CloseHack
CloseHack is a bootstrapped, US-based SaaS platform founded in 2016 that provides real estate agents and brokerages with all-in-one IDX websites, AI-assisted marketing tools, and a purpose-built CRM, serving 10,000+ active clients across 110+ MLS boards on three subscription tiers.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CloseHack does
CloseHack is a privately held, bootstrapped real estate technology company founded in 2016 and headquartered in Los Angeles with a fully remote operating model spanning the U.S., Latin America, Europe, and Asia. The company sells an all-in-one SaaS platform combining three core products: Custom IDX Websites (real-time MLS-integrated property search sites with polygon/map search and 100K+ auto-generated indexable pages), QuickTours Marketing Suite (automated listing videos, AI-written blog content, and print-ready flyers), and FlexCRM (a purpose-built real estate CRM with drip campaigns, lead routing, and pipeline management). Its core technical moat is a proprietary real-time MLS data synchronization engine connecting to 110+ MLS boards, hosted on AWS, supported by Hacker Genie — a hands-on support service bundling unlimited design and development requests at no incremental cost. The platform serves 10,000+ active real estate professionals, primarily solo agents and small teams, with named customers including Beach City Brokers, Team Price Real Estate, Ganem Realty, and Morgan Ganem.
CloseHack monetizes through a three-tier subscription model: Launch at $179/month (or $999 setup), Growth at $299/month (starting at $3,000 setup), and Executive Suite at $599/month (starting at $10,000 setup, including 10 agent seats and bespoke SOW-based delivery for brokerages and franchises). The go-to-market is sales-led with a freemium-adjacent top-of-funnel layer: a free 60-second Deal Growth Forecast assessment feeds demo bookings, with separate enterprise motions for the Executive Suite tier. Pricing is month-to-month with no long-term contracts, and setup fees are amortized at launch; all plans include the same core technology platform differentiated primarily by onboarding depth, customization, and support level.
The company is led by CEO and founder Daniel Nix, who originated CloseHack from a drone-services business serving real estate clients, and Co-Founder and CTO Theodore Hays, an MIT award-winning developer with prior AWS architecture and online education (Thrive15) experience. CloseHack has reached the 10,000+ agent milestone across 110+ MLS boards with 200+ purpose-built features, executed a Platform 2.0 refresh in 2025 adding API expansion and enterprise white-label capabilities, and has not raised disclosed outside capital, implying nine-plus years of self-funded operation.
CloseHack firmographics
Firmographics- Name
- CloseHack
- Legal name
- CloseHack
- Website
- https://closehack.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CloseHack is a bootstrapped, US-based SaaS platform founded in 2016 that provides real estate agents and brokerages with all-in-one IDX websites, AI-assisted marketing tools, and a purpose-built CRM, serving 10,000+ active clients across 110+ MLS boards on three subscription tiers.
- Ownership category
- akta.pro rank
CloseHack industry classification
Industry- Product category
- Real Estate Technology Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Title, Settlement & Closing Services Technology (FSALALAK)
Keywords
Where CloseHack is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CloseHack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Launch Plan): Monthly subscription for solo agents and new businesses. Two payment structures available: Flex (lower upfront, higher monthly) or Standard (higher upfront $999 + first month free, lower monthly). Provides full CloseHack platform access including CRM, website, IDX/MLS integration, lead capture, and email support.
- SaaS Subscription (Growth Plan): Monthly subscription for scaling agents and small teams. Two payment structures: Flex or Standard (starting at $3,000 setup + first month free). Includes consultant-led onboarding, live kickoff session, semi-custom to fully custom CRM configuration, team setup, lead routing, and priority consultant support.
- SaaS Subscription (Executive Suite): Monthly subscription for brokerages, franchises, and multi-location organizations. Starting at $10,000 setup fee, $599/month, includes 10 agent seats (~$60/user). Includes bespoke digital operations system, custom architecture, multi-site configuration, white-label front-end, role-based automation, and formal SOW/milestone-based delivery.
