Ward's Berry Farm

Name

Ward's Berry Farm

Legal name

Ward's Berry Farm

Website

https://wardsberryfarm.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sharon Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Farm Store Retail: Year-round farm store selling produce grown on the farm, supplemented by sourced produce from regional farms, along with artisanal groceries, prepared foods, homemade baked goods, and cut flowers. The store extends outdoors during warmer months into an open-air market experience.
2. Pick-Your-Own (PYO): Customers pay to harvest their own produce directly from the fields. PYO season runs April through November. Also offered as a Flower Share subscription ($200 for 12 bouquets across the flower season).
3. Sandwich and Smoothie Counter: Fresh sandwiches, smoothies, soft serve ice cream, and hot sides prepared daily inside the farm store. Available year-round with online ordering for pickup and DoorDash delivery.
4. Wholesale Produce: Wholesale program supplying high-quality produce to retailers, farm stands, restaurants, schools, distributors, and specialty food businesses throughout New England. Crops include heirloom, cherry, and field tomatoes; sweet corn; pumpkins and winter squash; leafy greens; seasonal vegetables; and cut flowers. Orders managed through Blue Cart.
5. Catering: Tray-style catering featuring prepared foods and bakery favorites from the farm store. Menu includes entrées, salads, deli platters, fruit and cheese trays, and homemade baked goods for pickup at the farm.
6. Garden Center: Seasonal plant nursery offering annuals, vegetable plants, fruit plants, hanging baskets, patio containers, and planting essentials. Seasonally shifts to fall harvest decor and holiday greens and Christmas trees.
7. Private Events: Private event bookings including birthday parties, bridal and baby showers, school field trips, corporate gatherings, and family reunions. Includes options for PYO activities, hayrides, and catering add-ons.
8. Seasonal Food and Beverage: Seasonal food truck (June–October weekends) offering burgers, fries, tacos; Beer Garden (May–October weekends) with Castle Island Brewing products; apple cider donuts (April–December weekends); caramel apples (September–October).
9. Photography Sessions: Photographer passes required for paid photography sessions on farm property, including portrait sessions such as family photos, engagement sessions, maternity sessions, and senior portraits.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Ward's Berry Farm operates a 175-acre working farm in Sharon, MA that runs a year-round farm store, a sandwich and smoothie counter, a seasonal garden center, pick-your-own produce and flowers (April-November), seasonal attractions, a wholesale produce program, catering, and private event hosting. The farm sells its own produce alongside sourced regional items, prepared foods, and homemade baked goods, and serves both direct consumers and wholesale buyers across New England.

