Murtolan HamppuFarmi Oy - Nordic HempFarm

What Murtolan HamppuFarmi Oy - Nordic HempFarm does

Murtolan HamppuFarmi Oy (operating as HamppuFarmi / Nordic HempFarm) is a Finnish, family-owned hemp farming and consumer goods company headquartered at Murtolantie 150, 32300 Mellilä (municipality of Marttila, southwestern Finland), where it is vertically integrated with the Murtola organic farm. The business cultivates hemp using the non-intoxicating Finola variety and processes it via cold-pressing and a three-step controlled germination process that avoids heating or additives, producing a product portfolio organized into three categories: hemp seed foods and supplements (HempSnacks, Protein Snack, whole/hulled/sprouted hemp seeds, Hemp Protein 45% and Hemp Protein 65, hemp groats, cold-pressed hemp oil, gift cards, and bundled packages), hemp cosmetics and skincare (the Eheä dry-skin line, Havukanto tar-chaga and fir resin creams, hemp salt soap, hemp shampoo bar, paw wax, SheepSkinCare cream), and hemp products for pets and animals (Heppahmpu/HeppaHamppu equine oils, nutritional squeeze, broken hemp seed; canine oil; feed hemp for domestic animals and birds).

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through a Shopify-based storefront shipping to 30+ European countries with free shipping above €50 in Finland and tiered flat-rate shipping below that threshold. Wholesale and channel revenue is generated through Finnish grocery and health stores, HORECA wholesalers Aimo, Kespro, Metro, and Suppilog, and bulk ingredient distribution (25kg to 5,000kg) via FoodFarm Oy, a wholesale entity in which Murtolan HamppuFarmi Oy holds co-ownership. Pricing is unit-based across SKUs ranging from €2.75 (HempSnacks 85g) to €38.95 (Heppahmpu 3L pet oil), with gift cards at €10–€100 denominations.

The company is a privately held Finnish limited company (business ID 2016296-8) controlled by the founding farming family—Ville, Virve, and their sons Elias and Santeri—with four family members forming the operating core. Founded in 2013 following a collaboration with Turku University of Applied Sciences' Useful Hemp project, the company completed its production building in 2014 and has since expanded organically with no disclosed external funding rounds, no parent company, no subsidiaries, and no disclosed revenue figures. The company self-describes as Finland's leading brand of hemp products.

Name

Murtolan HamppuFarmi Oy - Nordic HempFarm

Legal name

Murtolan HamppuFarmi Oy

Website

https://hamppufarmi.fi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Murtolan HamppuFarmi Oy is a Finnish family-owned hemp farm that cultivates Finola hemp and sells cold-pressed food, cosmetics, and pet products via Shopify DTC, Finnish retail, HORECA wholesalers, and bulk B2B through co-owned FoodFarm Oy across 30+ European countries.

Ownership category

akta.pro rank

Product category

Hemp Seed Food and Wellness Products

NAICS

Animal Food Manufacturing (31111), Dried and Dehydrated Food Manufacturing (311423), Pet and Pet Supplies Retailers (45991), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

akta.pro secondary industries

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF)

Keywords

• Hemp seed products
• Cold-pressed hemp oil
• Hemp protein supplements
• Hemp cosmetics skincare
• Hemp pet nutrition

Headquarters

HQ city

Mellilä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of hemp seed products, cosmetics, and pet products through Shopify storefront to individual consumers
2. Wholesale Distribution: Sales through grocery stores, health stores, and HORECA wholesalers including Aimo, Kespro, Metro, and Suppilog
3. Bulk Industrial Sales: Large-scale bulk sales of hemp ingredients to food processors, bakeries, and product developers through FoodFarm Oy wholesale partner

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Murtolan HamppuFarmi Oy cultivates Finola hemp on its family farm in Marttila, Finland, and cold-presses the seeds into a portfolio of branded consumer goods: hemp seed foods and supplements (whole/hulled/sprouted seeds, hemp protein 45% and 65%, hemp groats, cold-pressed oil, HempSnacks, baking mixes), hemp-based cosmetics (skincare oil, shampoo bar, salt soap, creams with tar/chaga/fir resin/meadowsweet), and pet nutrition (hemp oil and pellets for horses, dogs, cats, and birds). Products are sold under sub-brands HempSnacks, Eheä, Heppahamppu, and Havukanto via the company's Shopify D2C store, Finnish grocery/health retail, HORECA wholesalers, and FoodFarm Oy bulk channels.

