Hanover Realty

What Hanover Realty does

Hanover Realty is a privately held boutique real estate brokerage headquartered in Golden, Colorado, operating as part of Hanover Corporation alongside sister entities Hanover Commercial, Hanover Management, Hanover Builder Marketing, Hanover REO, and Hanover Estate Marketing. Founded in 1987, the firm provides full-service residential, commercial, and multi-family brokerage across the seven-county Metropolitan Denver and Boulder area, including Arapahoe, Adams, Boulder, Broomfield, Denver, Douglas, and Jefferson counties. The company is led by founder and managing broker Lance Chayet, who holds 13+ professional designations and has personally closed more than 2,100 transactions representing over $350 million in career sales volume. The team comprises approximately five named agents supplemented by role-specific staff, serving both individual buyers/sellers and developer/builder clients.

The firm's core technology stack is conventional brokerage infrastructure — MLS connectivity through REColorado and IRES, CRM and lead management, and an AI-enabled property search and matching tool on the company website — layered with a proprietary "175 Step Sold Fast System" that codifies a structured 175-step process for sellers. Supporting tools include a mortgage calculator, complimentary home valuation, new-listing notification alerts, an in-depth market trends report, and dedicated sub-brand websites (MyTerraceTownHomes.com, MyVillageHomes.com, MyOverlookHomes.com). Revenue is generated through traditional real estate commissions of 5–6% of transaction value (split between listing and buying sides), supplemented by commercial property management fees (including for the owned Jefferson Office Park) and builder marketing services for new construction projects. The go-to-market is a consultative, sales-led motion anchored by Lance Chayet's personal brand, content marketing through a 40+ article Denver-focused blog, organic social, and SEO.

Name

Hanover Realty

Legal name

Hanover Realty

Website

https://hanoverrealtyonline.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Hanover Realty is a privately held, boutique full-service real estate brokerage in Golden, Colorado, serving residential, commercial, and multi-family buyers and sellers across the seven-county Denver-Boulder metro via a small agent team led by founder Lance Chayet.

Ownership category

akta.pro rank

Product category

Residential and commercial real estate brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Multi-family real estate
• Property management services
• Denver metro real estate

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model. Commissions typically range from 5% to 6% of sales price, split between listing and selling agents. Services include residential, commercial, and multi-family transactions.
2. Buyer Representation Services: Buyer agency representation services, including property search, negotiation, and transaction management
3. Property Management: Commercial property management services for Jefferson Office Park and other managed properties

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hanover Realty is a full-service real estate brokerage that provides individualized buying, selling, leasing, and property management representation for residential, commercial, and multi-family properties throughout the Seven County Area of Metropolitan Denver and Boulder. The firm supplements its brokerage work with dedicated services such as new construction marketing, REO (bank-owned) sales, estate marketing, and property management under related Hanover Corporation entities.

