HanatourITC

What HanatourITC does

HanatourITC (하나투어ITC) is a privately held South Korean inbound tourism company operating a direct-to-consumer online travel platform at hanatouritc.com, serving international (non-Korean passport) tourists visiting South Korea. The company sells multi-day package tours (4-day Discover Western/Eastern Korea, 7-day Round Korea with DMZ add-on), themed day tours (BTS IN THE SOOP filming locations, Suwon K-drama sites, DMZ/JSA experiences, Retro Incheon, Midnight Pocha Crawl), attraction tickets combined with Korean school uniform rentals (Lotte World in Seoul and Busan), and private car tours (Jeju Island). Pricing spans approximately $59 for short day tours up to $1,413 for the all-inclusive 7-day package, with group sizes ranging from solo bookings to 100-person capacity tickets. The underlying platform is a web-based e-commerce booking system supporting Korean, English, Japanese, and Chinese language interfaces, with localized payment rails — KG Inicis for Korean pages, PayPal for English/Japanese pages, and WeChat Pay for Chinese pages. The company distributes through its own DTC website and the Klook marketplace, and operates from a single headquarters in Jongno-gu, Seoul, with approximately 25 employees under Representative Jaewoo Lee. The business carries the Hana Tour brand association, which provides credibility among international travelers booking Korean travel online.

Name

HanatourITC

Legal name

하나투어아이티씨 (주)

Website

https://hanatouritc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

HanatourITC is a privately held South Korean inbound tourism operator that sells multi-day package tours, BTS/K-drama themed day tours, DMZ experiences, and attraction tickets directly to international tourists through its own website and Klook.

Ownership category

akta.pro rank

Product category

Inbound Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAEAC

FIT & Private Tour Operators (Customized Day Tours)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAJALAB

Bespoke Multi-Day Itinerary Planning & Custom Tour Design

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

SECONDARYTHAHANAE

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Incentive Travel Programs

SECONDARYTHAJAAAA

Walking City Tours (Highlights & Orientation)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

Keywords

• Inbound tourism services
• Guided tour packages
• Cultural travel experiences
• Attraction ticket sales
• DMZ tour operator

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Packaged Multi-Day Tours: Multi-day tour packages (4-day, 7-day) including accommodation, transportation, meals, and guided tours across Korea, sold as all-inclusive or essential (meals excluded) options.
2. Day Tours and Experiences: Single-day or half-day tour packages including themed experiences such as DMZ tours, K-drama filming location tours, food tours, and cultural experiences.
3. Attraction Tickets and Rentals: Sale of admission tickets and rental services such as Lotte World passes combined with Korean school uniform rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HanatourITC is an inbound tourism operator that sells guided multi-day package tours, day tours, and attraction tickets to international visitors in South Korea through its own website and the Klook marketplace. Its portfolio centers on K-culture and Korean popular-culture themes (BTS IN THE SOOP filming location tours, K-drama filming location tours, DMZ and JSA historical tours, pocha/cultural night tours) plus broad Discover Korea multi-city itineraries with 4-5 star accommodations and meals bundled in.

Product overview

HanatourITC is an inbound tourism company specializing in guided tours and travel packages for international visitors to Korea. The product portfolio consists of multi-day package tours (4-day and 7-day Discover Korea tours), BTS-themed private and group tours to filming locations, DMZ/JSA historical tours, day tours including pojangmacha experiences and K-drama filming location visits, combined tickets for theme parks with costume rentals, and private car tours. The company offers both group package tours with accommodations/meals included and individual day tours/tickets that can be booked separately or combined.

