Salibandy

What Salibandy does

Salibandyliitto (Suomen Salibandyliitto ry, Finnish Floorball Federation), founded in 1986, is the sole national governing body for floorball (salibandy) in Finland and an affiliate of the International Floorball Federation (IFF). It organizes the full competitive pyramid — F-Liiga (premier), Inssi-Divari (second tier), Suomisarja (third tier), the Kouvolan Lakritsi Suomen Cup, junior national championships, and a 3v3 format — across 7 functional regions, serving 600+ member clubs, 2,526 teams, and 46,613 registered player passes (November 2025). It selects and operates the Finnish national teams (men's team is the defending 2024 world champion) and runs the Maajoukkuetie development pathway serving 100+ teams and 3,200 players aged 13-18 annually at Eerikkilä Sports Institute.

The federation's core product is an integrated digital ecosystem for participants and fans: Tulospalvelu (real-time match scoring across ~30,000 matches per season), SalibandyTV (streaming with 74,000+ registered viewers, 2,100+ matches streamed per season, 1M+ stream starts per season, available on web plus iOS and Android apps), Palvelusivusto (mandatory club administration portal), sbet.fi (referee scheduling), and a centralized pelipassi player-licensing system. Member-facing distribution is via lippu.fi/Tiketti for MM tickets and the Fanikauppa e-commerce store (including the 2026 Mauri Kunnas MM collection).

Salibandyliitto is a registered non-profit association (rekisteröity yhdistys, 'ry') funded through recurring member-club fees, mandatory player-pass fees, competition registration fees, ticket and merchandise sales, and a diversified sponsor portfolio anchored by OP-Pohjola, Sokos, Kouvolan Lakritsi, and Hartwall Sport. Total operating revenue for FY2025 was approximately €11.948M against €11.936M of expenses (net +€12k), and the organization is preparing to host the Men's World Floorball Championships in Tampere (Dec 5-13, 2026) and the Women's Worlds in Turku (2027).

Name

Salibandy

Legal name

Suomen Salibandyliitto ry

Website

https://salibandy.fi

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Salibandyliitto (Finnish Floorball Federation) is Finland's sole national governing body for floorball, organizing the full league pyramid (F-Liiga, Inssi-Divari, Suomisarja, cups, 3v3), national teams, and a player-development pathway serving 600+ member clubs, 46,613 registered player passes, and ~50,000 active players, with FY2025 operating revenue of approximately €11.948M.

Ownership category

akta.pro rank

Product category

National Sports Federation Governance

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAFAE

Professional Sport Governing Bodies & League Sanctioning Authorities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• National sports federation
• Floorball league management
• Player licensing services
• Competition streaming platform
• Club membership services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pelipassit (Player Passes): Mandatory player passes required for participation in all Salibandyliitto-sanctioned leagues and competitions. Player pass sales represent a core revenue stream. The federation had 46,613 registered player passes as of November 2025.
2. Competition Registration Fees: Fees charged for team registration in national leagues (F-Liiga, Inssi-Divari, Suomisarja), junior leagues, and cup competitions including the Kouvolan Lakritsi Suomen Cup.
3. MM Tournament Revenue: Ticket sales and commercial revenue from hosting the Men's and Women's World Floorball Championships. Men's MM2026 in Tampere and Women's MM2027 in Turku are major revenue events. Operating total revenues of approximately 11.948 M€.
4. Member Club Fees: Annual membership fees paid by 600+ member clubs, with fee levels determined by the number of votes/seats allocated based on player pass purchases (minimum 100 passes for one additional vote, 500+ for a second additional vote).
5. Fan Merchandise (Fanikauppa): Fan merchandise store selling official national team apparel, fan products, and collectibles. The 2026 Mauri Kunnas collection is a notable product line for the MM2026 tournament.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Suomen Salibandyliitto ry is the national governing body for floorball (salibandy) in Finland, organizing competitive leagues across multiple tiers (F-Liiga, Inssi-Divari, Suomisarja, and regional/junior leagues), managing mandatory player licensing (pelipassit), operating digital platforms for live results, streaming, and club administration, and running national team programs including the MM2026 World Championships in Tampere. The federation serves 600+ member clubs with 46,613 registered player passes and runs approximately 30,000 matches per season.