Product overview

Murtolan HamppuFarmi Oy operates an e-commerce platform selling Finnish hemp products across three main categories: hemp seed products (food/supplements), hemp cosmetics (skincare), and hemp products for pets. The core product portfolio includes HempSnacks snacks, Protein Snack, Whole/ Hulled/Sprouted Hemp Seeds, Hemp Protein and Hemp Protein 65 powders, Hemp Groat/Powder, Cold Pressed Hemp Oil, and various hemp-based skincare items. Animal nutrition products include Heppahmpu Hemp Seed Oil, Nutritional Squeeze, and Broken Hemp Seed for horses and dogs. The company offers both organic and conventionally grown options, sells individual products as well as bundled packages (Berry Package, Salad Package), and provides gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• HempSnacks: Snack products made from hemp seeds, corn, and sunflower seeds - available in multiple sizes and flavors including Rosemary-Chili-Garlic variant
• Eheä
• Heppahamppu
• Havukanto

Products and services

• HempSnacks (200g) Hemp-based snack product sold under the HempSnacks sub-brand for retail consumers; high-protein, high-fiber snack made from hemp seeds, corn flour, sunflower seeds, rapeseed oil, flaxseed, and sea salt.
• HempSnacks Rosemary-Chili-Garlic (85g) Flavored hemp snack seasoned with chili, rosemary, and garlic; GMO-free formulation with 12g protein per 100g.
• Protein Snack (80g) High-protein crispy snack made from Finnish fava bean and Hemp Protein 65 concentrate, with onion, nutritional yeast, lemon pepper, salt, and citric acid; €3.20 per 80g package.
• Whole Hemp Seed Whole hemp seeds rich in protein (24g/100g), omega-3 (7.5g) and omega-6 (19.5g) fatty acids, containing all essential amino acids; available in regular and organic varieties in 350g, 3kg, and 7kg package sizes.
• Hulled Hemp Seeds Shelled hemp seeds (hemp hearts) with a soft, buttery, and nutty flavor suitable for smoothies, baking, or eating raw; nutrient-rich plant-based protein source.
• Sprouted Hemp Seed Germinated hemp seeds activated through a controlled three-step process of soaking, germination, and drying; enhanced nutrient absorption with a softer taste and crunchier texture.
• Hemp Protein (45%) Natural hemp protein powder with 45g protein per 100g; contains all 20 amino acids including 8 essential amino acids; soft taste with omega-3 and omega-6 fatty acids; from €16.50 for 350g-1kg options in organic and conventional varieties.
• Hemp Protein 65 Hemp protein concentrate powder with 65% protein content; mild taste, vegan, gluten-free, lactose-free; no additives; contains all 20 amino acids and is stomach-friendly; from €12.00 for 500g (regular or organic) up to 1kg sizes.
• Hemp Groat / Hemp Powder Cold-pressed hemp seed meal with 32% protein and 45% fiber; excellent source of proteins and fibers containing all essential amino acids; available in organic and conventional varieties in 350g, 3kg, 5kg, and 7kg sizes.
• Cold-Pressed Hemp Oil Cold-pressed hemp seed oil with over 80% polyunsaturated fatty acids; rich in omega-3, 6, and 9 fatty acids and gamma-linolenic acid; not suitable for high-temperature frying.
• Heppahmpu Hemp Seed Oil for Horses and Dogs (3L) Cold-pressed hemp seed oil nutritional supplement for horses and dogs under the Heppahampu sub-brand; supports skin, coat, and joint well-being; contains omega-3, 6, and 9 fatty acids in a 1:3 ratio; €38.95 per 3L canister with or without dosing pump.
• Heppahampu Nutritional Squeeze (6kg) Pressed hemp seed supplement for horses in flake-like form under the Heppahampu sub-brand; supports muscle condition, overall well-being, and vitality; contains complete amino acid profile, omega-3/6 balance, vitamins, and minerals; low in sugar and starch; €27.00 per 6kg.
• Eheä Hemp Oil for Dry Skin (50ml) Hemp seed oil skincare product under the Eheä sub-brand for dry and atopic skin; 100% natural, vegan; 50ml bottle at €5.95.
• Tar-Chaga Cream with Hemp Oil (25g) Natural skincare cream under the Havukanto sub-brand combining tar, chaga extract, cold-pressed organic hemp oil, and organic beeswax; antiseptic, soothing, and protective properties for dry, irritated, and damaged skin; €19.50 per 25g.
• HempSnacks (85g) Smaller 85g package size of the HempSnacks snack product at €2.75, positioned as a portion for two people; introduced in 2021 as a new size variant.
• Käpälävää's Hemp Oil for Pets Cold-pressed hemp seed oil for pets under the Käpälävää's brand; supports skin, coat, and musculoskeletal system; contains GLA and SDA fatty acids plus vitamin E; available in 500ml and 1L sizes.
• Heppa Hemp Broken Hemp Seed for Horses Crushed hemp seed supplement for horses under the Heppahampu sub-brand; supports stomach health, skin and coat, joints, and general health; very low in sugar and starch; no soaking required; available in 10kg and 20kg resealable bags.
• Feed Hemp for Animals and Birds Hemp feed supplement for domestic animals and birds; supports overall animal health and nutrition; sold in 10kg and 20kg bags.
• Hemp Chunk Shampoo Bar (90g) Solid shampoo bar made from hemp oil, canola oil, coconut oil, and castor oil; vegan, suitable for sensitive skin; available in metal box or ecological cardboard packaging.
• Hemp Salt Soap Bar (120g) Salt soap bar made with hemp oil, vegetable oils, and sea salt; vegan, fragrance-free, dye-free; salt crystals melt during use for gentle skin cleansing; available in metal box or ecological cardboard packaging.
• HampuFarmi Gift Card Digital gift card available in €10, €25, €50, and €100 denominations; delivered by email for printing or forwarding to recipient.
• HampuFarmi Salad Package Bundled salad preparation set including Hemp Snack bag, Organic Hemp Oil 500ml, Organic Roasted & Salted Hemp Seed 250g, and recipe book; priced at €20.00.
• HampuFarmi Berry Package Bundled set including Blue Hemp Crumble Mix 350g, Red Hemp Crumble Mix 350g, and Organic hulled hemp seeds 250g for smoothies and baking; priced at €15.00.
• Red Hemp Groats Mix (350g) Red hemp seed groats mix for smoothies, baking, and cooking; rich in protein and fiber.
• Blue Hemp Groats Mix (350g) Blue hemp seed groats mix for versatile culinary use; sold in 350g packages.
• Blue & Red Hemp Groat Mix (350g) Combined blue and red hemp seed groats mix in 350g packages; versatile for smoothies, porridge, and baking.
• Roasted and Salted Hemp Seed (250g) Roasted and salted whole hemp seeds for snacking or as a salad topping; sold in 250g packages.
• Paw Wax for Pets (50ml) Paw protection wax for pets formulated with hemp oil for moisturizing and protecting paw pads; sold in 50ml packaging.
• SheepSkinCare Sheep Winter Cream (50ml) 100% natural sheep fat cream for dry, sensitive, and chapped skin; deeply moisturizes and protects; 50ml packaging.

