Hana Floral Design

What Hana Floral Design does

Hana Floral Design is a privately held, founder-owned wedding floral design studio founded in 2004 by Yumiko Fletcher and based in Mystic, Connecticut. The studio delivers full-service wedding florals including bridal bouquets, ceremony installations, reception centerpieces, boutonnieres, corsages, chuppahs, arches, tent decorations, and floral chandeliers for engagements primarily across Connecticut and Rhode Island, with destination weddings extending to New York, Massachusetts, Vermont, and the Bahamas. The studio operates from a 7-person core team supplemented by freelancers for wedding setups and works through a high-touch, consultation-led sales motion reliant on word-of-mouth, vendor referrals, and earned media in publications such as Martha Stewart Weddings, Style Me Pretty, and The Knot.

The business model is anchored in custom-quoted, one-time wedding contracts and is supplemented by a Summer Flower Subscription (weekly $50 or $100 bouquet delivery, June-August, minimum 4 weeks), a one-on-one Mentorship Program for aspiring wedding florists ($250-$1,200 via Zoom), individual and group floral design classes and speaking engagements, and seasonal holiday wreaths shipped to consumers. Pricing is bespoke for weddings and disclosed transparently for the subscription and mentorship tiers, with payment primarily via Venmo and Square. There is no disclosed technology platform, AI capability, or app product; the underlying moat is artistic talent and 20 years of brand reputation rather than software or scale.

The company has weathered the COVID-19 disruption by closing the studio in March 2020, rescheduling the 2020 wedding season into 2021, and pivoting into the subscription and wreath lines as alternative revenue. It has no external funding, no parent company, no disclosed subsidiaries, and continues to operate as an independent lifestyle business led by its founder-owner.

Name

Hana Floral Design

Legal name

Hana Floral Design

Website

https://hanafloraldesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Hana Floral Design is a founder-owned Mystic, Connecticut wedding floral studio (founded 2004) offering full-service wedding design, a summer bouquet subscription, and a mentorship program for aspiring florists.

Ownership category

akta.pro rank

Product category

Wedding Floral Design

NAICS

Florists (4593)

akta.pro primary industry

Wedding Design, Decor & Floral Planning (HSACABAH)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Wedding floral design
• Bridal bouquets
• Event floral services
• Flower subscription delivery
• Floral mentorship

Headquarters

HQ city

Mystic

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wedding Floral Services: Full-service wedding floral design including bridal bouquets, ceremony flowers, reception centerpieces, boutonnieres, and corsages. Core revenue stream with nearly 1,000 weddings completed over 20 years.
2. Summer Flower Subscription: Weekly flower bouquet delivery service from June through August. Hand-wrapped bouquets delivered to customers' doors using locally sourced and select imported flowers.
3. Mentorship Program: One-on-one Zoom mentoring sessions for aspiring wedding florists covering consultations, client booking, marketing, social media, and business management. Options include single sessions and 3-month packages.
4. Floral Design Classes: Individual and intimate group classes with Yumiko, speaking engagements, and consultations for budding florists and organizations interested in floral demonstrations.
5. Holiday Wreaths: Seasonal holiday wreaths created and shipped to customers during the holiday season.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hana Floral Design is a Mystic, Connecticut-based wedding floral design studio that creates bespoke bridal bouquets, ceremony arrangements, reception centerpieces, boutonnieres, chuppahs, arches, tent installations, and floral chandeliers for couples' weddings. The studio complements its core wedding work with a summer weekly bouquet subscription, holiday wreaths, floral design classes, and a one-on-one mentorship program for aspiring wedding florists.

