Hannover Scorpions Eishockey GmbH

What Hannover Scorpions Eishockey GmbH does

Hannover Scorpions Eishockey GmbH is a privately held German limited liability company (GmbH) that operates a professional men's ice hockey club based in Mellendorf (Wedemark), near Hannover, Lower Saxony. The team competes in the Oberliga Nord, the third tier of German professional ice hockey, and plays its home matches at the ARS Arena (capacity 2,600 — 2,184 standing, 416 seated). The club is governed by the Haselbacher family, with Eric Haselbacher and Jochen Haselbacher serving as Managing Directors (Geschäftsführer) and Kathrin Haselbacher handling accounting; on-field operations are led by Head Coach and Sporting Director Rico Rossi.

The core product portfolio centers on live game entertainment, with adjacent services supporting ticketing, fan engagement, and content distribution. Tickets are sold through the Reservix online platform and on-site box office in standing (€15 standard / €10 youth), seated (€30 / €25 reduced), and VIP tiers, alongside an annual season ticket (Dauerkarte) program that includes playoff priority and is available in mobile wallet format. Fan merchandise is sold via a dedicated online shop (shop-hannoverscorpions.de), and home games are live-streamed through Sprade.TV. Operational technology is standard for a regional sports franchise: digital ticketing via Reservix, web analytics (Google Analytics), cookie consent (CookieYes), and venue mapping (Google Maps API) — no proprietary technology platform is operated in-house.

The business model combines three revenue streams: (i) one-time/match-day ticket sales and recurring annual season ticket subscriptions, (ii) multi-tier corporate sponsorship across main, premium, top, business, and "bully" partner categories — with anchor partners including Veltins (beverage), Bauer Hockey and HP's Sport (equipment), Xylem and ARS GmbH (premium), Helios Klinikum Hildesheim (medical), and Reservix (ticket partner) — and (iii) merchandise transactions through the online fan shop. The primary customer base is split between individual fans and families in the Wedemark/Hannover region attending home games, and regional businesses purchasing sponsorship and hospitality packages for marketing visibility and corporate entertainment.

Name

Hannover Scorpions Eishockey GmbH

Legal name

Hannover Scorpions Eishockey GmbH

Website

https://hannoverscorpions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hannover Scorpions Eishockey GmbH operates a professional ice hockey club competing in Germany's Oberliga Nord at the 2,600-capacity ARS Arena in Mellendorf/Wedemark, generating revenue from ticket sales, regional corporate sponsorships, merchandise, and live streaming.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Professional ice hockey
• Ice hockey club
• Live sports entertainment
• Sports ticketing services
• Fan merchandise

Headquarters

HQ city

Mellendorf (Wedemark)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets (standing room and seating), season tickets (Dauerkarten), and VIP tickets sold for home games at ARS Arena
2. Sponsorship: Revenue from corporate sponsors at various tiers including main sponsor, premium partners, top partners, business partners, and bully partners. Includes beverage sponsorship (Veltins), equipment suppliers (Bauer, HP's Sport), medical partners, ticket partners, and media partners
3. Merchandise Sales: Fan shop sales including jerseys, merchandise, and gift vouchers through the online shop

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hannover Scorpions Eishockey GmbH operates a professional ice hockey team competing in the Oberliga Nord of German hockey, offering live home games at the ARS Arena in Mellendorf, Wedemark. The company sells individual game tickets and season subscriptions (Dauerkarten), operates an online merchandise shop for jerseys and fan products, and provides live game streaming through Sprade.TV. Revenue is supplemented by multi-tier corporate sponsorships and youth player development through partnership with Grizzlys Wolfsburg of the PENNY DEL.

Product overview

Hannover Scorpions Eishockey GmbH operates a professional ice hockey team competing in the Oberliga Nord. The organization offers live game attendance at the ARS Arena (2,600 capacity), ticket sales including season tickets and individual game tickets, live streaming via Sprade.TV, and an online merchandise shop. The product portfolio centers on the core hockey team with ancillary services for fan engagement, ticketing, and entertainment delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Hannover Scorpions Ice Hockey Team Professional ice hockey team competing in the Oberliga Nord division of German hockey, with home games played at the ARS Arena in Mellendorf, Wedemark.
• ARS Arena (Eisstadion Mellendorf) Home arena venue for the Hannover Scorpions located in Mellendorf, Wedemark, with capacity for 2,600 spectators (2,184 standing, 416 seating).
• Ticket Sales (Season Tickets and Individual Game Tickets)