- Setup/Onboarding Fees: One-time setup fees embedded in Standard payment options across all plans. Launch: $999 setup. Growth: starting at $3,000 setup. Executive: starting at $10,000 setup with milestone-based delivery. Financing available for qualifying customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch — Solo Agents & New Businesses ($179/mo or $999 setup) |
| Subscription | Monthly | Growth — Scaling Agents & Small Teams ($299/mo or $3,000 setup) |
| Subscription | Monthly | Executive Suite — Brokerages & Multi-Location ($599/mo or $10,000 setup) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
CloseHack product offering
Product offeringCore offering
CloseHack is an all-in-one SaaS platform for real estate professionals that combines custom IDX-integrated websites, automated listing marketing (QuickTours), and a purpose-built CRM (FlexCRM). The platform connects to 110+ MLS boards for real-time property data sync, generates AI-powered marketing content and videos, and includes a hands-on support service (Hacker Genie) offering unlimited design and development requests. It is sold via monthly subscription with tiered onboarding from self-serve to enterprise Statement of Work.
Product overview
CloseHack is a unified real estate technology platform combining three core products: Custom IDX Websites (MLS-integrated property search websites), QuickTours Marketing Suite (automated listing video and content generation), and FlexCRM (lead management and automation). All plans include Hacker Genie support service providing unlimited design/development requests and 1-on-1 consultations. The platform is built around 110+ MLS board integrations, serving 10,000+ agents with 200+ features including AI-powered blog content generation, automated video production, lead routing, drip campaigns, and client portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom IDX Websites Fully custom real estate websites with deep MLS integration, IDX property search (including polygon and map-based search), forced registration, automated SEO that generates 100K+ indexable pages, and built-in lead capture. Supports 110+ MLS boards, 99.9% uptime SLA, sub-2s page load times, WCAG accessibility, SSL, custom domains, and an agent subdomain system for brokerages. Built for real estate agents, teams, and brokerages.
- QuickTours Marketing Suite Automated listing marketing platform that generates property videos, AI-written blog content, print-ready flyers, single-property landing pages, and social media distribution directly from MLS data. Includes YouTube publishing with SEO-optimized titles, 3D tour and drone video embedding, AI-generated market updates, and templates auto-populated from MLS data. Built for real estate agents and teams that need to market listings at scale without dedicated creative staff.
- FlexCRM Purpose-built real estate CRM with drip campaigns (email and SMS), lead routing (round-robin, geography-based, performance-based, lead grab pool), automated alerts, client portals, two-way SMS and email via Nylas, pipeline management, contact tagging, duplicate detection, team performance dashboards, and REST API access. Includes 54 features with unlimited contacts. Built for real estate agents, teams, and brokerages.
- Hacker Genie Hands-on support and development service included with every CloseHack plan, providing unlimited design requests, unlimited development requests, 1-on-1 virtual meetings with screen-share, a dedicated support team, and the Hacker Portal for tracking revision requests. Delivers an average 24-48 hour turnaround and is positioned as the only company to offer hands-on updates for no additional charge. Built for CloseHack customers across all plan tiers.
Quantifiable outcome
- 340% lead conversion increase
- +8 more outcomes
Companies that use CloseHack
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
CloseHack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature8 records
CloseHack partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NylascoreNylas acts as a sub-processor for Google email integration in FlexCRM. Through Nylas, CloseHack accesses Gmail data (email messages, metadata, contacts) to display conversations within FlexCRM, send/receive emails on behalf of users, and log email activity to contact timelines. Nylas is contractually obligated to protect user data per their privacy policy and applicable data protection laws. This integration enables the Gmail-connected email experience within the CRM platform.
- GooglecoreGoogle Analytics provides web analytics tracking and reporting for website traffic and user behavior. CloseHack's use and transfer of Google API information adheres to Google API Services User Data Policy including Limited Use requirements. Google user data is not used for advertising, creditworthiness, or sold to third parties. Stripe handles payment processing with cookies for fraud detection and secure transactions. Both are integral to platform operations.
- StripecoreStripe provides payment processing services using cookies for fraud detection and secure transactions. All fees are charged in U.S. dollars through Stripe's payment infrastructure. Failed payments may result in service suspension after a 7-day grace period.
- AWS (Amazon Web Services)coreAWS provides enterprise-grade cloud infrastructure hosting CloseHack's platform. Theodore Hays, Co-Founder & CTO, is noted for designing large-scale architecture projects on AWS. The MLS sync infrastructure is built on AWS to handle scale and complexity of 110+ MLS board connections with millions of listings and tens of millions of images. Video processing pipeline uses AWS storage and cloud servers.
- YouTubecoreAutomated video pipeline publishes listing videos to YouTube with SEO-optimized titles and backlinks. Videos are automatically uploaded for every listing and embedded on both brokerage and agent websites. Text/email notifications sent to agents for sharing. YouTube presence builds SEO value and digital footprint for customers.