Quantifiable outcome

• Hemp seeds contain approximately 33g fat, 25g protein, and 3g carbohydrates per 100g
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FoodFarm OycoreStrategic or Co-development PartnerMurtola Hemp Farm is a co-owner of FoodFarm Oy, which focuses on food wholesale and serves both domestic and foreign processors and industrial customers. FoodFarm Oy handles bulk sales from 25kg to 5000kg quantities for further processors, product developers, and bakeries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• nutiva: North American organic hemp food brand (hemp seeds, protein, oil) with strong DTC and natural retail presence. Comparable on product mix, organic positioning, and plant-protein narrative.
• Finola Oy: Finnish company that developed and licenses the Finola hemp variety Murtola specifically cultivates. Closest comparable as a Nordic hemp seed/ingredient supplier with overlapping agricultural supply chain.
• HemPoland: Polish hemp seed and ingredient producer with European-wide distribution of hemp hulled seeds, protein, and oil. Compares directly on product range, geography (EU), and supply-chain positioning.
• Hemp Foods Australia: Australia's largest hemp food manufacturer producing hemp seeds, protein powders, and oils. Compares directly to Murtola as a vertically-integrated hemp seed processor with multi-channel distribution (DTC, retail, wholesale).

Regional players

• Charles Hemp (Charles via Natural Hemp): European hemp food and cosmetics producer focusing on hemp seeds, oil, and skincare. Comparable as a European hemp CPG brand serving similar health-conscious consumers.
• Hemp Seed Oil Europe (Hemp-Plus): European supplier of cold-pressed hemp seed oil and hemp ingredients for cosmetics and food. Comparable on cold-pressed processing technique and ingredient-supply positioning.

Broad incumbents

• Nature's Path (hemp line): Established organic food brand with hemp-containing cereals, granolas, and protein products. Comparable on organic CPG positioning and grocery-channel distribution in Europe.
• Manitoba Harvest (now Tilray): World's largest hemp food manufacturer (acquired by Tilray), offering hemp seeds, protein, and oil at retail. Compares as a scaled incumbent in the same hemp-food category Murtola targets.

Others

• Aarhus Karlshamn (AAK) - hemp ingredient division: Major specialty oils and fats supplier with hemp seed oil in the B2B ingredient portfolio. Comparable as a bulk supplier to food processors — similar channel to FoodFarm Oy.

Emerging players

• Elixinol: Global hemp-derived product company spanning food, skincare, and pet supplements. Compares on the multi-category hemp CPG thesis (food + cosmetic + pet) though with a CBD-led portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hamppufarmi
• Instagraminstagram.com/hamppufarmi
• LinkedInlinkedin.com/company/murtolan-hamppufarmi-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murtolan HamppuFarmi Oy - Nordic HempFarm