Quantifiable outcome

• Semi-final playoff appearance in 2025/26 season demonstrating competitive performance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Grizzlys WolfsburgcoreStrategic or Co-development Partner · 20 July 2026Cooperation agreement starting from the 2026/27 season with Grizzlys Wolfsburg from the PENNY DEL (top German hockey league). Head Coach Rico Rossi and Grizzlys Assistant Coach Heiko Vogler share a long history from their time together in Heilbronn. The partnership provides young players with excellent development opportunities at a high level.
• ESC Wedemark (Stammverein)coreOthersHome club (Stammverein) providing the foundation and youth development for the Scorpions organization. Located in Wedemark, connected to the ARS Arena.
• HP's SportminorOEM/ Whitelabel/ Licensing PartnerEquipment supplier and official outfitter providing hockey equipment and merchandise products.
• Bauer HockeyminorOEM/ Whitelabel/ Licensing PartnerOfficial equipment supplier providing hockey sticks, protective gear, and related equipment.
• VeltinsminorGTM or Marketing PartnerBeverage sponsor providing beer and beverages at games and events.
• Helios Klinikum HildesheimminorOthersMedical partner providing sports medicine coordination through Claudia Beckmann as medical coordinator, along with physiotherapy services at the stadium.
• Reservix GmbHminorChannel Partner/ Reseller/ DistributorOfficial ticket partner providing online ticketing platform and point-of-sale infrastructure for all ticket sales.
• XylemminorGTM or Marketing PartnerPremium sponsor providing water technology solutions and marketing visibility.
• Gemeinde WedemarkminorGTM or Marketing PartnerMunicipality of Wedemark as a local government sponsor supporting the regional sports club.
• HTM Hanse Traffic MediaminorGTM or Marketing PartnerMedia partner providing advertising and traffic media services.
• ClinotestminorGTM or Marketing PartnerMedical testing services sponsor with advertising presence.
• ARS GmbHminorGTM or Marketing PartnerLocal industrial company as premium sponsor.
• 4wärts LogistikminorGTM or Marketing PartnerLogistics company as sponsor.
• Gieseke CosmeticminorGTM or Marketing PartnerCosmetic company as sponsor.
• Madsack VerlagsgesellschaftminorGTM or Marketing PartnerRegional newspaper publishing group as sponsor.
• Fitness Lounge GmbHminorOthersFitness and nutrition partner providing training facilities and expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hannover Indians: Also based in the Hannover metropolitan area and competing in German lower-tier ice hockey. Directly comparable as the primary regional rival for fans, sponsors, and media attention within the same catchment.
• Tilburg Trappers: Dutch-based Oberliga Nord team sharing the same league schedule with the Scorpions. Comparable as a cross-border peer in the same division with similar venue scale, sponsorship model, and ticketing structure.
• Saale Bulls Halle: Oberliga Nord competitor appearing on the Scorpions' 2026/27 schedule. Comparable as a same-tier German ice hockey club with similar operational scale, ticket pricing, and sponsorship tiers.
• KSW Icefighters Leipzig: Oberliga Nord opponent on the 2026/27 schedule. Directly comparable as a third-tier German ice hockey club with similar revenue mix across ticketing, sponsorship, and merchandise.
• Herner EV Miners: Oberliga Nord opponent for 2026/27. Comparable as a same-league German ice hockey club competing with similar infrastructure footprint and community-tied sponsorship strategy.
• Herforder Ice Dragons: Competing in the same Oberliga Nord league as the Scorpions. Directly comparable as a peer third-tier German ice hockey club with similar matchday, sponsorship, and ticketing economics.

Broad incumbents

• Adler Mannheim: One of Germany's leading DEL ice hockey clubs with a much larger arena and sponsorship portfolio. Comparable as a German ice hockey franchise in the broader category, though at a substantially larger scale and in the top tier.
• Grizzlys Wolfsburg: PENNY DEL (top-tier) club that signed a cooperation agreement with the Scorpions for 2026/27. Comparable as a higher-tier incumbent in the same sport and country, with broader national reach and larger sponsorship scale, but not a direct same-market competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hanscorpions
• Facebookfacebook.com/hscorps
• LinkedInlinkedin.com/company/hannover-scorpions-eishockey-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannover Scorpions Eishockey GmbH