Product overview

Salibandy (Finnish Floorball Federation) operates a comprehensive digital ecosystem for Finnish floorball administration and competition. The core product suite centers on salibandy.fi as the primary portal, complemented by specialized platforms: Tulospalvelu for live match results and statistics, SalibandyTV for streaming broadcasts, and Palvelusivusto for club and team administration. Competition structures span multiple tiers including F-Liiga (top division), Inssi-Divari (second tier), Suomisarja (third tier), national cups, and age-group championships. The organization also operates the Maajoukkuetie national team development pathway, Fanikauppa merchandise store, and supports entry-level formats like Säbäkipinä and 3v3 variations. The digital infrastructure connects multiple external services including sbet.fi (referee management), VismaSign (digital signatures), and Kuvat.fi (image bank) to deliver approximately 30,000 annual matches across regional and national competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Salibandy.fi Federation Portal
• Tulospalvelu Live Results Service
• SalibandyTV Streaming Platform
• Palvelusivusto Service Portal
• F-Liiga Premier League
• Inssi-Divari Second-Tier League
• Suomisarja Third-Tier League
• Kouvolan Lakritsi Suomen Cup
• Fanikauppa Fan Merchandise Store
• Maajoukkuetie National Team Pathway
• MM2026 Men's World Floorball Championships
• 3v3 Salibandy Competition Format
• Junior National Championships
• Mauri Kunnas MM2026 Fan Collection

Quantifiable outcome

• 46,613 registered player passes and 2,526 registered teams (November 2025)
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• EerikkiläcoreStrategic or Co-development Partner · 1 January 2026Eerikkilä Sports Institute serves as the Official Training Center for both the Men's MM2026 (Tampere) and Women's MM2027 (Turku) World Championships. The agreement covers national team training camps, Maajoukkuetie player development events, and partner hospitality during tournaments. Eerikkilä has served as the home base for Finnish national teams for years and hosts thousands of salibandy players annually for camps and development programs.
• Giga MobiiliminorGTM or Marketing Partner · 1 January 2026Giga Mobiili is a mobile network operator announced as a commercial partner for the salibandy MM2026 World Championships.
• RajupajacoreStrategic or Co-development Partner · 1 January 2026Rajupaja is the Head Event Technical Partner (pääyhteistyökumppani) for the MM2026 World Championships. They handle event technology and production, including venue setup and technical infrastructure for the tournament.
• OP-PohjolacoreGTM or Marketing PartnerOP-Pohjola is a major cooperative financial group and one of the primary sponsors of Salibandyliitto. Their logo appears prominently in the partners section of salibandy.fi, indicating a commercial sponsorship relationship supporting the federation's operations and events.
• SokoscoreGTM or Marketing PartnerSokos (part of SOK Group) is a major Finnish retail and hospitality brand appearing as a partner in the federation's sponsorship structure, providing commercial support for salibandy events and activities.
• TalgrafminorGTM or Marketing PartnerTalgraf appears as a commercial partner supporting Salibandyliitto events and operations.
• Kouvolan LakritsicoreGTM or Marketing PartnerKouvolan Lakritsi is the title sponsor of the Kouvolan Lakritsi Suomen Cup (Finnish Cup) — one of the major national cup competitions. The partnership includes fundraising support for clubs. The cup is featured under the federation's official competition calendar.
• Hartwall SportcoreGTM or Marketing PartnerHartwall Sport is a partner whose donation funds support family participation in children's sports. The program enables families to receive financial support for children's sports hobbies, directly supporting the federation's mission of broad accessibility.
• StadiumminorGTM or Marketing PartnerStadium, a Finnish sports retailer, appears as a commercial partner supporting Salibandyliitto and the MM2026 event.
• OxdogminorGTM or Marketing PartnerOxdog is a sports equipment brand (salibandy sticks and gear) listed as a partner of Salibandyliitto.
• GerflorminorGTM or Marketing PartnerGerflor, a manufacturer of sports flooring materials, appears as a partner. They likely support the federation with playing surface standards and requirements for league venues.
• Nuta CupminorStrategic or Co-development PartnerA collaboration between Salibandyliitto and Nuta Cup to promote low-threshold salibandy participation for youth aged 7-18 who are not engaged in traditional club sports. 44% of Nuta Cup participants are not members of any sports club. The partnership includes joint event branding and MM2026 promotional alignment under the 'Free of Limits' theme.
• FaisminorGTM or Marketing PartnerFais (Fais oy) is listed as a commercial partner of Salibandyliitto.
• KattokeskusminorGTM or Marketing PartnerKattokeskus appears as a commercial partner supporting Salibandyliitto.
• Insinööriliitto (Finnish Engineers' Association)minorGTM or Marketing PartnerThe Finnish Engineers' Association appears as a partner supporting Salibandyliitto, with its logo displayed in the federation's partner section.
• SponsorInsightminorOthersSponsorInsight is a sports sponsorship research and consulting firm that appears in the partner section, likely providing market research and sponsorship valuation services.
• PalkintotukkuminorGTM or Marketing PartnerPalkintotukku supplies trophies, medals, and awards for league competitions and championship events.
• NikeminorGTM or Marketing PartnerNike appears as a commercial partner of Salibandyliitto, providing sports apparel and equipment support.
• TallinkminorGTM or Marketing PartnerTallink, the Baltic cruise and shipping company, appears as a partner supporting Salibandyliitto, potentially providing travel and transportation services for international events.
• International Floorball Federation (IFF)coreStrategic or Co-development PartnerSalibandyliitto is a member of the International Floorball Federation (IFF), the global governing body for floorball. IFF sets international rules, organizes World Championships, and coordinates the global development of the sport. Salibandyliitto participates in IFF competitions and follows IFF competition and anti-doping regulations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• International Floorball Federation (IFF): Global governing body for floorball and Salibandyliitto's parent federation. Sets international rules, organizes World Championships, and provides the regulatory framework within which Salibandyliitto operates; an enabler and ecosystem coordinator rather than a competitor.
• Finnish Olympic Committee: National umbrella organization for Finnish sport, including Salibandyliitto. Provides funding allocation, anti-doping coordination, and high-performance program support; not a direct competitor but a key stakeholder governing the federation's public funding and elite athlete pathways.
• Eerikkilä Sports Institute: Official Training Center for Salibandyliitto and host of Maajoukkuetie national team pathway events. Acts as a strategic infrastructure partner enabling national team camps and youth development programs.