Differentiator

Problem solved

Functional benefit

Products and services

• IN THE SOOP BTS ver. ‘Pyeongchang’ Filming Location Tour Group guided tour to the BTS 'In the Soop' Pyeongchang filming location for international visitors, including transportation from Seoul or Busan, official merchandise, and snacks.
• IN THE SOOP BTS ver. One Day Private Tour Private tour to the BTS 'In the Soop' Pyeongchang filming location with customizable pickup/drop-off locations anywhere in Seoul and official BTS merchandise included.
• 2026 Discover Round Korea in 7 Days with DMZ Tour Option All-inclusive 7-day comprehensive package tour covering Seoul, Jeonju, Gwangju, Boseong, Suncheon, Busan, Gyeongju, Daegu, Andong, and Pyeongchang with 4-5 star hotel accommodations, all meals, entrance fees, KTX train tickets, daily water bottle, and DMZ add-on option.
• 2026 Discover Western Korea 4 Days with DMZ Tour Option 4-day wellness tour covering Gongju, Jeonju, Jangseong, Gwangju, Boseong, Suncheon, and Busan with 4-5 star hotel accommodations, most meals included, and DMZ tour add-on option.
• 2026 Discover Eastern Korea in 4 Days with DMZ Tour Option 4-day wellness tour covering Seoul, Busan, Gyeongju, Daegu, Andong, and Pyeongchang with UNESCO World Heritage site visits, KTX train tickets, and 4-5 star hotel accommodations.
• DMZ Tour & Campnic with BBQ Experience Full-day combined DMZ experience including Aegibong Peace Ecopark, suspension bridge, Jogang Observatory, DMZ Starbucks, and K-BBQ camping experience near Seoul with English-speaking guide and round-trip transportation.
• DMZ Tour Guided day tour to the Demilitarized Zone (DMZ) area for international visitors, covering key observation points and historic sites.
• JSA Tour Guided tour to the Joint Security Area (JSA) in the DMZ area for international visitors.
• Seoul: Lotte World 1 Day Pass + Korean School Uniform Rental Combined Seoul attraction ticket and cultural experience offering Lotte World adventure theme park 1-day admission plus Korean school uniform rental (top, pants/skirt, vest/cardigan/sweater, necktie).
• Busan: Lotte World 1 Day Pass + Korean School Uniform Rental Combined Busan attraction ticket and cultural experience offering Busan Lotte World adventure theme park 1-day admission plus Korean school uniform rental (top, pants/skirt, vest/cardigan/sweater, necktie), with optional jacket and bag add-ons.
• Jeju Island Private Car Tour with Expert Driver (Airport Transfer & Sightseeing) Flexible private car tour of Jeju Island with expert driver, including airport transfers and customizable sightseeing with pickup and drop-off anywhere on the island.
• Retro Incheon: Costumes & Street Food Day tour featuring Korean vintage costume experience, Songwol-dong Fairy Tale Village, Chinatown, Shinpo International Market, and Songdo Central Park in Incheon.
• Midnight Pocha Crawl: The Real Korea Begins After Dark 3-hour night tour of Seoul's traditional pojangmacha street bars covering Korean drinking culture, street food, and Ikseon-dong Hanok Village with one snack, one bottle of alcohol per person, and Life Four Cuts photo booth souvenir included.
• Lovely Runner Suwon Filming Location Tour 8-hour day tour visiting famous K-drama filming locations in Suwon including Starfield Suwon Library, Haenggung-dong, Haengnidan-gil, and Hwaseong Haenggung palace, with transportation, admission fee, and English-speaking guide included.
• K-Culture Tour Cultural experience tour package combining traditional Korean experiences with modern attractions for international visitors.

Quantifiable outcome

• Tours conducted entirely in English for international travelers from around the world, with group sizes ranging from 1-40 participants depending on the tour.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered supporting and minor.

• KG INICISsupportingTechnology or IntegrationPayment processing partner for credit card transactions on the Korean-language page. Handles credit card payment approval and automatic sales deposit services.
• PayPalsupportingTechnology or IntegrationPayment processing partner for English and Japanese language pages. Handles credit card payment approval and automatic sales deposit services.
• WeChat PaysupportingTechnology or IntegrationPayment processing partner for Chinese-language page. Enables Chinese customers to pay in their preferred local payment method.
• Korean History Culture School (한국역사문화학교)minorStrategic or Co-development PartnerProvides experiential cultural products and programs for tour guests. HanatourITC shares customer name (Korean/English) and contact details with this partner for program delivery and confirmation purposes.
• Hotel and Resort Partners (Daejeon Lotte City, Ulsan Hyundai Hotel, Gyeongju Lahan Select Hotel, Suwon Bella Suite Hotel, Seorak Kensington Resort, Gochang Healing County, Buyeo Lotte Resort, Jeju G Hotel, Jeju Ramada City Hall)supportingChannel Partner/ Reseller/ DistributorAccommodation providers for packaged tour itineraries. Customer name and contact details are shared for hotel reservation and confirmation purposes.
• KlookminorChannel Partner/ Reseller/ DistributorKlook is listed alongside HanatourITC's own vouchers as an accepted booking platform. DMZ tours and other products can be booked through Klook, and Klook vouchers are referenced as accepted.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KKday: Asia-focused tours and activities marketplace with strong Korea coverage; competes head-to-head for inbound traveler bookings on packaged tours, day tours, and attraction tickets in Korea.
• Klook: Asia-leading travel activities and tours marketplace that lists HanatourITC products alongside competing Korea tour operators; directly comparable as a marketplace/distribution competitor and current channel partner.
• Creatrip: Korea-focused inbound travel and lifestyle platform offering K-pop, K-drama, and cultural experiences to international visitors; directly comparable niche and customer base.
• GetYourGuide: Global tours and activities platform with a growing Korea inventory; competes for the same international traveler booking the company targets with BTS, DMZ, and K-drama tours.
• Withlocals: Marketplace connecting travelers with private local guides for bespoke city tours; comparable on the private-tour, English-speaking-guide positioning that HanatourITC uses for BTS and Jeju private tours.
• Trazy: Korea-specialized travel deals marketplace catering to international visitors with discounted tours, attraction tickets, and activities; competes on similar product categories and traveler segment.
• Viator: Tripadvisor-owned global tours and activities marketplace; comparable as a competing distribution channel for Korea inbound tours and a direct alternative for international travelers.
• Korea Travel Easy: Korea inbound-focused tour operator offering curated day tours, cultural experiences, and K-pop themed activities; competes directly for English-speaking international tourists in Korea.

Broad incumbents

• Hana Tour: Largest Korean travel agency and brand associated with HanatourITC; offers a much wider portfolio including outbound and corporate travel, serving as the incumbent in the same Korea travel category.
• Trip.com: Global OTA with strong Korea inbound offerings across tours, attractions, hotels, and transport; competes for the same international visitor wallet with broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hanatouritc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HanatourITC