Hand on Heart

What Hand on Heart does

Hand on Heart is a UK-registered charity (#1145316) founded as a campaign in March 2010 and formally registered in January 2012, headquartered in Irlam, Greater Manchester. The organization is focused on preventing deaths of young people from sudden cardiac arrest (SCA), a condition the charity cites as killing 12 young people per week in the UK with survival chances declining 7-10% per minute without defibrillation. Its core activities consist of placing automated external defibrillators (AEDs) — specifically the LifePak CR Plus semi-automatic defibrillator sourced from Physio-Control — in schools and community venues, training staff in CPR and AED use, educating children in basic life support, and certifying 'Heart Safe' environments through the HeartSafe Schools and Heart Safe Clubs programs.

The charity's commercial product portfolio is anchored by two defibrillator packages: a Defib Only package at £800+VAT containing the LifePak CR Plus AED, adult and paediatric pads, carry case, rescue kit, and wall bracket with sign; and a Saver Package at £999+VAT that bundles the same hardware with AED and CPR training for up to 8 staff (3-hour certificated course) plus Basic Life Support training for up to 30 pupils. An optional Level 2 Award in CPR and AED (QCF) upgrade is available for £100+VAT plus £7.50 per person. Revenue is diversified across package sales, individual and corporate donations, merchandise (wristbands, t-shirts, pin badges, keyrings), and event fundraising (London Marathon, Greater Manchester Marathon, Bupa Great Manchester Run, golf tournaments, bake sales, non-uniform days).

The go-to-market model is multi-channel and event-driven: a school nominations scheme provides free defibrillator packages to nominated schools monthly; direct sales are handled via phone (0845 071 0822) and email; corporate sponsorship programs engage businesses through charity-of-the-year partnerships and direct defibrillator donations to schools; and eight named regional community campaigns (Salford, Trafford, Chorley, Wigan/Leigh, Manchester, Kendal, Wrexham, Oldham) deliver hyper-local Heart Safe rollouts co-funded with regional partners including Big Lottery Fund, Brian Kennedy Trust, Morrisons Foundation, and local councils. The charity also operates the annual UK Heart Safe Awards (held 2012-2016 at venues including Salford City Stadium, Radisson Blu, and Midland Hotel Manchester) as both a recognition event and a brand-building channel.

Name

Hand on Heart

Legal name

Hand on Heart

Website

https://handonheart.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hand on Heart is a UK-registered charity that places defibrillators and delivers CPR and AED training to schools, sports clubs, and community venues to prevent sudden cardiac arrest deaths in young people.

Ownership category

akta.pro rank

Product category

Charitable AED and CPR Training Services

NAICS

Voluntary Health Organizations (813212), Educational Support Services (611710), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)

akta.pro secondary industry

Emergency Preparedness & Response Funding (Public Health) (HLAJALAL)

Keywords

• Defibrillator packages schools
• CPR and AED training
• Heart safe certification
• Sudden cardiac arrest prevention
• Basic life support education

Headquarters

HQ city

Irlam

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Defibrillator and Training Package Sales: Sale of defibrillator packages to schools and organizations. Defib Only package at £800+VAT, Saver Package at £999+VAT including training. Optional Level 2 AED course upgrade at £100+VAT plus £7.50 per person for certificates.
2. Donations: Individual donations and monthly contributions. 99% of all monies received go directly to funding defibrillator packages.
3. Corporate Sponsorship: Businesses can sponsor Hand on Heart as charity of the year, donate defibrillator packages to schools, or support through payroll giving, 'own clothes' days.
4. Merchandise Sales: Sale of charity merchandise including wristbands, t-shirts, pin badges and keyrings.
5. Event Fundraising: Fundraising events including London Marathon, Greater Manchester Marathon, Bupa Great Manchester Run, Wilmslow Marathon, golf tournaments, bag packs, bake sales, non-uniform days, car-boot sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hand on Heart is a UK charity that sells defibrillator packages and associated CPR/Basic Life Support training to schools, sports clubs, and community venues. Its principal paid offerings are the Defib Only Package (LifePak CR Plus AED, pads, carry case, rescue kit, paediatric pads, wall bracket and sign) at £800+VAT and the Saver Package at £999+VAT that adds AED & CPR training for staff and Basic Life Support training for pupils. Beyond paid packages, the charity runs free school nominations, Heart Safe community campaigns across Greater Manchester and surrounding regions, and the annual UK Heart Safe Awards.

