Happee Ry
Happee Salibandy ry is a non-profit floorball club in Central Finland (Jyväskylä/Laukaa) operating competitive teams (II-Divari, V-Divari, U16, women's), free youth salibandy schools for ages 2-9, adult recreational sessions, and tournaments, funded via member fees and a 30+ partner sponsorship network.
- Company typePrivate
- Founded2025
- HeadquartersLaukaa, Finland
- Headcount11–50
- GTM typeB2C
- OfferingServices
Happee Ry firmographics
Firmographics- Name
- Happee Ry
- Legal name
- Happee Salibandy ry
- Website
- https://happee.fi
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Happee Salibandy ry is a non-profit floorball club in Central Finland (Jyväskylä/Laukaa) operating competitive teams (II-Divari, V-Divari, U16, women's), free youth salibandy schools for ages 2-9, adult recreational sessions, and tournaments, funded via member fees and a 30+ partner sponsorship network.
- Ownership category
- akta.pro rank
Where Happee Ry is headquartered
LocationHeadquarters
- HQ city
- Laukaa
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Happee Ry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Fees: Annual supporter member fees (20€ per season 2026-27) providing access to member benefits and discounts from partner businesses.
- Team and Training Fees: Seasonal fees for team participation including training slots, home game costs, and club operations fees. Women's team approximately 420€/player plus 80€ for game attire.
- Recreational Session Fees: Per-session fees for Hirvisähly (4€/session) and regular training programs for women's recreational group (100€ including Hirvisähly access).
- Tournament Entry Fees: Entry fees for organized tournaments such as Talenom Cup (250€ per team) and Women's Talenom Cup.
- Sponsorship and Partnership Revenue: Support from approximately 30+ business partners including BYD, Intersport, Talenom, JKL Autotarvike, and others through the 'Hirviverkosto' (Moose Network).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Supporter Member - 20€ per season |
| Subscription | Annual | Women's Team Player - approximately 540€/season |
| Unit Pricing | Pay-as-you-go | Hirvisähly Recreational - 4€/session or 40€ voluntary membership |
| Subscription | Annual | Women's Recreational Training - 100€ season |
| Unit Pricing | Pay-as-you-go | Talenom Cup Tournament - 250€/team |
| Subscription | Monthly | GOGO Express Partnership Discount - First 3 months 50% off |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Happee Ry product offering
Product offeringCore offering
Happee Ry is a Finnish floorball (salibandy) sports club that operates competitive teams, youth development programs, adult recreational sessions, and tournament events. It provides floorball training, league participation, and community sports activities spanning ages 2 through senior levels in Central Finland. The club serves as an umbrella organization for multiple men's, women's, and junior teams competing in Finnish floorball divisions.
Product overview
Happee Salibandy ry is a Finnish floorball (salibandy) sports club based in Laukaa/Jyväskylä region. The organization operates a multi-level offering consisting of competitive teams (Edustus in II Division, Miehet 2 in V Division, U16 Juniors, and newly established Women's team), youth development programs (Heimo Hirven Salibandykoulu with three levels from ages 2-9), recreational programs (Hirvisähly adult sessions), and tournament events (Talenom Cup and Naisten Talenom Cup). The club serves members from children to adults across both competitive and recreational levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Heimo Hirven Salibandykoulu A youth floorball school (salibandykoulu) for children aged 2-9 that provides beginner-level floorball training in schools and arenas in Central Finland. Free of charge for participants since 2016 thanks to sponsor funding.
- Edustus (II-Divari)
- U16 Juniorit
- Naiset (Women's Team) Happee's women's competitive floorball team. Established for the 2026-27 season as a new addition to the club's offerings, providing competitive playing opportunities for adult female athletes.
- Miehet 2 (V-Divari) The club's second men's team competing in the V-Divari (Men's Fifth Division), providing a development pathway and competitive play opportunities below the senior representative team.
- Hirvisähly An adult recreational floorball program providing casual, non-competitive floorball sessions primarily held on Mondays at the Hirviareena arena. Targets adults seeking low-commitment fitness and social play.
- Talenom Cup An annual men's floorball tournament organized by Happee and sponsored by Talenom. Provides tournament competition opportunities for men's floorball teams in the region.
- Naisten Talenom Cup An annual women's floorball tournament organized by Happee and sponsored by Talenom. Provides tournament competition opportunities for women's floorball teams in the region.
Quantifiable outcome
- 200+ children served annually through free salibandy schools
- +3 more outcomes
Companies that use Happee Ry
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Happee Ry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Happee Ry partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- TalenomcoreMajor strategic partner co-organizing Talenom Cup pre-season tournaments for men's and women's teams. Talenom also provides invoicing services for the club's member billing. Partnership includes naming rights for annual tournament events held at Hirviareena.
- Intersport JyväskylämajorSports equipment retailer offering 15% discount on all regular-priced textiles and footwear to club members. Provides promotional support and brand visibility through partner logo placement.
- BYD (via JKL Auto)majorElectric vehicle brand represented locally by JKL Auto, featured as partner with logo on club communications and at events.
- JKL AutotarvikemajorAuto supplies retailer supporting the club as a partner, visible in sponsor logos and communications.
- Kauppakeskus SeppämajorShopping center in Jyväskylä serving as community partner, providing visibility and promotional support.
- HirviareenacoreArena facility serving as the club's primary operational base for training and matches. Multiple partner school locations (Lohikosken koulu, Halssilan koulu, Keljonkankaan koulu) also support training activities.
- Bistro PuulaakimajorRestaurant partner offering lunch at 11€ for members and co-organizing Hirvisähly recreational floorball sessions at Hirviareena on Fridays 19-20.
- JopoX (Jopox)coreDigital platform provider for member registration, team management, scheduling, and payment processing. All club operations run through Jopox system.
- GOGO ExpressminorFitness center offering exclusive member discounts: first 3 months at 50% off, 0€ joining fee, free trial session, and family member discounts. Partnership provides member benefit valued at 10€ per trial.
- Salibandyliitto (Finnish Floorball Federation)coreNational governing body for floorball in Finland. Sanctions competitions, provides player passes, organizes league structures (II-Divari, V-Divari, youth national series), and supplies official referees for matches.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Happee Ry competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Happee Ry social profiles
Digital presenceHappee Ry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happee Ry leadership team
Management profileNumber of profiles
Profiles10 records
Happee Ry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happee Ry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happee Ry
What does Happee Ry do?
Happee Ry is a Finnish floorball (salibandy) sports club that operates competitive teams, youth development programs, adult recreational sessions, and tournament events. It provides floorball training, league participation, and community sports activities spanning ages 2 through senior levels in Central Finland. The club serves as an umbrella organization for multiple men's, women's, and junior teams competing in Finnish floorball divisions.
Is Happee Ry a public or private company?
Happee Ry is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Happee Ry founded?
Happee Ry was founded in 2025. It employs 11 to 50 people.
Where is Happee Ry based?
Happee Ry is headquartered in Laukaa, Finland, in the Europe region.
How does Happee Ry make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are team and Training Fees, recreational Session Fees, tournament Entry Fees and sponsorship and Partnership Revenue.
Does Happee Ry have an API?
No public API is recorded for Happee Ry.