Product overview

Hana Floral Design is a single-location wedding floral design studio offering a unified service model centered on wedding florals. The core offering is wedding floral design services encompassing bridal bouquets, ceremony and reception floral installations, and event decorations. Additional revenue streams include a Mentorship Program for industry education, Floral Design Classes for individuals and groups, and a Summer Flower Subscription for retail bouquet delivery. The business operates from a studio in Mystic, CT and serves destination weddings primarily in Connecticut, Rhode Island, New York, Massachusetts, Vermont, and the Bahamas.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Floral Design Services Full-service bespoke wedding floral design for engaged couples, including bridal bouquets, boutonnieres, corsages, ceremony arrangements, chuppahs, arches, tent installations, floral chandeliers, and reception centerpieces delivered and installed at the venue.
• Destination Wedding Floral Design Bespoke wedding floral design delivered and installed at destination locations including New York (Hamptons, Shelter Island, NYC), Rhode Island, Vermont, Massachusetts (Cape Cod), and the Bahamas.
• Floral Business Mentorship Program One-on-one Zoom mentoring sessions for aspiring and existing wedding florists covering client consultations, booking, marketing, social media, and business management. Offered as 45-minute single sessions, 90-minute deep-dive sessions, and 3-month packages.
• Floral Design Classes Individual and small-group hands-on floral design classes with Yumiko Fletcher, along with speaking engagements and consultations for organizations interested in floral demonstrations.
• Summer Flower Subscription Weekly hand-wrapped fresh bouquet subscription delivered to customers' doors during June through August, featuring locally sourced and select imported flowers. Available in $50, $100, and custom tiers with a 4-week minimum commitment.
• Holiday Wreaths Seasonal handcrafted holiday wreaths created by the studio and shipped to customers during the holiday season.

Quantifiable outcome

• Nearly 1,000 weddings completed over 20 years
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Style Me PrettycoreGTM or Marketing PartnerFeatured on Style Me Pretty wedding blog and vendor directory, providing visibility to engaged couples planning weddings nationally. Their Block Island wedding at the Spring House Hotel was featured on the platform.
• The KnotcoreGTM or Marketing PartnerFeatured wedding vendor on The Knot wedding planning platform with Best of Weddings recognition for multiple years, providing access to engaged couples nationwide.
• Martha Stewart WeddingscoreGTM or Marketing PartnerWedding featured in Martha Stewart Weddings publication, providing high-profile visibility to national audience of engaged couples seeking premium wedding vendors.
• Carats and CakeminorGTM or Marketing PartnerFeatured vendor on Carats and Cake wedding platform, expanding digital visibility to couples planning weddings.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Putnam & Putnam: Luxury NYC-based floral design firm specializing in weddings, events, and editorial work. Comparable to Hana in its premium positioning, magazine features, and destination wedding capabilities.
• B Floral Event Design: NYC-area floral design studio for weddings and high-end events. Comparable to Hana in its bespoke service model, editorial press presence, and focus on the New York–New England luxury wedding market.
• Saipua: High-end wedding and event floral design studio based in NYC/Brooklyn with a strong artistic, farm-to-vase identity. Comparable to Hana in its artistic positioning, editorial press features, and bespoke wedding floral model.
• Floral Wake: Luxury wedding floral design studio serving New England and beyond. Comparable to Hana in its premium positioning, editorial press features, and full-service wedding installations.
• Siren & Salt Floral Co. New England wedding florist specializing in romantic, garden-inspired designs. Comparable to Hana in regional focus, target client (high-end couples), and bespoke consultation-driven model.
• Olive & June Florals: Wedding floral designer with a refined, garden-style aesthetic serving destination clients. Comparable to Hana in bespoke offerings, premium positioning, and editorial features.
• Datura Studio: Design-driven floral studio offering weddings, events, and editorial work. Comparable to Hana in its artistic positioning and focus on custom floral installations for high-end clients.
• Wildbloom: Luxury wedding and event florist with a design-forward aesthetic and national press features. Comparable to Hana in its bespoke service model, premium price point, and editorial visibility.
• Tess Lynch Design: New England–based floral designer focused on weddings with a romantic, garden-style aesthetic. Comparable to Hana in its regional New England footprint and wedding-centric bespoke offerings.

Broad incumbents

• 1-800-Flowers: National floral retailer and gifting platform with a much broader product portfolio including retail arrangements and gift baskets. Relevant as a scale benchmark for the floral industry, though not a direct competitor in luxury weddings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hanafloral
• LinkedInlinkedin.com/company/hana-floral-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Floral Design