Hankook Tire Perú

Name

Hankook Tire Perú

Legal name

Hankook Tire Perú

Website

https://hankook.com.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (42313)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYTLAKADAH

Tire Distribution & Wholesale (Regional/Local Supply)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKADAB

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

Keywords

• Passenger vehicle tires
• Commercial truck tires
• Electric vehicle tires
• Tire distribution services
• Automotive tire manufacturing

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Tire Sales: Primary revenue from manufacturing and selling tires for various vehicle segments including passenger cars, SUVs, pickups, trucks, and sports cars through distribution network and direct sales

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hankook Tire Perú is the Peruvian distribution arm of South Korean tire maker Hankook Tire, selling the company's branded tires to individual vehicle owners, commercial fleets, and authorized distributors across all 24 departments of Peru. The subsidiary operates an e-commerce storefront (hankook.com.pe) and supports a nationwide distributor and point-of-sale network for passenger, SUV/light-truck, truck/bus, and high-performance/sports vehicle applications.

Product overview

Hankook Tire Perú operates as an e-commerce platform for Hankook Tire's tire products in the Peruvian market. The company offers a comprehensive portfolio organized into four main vehicle categories: Passenger/Light Vehicle tires (Autos), Performance/Sport tires (Autos Deportivos), Light Truck/SUV tires (Pickups), and Commercial Truck/Bus tires (Camiones). The product lineup includes multiple branded tire families: the premium Ventus line (Ventus S1 evo series, Ventus Prime, Ventus V12 evo, Ventus V2 concept) for passenger vehicles; the Dynapro family (Dynapro HP2, Dynapro AT2, Dynapro HT, Dynapro MT2, Dynapro XT) for SUVs and light trucks; the Optimo and Kinergy lines for standard passenger vehicles; the iON electric vehicle-specific tire series; and the commercial Smart series (Smart Work, Smart Flex, Smart City, Smart DH/AH) for trucks and buses. The company also collaborates with Laufenn through the Neumago workshop network. Products are available through a distributor network across all Peruvian departments with warranty support.

Differentiator

Problem solved

Functional benefit

Products and services

• Ventus

Quantifiable outcome

• Vantra LT shows 12% improvement in mileage compared to previous product
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Grupo SoledadcoreStrategic or Co-development Partner · 1 September 2025Strategic collaboration with Grupo Soledad to launch Neumago, the first network of Laufenn brand workshops in Latin America. This partnership establishes a new service channel for Hankook's economy brand Laufenn in the region.
• UEFA Europa LeagueflagshipGTM or Marketing PartnerMain sponsor of UEFA Europa League, a premier European football competition. Part of Hankook's global sports sponsorship strategy to build premium brand recognition.
• UEFA Europa Conference LeagueflagshipGTM or Marketing PartnerOfficial sponsor of UEFA Europa Conference League, extending Hankook's football sponsorship portfolio across European competitions.
• Formula EflagshipGTM or Marketing PartnerOfficial tire supplier and sponsor for Formula E electric racing series. Demonstrates Hankook's commitment to electric vehicle technology and performance in motorsport.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Michelin Peru: Peru subsidiary of Michelin, distributing premium passenger, SUV, and commercial tires through a national dealer network. Directly competes with Hankook Tire Perú across overlapping vehicle segments with a comparable premium global brand positioning.
• Goodyear Peru: Peru presence of Goodyear distributing passenger, light truck, and commercial tires. Competes head-to-head with Hankook Tire Perú in replacement and fleet channels with similar premium-brand positioning.
• Kumho Tire Peru: Peru operations of Korean competitor Kumho Tire, offering passenger and commercial tires. Direct peer given similar Korean parent origin, premium-mid positioning, and overlapping dealer-based distribution model.
• Yokohama Peru: Peru presence of Yokohama Rubber distributing passenger and commercial tires. Competes with Hankook in passenger/SUV tiers and shares a similar importer-distributor go-to-market model in Peru.
• Pirelli Peru: Peru distribution of Pirelli's premium passenger and performance tires, including Ultra High Performance lines that overlap directly with Hankook's Ventus family. Competitor in the premium and performance segments.
• Continental Tires Peru: Peru subsidiary of Continental AG distributing passenger, SUV, and commercial tires. Competes with Hankook Tire Perú in mid-to-premium tiers across all four vehicle categories (autos, SUVs, trucks, performance).
• Bridgestone Peru: Peru subsidiary of Bridgestone, distributing passenger, truck/bus, and OTR tires with a national dealer and service footprint. Direct competitor to Hankook Tire Perú across both consumer and commercial tire segments.

Others

• Grupo Soledad (Neumago): Strategic partner of Hankook in Peru operating the Neumago Laufenn-brand workshop network. Included as a peer/ecosystem participant because it controls the service-channel expansion that complements Hankook Tire Perú's distribution.
• Laufenn: Hankook's own economy-tier tire brand, distributed in Peru via the Neumago workshop network partnership with Grupo Soledad. Listed as a peer because it represents the value-tier channel adjacent to Hankook Tire Perú's premium positioning.

Emerging players

• Toyo Tires Peru: Peru distribution of Toyo Tires with focus on performance, SUV, and light truck segments. Comparable to Hankook Peru's premium-tire offerings but with a narrower SKU range and growing presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hankooktire-peru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hankook Tire Perú