HANSONS FARM

What HANSONS FARM does

Hanson's Farm is a 5th-generation family-owned diversified farm operating on the same site in Framingham, Massachusetts since 1715, with the Hanson family in continuous ownership since 1913. The farm cultivates 52 acres of fruits and vegetables and over 100 acres of hay, growing more than 180 varieties of produce including 13 varieties of eggplant, 26 tomato varieties, 12 types of summer squash, and 13 kinds of peppers. Approximately two-thirds of crops are raised using organic methods, with the remainder managed through an Integrated Pest Management (IPM) system that uses insect trap monitoring, scouting, and crop rotations to enable targeted rather than prophylactic spraying.

The business operates across four direct-to-consumer revenue streams: an on-farm retail farmstand open May through November, two weekly farmers markets (Framingham Common on Thursdays and Winchester Town Common on Saturdays, June through November), a CSA subscription program with farm pickup on Tuesdays or Fridays, and seasonal U-pick offerings covering pumpkins, cut flowers, blueberries, and blackberries. Agritourism attractions — the "Tom and Matt's Excellent Adventure" corn maze (operating since 2005) and the Haunted Hayride (a 25-year tradition running Friday and Saturday nights in October with 100+ volunteers) — round out the offering, along with ancillary horse boarding revenue and on-farm field trips and birthday parties.

The customer base is entirely local and consumer-facing, serving families and individuals in the Framingham and greater MetroWest Boston area who purchase CSA shares at $675 (full season, 20 weeks) or $375 (alternate, 10 biweekly pickups), with an add-on U-pick flower share priced at $100. Marketing is conducted through a basic farm website, email, phone, and community word-of-mouth, with no wholesale distribution, e-commerce platform, or institutional customers. The farm is operated by a 5-person team led by owner Tom Hanson, his son Matt as co-operator, and Tom's wife Martha managing farmers markets.

Name

HANSONS FARM

Legal name

Hanson's Farm

Website

https://hansonsfarm.50webs.com

Company type

Private

Founded year

1715

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Diversified Fruit and Vegetable Farming

NAICS

Fruit and Tree Nut Farming (1113), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

Keywords

• Fresh produce farming
• Farm stand retail
• Community supported agriculture
• Agritourism events
• Pick-your-own fruit

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Farm Stand Retail Sales: On-farm retail sales of fresh vegetables and fruits from May through November. Customers purchase directly at the stand with daily picked produce.
2. CSA (Community Supported Agriculture) Subscriptions: Pre-season subscription model where shareholders purchase a share of the harvest upfront. Full share ($675) provides 20 weeks of produce; alternate share ($375) provides 10 biweekly pickups. Additional U-pick flower share ($100).
3. Farmers Markets: Sales at two weekly farmers markets - Framingham Common (Thursdays 12:30-5pm) and Winchester Town Common (Saturdays 9:30am-1:30pm) from June to November.
4. Pick-Your-Own (U-Pick): Customers self-harvest produce including pumpkins (Sept-Nov), cut flowers (mid-June to first frost), blueberries (late June-July), and blackberries (July-August). Containers provided or bring your own.
5. Corn Maze and Seasonal Attractions: Tom and Matt's Excellent Adventure corn maze open July to November. Haunted hayride running 25+ years every Friday and Saturday in October (7pm-10pm) with over 100 volunteers.
6. Horse Boarding: Boarding business for horses, with boarded horses visible in fields during daytime hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hansons Farm is a fifth-generation family farm operating since 1715 in Framingham, Massachusetts. It grows and sells a wide range of fruits, vegetables, herbs, and flowers through an on-site farm stand, regional farmers markets, pick-your-own (U-pick) fields, and a Community Supported Agriculture (CSA) program. The farm also generates revenue from agritourism offerings including a corn maze, haunted hayride, horse boarding, and educational field trips and birthday parties.

Product overview

HANSOnS FARM is a 5th generation diversified farm operating since 1715, located in Framingham, MA. The farm operates as a unified offering of agricultural products and agritourism services: the core Farm Stand serves as the retail hub selling over 185 varieties of produce grown on 52 acres; the Pick Your Own program allows visitors to harvest berries, pumpkins, and flowers; the CSA program provides weekly produce shares to shareholders; and Farmer's Markets bring produce to the community. These agricultural offerings are complemented by agritourism activities including the Corn Maze (Tom and Matt's Excellent Adventure), Haunted Hayride (operating since 1993), and Horse Boarding services. The farm also hosts field trips and birthday parties, creating an integrated farm experience combining retail agriculture with seasonal entertainment activities.

Differentiator

Problem solved

Functional benefit

Brands

• Tom and Matt's Excellent Adventure: The corn maze attraction operated by Tom Hanson and his son Matt, started in 2005.

Products and services

• Farm Stand Retail

Quantifiable outcome

• 180+ varieties of produce grown including 13 eggplant varieties, 26 tomato varieties, and 12 types of summer squash

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brookfield Farm: Amherst, MA organic CSA-focused farm with a long-running multi-week share model. Comparable subscription CSA mechanics and organic production practices for the New England market.
• Verrill Farm: Concord, MA diversified farm with farm stand, CSA, and agritourism (events, hayrides). Multi-generational operation with a similar farmstand plus on-farm experience model.
• Siena Farms: Sudbury, MA CSA and farm stand operation focused on sustainable vegetables. Competes in the MetroWest Boston CSA market with similar subscription structure and seasonal direct-to-consumer delivery.
• Red Fire Farm: Granby, MA organic farm with farm stand, CSA, and farmers markets across western Mass. Comparable CSA subscription tiers, organic methods, and direct-to-consumer distribution model.
• Stillman's Farm: New Braintree, MA family-run farm operating CSA, farm stand, and farmers markets. Closest direct peer — comparable Massachusetts geography, multi-generation operation, and overlapping CSA/farmstand/wholesale mix.
• Stearns Farm CSA: Framingham, MA CSA farm sharing essentially the same hometown and customer base. Operates a CSA share program on a similar small-acreage footprint, directly competing for Framingham-area shareholders.
• Honey Pot Farm: Still River, MA small diversified farm with farm stand and CSA. Comparable scale, geography, and direct-to-consumer produce model.
• Ward's Berry Farm: Sharon, MA family farm combining farm stand, U-pick (berries, pumpkins), and CSA shares. Closely mirrors Hanson's on-farm retail plus seasonal U-pick offerings.
• Clark Farm: Carlisle, MA family-run farm with farm stand and CSA serving Boston's western suburbs. Comparable small-scale diversified vegetable operation with direct-to-consumer emphasis.

Regional players

• Drumlin Farm (Mass Audubon): Lincoln, MA working farm with CSA, farm stand, and education programs. Serves the same western-suburban Boston customer base and adds field trips as an overlay comparable to Hanson's school programs.

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hansons-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANSONS FARM