Product overview

Hand on Heart is a UK charity (registered #1145316) offering a portfolio of defibrillator packages and associated training services for schools and communities. The core product lineup consists of the Defib Only Package (£800+VAT) and Saver Package (£999+VAT), with the Saver Package being the comprehensive offering that bundles the defibrillator hardware with AED & CPR training for staff and Basic Life Support skills training for pupils. Additional offerings include the UK Heart Safe Awards (annual recognition ceremony), HeartSafe Schools and Heart Safe Clubs programs, and Heart Safe Community Campaigns targeting specific geographic areas. The charity also provides educational workbooks for students and teachers, and sells merchandise for fundraising purposes. The organisation operates community-based fundraising campaigns such as 'Ani ♥ Camden' and 'Heidi's Heart' to support specific geographic or personal causes.

Differentiator

Problem solved

Functional benefit

Brands

• UK Heart Safe Awards: Annual awards ceremony celebrating organizations and employers who invest in creating Heart Safe environments and individuals who have saved lives through CPR and defibrillator use.

Products and services

• Defib Only Package Hardware bundle for schools and community organisations containing a LifePak CR Plus semi-automatic defibrillator, 2 sets of adult pads, a carry case, a rescue kit, 1 set of paediatric pads, and a wall bracket with sign. Priced at £800+VAT with free postage.
• Saver Package Comprehensive defibrillator bundle for schools that includes everything in the Defib Only package plus a 3-hour certificated AED & CPR training course for up to 8 staff (valid 1 year) and Basic Life Support training for up to 30 pupils, all delivered on the same day. Priced at £999+VAT.
• AED & CPR Training Courses Standalone training courses covering heart conditions, basic life support, CPR, UK Resuscitation Council Guidelines and safe AED use, comprising a 3-hour certificated course for up to 8 staff (1 year valid) and a QCF Level 2 accredited 4-hour course for up to 12 staff (3 years valid).
• HeartSafe Schools Programme Programme that places defibrillator packages and delivers training in UK schools so they can become Heart Safe environments with life-saving equipment and trained staff and pupils available on site.
• Heart Safe Clubs Programme that extends Heart Safe status to community organisations such as sports clubs and halls by supplying defibrillator packages and CPR training to local communities.
• Heart Safe Community Campaigns Area-based regional campaigns (Salford, Trafford, Chorley, Wigan/Leigh, Kendal, Manchester, Wrexham, Oldham) delivered with local councils and partner organisations to make entire communities Heart Safe, combining defibrillator placement with CPR training.
• UK Heart Safe Awards Annual nationwide awards ceremony (first held 20 September 2012 at Salford City Stadium, annual through 2016) recognising organisations and individuals who have created Heart Safe environments and who have saved lives using CPR and defibrillators, across 14 categories.
• Charity Merchandise Fundraising merchandise including charity wristbands, t-shirts, pin badges and keyrings sold online to support the charity's defibrillator placement and training mission.
• Ani ♥ Camden Campaign Dedicated fundraising campaign in memory of Ani, who died from Sudden Cardiac Arrest in 2002, focused on placing defibrillators in Camden and surrounding-area schools, supported by JustGiving donations.
• Heidi's Heart Campaign Dedicated fundraising campaign raising money for defibrillators and CPR training at local schools, inspired by Heidi Rose who was diagnosed with Long QT Syndrome at 11 weeks old.