Product overview

Ward's Berry Farm is a 175-acre working farm and destination market in Sharon, MA, operating a multi-component offering. The core products include the year-round Farm Store and Sandwich/Smoothie Counter, alongside seasonal Pick-Your-Own activities (April-November). Supporting offerings include the seasonal Garden Center, PYO Flower Share subscription ($200 for 12 bouquets), seasonal food truck and beer garden, catering services, private event hosting, wholesale produce program, and photography sessions. The farm also operates seasonal attractions including hayrides, mazes, and bounce pillow. The integrated experience combines retail, agritourism, food service, and events across the property.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick-Your-Own (PYO) Produce Seasonal pick-your-own produce activities where visitors harvest fresh fruits and vegetables directly from the farm fields, running April through November.
• Farm Store Year-round destination market selling produce grown on the farm plus sourced regional items, prepared foods, homemade baked goods, artisanal groceries, and cut flowers. Open daily 9am-7pm.
• Sandwich & Smoothie Counter Year-round counter inside the farm store offering fresh sandwiches, smoothies, soft serve ice cream, and hot sides. Open daily 9am-6pm, with online ordering via Toast Tab and delivery via DoorDash.
• Garden Center Seasonal plant nursery offering pansies, perennials, annuals, vegetable plants, fruit plants, hanging baskets, patio containers, fall harvest decor, and holiday greens and Christmas trees.
• PYO Flower Share Subscription Seasonal flower subscription offering 12 pick-your-own bouquets across the flower season (late June to early October), including varieties such as Ageratum, Aster, Bachelor's Button, Celosia, Cosmos, Dahlia, Sunflower, and Zinnia. Includes a large mason jar for the season.
• Catering Tray-style catering featuring prepared foods and bakery favorites including chicken parmesan, lasagna, salads, sandwich platters, fruit and cheese trays, and homemade baked goods. Orders placed by phone with pickup at the farm.
• Private Events Private event hosting for birthday parties, bridal and baby showers, school field trips, corporate gatherings, and family reunions, with options to add pick-your-own activities, hayrides, and catering.
• Wholesale Produce Program Wholesale supply of produce to retailers, farm stands, restaurants, schools, distributors, and specialty food businesses throughout New England, including heirloom tomatoes, sweet corn, pumpkins, leafy greens, seasonal vegetables, and cut flowers. Orders managed through the Blue Cart platform with farm pickup.
• Seasonal Food and Drink Seasonal food and beverage offerings including a food truck serving burgers, fries, and tacos on weekends (June-October), a Beer Garden featuring Castle Island Brewing products on weekends (May-October), apple cider donuts on weekends (April-December), and caramel apples (September-October).
• Photography Sessions Photography pass service for paid photography sessions on farm property, providing scenic backdrops including orchards, flower fields, gardens, and seasonal crops for portrait, engagement, maternity, and senior sessions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blue CartcoreTechnology or IntegrationBlue Cart is the wholesale ordering and procurement platform used by Ward's Berry Farm to manage and fulfill wholesale orders. Approved wholesale customers log in through the Blue Cart platform to place orders, which are then picked up at the farm. New wholesale customers use the First-Time User form on the farm's website to request access to the weekly availability list.
• Castle Island BrewingminorChannel Partner/ Reseller/ DistributorCastle Island Brewing in Norwood, MA supplies the beer, wine, and seltzer offerings at Ward's Berry Farm's seasonal Beer Garden, operating weekends from May through October. The Beer Garden is a seasonal amenity for farm visitors seeking refreshments during their visit.
• Iggy's (Cambridge, MA)minorOthersIggy's is a local artisan food brand from Cambridge, MA featured among the artisanal groceries and local brands sold in the Ward's Berry Farm store. Products are stocked alongside the farm's own produce and prepared foods.
• NAVAD Bakers (Providence, RI)minorOthersNAVAD Bakers from Providence, RI supplies artisan baked goods to Ward's Berry Farm's store as part of the farm's curated selection of small-batch local goods.
• Better Grains Gluten Free (Norton, MA)minorOthersBetter Grains Gluten Free from Norton, MA is a specialty food brand included in Ward's Berry Farm's artisanal grocery selection, serving customers with dietary restrictions.
• Crescent Ridge (Sharon, MA)minorOthersCrescent Ridge is a local brand from Sharon, MA featured in Ward's Berry Farm's store among the curated selection of small-batch local goods and many favorite brands.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash provides delivery service for Ward's Berry Farm's sandwich and smoothie orders, enabling customers to receive farm food products via third-party delivery to their location.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Russell Orchards: Ipswich, MA farm and orchard offering PYO fruit, a farm store, bakery, and food service. Comparable in scale and as a multi-format New England farm market.
• Parlee Farms: Tyngsboro, MA pick-your-own farm with farm store, bakery, and animal attractions. Directly comparable to Ward's PYO-plus-retail-plus-attractions destination format.
• Cider Hill Farm: Amesbury, MA farm with pick-your-own produce, a farm store, hard cider, and family attractions. Comparable to Ward's as a year-round retail plus seasonal PYO destination farm in the New England market.
• Honeypot Hill Orchard: Stow, MA orchard offering pick-your-own fruit, a farm store, and family attractions. Overlaps with Ward's in PYO, farm store retail, and New England agritourism.
• Smolak Farms: North Andover, MA destination farm offering pick-your-own fruit, a farm store, bakery, ice cream, food service, and private events — directly comparable to Ward's multi-format New England destination model.
• Tougas Family Farm: Northborough, MA pick-your-own orchard and farm with a farm store, bakery, and family activities. Directly comparable on PYO produce, farm store, and agritourism orientation.
• Verrill Farm: Concord, MA destination farm with PYO, farm store, prepared foods, and catering. Highly comparable to Ward's mix of produce retail, prepared foods, and event/catering.
• Brookdale Fruit Farm: Hollis, NH farm with farm store, bakery, and PYO produce, plus wholesale distribution to area restaurants and schools. Comparable to Ward's combined DTC retail and New England wholesale model.
• Berlin Orchards: Berlin, MA PYO orchard with farm store and fall family attractions. Comparable to Ward's seasonal PYO-plus-attractions destination model in the Greater Boston/MetroWest corridor.
• Carver Hill Orchard: Stow, MA orchard offering PYO apples and a farm store. Comparable to Ward's as a New England destination orchard with farm retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wardsberryfarm
• LinkedInlinkedin.com/company/wards-berry-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ward's Berry Farm