainment incumbent operating venues, promoting tours, and running ticketing at broad scale. Comparable as a competitive promoter/venue-operator in the UK market, though at much larger scale and with broader portfolio.

Others

• Eventim: European ticketing platform and naming-rights partner for Eventim Apollo. Comparable as an enabler/ecosystem participant — same consumer funnel for ticket purchase and same event-discovery infrastructure.
• AEG Presents: Operator and promoter of Eventim Apollo, and one of the world's largest live entertainment companies. Comparable as the strategic/operating partner controlling programming, marketing, and venue management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hammersmith-apollo-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammersmith Apollo Limited