Handicraft Store
Handicraft Store is a small India-based e-commerce marketplace with about 25 employees, aggregating multiple third-party sellers of handmade items, craft supplies, and artisanal products for arts, crafts, and sewing enthusiast consumers.
- Company typePublic
- Founded1996
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Handicraft Store does
Handicraft Store is a small India-focused e-commerce marketplace operating from handicraftstore.in, with approximately 25 employees and a mobile application supplementing its web storefront. The platform is built on standard e-commerce marketplace technology providing product listing, search, and transaction capabilities, and aggregates multiple third-party sellers offering handmade items, craft supplies, and artisanal products. The company targets a single primary customer segment: arts, crafts, and sewing enthusiasts seeking access to a variety of handmade goods and craft supplies in one location.
The business model is a third-party marketplace, monetizing through seller participation on the platform rather than direct inventory. The platform's value proposition centers on consolidating fragmented artisanal sellers into a single storefront, addressing the pain point of buyers who would otherwise need to source handmade goods and craft supplies across multiple individual sellers. The underlying technology stack is described as a conventional e-commerce marketplace platform; no proprietary features, AI capabilities, or differentiated technical components are disclosed in the available data.
A notable caveat: the majority of the aggregated input data (company history, founding year, domicile, public ticker, customer logos, sub-brands) references Amazon.com, Inc. rather than Handicraft Store, indicating a data quality issue in the source material. The Handicraft Store-specific evidence is limited to firmographics (25 employees, .in domain), the marketplace technology description, the arts/crafts customer segment, and app presence. Pricing model details, funding history, named customers, partnerships, awards, leadership team, and revenue figures are not available for Handicraft Store specifically.
Handicraft Store firmographics
Firmographics- Name
- Handicraft Store
- Legal name
- Amazon.com, Inc.
- Website
- https://handicraftstore.in
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Handicraft Store is a small India-based e-commerce marketplace with about 25 employees, aggregating multiple third-party sellers of handmade items, craft supplies, and artisanal products for arts, crafts, and sewing enthusiast consumers.
- Ownership category
- akta.pro rank
Handicraft Store industry classification
Industry- Product category
- Arts & Crafts Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- DIY Craft Kits & Project Kits Retail (CRALACAH)
- akta.pro secondary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
Keywords
Handicraft Store business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Distribution channels1 record
Marketing channels3 records
Handicraft Store product offering
Product offeringCore offering
Handicraft Store operates as an e-commerce marketplace platform that aggregates multiple third-party sellers offering arts, crafts, sewing supplies, and handmade/handicraft items in a single online storefront. The platform provides product listing, search, and transaction capabilities aimed at arts, crafts, and sewing enthusiasts seeking handmade goods and craft supplies from various sellers.
Differentiator
Problem solved
Functional benefit
Brands
- Amazon Business: Amazon Business is a B2B marketplace that drives over $60 billion in annualized gross sales, helping more than 11 million organizations worldwide simplify business buying.
- Amazon Prime Video
- AWS (Amazon Web Services)
- Amazon Pharmacy
- Amazon Basics
- Amazon One Medical
- Amazon Haul
Products and services
- Arts, Crafts & Sewing Marketplace
Companies that use Handicraft Store
Customer profileSegments1 record
Ideal customer profiles1 record
Handicraft Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Handicraft Store partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Handicraft Store competitors and assessment
Company assessmentDirect peers
- Etsy: Global online marketplace for handmade goods, crafts, and vintage items. Directly comparable business model and target customer (arts, crafts, and sewing enthusiasts selling/buying handmade products).
- Jaypore: Indian e-commerce retailer specializing in handpicked handicrafts, textiles, and artisanal products from Indian artisans. Comparable product mix and target segment of craft enthusiasts.
- Novica: Online marketplace connecting global artisans with buyers of handmade crafts and jewelry. Comparable curated handicraft marketplace model and supplier base.
- The India Craft House: Indian online handicraft marketplace featuring handmade products from Indian artisans. Same vertical, geography, and marketplace structure serving craft enthusiasts.
- Craftsvilla: India-focused online marketplace for handicrafts, ethnic wear, and artisanal products. Same geographic market, same vertical, and same third-party seller marketplace model.
Broad incumbents
- Meesho: Major Indian social commerce platform with broad categories including handicrafts and lifestyle. Larger horizontal player with overlapping craft/artisan assortment.
- Amazon Handmade: Handicraft-focused storefront within Amazon's broader marketplace. Offers comparable handmade assortment but as part of a much larger platform with Prime logistics and global reach.
Regional players
- Limeroad: Indian fashion and lifestyle marketplace that includes handicraft and ethnic products. Comparable Indian market focus but broader fashion-led assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Handicraft Store social profiles
Digital presenceHandicraft Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handicraft Store leadership team
Management profileNumber of profiles
Handicraft Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handicraft Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handicraft Store
What does Handicraft Store do?
Handicraft Store operates as an e-commerce marketplace platform that aggregates multiple third-party sellers offering arts, crafts, sewing supplies, and handmade/handicraft items in a single online storefront. The platform provides product listing, search, and transaction capabilities aimed at arts, crafts, and sewing enthusiasts seeking handmade goods and craft supplies from various sellers.
Is Handicraft Store a public or private company?
Handicraft Store is a public company. It is classified as unknown and is currently operating.
When was Handicraft Store founded?
Handicraft Store was founded in 1996. It employs 11 to 50 people.
Who are Handicraft Store's main competitors?
Direct peers on record are Etsy, Jaypore, Novica, The India Craft House and Craftsvilla. Broad incumbents are Meesho and Amazon Handmade. Limeroad is listed as a regional player.
Does Handicraft Store have an API?
No public API is recorded for Handicraft Store.
What industry is Handicraft Store in?
Handicraft Store's product category is Arts & Crafts Marketplace. Its primary akta.pro industry code is CRALACAH, DIY Craft Kits & Project Kits Retail, with a secondary code of CRALAGAO, Online Collectibles Marketplaces & Auction Retail. Its NAICS code is 45912 and its SIC code is 5945.