Quantifiable outcome

• Over 800 defibrillator packages placed to schools and communities across UK since January 2011
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Physio-ControlcoreStrategic or Co-development PartnerWorld leading manufacturer of external defibrillators and emergency medical response products. Physio-Control is a key supporter providing sponsorship of UK Heart Safe Awards and products. Charity expresses gratitude for their support.
• Airbus UKmajorStrategic or Co-development PartnerWon UK Heart Safe Large Business of the Year 2012. Approximately 7000 employees at Broughton site, with 300 trained first aiders and 27 defibrillators distributed across site.
• City West Housing TrustmajorStrategic or Co-development PartnerMajor partner in Salford schools campaign, co-funding defibrillator packages with Hand on Heart for multiple schools including Harrop Fold School, Irlam and Cadishead College, St Patrick's RC High School.
• Laerdal MedicalminorStrategic or Co-development PartnerCategory sponsor for UK Heart Safe Awards. Provider of training equipment and resuscitation training aids.
• Cardiac ScienceminorStrategic or Co-development PartnerCategory sponsor for UK Heart Safe Awards. Manufacturer of automated external defibrillators.
• Intu Trafford CentremajorStrategic or Co-development PartnerWon Shopping Centre of the Year 2013. Major supporter through Trafford Campaign, funding defibrillators for schools via Fountain Fund. Donated to Trafford Medical Education Centre.
• Salford City CouncilmajorStrategic or Co-development PartnerPartnered with Ward councillors and local councils in Salford to fund defibrillator packages. Supported schools including Beech Street Primary, Christ Church CE School, Clarendon Road Primary.
• Morrisons FoundationminorStrategic or Co-development PartnerFunded defibrillators for multiple schools in Salford (Boothstown Methodist, Brentnall Primary) and Manchester campaigns.
• Brian Kennedy TrustmajorStrategic or Co-development PartnerKey funder for Manchester campaign. Funded multiple schools including Trinity Church of England High School, various primary schools through Brian Kennedy Trust.
• Trafford Housing TrustminorStrategic or Co-development PartnerCo-funded defibrillator packages with Hand on Heart for Trafford schools including All Saints Catholic Primary, Old Trafford Community Academy.
• Euxton Hall HospitalminorStrategic or Co-development PartnerFunded defibrillators for Chorley schools including Mayfield School, Balshaw Lane Community Primary, Buckshaw Primary.
• Imperative TrainingminorStrategic or Co-development PartnerTraining provider partner. Ian Clegg named UK Heart Safe Trainer of the Year 2012. Provider of AED and CPR training courses.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Resuscitation Council UK: UK body that sets CPR and AED guidelines and promotes training quality. Not a competitor, but its guidelines underpin Hand on Heart's training curriculum and influence school AED procurement standards.

Broad incumbents

• St John Ambulance: National first-aid charity delivering CPR and AED training plus community defibrillator programs across the UK. Much larger and broader in scope, but directly competes in school and community AED training.
• British Heart Foundation: Largest UK heart health charity funding research, CPR training and defibrillator access. Far broader mission and resources, but overlapping CPR/AED awareness work makes it a broad incumbent comparable to Hand on Heart.

Regional players

• Defib Warehouse: UK-based commercial retailer of AEDs and accessories targeting schools, sports clubs and businesses. Competes commercially with Hand on Heart's package sales but without the charity/training-bundle model.
• London Hearts: UK charity providing defibrillators primarily in London and the South East for schools and communities. Comparable product offering but geographically distinct from Hand on Heart's North West stronghold.

Direct peers

• Community Heartbeat Trust: UK charity placing defibrillators in rural communities, villages and schools with related training. Closest direct peer in product offering (community AED packages) and customer base.
• Arrhythmia Alliance: UK charity focused on cardiac arrhythmias and SCA awareness including AED placement and 'Defibs Save Lives' campaigns. Direct peer in heart-rhythm emergency preparedness.
• AED Donate: UK charity funding and placing defibrillators in schools, sports clubs and communities across the UK. Highly comparable model providing AED packages to similar customer segments.
• Cardiac Risk in the Young (CRY): UK charity focused specifically on young sudden cardiac death, providing screening, defibrillators and awareness in schools and sports clubs. Highly comparable mission to Hand on Heart's focus on SCA in young people.
• Sudden Cardiac Arrest UK: UK charity raising awareness of SCA and promoting AED/CPR training and placement. Direct peer in the same SCA-awareness niche, although smaller and awareness-focused rather than hardware-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HandonHeart
• Facebookfacebook.com/HandOnHeartCharity
• LinkedInlinkedin.com/company/hand-on-heart

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hand on Heart