- Multiple Listing Services (MLS)coreCloseHack connects to 110+ MLS boards nationwide for real-time listing data. MLS data feeds display property listings on customer IDX websites. Necessary data is shared with MLS organizations to facilitate IDX data feeds. Customers are responsible for compliance with their local MLS board's rules and data display requirements.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
CloseHack competitors and assessment
Company assessmentDirect peers
- Wolfnet (Lone Wolf Technologies): MLS data and IDX feed platform serving real estate websites. Comparable to CloseHack's MLS sync layer, though CloseHack's offering extends further into website building, CRM, and marketing.
- Real Geeks: IDX-enabled real estate websites with integrated CRM and lead generation tools targeting individual agents and teams. Closest product-line analog to CloseHack's Custom IDX Websites + FlexCRM offering.
- BoomTown: Lead generation and CRM platform purpose-built for real estate teams and brokerages. Overlaps with CloseHack's FlexCRM drip campaigns, lead routing, and conversion-focused design system.
- iHomefinder: IDX/MLS search and lead-capture technology that powers real estate agent and brokerage websites. Closely comparable to CloseHack's MLS real-time sync and IDX property search core.
- BoldTrail (Lone Wolf Technologies): Real estate brokerage back-office and front-office platform with CRM, transaction management, and team functionality. Comparable to CloseHack's enterprise tier and broader brokerage stack.
- Chime: CRM, IDX, and lead generation platform built for real estate teams and brokerages. Overlaps with CloseHack on lead routing, drip campaigns, and brokerage-wide deployment.
- Inside Real Estate (formerly kvCORE): All-in-one real estate platform offering websites, CRM, lead generation, and marketing automation primarily to brokerages and teams. Most direct head-to-head competitor to CloseHack across the IDX + CRM + marketing stack.
- CINC (Cinch): Real estate websites with IDX, CRM, and AI-powered lead nurturing for agents and teams. Closely comparable on the IDX website + CRM bundle targeted at growth-oriented agents.
Broad incumbents
- Zillow Premier Agent / Showcase: Zillow operates property search at massive consumer scale (169M monthly users cited by CloseHack) and an agent advertising/lead-generation platform that competes with CloseHack's lead-capture value proposition from the demand side.
- Squarespace (real estate vertical): General-purpose website builder used by real estate agents as an alternative to IDX-integrated sites. Represents the substitute category that CloseHack's Custom IDX Websites is differentiated against via MLS depth and lead capture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CloseHack social profiles
Digital presenceCloseHack financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloseHack leadership team
Management profileNumber of profiles
Profiles2 records
CloseHack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloseHack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloseHack
What does CloseHack do?
CloseHack is an all-in-one SaaS platform for real estate professionals that combines custom IDX-integrated websites, automated listing marketing (QuickTours), and a purpose-built CRM (FlexCRM). The platform connects to 110+ MLS boards for real-time property data sync, generates AI-powered marketing content and videos, and includes a hands-on support service (Hacker Genie) offering unlimited design and development requests. It is sold via monthly subscription with tiered onboarding from self-serve to enterprise Statement of Work.
Is CloseHack a public or private company?
CloseHack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloseHack founded?
CloseHack was founded in 2016. It employs 11 to 50 people.
Where is CloseHack based?
CloseHack is headquartered in Los Angeles, United States, in the North America region.
How does CloseHack make money?
Four revenue lines are on record. SaaS Subscription (Launch Plan) is the primary driver. The others are saaS Subscription (Growth Plan), saaS Subscription (Executive Suite) and setup/Onboarding Fees.
Who are CloseHack's main competitors?
Direct peers on record are Wolfnet (Lone Wolf Technologies), Real Geeks, BoomTown, iHomefinder, BoldTrail (Lone Wolf Technologies), Chime, Inside Real Estate (formerly kvCORE) and CINC (Cinch). Broad incumbents are Zillow Premier Agent / Showcase and Squarespace (real estate vertical).
Does CloseHack have an API?
Yes. FlexCRM includes REST API access for integrations. The pricing page lists 'API integrations (FB, Zillow, etc.)' as a feature included in all plans. The platform supports connecting email accounts including Gmail through Nylas integration partner.
What industry is CloseHack in?
CloseHack's product category is Real Estate Technology Software. Its primary akta.pro industry code is FSALALAK, Title, Settlement & Closing Services Technology. Its NAICS code is 518 and its SIC code is 7372.