Product overview

Hanover Realty is a full-service real estate brokerage operating as part of Hanover Corporation, which also includes Hanover Commercial, Hanover Management, Hanover Builder Marketing, Hanover REO, and Hanover Estate Marketing. The company provides individualized residential, commercial, and multi-family real estate services across the Seven County Area of Metropolitan Denver and Boulder. The core offering is Hanover Realty's brokerage services, supplemented by specialized products including the 175 Step Sold Fast System, Seller's Prelisting Presentation, Buyer's Handbook, New Listing Notification alerts, In-Depth Market Trends Report, Complimentary Home Valuation, Property Search Tool, and Mortgage Calculator. The company also operates dedicated websites for specific property types including MyTerraceTownHomes.com, MyVillageHomes.com, MyOverlookHomes.com, Jefferson Office Park, and EastGlow Partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Hanover Realty Residential Brokerage Full-service residential real estate brokerage providing individualized buyer and seller representation for homes, condos, and new construction throughout the Seven County Area of Metropolitan Denver and Boulder.
• Hanover Commercial Brokerage Commercial real estate brokerage handling sales, leasing, and development representation for office, retail, and multi-family projects in the Denver metro area.
• Hanover Management Property Management Property management services for residential and commercial properties, including Jefferson Office Park in Golden, Colorado.
• Hanover Builder Marketing Marketing services tailored for new construction home builders, promoting residential and commercial development projects and newly built properties.
• Hanover REO Services Real Estate Owned (REO) property brokerage for bank-owned properties and distressed asset sales.
• Hanover Estate Marketing Specialized marketing services for estate properties and high-value residential homes, supporting luxury listings through the ILHM GUILD recognition.
• 175 Step Sold Fast System Proprietary systematic approach that walks sellers through a structured 175-step process to list, market, and sell residential properties quickly.
• Seller's Prelisting Presentation Expert consulting presentation that helps homeowners prepare their property for market listing before going live.
• New Listing Notification Automated alert system that notifies buyers of new properties matching their search criteria as soon as they become available on the market.
• In-Depth Market Trends Report Market analysis report providing insights on the latest Denver area real estate trends to support buyer and seller decision-making.
• Complimentary Home Valuation Free market analysis service that helps prospective sellers determine their property's current market value.
• Buyer's Handbook Educational handbook and on-demand guide for home buyers navigating the purchasing process in the Denver metro market.
• Jefferson Office Park Commercial office property located in Golden, Colorado, operated by Hanover Management as its flagship managed asset.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• CloseHackcoreTechnology or IntegrationCloseHack is the website technology provider for Hanover Realty, building and maintaining the company's website platform, CRM systems, and digital infrastructure.
• Hanover CommercialcoreOthersRelated entity under the Hanover Corporation umbrella, specializing in commercial real estate brokerage, leasing, and development.
• Hanover ManagementcoreOthersProperty management division handling commercial and residential properties including Jefferson Office Park.
• Hanover Builder MarketingsupportingOthersNew construction marketing division specializing in marketing residential and commercial development projects.
• Jefferson Office ParkcoreOthersFlagship commercial property managed by Hanover entities, located in Golden, Colorado.
• EastGlow PartnershipsupportingStrategic or Co-development PartnerStrategic partnership for development projects, referenced as a related business entity.
• REcoloradocoreTechnology or IntegrationMultiple Listing Service (MLS) provider used by Hanover Realty for property listings and data access.
• Information and Real Estate Services (IRES)coreTechnology or IntegrationMLS data provider and information source for property listings in the Colorado market.
• Denver Metro Association of Realtors (DMAR)supportingOthersProfessional association providing awards, recognition, and industry standards for Denver area real estate professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global franchised residential brokerage with strong Denver-area presence; directly comparable as a traditional commission-based residential and commercial real estate firm competing for the same agent and consumer pool.
• Keller Williams Realty: Large agent-centric residential brokerage franchise with substantial Colorado presence; comparable as a commission-split residential brokerage competing for agents and listings in the same Denver/Boulder geography.
• Coldwell Banker Realty: National franchised brokerage with significant Denver-area footprint; comparable as a full-service residential and luxury brokerage targeting the same metro consumer base as Hanover.
• Berkshire Hathaway HomeServices: National brokerage with strong Denver-area representation; overlaps Hanover's traditional residential and luxury offering and competes for brand-conscious sellers in the same metro counties.

Direct peers

• eXp Realty: Cloud-based brokerage with a fast-growing Colorado agent base; competes on commission economics, technology stack, and agent equity programs — directly relevant to Hanover's recruitment and retention dynamics.
• Compass: Tech-enabled residential brokerage that has aggressively expanded in Denver; competes for the same buyer/seller relationships with greater capital, proprietary technology, and a larger agent bench.
• LIV Sotheby's International Realty: Denver-metro luxury-focused brokerage; comparable to Hanover's high-end and estate marketing services (Hanover Estate Marketing) and directly competes for luxury sellers in the same geography.

Emerging players

• Redfin: Tech-driven brokerage with a Denver presence; comparable as a modern, technology-led brokerage serving buyers and sellers in the same Front Range geography, though with a fundamentally different cost structure.

Regional players

• West + Main Homes: Colorado-based boutique brokerage headquartered in Denver; directly comparable as a similar-sized, locally-focused residential firm competing for the same Front Range buyer and seller pool.
• 8z Real Estate: Boulder/Denver-based regional brokerage; comparable as a Colorado-rooted residential and commercial firm serving the same metropolitan counties as Hanover with overlapping client segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realtordenver
• Facebookfacebook.com/lance.chayet.1
• LinkedInlinkedin.com/company/hanover-realty
• Pinterestpinterest.com/hanoverrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanover Realty