Broad incumbents

• Finnish Basketball Association (Korisliitto / Basketball Finland): National basketball federation in Finland. Comparable member-club federation model with similar revenue scale, league administration, and grassroots development programs; competes for indoor sports participation and sponsor share.
• Finnish Ice Hockey Association (Jääkiekkoliitto): Largest national sports federation in Finland and Salibandyliitto's principal domestic competitor for sponsorship, media attention, and arena access. Operates a similar member-club and national-team model at vastly greater scale, defining the ceiling for Finnish sport federation monetization.
• Finnish Football Association (Suomen Palloliitto): National federation governing football in Finland. Operates an analogous structure (member clubs, league pyramid, national teams, referee systems) and competes with Salibandyliitto for sponsor share, public funding, and player participation at the grassroots level.

Direct peers

• Czech Floorball Association (Český florbal): National floorball federation of the Czech Republic, another top-tier floorball nation. Comparable in organizational structure, league administration, and national team operations to Salibandyliitto, and a regular opponent at IFF World Championships.
• Svenska Innebandyförbundet (Swedish Floorball Federation): National governing body for floorball in Sweden, the sport's other major market. Operates the same federation model (member clubs, player licensing, national leagues, IFF affiliation) and competes with Finland for international dominance, making it the most directly comparable peer organization.
• Swiss Unihockey (Swiss Floorball Association): Swiss national floorball federation with a comparable governance structure, league pyramid, and IFF membership. Operates at a similar scale and faces analogous challenges around grassroots participation and sponsorship monetization in a non-flagship sport context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Salibandyfi
• YouTubeyoutube.com/user/Salibandyliiga
• Facebookfacebook.com/salibandy.fi
• LinkedInlinkedin.com/company/salibandyliitto
• Instagraminstagram.com/salibandy.fi
• TikToktiktok.com/@salibandy.fi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salibandy